We re All In On. Driving Growth. for you, your brand, our marketing industry

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1 We re All In On Driving Growth for you, your brand, our marketing industry

2 DRIVING GROWTH FOR YOU AND YOUR TEAM Driving growth is in our DNA. No other organization influences the industry s growth agenda more than the ANA (Association of National Advertisers). It is our unique and profound difference a difference that enables us to lead from a position of strength across a broad spectrum of arenas. At a time when many industries are experiencing lackluster growth, we are committed to arming our members and their teams with the necessary skills, tools, and resources to combat stagnation and increase the value of their marketing investments. Our members value the breadth and depth of our unrivaled proprietary and curated content and world-class training. And through the ANA Educational Foundation, we re working with U.S. colleges and universities to attract the next generation of great industry talent.

3 TALENT DEVELOPMENT AND CONTENT Marketing Knowledge Center Our unparalleled online content library helps members make better business decisions faster, through first-party case histories of our member companies, inspirational case studies from the industry s most prestigious awards programs, high-quality online magazines, and leading-edge tools and templates. Members also benefit from confidential and unlimited access to our marketing research team and personalized Ask the Expert service. We customize and deliver answers to members specific marketing challenges. Further, our research program not only provides opportunities for members to participate in industry-shaping conversations but turns research insights into solutions. School of Marketing Each year, we equip thousands of members with the precise skills they need to prepare for marketing s future, increase the knowledge of their teams, and enhance their brands. Our hands-on regional training workshops, taught by industry experts with real-world experience, are held across the country and all are complimentary to our client-side marketer members. They also can take advantage of complimentary on-demand training anytime and anywhere, as well as onsite team training and customized solutions. ANA Educational Foundation (AEF) Created in 1983, the AEF is the only non-profit organization in the U.S. connecting businesses to academic leaders. Its educational outreach, directed to professors and students at top U.S. colleges and universities, focuses on bringing the very best talent to our industry, now and into the future. The AEF s 2017 groundbreaking research study Bridging the Marketing Talent Disconnect is the first to diagnose the major issues and propose realistic solutions.

4 DRIVING GROWTH FOR YOUR BUSINESS AND YOUR BRAND The development of top-tier marketing talent has never been more important to businesses and brands. We provide a deep, rich, and continuous flow of content spanning the most critical interest areas of brand and media management, business-to-business marketing, and brand activation. We also engage over 25,000 marketing professionals annually at our more than 500 gold-standard events, most of which are complimentary. Members not only hear from senior-level marketers and industry experts but leave with valuable takeaways and best practices that they can immediately apply to their brands. The ANA conferences are second to none. I especially love the Masters of Marketing Conference. The speakers are best in class, and you walk away from every presentation either more informed or smarter on a particular topic. It s great to be exposed to these senior-level marketers on a regular basis. AMANDA BRINKMAN, CHIEF BRAND AND COMMUNICATIONS OFFICER, DELUXE CORP.

5 MARKETING EXCELLENCE Brand and Media Management Great content serves as the bedrock of marketing excellence. Our member brands benefit from our wide array of difference-making events and experiences, from national and members-only conferences to committee meetings and webinars. Our heralded Masters of Marketing Conference, focused exclusively on driving growth, attracts nearly 3,000 attendees. Collectively, our enlightening events keep members current on the core areas of brand and media management and help their businesses and brands remain at the forefront of their respective industry. Brand Activation Spending on brand activation marketing is projected to top $740 billion by 2020, according to a joint study by the ANA and PQ Media. Through an unparalleled combination of content, national and regional events, webinars, committees, and networking opportunities, we provide the insights members need to successfully activate a brand across all touchpoints. Our robust calendar includes the annual Brand Activation Conference and the highly respected REGGIE Awards, recognizing the most innovative brand activation campaigns. Business-to-Business We are dedicated to advancing the unique nature of B-to-B marketing and fostering a sense of community among our savvy business marketers. Our robust online content library, regional events, and committees help our B-to-B members grow their careers and brands, stay connected, and prosper. Each year, we host the Masters of B-to-B Marketing Conference, one of the largest of its kind in the world. We also honor the true innovators in business marketing through our prestigious B2 Awards and B-to-B Hall of Fame.

6 DRIVING GROWTH FOR OUR MARKETING INDUSTRY No organization has done more for the marketing industry than the ANA. All of our industry leadership initiatives are stewarded by our influential board of directors and activated by our CMO Masters Circle, comprised of highly respected senior-level marketers from ANA member companies and other client-side brands. This powerful pool of senior marketing executives shares the same important goal: to grow our members brands and the industry. Through our public policy work, we proactively take stands to oppose any efforts by the government to tax, ban, or otherwise burden the legitimate rights of marketers to communicate with consumers. When we succeed, our members win and the marketing ecosystem benefits. The ANA helps us stay ahead, push the limits, and make sure that we as a marketing industry are focused on the right issues. DEBORAH WAHL, FORMER SVP AND CMO, MCDONALD S USA, LLC

7 INDUSTRY LEADERSHIP Leadership Initiatives We initiate and direct important leadership programs on behalf of our marketer members while continuing to invest resources in critical existing efforts intended to make the industry nimble, stronger, and more knowledgeable. The ANA saves members and the industry billions of dollars each year through our board-driven leadership agenda, which addresses key industry concerns. Major successes include: A more transparent industry following the release of three significant reports on non-transparent business practices in media, production, and programmatic Launch of the ANA Data Analytics Center to advance the art and science of data management Deployment of Gender Equity Metrics by the ANA s Alliance for Family Entertainment, fueled by the highly acclaimed #SeeHer initiative, created to accurately portray all women and girls in media by 2020 Actionable recommendations that advertisers can immediately implement to reduce digital ad fraud Development of standards to help mitigate ad blocking Formation of the Alliance for Inclusive and Multicultural Marketing to assist brands in strategically incorporating inclusion in the total market strategy Creation of Ad-ID to help improve advertising workflow across media platforms Public Policy Efforts Our Washington, D.C., team provides a rigorous legislative and regulatory defense of marketers on the national and state levels. Thanks to comprehensive lobbying, the new tax reform bill passed by Congress does not restrict advertising deductions, saving marketers $25 35 billion annually. They also work tirelessly to educate policymakers about the important benefits our industry brings to the economy as a whole. The team provides the advertising community with a voice before Congress, state legislatures, federal regulatory agencies, and the courts. Additionally, we host two of the industry s premier national conferences for legal and marketing professionals.

8 We are the ANA (Association of National Advertisers), the premier marketing and advertising organization. Since 1910 we have proudly served as the voice of the marketer. Our thriving, close-knit community comprises 50,000 individuals from more than 1,000 leading companies of every shape and size. Our members represent 15,000 brands among the most powerful and influential in the world that collectively spend $400 billion in marketing and media annually. Trailblazers and innovators in every business category, our members rely on our superior resources and bold leadership to grow and thrive in today s challenging marketing environment. By focusing relentlessly on driving growth and shaping the future of marketing, the ANA makes a difference for all marketers, their brands, and the industry. Want to learn more about the value of ANA membership? Visit ana.net/difference.