Food Culture Forecast 2018 W SOUTH BEACH HOTEL MIAMI BEACH APRIL 19, 2018

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1 NAVIGATE TODAY S COMPLEX CULTURE OF EATING & DRINKING OCCASIONS register online at: contact: blaine@hartman-group.com

2 Why Attend Come to Hartman A.C.T. to learn how to better understand your consumers, the factors affecting your business and the trends that matter. Explore the latest data and insights, hear from The Hartman Group s senior leaders and analysts and gain fresh ideas to stimulate innovation, energize brands or find growth opportunities during feature presentations and special sessions. A.C.T. empowers you with an enduring awareness and sensitivity to bring consumer-relevant food and beverage products and services to any market and the confidence that comes with knowing you are and will remain ahead of trends and more savvy than the competition. Over the years, The Hartman Group s social scientists have traversed the country on consumer anthropological expeditions, observing and interviewing people and examining artifacts. Their insights into the behaviors that drive markets help companies acquire cultural knowledge as a means of thriving in an increasingly complex, competitive and changing marketplace. Five years ago, we launched our A.C.T. (Anthropology. Culture. Trends.) Evolving Culture of Food and Beverage series of summits as an experiential, educational platform focused on culture as the pathway for companies to understand the broader contexts that create consumer desires. These experiences support or complement new product innovations, marketing initiatives and growth strategies. Today, the Food Culture Forecast summit is The Hartman Group s flagship event. s agenda offers a balanced schedule of hot topics, emerging trends, deep insights and opportunities to network with peers from across the food and beverage industry that will inspire new ideas and strategies to move your business forward. Join your peers from across the food and beverage industry at this exclusive summit. Hartman s provides the strategic insights and inspiration senior innovation and marketing leaders need to deliver results in this fast-paced race to connect with today s ever-evolving consumers. Here s what attendees said of past Hartman A.C.T. symposiums: 96% would recommend A.C.T. to their colleagues 96% said A.C.T. met or exceeded their expectations 92% said A.C.T. was very relevant to their work/role 94% were satisfied or very satisfied with the A.C.T. event I enjoy the smaller size and casual feel of the conference as well as the ability to talk with the speakers. Attendee, A.C.T. Austin CLICK HERE TO REGISTER ONLINE: ACT MIA 18 contact: blaine@hartman-group.com 2

3 Agenda The summit agenda offers a balanced schedule of hot topics, emerging trends, deep insights and opportunities to network with peers from across the food and beverage industry that will inspire new ideas and strategies to move your business forward. The presentations cover topics such as meal prep, contemporary cooking, aspirational eating, young families, Millennials and Gen Z, day of week differences, morning eating and drinking occasions, snacking and immediate consumption, alone eating and the new value paradigm. MAIN SESSION: April 19, 2018 W SOUTH BEACH HOTEL 7:45 AM 4:00 PM 7:45 AM CHECK-IN & CONTINENTAL BREAKFAST 8:30 AM WELCOME & OPENING REMARKS 8:45 AM EROSION OF MEAL RITUAL 9:45 AM THE NEW CONVENIENCE LAURIE DEMERITT SHELLEY BALANKO, PH.D. TAMARA BARNETT 10:45 AM BREAK 11:00 AM INTERACTIVE VIDEO ENGAGEMENT: HOW CONSUMERS NAVIGATE MODERN FOOD CUTLURE 12:00 PM LUNCH 1:15 PM PROCURING AND PLAYING CHRISTINA BOWDEN 2:30 PM BREAK 2:45 PM ACCELERATORS OF CHANGING BEHAVIORS 3:45 PM THANK YOU & CLOSING REMARKS DAVEY MCHENRY LAURIE DEMERITT NETWORKING RECEPTION: April 19, 2018 BÂOLI RESTAURANT 4:00 PM 6:00 PM Website: They (The Hartman Group) know their stuff questions don't stump them. Attendee, A.C.T. Nashville CLICK HERE TO REGISTER ONLINE: ACT MIA 18 contact: blaine@hartman-group.com 3

4 Agenda: Session Descriptions 8:45 a.m. Erosion of Meal Rituals Shelley Balanko, Ph.D. Got the munchies? Need energy to get through the next meeting? Have a snack. Eat with others or by yourself in your car, at your desk, in a meeting, on the street. Eating anything, at anytime, anywhere. It matters not in American food culture. What s for dinner? YOU decide. It wasn t always this way in the USA. We once were a culture grounded in three square meals a day. We ll look at our meal-centric past while exploring the present with an eye on the future. Our proclivities for snacking, immediate consumption and brunch will be explored, and we ll discuss the cultural underpinnings of these meal-ritual evolutions. 9:45 a.m. The New Convenience Tamara Barnett In a society where consumers describe feeling overscheduled, under rested, and time-squeezed, the mandate for convenience has never seemed more important. And yet, the notion of convenience has evolved beyond seeking quick-and-easy solutions to encompassing aspirations for empowerment, partnership and personalization. This presentation will give food-business professionals a fresh perspective on the New Convenience and its emergence from a culturewide reassessment of what it means to achieve value from food experiences. We ll also describe how the new consumer definition of convenience has created new expectations for retailers, manufacturers and food service and revealed opportunities to engage with consumers around their changing approaches to meal prep, plating and procurement. 11:00 a.m. Interactive Video Engagement: How Consumers Navigate Modern Food Culture Our ethnographers go deep into consumer culture, bringing to life the consumer motivations surrounding the evolution of food and beverage rituals. In our interactive video session, you will experience how consumers navigate modern convenience and procurement in contemporary food culture. The valuable insights gained will continue as we break for tabletop discussions on the most salient topics impacting the food and beverage industry today, gleaned from the consumer videos. 1:15 p.m. Procuring and Playing Christina Bowden What does how you shop say about who you are? We often talk about how consumers are personalizing their food as a means of meeting their own needs and expressing their values. However, as the food landscape diversifies, the process by which food is procured and the journey upon which consumers embark offers a means for consumers to embody their values. In the future, forms of procurement that allow consumers to engage in identity-play will dominate, balancing the desire to play deeply in an experience with the need to solve the complex task of food provision. We explore how retailers and restaurants today are speaking to these needs and what the future holds, particularly given the evolving role of technology in food procurement. 2:45 p.m. Accelerators of Changing Behaviors Davey McHenry From the erosion of meal rituals and rise in snacking to new ways of shopping, cooking and eating, by now we know that food culture today is evolving and dynamic. But who, or what, is driving this change? Is it the ever-pointed-to Millennial cohort or other socioeconomic changes? Or perhaps it is the widespread consumer demand for a customized and personalized experience. Or maybe it s a confluence of all of these. In this presentation, we will explore the drivers behind the today s food culture phenomena and highlight what it takes to successfully tap into these drivers to accelerate growth in your own organization. Speakers: The Hartman Group I ve been going on and on to my colleagues about the fabulous A.C.T. series event in Austin and I want others at my company to hear from The Hartman Group, too. Laurie Demeritt CEO Shelley Balanko, Ph.D. Senior Vice President Tamara Barnett Vice President Davey McHenry Vice President, Consulting Christina Bowden Senior Director, Consulting Attendee, A.C.T. Austin CLICK HERE TO REGISTER ONLINE: ACT MIA 18 contact: blaine@hartman-group.com 4

5 Venue: Main Event W SOUTH BEACH HOTEL Perched on the oceanfront, just steps from the energy of Collins Avenue, W South Beach is a singular hotel getaway where Whatever/Whenever service is yours at the touch of a button. Escape to our luxury resort, where iconic design and mesmerizing Miami Beach views from your private balcony set the stage for an experience that promises whatever you want, whenever you want it. W South Beach, W Hotels 2201 Collins Avenue Hotel Reservations: Venue: Networking Reception BȂOLI 1906 Collins Avenue, Miami Beach FL HOTELS NEAR THE W SOUTH BEACH Riviera Hotel South Beach (Hartman Group is staying here) th Street (.3 mile, 3½ blocks from W Hotel) Nautilus South Beach A Sixty Hotel 1825 Collins Ave (.2 mile, 4-minute walk from W Hotel) The Gates Hotel South Beach A Doubletree by Hilton 2360 Collins Avenue (3 blocks from W Hotel) Four Points by Sheraton Miami Beach 4343 Collins Avenue Miami Beach, FL (1.7 miles, 8 minutes from W Hotel) Loews Miami Beach Hotel 1601 Collins Avenue (.6 mile, 4 minutes from W Hotel) Courtyard by Marriott Miami Beach South Beach 1530 Washington Ave (.8 mile, 7 minutes from W Hotel) South Beach Hotel st St. (.1 mile, 3-minute walk, less than 2 blocks from W Hotel) The Bâoli Group features three high standard gastronomic venues, Bâoli Cannes, Bâoli Beach (France) and Bâoli Miami. Each transforms into a partying paradise where conviviality reigns in between the stars and the international jet setters. The opening of Bâoli in Miami rang in a new era of nightlife and dining on South Beach s shores: The venue imported France s trademark sophistication and seamlessly merged it with Miami s unique vibrancy and sass. Situated on one of the country s most iconic streets Collins Avenue; the restaurant, lounge and club tempts and teases at any hour. Dinner patrons will take their palates on a culinary expedition, exploring unique Asian flavors and when night falls, the inviting restaurant revamps into a playground for the nocturnal. CLICK HERE TO REGISTER ONLINE: ACT MIA 18 contact: blaine@hartman-group.com 5

6 Registration Information Regular Rate: $1,500 per person Check event website for info on early bird rates and special discounts. Group Discounts of 3 or More: $1,200 per person Event Registration Includes: Continental breakfast Breaks snacks and beverages Lunch Post-event social networking gathering Access to all presentations and videos REGISTER FOR FOOD CULTURE FORECAST 2018 ONLINE: ACT MIA 18 Administrative Notes CANCELLATION POLICY If, for any reason, you are unable to attend this A.C.T. event, you may transfer your registration to another person by notifying us in writing (blaine@hartmangroup.com) no later than three days prior to the event you are registered for. Your request must include your name and as well as the full contact information for the person attending in your place. A confirmation of the substitution will be sent to your replacement. If you need to cancel your registration, please contact Blaine by phone ( , ext. 124) or (blaine@hartman-group.com). To receive a full refund of your registration fee (minus a $100 cancellation fee) you must notify Blaine no later than one month before the date of the event you are registered to attend. Disclaimer By registering and participating this event you consent to being filmed, taped, interviewed, photographed, and recorded during and in connection with the Event by the Conference Organizers. You also agree that the Conference Organizers may use, publish, edit, and incorporate any of the recorded material (including your name, voice, image, likeness) as they deem fit to use them in connection with any promotional purposes. If you cancel no later than two weeks prior to the date of the event you have registered to attend, you will receive a refund of your registration fee minus a $250 cancellation fee. There will be no full refunds for any cancellations made less than two weeks before the start of an event. Attendees who fail to show up for the event they are registered to attend, and who have not notified Blaine prior to the start of the event, will forfeit the full registration fee. If your event is cancelled, A.C.T. will refund your full registration fee. Any fees incurred by cancellations of related commitments, including but not limited to travel and hotel reservations, will not be paid by A.C.T. or its organizing partner, and are your sole responsibility. CLICK HERE TO REGISTER ONLINE: ACT MIA 18 contact: blaine@hartman-group.com 6