Imagine you are a municipality with a recycling program that has been in place for years. Think about the following questions

Transcription

1 Intro Activity 1 Imagine you are a municipality with a recycling program that has been in place for years. Think about the following questions Create your municipality: 1. Name it! 2. Briefly define characteristics: Rural/Urban, Small/Large, Big/Low budget, Curbside or Drop off 3. How has the program changed over time in how materials are collected and what is accepted? 4. What are your biggest barriers to running a more effective program? 5. What are your biggest challenges to educating the public? 6. What is the least understood aspect of your recycling program? 7. If you had one wish from a recycling genie to make your program more successful, what would it be?

2 Scenario 2 How do you determine what resonates best with residents? How would you test message/media effectiveness on a limited budget?

3 What s In a Name? How Language & Images Affect Recycling Education Marissa Segundo, RRS representing FPI - DRAFT - PRG MEMBER PRESENTATION 12/12/12

4 4 What s in a Name?

5 What's in a name? That which we call a rose by any other name would smell as sweet; William Shakespeare - DRAFT - PRG MEMBER PRESENTATION 12/12/12

6 What is Foodservice Packaging? 6 Single-use foodservice ware & packaging used by foodservice establishments. Specifically, our work focuses on: Cups (including sleeves) Containers, including: Egg Cartons Beverage Carriers Boxes Paper bags

7 Resident Messaging Survey Conducted Summer DRAFT - PRG MEMBER PRESENTATION 12/12/12

8 Residential Messaging Survey 8 Goal of Survey Identify language and images that most effectively drive quality recycling Find common recycling messaging to increase clarity for acceptable recyclables Survey Methodology Web-based survey using vetted survey panelists Sample set: 1,000 survey participants Homeowners 18+, male/female 95% statistically valid national sample

9 Speaking Their Language 9 How does the language on outreach material impact curbside behavior??

10 Effective Recycling Terms 10 Hinged container 4% Produce container 4% Clamshell container 19% Take-out container 12% 61% of residents call this a plastic container 19% say clamshell container Plastic container 61% Term Tip: Avoid industry specific terms when referring to recyclables

11 - DRAFT - PRG MEMBER PRESENTATION 12/12/12

12 No Food Soiled vs. Clean 12 Box 1: Visible cheese residue & oil Average Likelihood of Recycling per Instructions 1=Throw Away 5=Recycle Box 2: Minimal oil Box 3: Oil on lid and base Throw away Probably Throw away Undecided Probably Recycle Recycle Guideline Tip: Use the term clean was preferable in achieving acceptable pizza boxes

13 Effective Recycling Instructions 14 Before Nearly 40% of residents said that cups should be empty & clean was clearest After More clear than clean or empty alone Guideline Tip: Use the terms empty & clean are clearest when referring to recycling paper cups

14 Reliable Recycling Resources 15 Where do residents go to find out what s recyclable?

15 Is it Recyclable? 16 Where do residents look first to find out if an item is recyclable? Outreach Tip: Educate residents on recycling symbols on packaging

16 Where do Residents Go for Info? 17 First Choice by Age Group Age Group Age Group City, county or recycling company's website Signage on Recycling cart Magnet with recycling info Recycling brochure Social media None Outreach Tip: Websites should contain current data that is easy to navigate.

17 18 Recycling Flyer Format Which flyer format do residents find clearest? Flyer 1 Images grouped by Recycling, Compost, Garbage Flyer 2 Images grouped by categorypaper, plastic, glass and metal Flyer 3 Images appear individually, not sorted by category

18 Recycling Flyer Format Preference 19 Overall, 85% of residents said that Flyer 2 was clearest in describing how to recycle this container Flyer Design Tip: Categorize your recyclables, and use clear images with short text descriptions

19 Summary of Best Education Practices 20 Best practices for reaching and educating your audience Flyers Multiple images of recyclables Grouped by category (i.e. Plastics) General description (i.e. plastic containers) Space between groups/images, uncluttered layout Additional instructions on how to prepare recyclables Social Media Primary source of recycling information for ages 18-34, not primary for 34+ Have a plan for regular social media interaction Align social media with website content Community Website Preferred source for recycling information Keep website updated Website should be easy to navigate Include FAQs from resident inquiries Language Use common terms to describe recyclable items Keep recycling instructions clear Use simple, positive language: clean Summarize prohibited items

20 Visit RecycleFSP.org for more info Contact: Marissa Segundo FPI/RRS - DRAFT - PRG MEMBER PRESENTATION 12/12/12

21 Scenario 22 Your MRF calls you and tells you that your contamination rates have spiked to 17%. What are the first few steps you would take to respond to this?