FreshForward is the only event of its kind focusing on the entire fresh perimeter

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1 2018 Sponsor Information FMI Fresh Supplier Participation FreshForward is a uniquely progressive, intimate and exclusive event connecting C-Suite and senior executives in the food retail and wholesale industry with their supplier and third party provider partners, to explore the future of fresh at retail. FreshForward Offers: A focused and convenient 1.5 day networking event Inspiring and creative knowledge sharing Progressive learning and shared thought leadership A visionary approach to the future of fresh with cutting edge content An Invitation-Only, Exclusive Event FreshForward is the only event of its kind focusing on the entire fresh perimeter Invest in sponsoring and move your business objectives forward with: High-level connections with CEOs, CMOs, COOs, and SVPs Quality interactions with progressive and forward-thinking retailer and wholesaler C-suite leaders Invited Retailer Companies:

2 FreshForward Event Agenda SUNDAY 5:00 p.m. Welcome Happy Hour 6:30 p.m. Partner Dinners MONDAY 7:00 a.m. Ace Hotel 8:15 a.m. Welcome to The Idea Farm 8:30 a.m. Planting The Seeds 9:15 a.m. Break 9:30 a.m. Idea Germination and Cultivation #1 11:30 a.m. Lunch 12:30 p.m. Idea Germination and Cultivation #2 2:30 p.m. Idea Germination and Cultivation #3 4:30 p.m. Idea Synthesis 6:00 p.m. Sponsored Reception & Ace Hotel TUESDAY 7:00 a.m. Ace Hotel 8:30 a.m. Idea Germination and Cultivation #4 10:30 a.m. Idea Synthesis 11:00 a.m. Food for Thought As of 2/12 Agenda subject to change. At Fresh Forward, get ready to tackle, debate, tease and geek out on fresh food trends, speculations and insider insights. Topics include : The Evolving Customer - a look at how consumers will shop for fresh over the next 5-10 years Global Food Production - from climate control to trade agreements and its impact on U.S retail Combatting Food Loss - implications for fresh food retailing The Blurring Boundaries of Foodservice As a thought leader, you ll be able to contribute to lively discussions which move beyond today s challenges, and focus on the emerging opportunities of tomorrow s fresh industry. Fresh panel discussions, and forward-thinking education topics create an impactful learning experience, unmatched by any other Fresh industry event.

3 Creative Space. Fresh Ideas. When we set out to find the perfect FreshForward event space, we were looking for something comfortable, open, creative, bright and energetic. We wanted a spot where everyone could share ideas, think progressively and be free to share their thoughts. We found it! Look forward to hanging out with you! The Catalyst Ranch 656 W. Randolph, Suite 3W Chicago, IL Where will you lay your head down at night? You ll enjoy extended modern comfort at the Ace Hotel Chicago. Oh, and the Ace Hotel has a great rooftop hotel bar and a guitar in every room in the event you want to compose your greatest song lyrics while on the road no kidding. Ace Hotel Chicago 311 N Morgan St. Chicago, IL Hop, skip and a jump away The rooftop bar is ready for you Your guitar is waiting

4 Maximum Engagement in a Progressive Event Environment As a supplier company, you can be fully engaged in the event by participating shoulder-to-shoulder with fresh food execs. The FreshForward event space will inspire creative and thought-provoking conversations on trends, address the changing business opportunities, consumer preferences and more. You ll experience the ideal atmosphere for issue-focused and deep dive discussions. Networking breaks, dinners and receptions offer Fresh leaders an opportunity to come together and exchange Ideas in relaxing settings. Sponsorship Your unprecedented opportunity to connect with executive-level leaders of the fresh food retail industry. Sponsor opportunities include two registrations. Opportunity Top Supporter - Tuesday Dinner Hotel Host FreshForward Sponsor (required to participate) Cost $20,000 limited to 2 companies 1 AVAILABLE $20,000 limited to 1 company SOLD $12,000 (up to 30 companies) includes up to 2 participants FreshForward Sponsor $12,000 (includes two event registrations) Gain access to this invitation-only event and an impressive curated list of retail fresh executives. You will be shoulder to shoulder in insightful, forward thinking discussions Sunday to Tuesday. We ll provide sponsor recognition online and in event outreach (invitations, communications and onsite). You ll receive a complete attendee list and information from companies that have opted in to share their information. Top Supporter $20,000 (includes three event registrations) 1 AVAILABLE Place your company above the rest as a Top Supporter. You will have special influence over the Tuesday night dinner experience. Hotel Host $20,000 (includes three event registrations) SOLD Each retailer who joins us at FreshForward will appreciate the expense report relief you will provide in their two-night hotel stay. In advance of their stay, the retailer will know that your company is their Hotel Host. On-site, you will receive recognition in their room maybe you ll want to draft a song to tuck in their guitar? We ll certainly work with you, so that your support receives full recognition!

5 2018 Fresh Forward Sponsor Agreement Terms and Conditions COMPANY INFORMATION COMPANY (As to appear on all promotional materials) BUSINESS ADDRESS CITY/STATE/ZIP COMPANY PHONE COMPANY WEBSITE COMPANY CONTACTS PRIMARY CONTACT PHONE ALTERNATIVE CONTACT PHONE We plan on participating as a Top Supporter - Tuesday Dinner Opportunity Cost - $20,000 (limited to 2 companies) We plan on participating as a Hotel Host Opportunity Cost - $20,000 (limited to 1 company) We plan on participating as a Fresh Forward Sponsor (required to participate) Opportunity Cost - $12,000 (limited 30 companies) Signature on form signifies that the you are an authorized company representative and that you have read and agree to the Terms and Conditions. SIGNATURE DATE»» Sponsor agrees to pay full payment of the total sponsorship amount within thirty (30) days after submitting the Sponsorship. Contract. Sponsorship benefits go into effect upon receipt of the signed contract and full payment.»»the cost of the individual sponsorship opportunities cannot be shared or split between companies.»»should a sponsor elect to cancel their confirmed sponsorship, the sponsor is not entitled to a refund of monies paid to FMI. Cancellation deadline: 30-DAYS FOLLOWING SIGNED AGREEMENT EXECUTION»»No sponsorship monies will be refunded: 1) In the event the event is cancelled; 2) Unavailability of a particular sponsorship opportunity due to results of a lottery; 3) If not all allocated sponsorship item selection dollars aren t sent; and 4) Cancellations made by speakers or entertainment of sponsored events»»there will be no competitive company or category lockouts in any sponsor category, or for the duration of the conference.»»each sponsor agrees to submit a company logo to FMI at the time of the commitment. Preferred file format is 3 X 3 EPS and highresolution JPEG file. Logos can only contain one company name. If a new logo is submitted to FMI after the original one is received, FMI will try to update all marketing materials for conference moving forward but it is not guaranteed.»»sponsorship deadline is August 16, INSTRUCTIONS Please the completed contract to: Jennifer Jones jjones@fmi.org (p) OR Please send check payment and a copy of the contract to: Food Marketing Institute 2345 Crystal Drive, Suite 800 Arlington, VA 22202

6 Sponsorship and Supplier Engagement Opportunities are limited. Call today and reserve your opportunity! Rick Stein Vice President, Fresh Foods or contact Jennifer Jones Specialist, Sales Administration About the Food Marketing Institute (FMI) Food Marketing Institute proudly advocates on behalf of the food retail industry, which employs nearly 5 million workers and represents a combined annual sales volume of almost $800 billion. FMI member companies operate nearly 33,000 retail food stores and 12,000 pharmacies. FMI membership includes the entire spectrum of food retail venues; single owner grocery stores, large multi-store supermarket chains, pharmacies, online and mixed retail stores. Through programs in public affairs, food safety, research, education, health and wellness and industry relations, FMI offers resources and provides valuable benefits to almost 1, food retail and wholesale member companies and serves 85 international retail member companies. In addition, FMI has almost 500 associate member companies that provide products and services to the food retail industry. For more information, visit and for information regarding the FMI Foundation, visit