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1 Your Business Magazine Essential Reading for Entrepreneurs
2 Your Business Magazine editorial schedule 2008 October / November 2008 Natalie du Toit on courage, dreaming big and what s next Your Business Magazine draws on the experience of this elite athlete to explore the tenacity and courage needed to start out as an entrepreneur Start-up guide: The 12 commandments of small business marketing Tricks and tips for trade show success Franchising: Pros and cons of going the franchise route Technology: Expert tips for outsourcing technology Special feature: Man-in-a-van opportunities December / January 2009 Social entrepreneurship Making money while doing good isn t easy, but more companies are proving it can be done. Here are some successful strategies Start-up guide: Searching for the best staff for a small business Revitalise your business plan Effective collections calls Insurance - what to get and when Technology: Security for small business Sector focus: Vending industry In each issue: BizNews: News, views and tools for small businesses and franchises Two-minute mentor: First-person lessons from the trenches TechUpdate: Technology and gadgets for small business owners *Articles and features are subject to change without notice Essential Reading for Entrepreneurs
3 Success Stories Franchises Overview Established in 1994, Your Business Magazine (YBM) is a homegrown publication aimed at investors seeking franchise and business opportunities, as well as small- to mediumsized business owners looking for advice on expanding and improving their operations. Your Business Magazine aims to empower entrepreneurs and be a catalyst for growth in the SME arena. Editorial focus YBM covers every aspect of running a business, from idea conceptualisation to securing finance and marketing. The magazine strives to remain topical, covering issues such as the state of the economy, new legislation and technologies. YBM also includes analysis and profiles of the companies and people shaping the local business landscape. Target market Investors seeking business and franchise opportunities Potential owners of small- or medium-sized enterprises Employees looking to earn a second income Business owners who want to expand their businesses They are decision-makers Where we stand At least 4 people read a single copy 75% of readers keep the magazine for reference and 25% circulate it to friends 82% of readers are male and over the age of % are based in Gauteng, 18% KZN, 17% Western Cape, 9% Limpopo and 9% E Cape followed by a split of 22% for the remaining provinces and neighbouring countries. Source: Your Business Magazine Readership Survey 2006 Look and feel Full colour, high gloss Contemporary in look and appeal Average of 112 pages per issue Circulation Audited Bureau of Circulation figures released in January June 2008 reflect a figure of copies sold per issue.
4 ugust / September 2008 outh Africa R21.95 (incl. VAT) ther Countries R19.25 (excl. VAT) ww.bizmag.co.za Build your Dream 1 ways to find ustomers 16 Smart tax moves p24 ixing bad usiness habits leeping with he boss usband-and-wife teams ell us how they make it work 68 Building a business website p100 Use your marketing rands effectively Business Opportunities Support Services olume 13 No.5 Print-run copies BUSINESS-TO-BUSINESS FOCUS WIN Frequency Bi-monthly (6 issues per year) OPPORTUNITIES ADVICE PROFILES Cover Price R21.95 MARKETING Distribution Nationwide through outlets which include: a trip for 2 to MAURITIUS worth R ANNUAL AUTO FEATURE Opportunities Petrol vs Diesel? Vehicle finance New releases C N A, PNA, Exclusive Books, Airport kiosks, Spar, Shoprite and other leading retail outlets. The magazine even reaches Namibia, Botswana, Kenya, Lesotho and other neighbouring countries. On sale dates February/March April/May June/July August/September October/November 11 February 7 April 10 June 11 August 13 October Medshield, MTN, Nedbank, Numatic, Old Mutual, Outsurance, Standard Bank, Telkom, Toyota, VIP Payroll, Vodacom, Volkswagen Mission statement YBM is the leading publication for smallto medium-sized business owners and entrepreneurs. Topical and informative content and a wide range of advertised business opportunities make it the entrepreneur s FIRST CHOICE. Strategy: Key to our success The SME market is a dynamic arena. Government and other industry players have recognised the need to foster this sector to encourage job creation and alleviate poverty. Your Business Magazine aims to be a springboard for growth in this area. December/January 8 December Corporate clients Absa, Business Partners, City Property, Engen, Exhibition Organisers, Fiat, FNB Commercial Banking, IDC, Liberty Life Health, MediCover, Advertisers have shown their confidence in Your Business Magazine with 70% being repeat advertisers. The publication works for advertisers selling franchises and prospective investors looking for business opportunities. ABC figures support this view.
5 Get into the big retailers Franchise your business Retrench staff Choose a good business name Secure the best retail space Profit from marketing August / September 2008 Build your Dream June / July ways to find customers p16 Fixing bad business habits Sleeping with the boss Husband-and-wife teams tell us how they make it work p68 Volume 13 No.5 BUSINESS-TO-BUSINESS FOCUS OPPORTUNITIES ADVICE PROFILES MARKETING Smart tax moves p24 Building a business website p100 Use your marketing rands effectively a trip for 2 to MAURITIUS WIN worth R ANNUAL AUTO FEATURE Opportunities Petrol vs Diesel? Vehicle finance New releases Talent hunt Motivate and retain key staff p32 Will you pass the franchisor s test? p74 Fatal business plan mistakes Volume 13 No.4 Tips to improve your pricing Michael Mol presents his time management tools p56 RETAIL FOCUS 20-page special Advice Profiles Trends A - Z OPPORTUNITIES UNDER R200K Franchises Licences Agencies Distributorships Find the right suppliers Retain your customers Keep IT costs down Patent your invention Achieve business growth Buy a 2nd-hand franchise Choose a laptop April / May 2008 Recipes for restaurant success p28 From evolution to revolution Tips for growing your business p86 From soap star to entrepreneur Success smells sweet for Generations star Volume 13 No.3 Riding out the economic slowdown p70 7 Steps for choosing the right franchise Great service Go on... impress them WIN! A UPS valued at over R4500 p99 A-Z FOOD OPPORTUNITIES 34-page special DIRECTORY ADVICE TRENDS December 2007 / January 2008 What it takes to be successful in property Turning retirement into a business You re never too old to launch a start-up p20 BEE: What to look for in prospective partners p68 Volume 13 No.1 WIN a Smartphone from Axiz See p109 - growing niche brands FRANCHISE FOCUS 41-page special OPPORTUNITIES ADVICE TRENDS THE ESSENTIAL ONE-STOP GUIDE FOR ASPIRING FRANCHISEES Your Business Magazine is published by Infocus Publishing cc 6th Floor, 125 Buitengracht Centre, Buitengracht Street, Cape Town, 8000 PO Box 977, Green Point, 8051 Tel: Fax:
Creating and Living the Life You Desire MEDIA PACK. ADVERTISING & PARTNERSHIP ENQUIRIES
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