DiscoverFCS. it s a revolution! Social Networking. Managed Services Complex Discovery Management Advisory Services Expert Witness Testimony

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1 Social Networking and Social Media It s Not Just a Fad it s a revolution! Presented by Robin Thompson Director of Marketing Business Development Managed Services Complex Discovery Management Advisory Services Expert Witness Testimony

Robin Thompson Robin Thompson is the Director of Marketing and Business Development (Strategic Alliances) for Forensics Consulting Solutions, LLC (FCS).

She ended the practitioner side of her career in 2003 as one of the departmental managers at Shell in Houston over its litigation information division.

She is currently Nti National lpresident of the Association of Litigation Support Professionals (ALSP) and on the prestigious advisory board of ACEDS, the certifying body for ediscovery professionals.

2 Robin Thompson Robin Thompson is the Director of Marketing and Business Development (Strategic Alliances) for Forensics Consulting Solutions, LLC (FCS). She began working for attorneys in 1974 and during her career was responsible for managing the discovery phase ofcomplex litigation. She ended the practitioner side of her career in 2003 as one of the departmental managers at Shell in Houston over its litigation information division. Today, Robin has achieved nationwide recognition for her record of success in promoting and planning education for the information management and litigation support community. She is currently Nti National lpresident of the Association of Litigation Support Professionals (ALSP) and on the prestigious advisory board of ACEDS, the certifying body for ediscovery professionals. In her first year as National President of ALSP, through the power of networking, the association has grown from a 18% to 45.5% identification rate making it the undisputed top ranked association among litigation support professionals. Robin has held executive level positions on numerous industry influencing Boards of Directors, and has won numerous awards for her work on those Boards and in the industry including being named as 1 of 6 finalists out of 600 nominees in 2006 for a Stevie Award as the best executive in a service industry under 100 people. Robin frequently speaks on motivational topics and networking for personal and professional success. Robin has been called a master networker, and goes by the moniker SamuraiNetworker in tribute to one of her favorite comedians John Belushi. She has direct contact access to over 14 million people in LinkedIn and her network grows daily by over 32,000 people.

Recommendations from people they know 90% Comments/feedback posted online 70% Information on Branded

3 Why is Social Media So Important to Us? People buy from people they know! What are the top things people look for when getting ready to make a buying decision? Recommendations from people they know 90% Comments/feedback posted online 70% Information on Branded websites 70% Social Media has changed the recommendation process FROM THIS TO THIS You obviously want the recommendation of the guy with the bullhorn!

Social Media Is. media designed to be disseminated through social interaction, created using highly hl accessible and scalable lbl publishing techniques. It is relevant.

4 Social Media Is. media designed to be disseminated through social interaction, created using highly hl accessible and scalable lbl publishing techniques. It is relevant. It is NOW. Bi Being where your clients are or want to be. Relevant to all companies in one way or another. Effective if we work like a business. Crucial to the success of your business.

5 Blogging and The Big 4 Facebook has more than 800 million active users You Tube has 490 million unique users LinkedIn has 120 million users up from 20 million 2 years ago Twitter has over 1.6 billion search inquiries A DAY

6 Blogs

7 About Blogging Short for web log. A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video. (wikipedia.com) The Numbers Approximately 200 million blogs on the internet in 2011 The majority of web users interact with blogs every single day Why blog? Become an EXPERT in your field ENGAGEMENT with influencers, cheerleaders and customers By providing non sales education or information, you are providing an uncommon customer experience! Stay updated on content so visitors come back again and again Remember Update your blog once or twice a month Keep entries at 1000 words or less Blogs are NOT sales pitches or press releases Keep it positive

8 Blogging A place where you speak your mind / showcase your expertise Part diary, part commentary, part real journalism hopefully others interact with you Started out a lot like Twitter random, personal journals Blog because you want to attract influencers, cheerleaders and decision i makers for your services show your expertise Blog because you want to network with others who share your passion cars, sports If you are blogging as a daily chronicle, remember, you re living in a glass house.

9 Establishing A Blogspot Blog Sign Up Create a blog. It'sfree free. {Get Started} and follow prompts Beautiful, customizable templates and layouts. Try the template designer Up to the minute stats Make money with Adsense Explore Blogs of Note Want to learn more? Take a quick tour, watch a video tutorial or read Blogger Buzz.

10 Blog Sample: Mark Walker The Digital Advantage

11 NBlog Sample: Personal Passions About Guerilla networking

12 Facebook

13 About Facebook "A privately owned social networking service founded in (wikipedia.com) The Numbers Over 800 million active users 2011 The average citizen in the US who spends any time on the internet, spends more time on Facebook than ANY of the other sites (LinkedIn, YouTube, Wikipedia, Amazon, Google) COMBINED! The average age of the user is 38, and the average user is a white collar worker #2 site behind Google Why Facebook? If you are still asking after reading the stats Highest concentration of influencers, cheerleaders and customers in the world Biggest opportunity to create buzz about your product orservice Facebook is the number one business marketing tool for social networkers More businesses have groups, fan pages and company sites Remember If you do not want your personal chatter to be tied to your business page, create two identities Do not link your personal profile to the company site. If you do, remember that everything you post is public domain Keep it light Respond quickly, share relevant links

14 Business Facebook Facts Can Facebook add value to your bottom line or company image? As with any other tool, the value of Facebook depends on how it is used. No doubt, any online platform capable of attracting as many friends or fans to a business as Facebook does has the potential to direct enormous traffic to an online product. And statistics released by Facebook lay claim to this business generating potential. For example, company data presents Facebook as one of the highest trafficked websites in the world, with more than400 million active users overall andmore than 100 million active users on mobile devices. And the average user on Facebook has 130 friends. This average user also spends more than 55 minutes a day on the social network. Fiftyfive minutes a day is a lot of time. If businesses have 55 minutes every day to reach users on a social network that has a total of over 400 million active users, then clearly Facebook as a platform is not to be ignored. To reinforce these statistics, a January 2009 Compete.com study ranked Facebook as the most used social network by worldwide monthly active users, followed by MySpace. Facebook is becoming an increasingly significant way for businesses to reach youth, as noted in an article by Michelle Sullivan on Uwire.com. She coined the phrase the Facebook effect to illustrate the power of the website to enable people to interact and voice their opinions.

15 Using THE Social Network Facebook Spend time with people p you know personal networking. Professional networking sharing what you re doing and posting examples of what you ve done you re creating a Tribe and a group of followers who have similar interests to yours and feel close to you. They like you. Businesses pages and groups where people to learn about the company, follow announcements and find links to the store site for orders. Contribute to your company s page. Be positive, recommend often, share helpful links.

16 Establishing Facebook com Sign Up Sign Up It's free and always will be. First Name: Last Name: Your Re enter New Password: I am: (Male/Female) Birthday: Required for age verification i Click Sign Up

17 Facebook Privacy Once you log in, you will see Home, Profile, Account on the right. Click on Account Click on Privacy and you can make the determination of who sees various parts of your Facebook page. pg Click on Account Security and ensure that you are logging in on a secure IP. You will also see a brief history of when and where you have signed in before. If you are a traveler, this is very interesting!

18 Facebook Company Group Page

19 YouTube

20 About YouTube Began by 3 former PayPal employees and now owned by Google. Largest video sharing site on the internet. (wikipedia.com) The Numbers #2 search engine behind Google 2 billion videos watched each day 14 hours of video is uploaded to YouTube every 60 seconds Why YouTube? Great place for quick promotional videos about FCS Great place for training videos How To Videos Tutorials Search Engine Optimization Remember Be professional Integrate YouTube into other social media

21 YouTube Where you watch & upload videos YouTube has become an important place for both people and businesses Share videos of personal interest (vacation, pets ) Share newsworthy videos (events, news, politics) Share videos of personal talents (music, interviews) Share business videos (product demos, pretest ads) Find videos about companies, products, people BUT REMEMBER: What happens in Vegas, stays on YouTube Be careful with your image or name!

22 Using YouTube What happens in Vegas, well it stays on YouTube Be careful with your image or name! Great for researching Companies: CEO interviews & product demos People: learn from their videos Post success stories

23 Establishing YouTube

24 YouTube Channel Sample

25 LinkedIn

26 About LinkedIn Founded in December 2002 and launched in May 2003, LinkedIn boasts over 120 million users as of It is primarily a professional networking association. (wikipedia.com) The Numbers Over 120 million active users 2011 (over 100,000 feet of business cards) Largest business oriented networking site Average user is 44 years old Why LinkedIn? The best business database on the internet Lead Generation and Opportunity Generation Excellent client testimonial site Excellent place to be seen asa a thought leader and expert in your field Remember Be there every day Recommend and ask for recommendations Post status updates, what are you reading, where are you going Look at connections of connections to expand your network WORK THIS LIKE A BUSINESS!!

27 Using Linked In Where you makebusiness contacts so work it like a business Start with your work history and go from there Display your informationfor others to find Find people who know people you want to meet and invite them to connect Join Special interest groups continue to build your Tribe Share, comment, start conversations Share your company s group with ihyour clients Recommend your co workers, ask for recommendations Connect to your clients, ask for recommendations

28 Establishing LinkedIn Find the section for Join Now To join LinkedIn, sign up below... it's free! First Name: Last Name: New Password: Then click Join LinkedIn

29 LinkedIn Privacy There are no privacy settings for LinkedIn. LI is primarily il a professional networking site, although you can enter personal information. You can put as much or as little information. Whatever you enter, can be seen by people you are connected to.

30 Profile Sample: Robin Thompson

31 LinkedIn Group: ARMA Arizona Chapter # 040

32 Twitter

33 About Twitter Twitter is an online social networking and microblogging service that enables its users to send and read text based posts of up to 140 characters informally known as tweets. Twitter was created in March 2006 and launched in July of Twitter rapidly gained worldwide popularity with 200 million users in 2011 generating over 200 million tweets and handing a staggering 1.6 BILLION search queries a day. (wikipedia.com) The Numbers Over 200 million active users 2011 SMS of the Internet 200 million tweets t Average age 39 Why Twitter? Demographics show that the prime Twitter user is in the PRIME spending period oftheir life Even though numbers are smaller, Twitter users Highly engaged and connected Real time search for leads Twitter results FRONT PAGE OF GOOGLE!! Remember Be there every day Great place for press releases Your world in 140 characters! Retweet relevant content

34 Additional Twitter Facts Three reasons you should take Twitter seriously. You can build powerful online relationships within your industry thought leaders. You may not ever meet these thought leaders in person but you can tap into their knowledge base and keep up with industry news and events. You can locate unsolicited brand ambassadors, people who are freely talking about your products and services. Knowing who these brand ambassadorsareare allows you to get to know them socially and provide a customer service over and above what businesses commonly do. Twitter is one of the most powerful search engines esy you can use. In fact, Twitter just announced a completely new search engine rolling out that not only searches tweets but also searches photos and videos.

35 Using Twitter Your world in 140 characters or less Know why you are on Twitter (you are building a personal or professional brand) Speakto your purpose stay focused and consistent Create interesting content or tweets Showcase your expertise Stay active Retweet for others (others will retweet for you) Follow others many will follow you back It s all about building a Tribe of cheerleaders, influencers and decision makers

36 Establishing Twitter and click Sign Up Full name Enter your first and last name Ok Your full name will appear on your public profile Username Pick a unique name on Twitter. Checking availability... Ok Your public profile: USERNAME Password 6 characters or more (be tik!) tricky!) We'll send you a confirmation Checking availability... Ok There is already an account with this address. Is it yours? Resend password. Let others find me by my address Note: will not be publicly displayed

37 Twitter Privacy Log into your Twitter Account. Click Settings in the upper right corner of the screen. Under Account tab check Protect my Updates and save. Your updates will only be seen by people you authorize to receive your tweets. Remember, unprotected tweets can be indexed and searched.

38 Twitter Feed Sample

39 Tips on Using Social Media Regardless of where you go, remember: Be Interesting! Expect no privacy Stay in character ALWAYS Watch first and follow the accepted form Do not advertise or ask for help immediately Give first, receive later Set time aside each day to check your sites. Respond to connect requests or friend requests daily. Stay active. Post something interesting about your profession or personal interests for your network to see and respond to. Celebrate the success of others. Offer to help those in your network. Look at the connections of those you connect with for potential connection opportunities.

40 Questions? Thank you for your time today! Robin Thompson a/k/a

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