Corroboree 2015 important information

Transcription

1 Corroboree 2015 important information Deadlines DUE DATE EXPLANATION CORRESPONDING PAGE NUMBER 14 September Confirm your registration online at: September Book flights and accommodation 5 Please note new information from the last update is indicated by a red panel running along the left edge of the page and a light grey colour behind the text. Canadian Tourism Commission

2 What is Corroboree? Canada Corroboree is a major roadshow held in Australia targeting travel agents, tour operators, wholesalers & media. It is an opportunity to present to approximately 1000 retail travel agents highlighting the amazing experiences Canadian destinations and product have on offer. There is the opportunity to meet with many Australian media at dedicated media events in Sydney and Melbourne with attendees always keen to hear the latest story angles or travel news. The B2B (supplier/dmo to wholesaler) event in Sydney is held to maximise the exposure of Canadian sellers to the Australian market and to expand the Canada content in the Australian partner catalogues. The retail travel agent events are held in the evening from 5.30pm to 9.00pm. There are 2 levels of participation for Canadian suppliers - as a stage presenter or as a tabletop participant. Maximum time is given for one on one talk time with the agents, along with the stage presentations. Before and after the formal presentations travel agents have the opportunity to move around the room collecting brochures and meeting with exhibitors. Media Events: The media events are held in Sydney and Melbourne with key media invited to attend. Canadian participants have a 2 minute presentation time and should highlight their destination with new and interesting product focus using video, graphics or something completely out of the box! B2B Event: The day long B2B event is held in Sydney and is an opportunity for one-on-one 14 minute set appointments with wholesalers & tour operators to discuss new product and marketing activities for the year. Dates & Locations for Corroboree 2015 Please refer to website ( for all information How much does it cost? Participation fees for Canada Corroboree are outlined below. 1. Table Top with Representative $AUD 2,480 + GST (includes trestle display in 5 key cities, up to 5 themed shirts & B2B event) 2. Media Function Sydney Media Function (attendance only and no presentation time): $195 + GST Melbourne Media Function (attendance only and no presentation time): $195 + GST Sydney and Melbourne Media Function including 2min presentation time at both: $750 + GST (Available to Canadian Partners only) 2

3 Registration Confirmation To register please go to and complete the registration process. Invoicing and Payment Once your registration is completed you will be asked your preferred method of payment Credit Card, Cheque or EFT. If you select Credit Card you will be asked to give payment details immediately prior to confirming your registration. If you wish to pay by Credit Card, but not immediately, please select chq/eft and you will be directed to an invoice. You can log in at a later date and pay by Credit Card. For any queries on this process, please contact Donna Larson from To A T Productions (dlarson@toat.com.au). Theme 2015 Get Smart TV show / Spy - Espionage How it s structured The whole presentation would take the audience on a journey of intrigue and tongue in cheek espionage to uncover why you need to Get Smart about Canada. The presentation would be driven by none other than Control s most famous agent Maxwell Smart. The Host Donald Mackee would play the role of Maxwell Smart with all the typical lines and comical misadventures that made the character an icon. He would be dressed in a typical 60 s suit, white shirt and tie. The Presenters Role All of the Canadian representatives would play either a Control agent or a Kaos agent. To play their character they would simply wear one or two small items in the form of a hat, scarf, feather bower, eye patch etc. These would be easy to bring from Canada or if necessary we could source here Down Under. The Audience s Role Each member of the audience will have been issued Field Agent Reports that they would need to fill out by listening to all the presentations. At the end, the 3 lucky agents that have completed their training by correctly answering all the questions in their field reports will be selected to go on a mission to Canada. The Story Starts with a video intro made by editing a collage of Get Smart snippets to set up the theme (and if possible with several snippets of Donald as Maxwell Smart at recognisable Canadian landmarks - Donald would compile these when he visits Canada on holidays in January 2015). After the video intro, Max would be assigned an important mission to discover why people are Getting Smart about Canada. He would then take the audience on a journey through the presentation by speaking to and interrogating several Canadians to find out all of Canada s Smart secrets and intriguing places to visit and stay. The story culminates in Max gathering all the clues and solving the mystery as to why everyone needs to Get Smart about Canada and needing to assign 3 trainee agents (The winners from the major prize draw) to travel to Canada on their own mission to confirm what Max has revealed through the presentation. The Set Mission Impossible music from the Tom Cruise movies would play as the audience take their seats. A looping Get Smart about Canada animation fills the video screen. The looping animation will also profile all the presenters logos in some way. To the left of the stage would be 3 stools. On either outer edge of the stage would be banners (push up) with the title Control HQ at top and all the Canadian company logos displayed at the bottom. 3

4 Event Format The travel agent events are held in the evening from 5.30pm to 9.00pm in order to maximise agent attendance. All participating companies will have half a tabletop booth at the venue. As travel agents arrive they will have the opportunity to move around the room collecting brochures and meeting with exhibitors for the first hour of the night and then again after the formal presentations end, up until the event closes at 9.00pm. The formal presentation part of the evening starts at 6.30pm and will run for approximately one and a half to two hours. Audience participation plays a fun and inclusive part to Corroboree and this will remain part of the event. We will be developing some game segments providing plenty of audience interaction. One major prize including flights and accommodation will be given out each evening (x5 cities) along with two smaller land only prizes (x5 cities). Additional smaller prizes will be given out during the game breaks to keep the evening flowing. Participants will be provided with 5 themed T-shirts to be worn during the Corroboree events the fee for these is included in the registration. Agenda Setup At tabletop Guest arrival Presentations Tabletops Pack down 3.00pm 4.00pm 5.00pm 5.15pm 6:30pm 6.30pm 8.30pm 8.30pm 9.00pm 9.00pm 9.30pm One trestle table for every two companies will be available for displaying brochures and displays. The exhibition area will be open to guests prior to and after the presentations for one-on-one meetings with the agents. The presentation room will be set up theatre style. Food and beverage will be served to the Travel Agents as part of the event. Catering will not be made available for Presenters and Wholesalers unless there is surplus at the end of the evening. You are required to have your0evening on the day of the agent presentation. All companies exhibiting at the show must maintain their booth set-up until the conclusion of the evening. If you need to leave early, please appoint a representative to take over your booth and pack down on your behalf. NB: Any leftover brochures will be discarded at the end of each evening. The CTC will not ship left over material to the next city. 4

5 Media & B2B Events: Media Events: These events will be held in Sydney & Melbourne with key media invited to attend as guests of Corroboree Canadian presenters have a 2 minute presentation time to highlight their destinations new and interesting product. If any of the Australian participants wish to attend, a fee will be applicable (they will not be granted any time to present). B2B Event: The B2B event will be held in Sydney and provides an opportunity to have one on one time (set appointments) with the Australian wholesalers or tour operators to discuss new product and marketing activities for the year. Note - For our Australian partners, this event is designed for your Product and/or marketing managers and the CTC will invite them separately for this event. Accommodation Please refer to website for current accommodation details. Please note all room rates are subject to availability, and we highly recommend that you book your rooms by mid-september 2014 to increase your chances of receiving the best rate possible. Feel free to book directly with the hotels or if you prefer you may look for alternative accommodation/rates at or Air Travel Please refer to website ( for all information. Pop up banners Pop up banners are a great way for agents to recognise who you are representing so we highly recommend you bring one to display behind your tabletop at each event. Please note it is your responsibility to carry/travel, set up and pack down your banner at all events. Shipping of Collateral Changes to collateral distribution Our Australian based Canadian partners and Australian wholesalers must cover their own shipping costs for the event. We will provide you with delivery labels for all five Corroboree event locations. We will be using TIFS for our own collateral and if you wish to do the same your material will be added to the CTC event pallet and shipped as one shipment from Sydney with TIFS invoicing you directly for your share. Our Australian wholesalers may utilise their state based reps to bring collateral to the event. For those of you who still wish to use TIFS, please go to the following website and search under the section called Freight for complete instructions: Please remember, there is no storage for collateral during or after the event and any leftovers will be disposed of. 5

6 Corroboree Online Platform The introduction of the platform through TravTrade last year and the improvements made since Corroboree 2014 means you can stay in touch with your clients all year round. All agents attending Corroboree have to register on the platform so you will be able to stay in touch with every agent who registers. Please utilise the platform throughout 2015 to upload brochures, press releases, product news and images. This new platform allows you to interact with agents and wholesale partners on a regular basis, far beyond the 10-day Corroboree period. We will provide an information sheet for agents as they enter each event, explaining How to access the Corroboree TravTrade site and What information you can find on this site. Ensure that your profile is always kept up-to-date to get the most out of the Corroboree Online TravTrade Platform as a useful networking tool. Event Contacts For Registration and Invoice enquiries please contact: Donna Larson To A T Productions Pty Ltd Event Coordinator Ph dlarson@toat.com.au For Corroboree enquiries please contact: Toni Brasch To A T Productions Pty Ltd Producer Ph toni@toat.com.au Or Nathan McLoughlin Canadian Tourism Commission GSA Account Director Trade Ph Fax nathan@dcaworldwide.com For Media enquiries please contact: Donna Campbell Canadian Tourism Commission GSA Managing Director Ph Fax donna@dcaworldwide.com For B2B enquiries please contact: Nathan McLoughlin Canadian Tourism Commission GSA Account Director Trade Ph Fax nathan@dcaworldwide.com 6

7 Register online at: Canada Corroboree Roadshow 2015 CANADA CORROBOREE DATES 02 Feb Monday Perth evening trade event 03 Feb Tuesday Adelaide evening trade event 04 Feb Wednesday Melbourne evening trade event 05 Feb Thursday Melbourne Media Lunch 10 Feb Tuesday Brisbane evening trade event 11 Feb Wednesday Sydney evening trade event 12 Feb Thursday Sydney B2B event 13 Feb Friday Sydney Media Lunch PARTICIPATION LEVEL Australian Table Top All Venues - with one representative - No media functions Media Function Sydney (attendance only) Media Function Melbourne (attendance only) COST (ALL COSTS IN AUD) $2,480 +GST $195 +GST $195 +GST Note media functions are included in the cost for Canadian Presenters ONLY. Important Dates Registration Deadline by 31 August 2014 Cancellation Policy We will invoice you on registration to participate in Corroboree 2015 for the full participation fee. Cancel prior to 24 September 2014 Full refund Cancel prior between 25 September 31 October % refund Cancel after 01 November 2014 No refund Register online at 7