Emirates Man: A premium environment for a

Transcription

1 Media Pack

2 Emirates Man is the magazine for ambitious, successful and intelligent men in the UAE. It s about looking smart, living smarter. And that s not all Emirates Man not only provides local insight to life in the UAE in print, but also digitally, through our enhanced digital edition, website and social media. We put our readers in touch with the best local designers, brands and stores, the people, places and things they should know about. Emirates Man: A premium environment for a generation of sophisticated UAE men

3 At the heart of the brand is the print magazine (not to mention its enhanced digital edition), which offers an authoritative mix of lifestyle guidance for men in the UAE. We provide features on the latest fashions and cultural dos and don ts, alongside quality long-form journalism, celebrity exclusives and innovative design. A monthly magazine that speaks in the same voice as the new generation of Emirates Man To become a cultural influence in a rapidly changing market To be the first informed voice of a generation of sophisticated men in the UAE He is a global man. And Emirates Man speaks his language

4 Emirates Man is the magazine for ambitious, successful and intelligent men in the UAE, who want to make the most out of their professional and social lives. Our readers know that style and substance are intrinsically linked. It s about looking smart, but living smarter. That s why Emirates Man offers direct, definitive and rigorously researched advice to men on what to buy, wear, watch, read, listen to, eat, drink and do. Men in the UAE are members of a new global elite: a world citizen who sees the planet as his backyard; who has more in common with an MBA graduate from Mumbai (now working in Abu Dhabi), than he does someone from his home town. We are the only stand-alone high-end magazine tailored exclusively for UAE men

5 inside every issue

6 Style Targeting the most affluent and discerning sector of the men s market, Emirates Man is the style manual for successful men. Are yellow scarves and puce-coloured wellingtons in this season? Emirates Man will tell you how to translate that style while remaining as dapper as ever to the UAE s drier climate. Emirates Man is practical and authorative guide to getting the best out of life in the region, as well as an entertaining read for educated, intelligent and ambitious men in the UAE predominantly 25 to 45 who are interested in everything from culture, sport, cars, gadgets, fashion, food, current affairs, finance, politics and travel. We are aspirational but not impossible, serving up products, ideas and features that are just ahead of the curve, but not so aspirational that you can t have it, go there, buy it, do it, and own it yourself.

7 Leisure Featuring the most beautiful and luxurious objects in the world, along with mustvisit destinations, restaurants, spas and more, Emirates Man is full of products and ideas to improve any man s life. Be it with the latest smartphone, a drive in the new Porsche Hybrid or going parachuting above your own private island in the Maldives. Money Emirates Man is unapologetically ambitious. We give our readers the information they need to make wise financial decisions in our ever-bourgeoning economy, whether it s investing in property, playing the markets or even buying a vintage Swiss watch.

8 Health Emirates Man recognizes that health isn t just about physical concerns. Being fit and healthy, both emotionally and physically, is a lifestyle in it s own right. We give our readers advice on how to maintain a comfortable level of health, through dedicated fitness features, restaurant reviews and more. Politics The Middle East is often a hotbed for sensationalist news and political stories from around the world. Emirates Man gives you incisive, irreverent and well-researched features from some of the most respected writers on the planet, on topics that represent our global point of view.

9 S ta y Connected Emirates Man is the magazine for ambitious, successful and intelligent men in the UAE. The ipad edition gives you the latest on fashion, lifestyle and culture in the region, along with the same quality longform journalism and photography of the print facebook.com/emiratesmanmag Looking smart, Living smarter

10 Emirates Man is the essential companion to sophisticated men in the UAE who want to work smart and live smarter. The average reader is an international citizen who lives and works in the UAE. He has a global mind-set, someone who travels internationally regularly, but has made a home in the UAE. He will spend money on himself before anything else, and convenience and price are secondary to what he deems essential to his high standards of life. He is already well-read and well-informed on everything that matters to him, but would like to be more so. Ethnic demographic breakdown UAE Nationals Arab Expats Asian Expats Western Expats Dhs34,000 The Emirates Man reader s median salary How old are our readers? % 55+ 7% % % 10% 25% 30% 35% % Men who live in the Emirates, buy Emirates Man

11 Advertising rates and specs (US$) Regular positions 6,000 Full page colour 4,200 1/2 page 11,400 Double page spread (US$) Premium positions 21,900 Inside front cover spread (2 pages) 13,200 Outside back cover 10,800 Inside front cover 10,800 Page-1 10,200 Inside back cover (US$) Creative Solutions 22,700 Front cover reverse gatefold (2 pages) 29,200 Inside front cover gatefold (3 pages) 17,400 ROP gatefold (3 pages) 18,000 Book mark 17,000 Belly band 7,500 Advertorial - full page 13,500 Advertorial - double page spread TECHNICAL DATA (mm) H x W DPS Trim: 460 x 275 Bleed: 466 x 281 Full Page Trim: 230 x 275 Bleed: 236 x 281 Half Page Horizontal Trim: 135 x 230 Bleed: 141 x 236 Half Page Vertical Trim: 115 x 275 Bleed: 121 x 281 DIGITAL MEDIA FORMAT PDF (Portable Document Format) The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/Quark Xpress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marks All files must be CMYK format and all black text as over print For bleed size add 3mm extra on all four sides after trim marks Image loss in the gutter 3mm either side For full page ads ensure that text is at least 10mm inside from the crop marks If text runs across a DPS please ensure that the text is 10mm away from the gutter on either side A colour printout of the saved artwork should be sent for reference along with the CD. Colour prints/digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/ specifics supplied on the CD GENERAL INFORMATION 12 issues per year Standard agency commission rates apply Additional creative solutions available on request DEADLINES Booking: 15th of month prior to publication Material: 18th of month prior to publication Cancellation: 3 weeks prior to publication

12 For advertising enquiries contact: or sales@motivate.ae For editorial enquiries contact: marke@motivate.ae Head Office Media One Tower, Dubai Media City, PO Box 2331 Dubai, UAE Tel: Fax: Dubai Media City Office 508, 5th Floor Building 8, Dubai, UAE Tel: Fax: Abu Dhabi PO Box 43072, UAE Tel: Fax: London Acre House, 11/15 William Road, London NW1 3ER, UK