Dr. Helen M. Caldwell Providence College Marketing (401)

Transcription

1 Dr. Helen M. Caldwell Providence College Marketing (401) Education Ph.D., The University of Connecticut, Major: Business History, Minor: Economics Dissertation Title: The Development and Democratization of the American Perfume Industry, M.B.A., Boston College, Major: Marketing B.S., Suffolk University, Major: American and French History Professional Positions Academic Assistant Professor of Marketing, Providence College. ( Present). Teach both undergraduate and graduate classes in Promotion Strategy, Advertising, International Marketing, Marketing Management, Fashion Marketing and Brand Management. Also responsible for academic advising to Marketing Majors. Chairman of the Marketing Department Responsible for managing of a department with over 300 majors and 10 full time faculty. This includes recruiting and evaluating faculty, advising students, overseeing the budgets, and acting as liaison with the Academic Administration of the college. Director of the Management Education Center, Babson College. ( ). Responsible for marketing and managing executive education programs. Professional Memberships American Marketing Association. American Society for Competitiveness. International Academy of Business Disciplines. World Affairs Council of RI. (September Present). Development Activities Attended Workshop, "AOL Faculty Retreat," Providence College School of Business, Providence, RI. (December 10, 2012). Seminar, "Business Beyond Boarders," World Affairs Council of RI, Providence, RI. (June 7, 2012). Report Generated on March 8, 2013 Page 16 of 63

2 Conference Attendance, "Women's Summit 2012," Bryant College, Smithfield, RI. (March 15, 2012). Conference Attendance, "Advertising Week," Advertisingweek.com, New York, New York. (October 3, October 5, 2011). Conference Attendance, "RI Business Day in Washington," RI Food Dealers Assoc., Washington D. C.. (September 21, 2011). Faculty Fellowship, "Interdisciplinary Faculty Seminar," Providence College - CTE, Providence, RI. (January May 2010). Conference Attendance, 21st Annual World Trade Day, Global Issues: Focus on the Future, Smithfield, Rhode Island. (2006). Teaching Experience TEACHING Providence College MBA 520, Marketing Management, 3 courses. MBA 568, Entrepreneurship, 1 course. MBA 571, Promotion Strategy, 6 courses. MBA 578, Advertising, 1 course. MBA 579, International Marketing, 2 courses. MBA 594, Marketing Internship, 1 course. MBA 596, Sem in Mkt:Mkt Luxury Prd, 4 courses. MBA 601, Thesis, 1 course. MBA 602, Thesis, 1 course. MBA 662, Marketing Global Luxury Brands, 1 course. MBA 671, Promotion Strategy, 2 courses. MKT 336, Promotional Strategy, 13 courses. MKT 423, Fashion Marketing, 20 courses. MKT 470, Spec Topics: Luxury Marketing, 7 courses. MKT 490, Independent Study in Marketing, 2 courses. Directed Student Learning Doctoral Advisory Committee Chair. MBA Thesis Advisor. ( ). Published Intellectual Contributions Refereed Journal Articles RESEARCH DeFanti, M., Bird, D., Caldwell, H. (2012). Consumer Perception of Luxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand and Sub-Brand. Competition Forum, 10(2), Bird, D., DeFanti, M., Vaghi, J., Caldwell, H. (2010). Men's Luxury Watch Market: Sex Appeal and Status in Advertising. Competition Forum, 8(1), Report Generated on March 8, 2013 Page 17 of 63

3 Bird, D., Caldwell, H., DeFanti, M. (2010). The Quest for Beauty: Asia's Fascination with Pale Skin. Business Research Yearbook, Vol 17(1), DeFanti, M., Caldwell, H., Bird, D. (2009). Assessing the Influence of Models, Bottles and Brands on Consumers Preference of Fragrances. Business Research Yearbook, 16(1), Bird, D., Caldwell, H., DeFanti, M. (2008). Differences in Perceptions of Print Advertisements for Men's Fragrances. Competition Forum, 6(1), Bird, D., Caldwell, H. (2004). Country of Origin Effects on Branded Apparel: Who Really Cares?. Business Research Yearbook(XI), Caldwell, H., Bird, D., Wilcox, C. (2004). The Browning of Beauty: Opportunities for Marketing Cosmetics to a Multiracial Market. Journal of Global Competitiveness, 2(1), Caldwell, H. (2003). Targeting Baby Boom Women: Are Retailers Missing the Mark?. Journal of Global Competitiveness. Bird, D., Caldwell, H. (2003). Targeting Baby Boom Women: Are Retailers Missing the Mark?. Journal of Global Competitiveness. Caldwell, H., Bird, D. (2002). Advertising Skincare Products to Women Over 40: Because They're Worth It!. Journal of Global Competitiveness, 10 (2), Caldwell, H., Abgrab, N. (2002). Branding America ' A Global Perspective. Business Research Yearbook, IX. Caldwell, H., Maino, J. (2001). Sephora: A New Paradigm For Marketing Cosmetics Globally. Business Research Yearbook, VIII. Caldwell, H., Marino, J. (2000). Beauty on the Web: Challenges and Opportunities of Marketing Cosmetics on the Internet. Journal of Global Competitiveness, 8 (1). Conference Proceedings Bird, D., Caldwell, H. (2007). Is India Ready for the Onslaught? Marketing and Logistics in the Sub-Continent. International Academy of Business Disciplines. Caldwell, H. (2006). Creating the World of Polo Ralph Lauren. Eastern States Retail Conference. Bird, D., Caldwell, H. (2006). Marketing Luxury Products in Russia: Challenges and Opportunities. American Society for Competitiveness. Bird, D., Caldwell, H. (2006). Opportunities an Challenges of Marketing Luxury Brands in India. International Academy of Business Disciplines. Caldwell, H., Bird, D. (2006). The Opportunities and Challenges of Marketing Luxury Brands in India. American Society for Competitiveness. Caldwell, H. (1998) : The Decade of the French Mystique in the American Perfume Market. Fourth Conference on Historical Research in Marketing and Marketing Thought. Report Generated on March 8, 2013 Page 18 of 63

4 Other Caldwell, H. (1991). The Development of American Dominance in Perfume Marketing. Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought. Caldwell, H. (1991). The Development of American Dominance in Perfume Marketing. Fifth Conference on Historical Research in Marketing and Marketing Thought. Caldwell, H. (2007). International Marketing, Planet Ralph: The Global Marketing Strategy of Polo Ralph, 5th Edition. New York, London: Routledge:. Bird, D., Caldwell, H. (2004). International Marketing, Planet Ralph: The Global Marketing Strategy of Polo Ralph Lauren, 4th Edition. New York, London: Routledge. Presentations Given Bird, D. (Presenter & Author), Caldwell, H., American Society for Competitiveness 23rd Annual Conference, "The Challenges and Opportunities of Marketing Luxury Goods in Brazil," Washington, DC. (October 27, 2012). Caldwell, H. (Author Only), Bird, D. (Presenter & Author), DeFanti, M. (Author Only), International Academy of Business Disciplines 24th Annual Conference, "Gucci: "Forever Now"," Long Beach, California. (April 19, 2012). DeFanti, M. (Presenter & Author), Bird, D. (Author Only), Caldwell, H. (Presenter & Author), American Society for Competitiveness 22nd Annual Conference, "Consumer Perception of Luxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand and Sub- Brand," Indiana University of Pennsylvania, Orlando, Florida. (October 29, 2011). Bird, D. (Author Only), Caldwell, H. (Presenter & Author), DeFanti, M. (Presenter & Author), Conference on Historical Analysis & Research in Marketing (CHARM), "A Fragrance to Empower Women: The History of Charlie," Association for Historical Research in Marketing (AHRIM), New York, NY. (May 20, 2011). Bird, D. (Presenter & Author), DeFanti, M. (Author Only), Vaghi, J. (Author Only), Caldwell, H. (Author Only), American Society for Competitiveness, 21st annual conference, "Men's Luxury Watch Market: Sex Appeal and Status in Advertising," Indiana University of Pennsylvania, Washington DC. (October 29, 2010). DeFanti, M. (Presenter & Author), Caldwell, H. (Author Only), Bird, D. (Author Only), 2010 Global Marketing Conference, "U.S. Consumer Perception of Global Luxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand Elements," Korean Academy of Marketing Science, Tokyo, Japan. (September 11, 2010). Bird, D. (Presenter & Author), Caldwell, H. (Presenter & Author), DeFanti, M. (Presenter & Author), International Academy of Business Disciplines, 22nd annual conference, ""The Quest for Beauty: Asia's Fascination with Pale Skin," Indiana University of Pennsylvania, and others, Las Vegas, Nevada. (April 9, 2010). Caldwell, H. (Presenter & Author), Interdisciplinary Faculty Seminar, "Women and the Beauty Industry: A Complex and Intertwined Relationship," Providence College, PC. (March 15, 2010). DeFanti, M. (Presenter & Author), Caldwell, H. (Presenter & Author), Bird, D. (Author Only), International Academy of Business Disciplines, 21st annual conference, "Assessing the Report Generated on March 8, 2013 Page 19 of 63

5 Influence of Models, Bottles and Brands on Consumers' Preference of Fragrances," Indiana University of Pennsylvania, St. Louis, MO. (April 2, 2009). Bird, D. (Presenter & Author), Caldwell, H. (Presenter & Author), DeFanti, M. (Presenter & Author), American Society for Competitiveness, 19th annual conference, "Differences in Perceptions of Print Advertisements for Men's Fragrances," Orlando, FL. (November 10, 2008). DeFanti, M. (Presenter & Author), Caldwell, H. (Presenter & Author), Bird, D. (Author Only), International Academy of Business Disciplines, 20th annual conference, "Indebted to Luxury? Marketing Luxury Brands in South Korea," Indiana University of Pennsylvania, Houston, Texas. (April 4, 2008). Bird, D., Caldwell, H., "Is India Ready for the Onslaught? Marketing and Logistics in the Sub- Continent," International Academy of Business Disciplines, Orlando, Florida. (March 2007). Caldwell, H., Bird, D., "Opportunities and Challenges of Marketing Luxury Brands in India," International Academy of Business Disciplines, Washington, District of Columbia. (November 2006). Caldwell, H. (Presenter & Author), Bird, D. (Presenter & Author), American Society for Competitiveness, 17th annual conference, "The Challenges and Opportunities of Marketing Luxury Brands in India," Indiana University of Pennsylvania, Washington, District of Columbia. (November 9, 2006). Caldwell, H., "Creating the World of Polo Ralph Lauren," Eastern States Retail Conference, Rye, New Hampshire. (July 2006). Bird, D. (Presenter & Author), Caldwell, H. M. (Presenter & Author), IABD, "Marketing Luxury Products in Russia: Challenges and Opportunities," International Academy of Business Disciplines, San Diego, California. (April 2006). Caldwell, H., Eastern States Retail Conference, Rye, New Hampshire. (2005). Caldwell, H., Bird, D., "The Challenges and Opportunities of Marketing Luxury Brands in China," American Society for Competitiveness, Washington, District of Columbia. (November 2005). Bird, D. (Author Only), Caldwell, H. (Presenter & Author), International Academy of Business Disciplines, 16th Annual Conference, "The Challenge of Marketing Luxury Brands in China," Indiana University of Pennsylvania, Pittsburgh, Pennsylvania. (April 7, 2005). Caldwell, H., Bird, D., Wilcox, C., "The Browning of Beauty: Opportunities for Marketing Cosmetics to a Multiracial Market," American Society for Competitiveness, Washington, District of Columbia. (October 2004). Caldwell, H., Bird, D., "Country of Origin Effects on Branded Apparel: Who Really Cares," International Academy of Business Disciplines, San Antonio, Texas. (March 2004). Bird, D. (Author Only), Caldwell, H. (Presenter & Author), International Academy of Business Disciplines, 16th Annual Conference, "Country of Origin Effects on Branded Apparel: Who Really Cares?," Indiana University of Pennsylvania, San Antonio, Texas. (March 27, 2004). Caldwell, H., Bird, D., "Targeting Baby Boom Women: Are Retailers Missing the Mark," American Society for Competitiveness, Washington, District of Columbia. (October 2003). Report Generated on March 8, 2013 Page 20 of 63

6 Caldwell, H., Warrington, T., "The Forgotten Woman: Opportunities and Challenges in Targeting the Plus Size Market for Women's Clothing," American Society for Competitiveness, Washington, DC. (October 2003). Caldwell, H., Bird, D., "Planet Ralph: The Global Marketing Strategy of Polo Ralph Lauren," International Academy of Business Disciplines, Orlando, Florida. (April 2003). Caldwell, H., Bird, D., "Because They're Worth It: Advertising Skincare Products to Women Over 40," American Society for Competitiveness, Washington, District of Columbia. (October 2002). Caldwell, H., Abgrab, N., "Branding America A Global Perspective," International Academy of Business Disciplines, Marina del Ray, California. (April 2002). Caldwell, H., Marino, J., "Sephora: A New Paradigm For Marketing Cosmetics Globally," International Academy of Business Disciplines, Orlando, Florida. (April 2001). Caldwell, H., Marino, J., "Beauty on the Web: Opportunities and Challenges of Marketing Cosmetic on the Internet," American Society for Competitiveness, Atlanta, Georgia. (October 2000). Intellectual Contributions in Submission Refereed Journal Articles DeFanti, M., Caldwell, H., Bird, D. U.S. Consumer Perception of Global Luxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand Elements. Journal Of Brand Management. Research in Progress "Flagship Stores: How Luxury Brands Create Brand Identity" (On-Going) Using qualitative research techniques to compare and evaluate the way in which luxury flagship stores in three cities (New York, Tokyo and London) create and emphasize brand heritage and country of origin. "FOREVER NOW: GUCCI S USE OF A PARTIALLY BORROWED HERITAGE TO ESTABLISH A GLOBAL LUXURY BRAND" (On-Going) Luxury marketing in Italy has a long history. Gucci is an integral part of that history. This article seeks to formulate the role that Gucci has played in the Italian and global luxury industry, and its strategies to play a strong role in the future. "Halston and Calvin Klein : Fashion Icons. A Historical Perspective" (Writing Results) The decades from 1968 to 1988 stand as a landmark in the unfolding of fashion designers as we know them today. This research compares and contrasts the characteristics of both designer's marketing strategies and the outcome of those strategies that have pointed to their success or failure today. "In the Heart of Africa: A World Away from Poverty, the Luxury Market Thrives" (On-Going) Despite crushing poverty across the African continent, some Sub-Saharan countries are among the fastest growing economies in the world. For the past half-century, it is poverty, not growth, which has epitomized Africa. However, today s young Africans have a burning desire to leave behind the post-colonial misery of their parents and grandparents. They are seeking out luxury products. They find these in glitzy malls, springing up across the continent, from Cape Town to Nairobi, Luanda to Lagos. This study aims to look at the Report Generated on March 8, 2013 Page 21 of 63

7 growth in the luxury market, and to determine if this is a trend that can be sustained in the volatile political environment of Africa. "The Challenges and Opportunities of Marketing Luxury Goods in Brazil" (On-Going) Brazil has long been recognized as a member of BRIC, large emerging markets. However, only very recently has it has been seen to "emerge" in the luxury market. Today, Brazilians are swarming into luxury stores and shopping malls in North America and Europe, eager to participate in this consumer trend. This movement offers an excellent opportunity to global luxury marketers to develop a foothold of their own in Brazil. Whilst many Brazilians may only window shop as yet, a significant upper income group is eager to participate in the developing shopping spree. Companies entering this market see enormous opportunities. However, there are also challenges in terms of different cultural norms and a threatening political climate. Department Service SERVICE Committee Member, Service. ( ). Faculty Advisor, Service. ( ). Faculty Advisor. (September June 2012). Committee Chair, Department Chair. ( ). Committee Member, Service to the MBA Program. ( ). Committee Chair, Department Chair. (September June 1992). College Service Committee Member, Graduate Committee. (September Present). Committee Member, Divisional Executive Committee. (July 1, June 30, 2006). Committee Member, Curriculum Review Committee. (July 1, June 30, 2005). Committee Member, Divisional Executive Committee. (July 1, June 30, 2005). Professional Service Conference-Related, International Academy of Business Disciplines, Orlando, Florida. (2007). Public Service Other Community Service Activities, Volunteer Services for Animals. (2006). Committee Chair, Providence Public Library, Providence, RI. (September September 1998). Report Generated on March 8, 2013 Page 22 of 63