CONNECTIONS 2018 SPONSORSHIP PROSPECTUS. November 12-15, The Diplomat Beach Resort, Miami, FL

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1 CONNECTIONS 2018 SPONSORSHIP PROSPECTUS November 12-15, 2018 The Diplomat Beach Resort, Miami, FL

2 2 Welcome to BroadSoft Connections WELCOME We are excited to announce that BroadSoft Connections 2018 will be held at The Diplomat Beach Resort, Miami, FL, on November 12-15, Last year, Connections reached a new level of thought leadership and innovation. We captivated attendees with thought provoking speakers like Bonin Bough and Alexandre Mars, while also placing a new emphasis on press and social media, giving our partners unprecedented levels of coverage and exposure at the event. At Connections 2018, attendees and our partners will see that BroadSoft, now part of Cisco, is supported by the industry s most powerful open ecosystem. One of our first priorities when planning Connections is establishing how we can provide value to our strategic ecosystem partners. As always, we will offer you unfettered access to the world s most successful telecommunications service providers and industry leaders. This prospectus outlines the key highlights and demographics from our 2017 event, as well as the sponsorship opportunities available to you in As an exhibitor at Connections 2018, you make an indelible impression on our industry s key influencers and decision makers. Plus you benefit from the following: Showcase your company as a thought leader in step with the BroadSoft vision Generate new leads by interacting with the vast BroadSoft customer base Increase brand awareness and position yourself as a BroadSoft premier partner Meet with members of the BroadSoft and Cisco executive team I am happy to say that based on the results of our 2017 post-show survey, attendees indicated that their primary reason for attending was the unmatched networking opportunities. Through live demonstrations on the show floor and our memorable evening networking events, BroadSoft Connections provides our partners with many opportunities to interact with decision-makers from 229 service provider companies. I would like to personally invite you to become a sponsor at our 2018 event. We hope you ll seize the opportunity to bring your brand and team to BroadSoft Connections to build long-lasting and profitable business relationships. Please take some time to review the packages and spaces available at each sponsorship level. Michael Tessler BroadSoft Business Leader

3 33 BroadSoft Connections 2017 Overview Connections 2017 ATTENDEE DEMOGRAPHICS Attendees came from over 30 countries Over 229 Service provider 1,300 Attendees 55% of attendees were Director or above 48% of attendees were decision makers EVENT EXPOSURE 48 Analysts & Press 15 NASDAQ interviews streamed live on Facebook 17,000 views 5,730 Event related articles CXO TALK 3.5 Billion media reach Onsite interviews companies represented

4 4 Sponsorship Overview SPONSORSHIP PACKAGES EVENT PLATINUM GOLD SILVER SOLUTIONS SHOWCASE SPONSORSHIP FEE $130,000 $90,000 $60,000 $40,000 $18,000 CONFERENCE PASSES TURNKEY BOOTH Event Size Platinum Size SP MEETINGS 10 5 PROVIDE PROMO VIDEO 1 minute 30 seconds Gold Size Silver Size LOGO ON EVENT WEBSITE COMPANY DESCRIPTION 150 words 100 words 100 words 100 words STATIC WEB ADVERT JOINT SOCIAL CAMPAIGN Module LOGO ON EVENT SIGNAGE VIDEO PRIVATE MEETING ROOM BROADSOFT WEBINAR LEAD RETRIEVAL UNIT ATTENDEE LIST (POST SHOW) YOUR GIVEAWAY AT REG Additional passes can be purchased for $2,500 each and are limited based on sponsorship level. BroadSoft salesforce webinar will be pre-recorded. Video will be provided by you and distributed to the BroadSoft salesforce via . BroadSoft will assist in organizing meeting with Service Providers - this is subject to SP availability. Post show attendee list includes company and job title only. Your giveaway at the registration desk will be your responsibility to ship to show site. Payment for sponsorship must be received before the event start date.

5 5 Additional Opportunities Additional Opportunities OPPORTUNITY After Party Address the Showcase COST DESCRIPTION Co-brand the famous Connections after party to put your company name beside the highlight party of Take advantage of a 15 minute speaking slot in the Solutions Showcase and achieve maximum exposure among attendees. $30,000 1 Opportunity Package Add On Stand Alone $10,000 $15,000 Co-brand the event lanyard worn by all conference attendees. $10,000 Co-brand the popular Connections app which is downloaded and used by over 80% of event attendees. $10,000 Sponsor one of the Connections breakfasts and have your brand associated with the most important meal of the day. $5,000- Sponsor a Connections lunch to help fuel our attendees energy thoughout these action-packed days. $5,000 1 Opportunity Event Lanyard Event App Early Riser Lunchtime Munch Terms and conditions apply to all additional opportunities. Additional opportunities are offered on a first-come, first-served basis. Co-brand opportunities will include both the BroadSoft and Cisco logo. 1 Opportunity 2 Opportunities 2 Opportunities

6 6 Sponsorship Breakdown Conference Passes Conference passes give you access to the event including the Solutions Showcase, general session and networking activities. Passes can only be used by sponsor employees. Registration launch: Late JULY Registration deadline: 12th OCT Turnkey Booth Enjoy the convenience of a turnkey booth. The design and cost is included in your package. Booth size will depend on package taken. You will provide booth artwork. Floorplan release: Late OCT Booth assignment: Late OCT Private Meeting Room The event sponsor will have a private meeting room as part of their package where they can host meetings or provide private demos. Meeting room furniture is at their own cost. Room allocation: Mid SEPT BroadSoft Webinar Eligible sponsors will provide a 15 minute pre-recorded webinar that will be broadcast to the BroadSoft salesforce. Webinar material due: 5th OCT Video Provide us with a 10 minute video that we can distribute to the BroadSoft salesforce pre-event. Video due date: 5th OCT send date: NOV Joint Social Campaign Take part in two calls with the Connections social team to discuss a combined social strategy. Social call dates: 1st AUG SP Meetings Work with the BroadSoft team to set up strategic meetings with attending service providers ahead of the event. We will provide the company name and job titles. Promo Video Provide us with a 1 minute video that we will display at strategic areas at the event, including the Solutions Showcase and social lounge. Giveaway at Reg Provide us with a giveaway of your choice to be distributed at the attendee registration desk and highlight your attendance at the event. Company names provided: AUG Video due date: Late AUG Confirm giveaway date: 9th AUG Static Web Advert Have your advertisement on the official Connections 2018 website with a direct link to your company website. Advert due date: 9th AUG

7 7 Sign Up Today Sign up Today Don t miss out on your chance to be part of the biggest users conference of the year. Follow the simple steps below to secure your space. 1 Select your sponsorship level 2 Complete the 2018 BroadSoft Connections sponsorship agreement form 3 your agreement to connections@broadsoft.com

8 8 Welcome to Miami The Diplomat The Diplomat Beach Resort brings iconic hospitality back, wrapped in a spirited escape-to-sunny-shores feeling. Rising above the Atlantic surf and beyond the expected, this vibrant destination extends its stylish flair from coast to Intracoastal a Florida playground rendered to contemporary perfection. Slip out to the shore, into the lagoon pool, away to a private cabana havens all and enjoy your chaise, the sun, and the sparkling personality of this blissful beachside treasure. Bold and magnetic, imaginative and exciting, The Diplomat distinguishes itself among Florida s glimmering beachside destinations. Tucked into a slender barrier island between the Atlantic Ocean and the Intracoastal Waterway, The Diplomat Beach Resort is in the heart of South Florida yet worlds apart. Golfing, world-class shopping, theaters, and museums are all within minutes of the Diplomat awaiting your arrival. Visit the hotel s website to see everything that is in store for you when you attend Connections 2018.