Using Social Media to Connect with Users. Linda R. Musser Pennsylvania State University November 2012
|
|
|
- Lewis Joseph
- 5 years ago
- Views:
Transcription
1 Using Social Media to Connect with Users Linda R. Musser Pennsylvania State University November 2012
2 What is social media? Meets two of the following conditions: 1. It allows people to communicate, collaborate and build communities online. 2. It can be syndicated, shared, reused or remixed, or it facilitates syndication. 3. It lets people learn easily from and capitalize on the behavior or knowledge of others. Ref.: Meredith Farkas
3 Examples of social media Facebook Twitter Pinterest Digg Wikipedia Tumblr StumbleUpon Flickr Bebo YouTube Instagram Buffer QQ Redit Pulse Shazam mylife Ning Yelp Wix LinkedIn MySpace Waze Del.icio.us Dlvr.it Orkut Badoo Blogs Chat widgets
4 Pew Internet & American Life Project Over 66 % of American adults who use the Internet also use social media. For adults less than 30 years old, that percentage jumps to 86%. (72% for years of age) (50% for years of age) (34% for 65+ years of age) 2012 data
5 Why is your organization using social media? Engagement? Marketing? Service? Outreach? Networking? Communication? Public relations? Visibility? Access? Because it s hip? All of the above?
6 Twitter mood predicts the stock market Can Twitter track the flu? Twitter Earthquake Detector (TED) announced!
7 Twitter overview Quick messaging service 140 character maximum Over 500 million participants and growing Followers / Following Hashtags signs The Twitterverse Image ref.: NASA
8 Know why you Tweet Have guidelines for your Twitter postings - what type of materials to include / exclude - how frequently to post - desired tone - what to re-tweet - who to follow - who is your audience
9 Writing an effective Tweet Use < 140 characters. Use a consistent and appropriate tone. Use hashtags to improve retrieval. Include links! (Link shorteners are a good idea.) Use unique URLs so you can track click-throughs. Photos and images are particularly effective. Be specific in order to draw people s interest.
10 Tweet composition example The new issue of Sports Illustrated has arrived. The October 3 issue of Sports Illustrated just arrived! Philly fans rejoice! Get into the post season with Baseball Heaven article on the Phillies in the new 10/3/11 issue of Sports Illustrated. Phillies in the playoffs! Great article and photos in new (10/3/11) issue of Sports Illustrated. #Phillies
11 Sources / ideas for Tweets Events (seminars, films, etc.) New resources but be specific! User news (awards, etc.) Staff news (milestones, awards, etc.) Go ahead and ask questions Announcements (offers, hours, deadlines, etc.) Subject specific news relevant to your users
12 Sustaining your efforts Assign responsibility for the service. Establish methods to distribute responsibility. Enlist the aid of other employees. Set a goal for frequency and maintain it. Utilize tools to manage the service, e.g. Hootsuite, TweetDeck, etc. Re-use / Multipurpose your posts.
13 Ways to use Twitter Regular twitter account RSS feed on webpage Auto-post to Facebook, etc. Digital signage such as Visibletweets ( Twitter for public spaces )
14 Assess your efforts! Selected Metrics: Influence Generosity Impact Reach Velocity Clout Volume Frequency Relevance Engagement Rank Followers
15 Twitter measures Use analysis # of followers, growth/time, relevancy of followers # of readers or views # of clicks/tweet # of re-tweets, replies, mentions Content analysis # of tweets/day-week tweet subject content (relevance to mission) tweet composition (quality of writing/tone)
16 Use analysis tools 1. TweetStats graphs tweets/day, replies, density 2. TweetReach exposure, re-tweets 3. Twitter Counter graph followers/time 4. Twitalyzer impact, clout, influence, key measures & metrics 5. Twitter Grader - rank, grade 6. Klout reach, amplification, influence type 7. PeerIndex rank, authority by 8 benchmark topic areas 8. The Archivist (Mix Online) top users, top words 9. Hootsuite (platform) clicks/region, link stats, mentions 10. TwitSprout one page dashboard and
17 Sample metrics
18
19
20
21
22
23
24
25
26
27
28
29 The presence of Web 2.0 apps such as Twitter has a positive correlation with overall website quality as well as perceived service quality. Ref.: Chua and Goh, 2010
30 Contact information: Linda Musser Pennsylvania State University Recommended reading: Doing Social Media So It Matters / Laura Solomon. ALA, 2011.
TwiTTer Module 5 SeSSion 2: TwiTTer MoniToring And MeASuring ToolS
Twitter Module 5 Session 2: Twitter Monitoring And Measuring Tools Table of Contents Tools 1 Klout 1 Twitalyzer 2 Simply Measured 3 TweetReach 4 Social Mention 4 Welcome to session number 2: Twitter monitoring
SOCIAL MEDIA OVERVIEW
SOCIAL MEDIA OVERVIEW SPR18 Paul and Sarah Edwards, Editor Jennifer Zaczek, Social Media Marketing, 2011 BarCharts, Inc. Other online sources see slides for citations Social Media Amplifies word of mouth
Twitter & LinkedIn Getting Started
23 April 2010 Twitter & LinkedIn Getting Started Lance Kissler lkissler@pacificu.edu linkedin.com/in/lkissler twitter.com/someprtips someprtips.wordpress.com A guide for higher education. 119 characters
Social Media Training. Presented by Edelman April 2017
Social Media Training Presented by Edelman April 2017 Agenda Introduction to Social Media Platform Overview Facebook Twitter LinkedIn Community Management Tools and Resources Q&A Introduction to Social
De-Mystifying Social Media Marketing for Auto Dealerships
De-Mystifying Social Media Marketing for Auto Dealerships With Christine Rochelle, VP of Operations and Darrah Raneri, Content Writer at PCG Digital Marketing Moderated by Mike Bowers, Executive Editor
What s not working in your social media and how to fix it Community Indicators Consortium Impact Summit November 9, 2015
What s not working in your social media and how to fix it Community Indicators Consortium Impact Summit November 9, 2015 @MNCompass @rehamberg #cicsummit #cicsocial #cicsocial #cicsummit @rehamberg @mncompass
Useful Articles, Tools, and Websites for Those Brave Artists Venturing into the Strange World of Social Media
Useful Articles, Tools, and s for Those Brave Artists Venturing into the Strange World of Social Media Compiled in April 2009 by Elissa R. Campbell Bookbinder and owner of Blue Roof Designs Email: erscampbell@hotmail.com
Social Media Marketing. ACCORD Corporation Bridgette Winicki
Social Media Marketing ACCORD Corporation Bridgette Winicki Outline General Information Getting Started Different Social Media Accounts Benefits of using How to Create an Account for it Getting the Best
INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement
INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement Session Goals Discuss Social Media Strategies and Best Practices Dialogue to exchange ideas to help position your (organization, institution,
11 Tactics, Tips & Tools to Leverage a Powerful Social Media Strategy
11 Tactics, Tips & Tools to Leverage a Powerful Social Media Strategy By Madalyn Sklar Social Media Marketing Strategist Copyright 2018 American Institutes for Research (AIR). All rights reserved. No part
Fairfield County Giving Day Social Media Workshop. January 2017
Fairfield County Giving Day Social Media Workshop January 2017 Anatomy of a Facebook Page Facebook is the number one social media site for nonprofits. Your Facebook page should tell the story of your nonprofit
Get Hired: Helping Your Clients Rise to the Top of Google Rankings Using Social @sabrina_woods
Get Hired: Helping Your Clients Rise to the Top of Google Rankings Using Social Media Nancy Richmond Presenters Florida International University Amanda Peters Harvard Kennedy School Sabrina Woods Northeastern
SMM (Social Media Marketing) PACKAGE
SMM (Social Media Marketing) PACKAGE 1 2 3 4 5 6 7 SOCIAL MEDIA MARKETING Facebook Profile & Page Creation Select a Vanity URL Tab Creation Facebook Apps Installation Posting Updates graphical & text based
V2.0 Final Report ZONE TEAM MEMBER ROLES. Geethu Babu:
V2.0 Final Report ZONE TEAM MEMBER ROLES Geethu Babu: Implemented Facebook, LinkedIn, Gmail and Twitter API s, Facebook Recommendations, Sentimental Analytics and RapidMiner Rajesh Gill Implemented Flickr
Web 2.0 Tools for Unintentional Injury Prevention
Web 2.0 Tools for Unintentional Injury Prevention What is your experience with Social Media? A. What the heck is it? B. I don t use social media. C. I have looked at social media websites (e.g., YouTube,
Social Media 101 August 17, Keith Yurgosky & Kelly Cofrancisco
Social Media 101 August 17, 2016 Keith Yurgosky & Kelly Cofrancisco Webinar Technology This webinar is being recorded All participants are muted Please use the chat feature to ask questions Webinar will
Trusted Choice Social Media Review
Trusted Choice Social Media Review AGENCY: CHANNEL: McMahon Agency Inc. Facebook Twitter Profile Image The profile image is an agency s first impression and visually represents your page throughout Facebook.
SOCIAL MEDIA FOR BUSINESS
SOCIAL MEDIA FOR BUSINESS CEdMA Europe Workshop Paul Ellis 2013 Assima 1 WHAT IS SOCIAL MEDIA? WHICH ONE(S) SHOULD I USE? 2013 Assima 2 EASY GOOGLE SOCIAL MEDIA LANDSCAPE 2013 Assima 3 A selection of Social
You re Social, Now What? Find out which networks are right for you and how to use them. Constant Contact 2015
You re Social, Now What? Find out which networks are right for you and how to use them Constant Contact 2015 BE A MARKETER All it takes is Constant Contact #BeaMarketer Agenda 1.Top 5 social networks Facebook
Social Media: necessary evil or judicious investment
Social Media: necessary evil or judicious investment With Lisa Barbieri Presented by Lisa Barbieri An overview of social media concepts covered in today s session What is social media Dangers of ignoring
QUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES
QUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES Quick Start Guide for Club Social Media Pages January 2018 2 INTRODUCTION Social media is part of our everyday lives, both personally and professionally. To
5 Great Reasons to Start Using Sendible
5 Great Reasons to Start Using Sendible Sendible is an online marketing service for businesses and marketers to promote, grow and track their brands through the use of Social Media, Email and SMS messaging.
Social media meets health promotion
Let s Start. Social media meets health promotion Mel Stoneham Mel Edmunds By everyone sending a tweet that says something like you are looking forward to the social media webinar hosted by @PHAIWA Melissa
Ping! s Guide to Social Media
vii. Ping!'s Guide to Social Media Ping! s Guide to Social Media Social media is the perfect way for us to let the world know about Ping! But much more than that, it encourages the audiences participation/interaction,
Part I: The Admin Stuff. Today s Agenda 4/18/2016. Welcome. Social Media Mix. Know Your Audience. About SAC. 6 Basic Objectives. The Marketing Plan
Giving Purpose to Your Community College Social Media CASE Webinar April 19, 2016 Presented By: Melissa Aguirre, San Antonio College, Coordinator of Communications Vanessa C. Torres, San Antonio College,
TOP SOCIAL MEDIA Edition
TOP 2017 Edition NETWORKS Social Media networks you can utilize for your business marketing. FACEBOOK, Pricing varies on advertising Photo albums & older posts remain on your wall. Can post multiple photos.
RLI PROFESSIONAL SERVICES GROUP PROFESSIONAL LEARNING EVENT PSGLE 120. Social Selling: Building Relationships in a Social Media World
RLI PROFESSIONAL SERVICES GROUP PROFESSIONAL LEARNING EVENT PSGLE 120 Social Selling: Building Relationships in a Social Media World Copyright Materials This presentation is protected by US and International
Social Media and Public Relations
Social Media and Public Relations Social Media A free net- WORK The top outlets for business: Your website/blog Auxiliary websites Facebook Instagram Email - personal/online blasts Twitter LinkedIn Alternatives
11/15/2016. What we are going to discuss today. Business value: Reach large audiences. Find out which networks are right for you and how to use them
You re Social, Now What? Find out which networks are right for you and how to use them Constant Contact 2015 What we are going to discuss today 1.What are the Top 6 social network platforms Facebook Twitter
Social Media Trends. August 2012
Social Media Trends August 2012 5 Key Trends Affecting The Social Media Landscape For Today s Businesses 1. Platform Melting Pot Continued merging of content across social media channels platforms Increasing
Elite Social Marketing
Page 1 Introduction Social networking sites revolutionized the way we do business online since initially being introduced in the mid 1990's. With instant access to your target audience, and the ability
Pet Spa Grooming. Lauralee Gilkey April 16, 2013
Lauralee Gilkey April 16, 2013 Studio K9 is a pet spa that offering grooming services. The owner, Stephanie Payette is not your average groomer. She invests a large amount of her time to truly understanding
Retweets, Likes and Favorites, Oh My! Public Engagement with Digital Collections on Social Media
Retweets, Likes and Favorites, Oh My! Public Engagement with Digital Collections on Social Media Samantha Gibson, Digital Public Library of America Rebecca Pou, New York Academy of Medicine DPLAfest April
Social Networking and Librarianship
Social Networking and Librarianship Dr. B. Maharana Reader & Coordinator P. G. Department of Library & Information Science Sambalpur University bulumaharana@gmail.com Web 2.0 in Brief and Benefits User-Centered
7 Steps to Grow Your Business Using Social Media. Prepare1 1
Prepare1 1 Prepare1 2 Prepare1 3 7 Step Plan 1. Have Goals & Objectives - Plan 2. Have a Strategy B2B vs B2C 3. Use Tactics Be Consistent 4. Create great quality Content 5. Use Video 6. Use Distribution
Crafting a Social Media Strategy for Your Financial Aid Office
Crafting a Social Media Strategy for Your Financial Aid Office Learning Outcome You will be able to craft a social media strategy for your financial aid office to improve customer service and communication
Social Media 101: Using Social Media to Market Your Chapter. Layla Bonis, PHR, SHRM-CP Rebecca Sosa, SPHR, SHRM-SCP
Social Media 101: Using Social Media to Market Your Chapter Layla Bonis, PHR, SHRM-CP Rebecca Sosa, SPHR, SHRM-SCP What is Social Media? The definition of Social Media: websites and applications that enable
SOCIAL MEDIA FAST AND EFFECTIVE WAYS TO DELIVER PUBLIC HEALTH MESSAGES
SOCIAL MEDIA FAST AND EFFECTIVE WAYS TO DELIVER PUBLIC HEALTH MESSAGES SOCIAL MEDIA A PRODUCT OF EMERGING INFORMATION TECHNOLOGY The internet has revolutionized the way people communicate and search for
Social Media Toolkit
Social Media Toolkit Contents 3-4: Why Social Media? 5-9: How to Post and Examples 11-22: Appendix 12-14 Social Media Basics 15-19 Best Practices 20-22 Thought Starters and Photos 2 TO STAND OUT FROM THE
Leveraging Social Media to Build Your Online Brand
Leveraging Social Media to Build California Alumni Association & WayFinders Careers May 14, 2014 5/19/2014 1 Leveraging Social Media to Build AGENDA Understanding Social Media LinkedIn Facebook Twitter
Agenda. Expectations Social Media Content Though Leadership Social Platforms Measures
The Social Web Agenda Expectations Social Media Content Though Leadership Social Platforms Measures Why Social Media? Paid Search New Users Discover Your Website Organically Create & Publish QUALITY Content
TARGETING AUDIENCES. Before you dive in, are you asking yourself. How can I get the Governor to read this? How can I get my constituents to read this?
WHY SOCIAL MEDIA? Deliver updates to various audiences Have alternate methods/ formats to convey information Allow media/public to find accurate information on you Appear cutting-edge in communications
Social Media Trends:
Social Media Trends: #keepingupwithyouralumni KATIE YOUNG, Alumni Relations Associate, Greenhill School Dallas, Texas AMY SPENCE, Director of Alumnae Relations, The Hockaday School Dallas, Texas If social
Social Media Marketing Strategy Template. 11 Steps to Create a Social Media Marketing Strategy for Your Business
Social Media Marketing Strategy Template 11 Steps to Create a Social Media Marketing Strategy for Your Business Step 1: Set Your Social Media Goals Write 1-3 specific goals with a clear number and timeframe.
Social Media percent of Internet users are using social media
Social Media 101 67 percent of Internet users are using social media What is social media? Social media refers to the means of interactions among people in which they create, share, and exchange information
IFF SOCIAL MEDIA GUIDE
IFF SOCIAL MEDIA GUIDE 2014 Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4 Content
New Media and Horse Racing. Growing the popularity of the nation s oldest sport through the use of emerging technology
New Media and Horse Racing Growing the popularity of the nation s oldest sport through the use of emerging technology Background Began formally integrating horse racing and social media at Tampa Bay Downs
Sample Social Media Tactical Plan
Sample Social Media Tactical Plan This plan includes the tactical objectives to be used to accomplish two primary goals of social media: 1. increase unique traffic to X.com and 2. convert anonymous traffic
From A to Z: Making Sense of Social Media. Sybil Walker Barnes, CAE ASHP Social Media Strategist
From A to Z: Making Sense of Social Media Sybil Walker Barnes, CAE ASHP Social Media Strategist Presenter Like you, social media strategist Sybil Walker Barnes is always exploring how social media can
What is Social Media Marketing
REAL ESTATE Agenda o Overview o Why your business needs Social Media? o Challenges in Social Media Marketing(SMM) o Megarray Introduction o Benefits of Megarray o Megarray in Action What is Social Media
Basics of Social Media
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2015 BE A MARKETER All it takes is Constant Contact #BeaMarketer Why are we here today? Why are
Learning Objectives. Learning Objectives 17/03/2016. Chapter 15 The Internet: Digital and Social Media
Chapter 15 The Internet: Digital and Social Media Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Digital Strategy Midy Aponte October 2, 2015
Digital Strategy Midy Aponte October 2, 2015 Blogs & media Facebook Twitter Web Apps & games Listening Email Video Pinterest, LinkedIn, etc. Web Social Listening Email Goals for This Session: Listening
www.pipelineroi.com 1-866-300-1550 Introduction Over 100 million people log in to Twitter daily to share articles, read the news, Tweet photos of their breakfast, and connect with others. In this crowded
SOCIAL MEDIA IN SUBSTANCE ABUSE PREVENTION
SOCIAL MEDIA IN SUBSTANCE ABUSE PREVENTION TOOLS FOR EXPANDING REACH, BUILDING CAPACITY AND INFLUENCING NORMS Presented by Dana Goodrow, MSW, MPH Explore ways that social media is used in prevention Understand
SOCIAL MEDIA: THE BASICS. M I C H E L L E K A U K DIRECTOR, COMMUNICATIONS & PUBLIC AFFAIRS GREATER PHOENIX ECONOMIC COUNCIL June 18, 2015
SOCIAL MEDIA: THE BASICS M I C H E L L E K A U K DIRECTOR, COMMUNICATIONS & PUBLIC AFFAIRS GREATER PHOENIX ECONOMIC COUNCIL June 18, 2015 KNOWING YOUR CHANNELS KNOWING WHICH CHANNELS TO USE And how to
Basics of Social Media
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome Pam Furlong, Tucson Marketing Tools Constant Contact Master Certified Local Area
Social Media apart, together Gabriela Avram
Social Media apart, together Gabriela Avram Introduction to Digital Media 2017 Social Media p the use of web-based and mobile technologies to turn communication into an interactive dialogue. p "a group
Social Media. Showing up is only half the game. The other half? A killer strategy HDR, Inc., all rights reserved.
2014 HDR Architecture, 2014 HDR, Inc., all rights reserved. Social Media Showing up is only half the game. The other half? A killer strategy. 2014 HDR, Inc., all rights reserved. The What and Why of Social
Using Social Media to Market Online Programs
FDLA Journal Volume 2 Article 2 1-1-2015 Using Social Media to Market Online Programs Denise Starbek Saint Leo University, denise.skarbek@saintleo.edu Follow this and additional works at: https://nsuworks.nova.edu/fdla-journal
About Mhairi Petrovic
Mastering Social Media to Grow Your Small Business Mhairi Petrovic Out-Smarts Marketing Inc. About Mhairi Petrovic Founder of Out-Smarts Marketing Blogging since 2007 Podcaster Educator Fellow Entrepreneur
Social Media 101 for Shelters and Rescue Groups July Jane Harrell Petfinder.com Associate Producer
Social Media 101 for Shelters and Rescue Groups July 2012 Jane Harrell Petfinder.com Associate Producer jane@petfinder.com 1 Table of Contents Social Media 101 A starting note The following breaks down
Your Audience and Followers
We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. Mark Zuckerberg SOCIAL MEDIA Guide Helpful tips for running
Welcome to the WebJunction/REFORMA webinar: Using Social Media to Make the Case for Supporting Library Services
Welcome to the WebJunction/REFORMA webinar: Using Social Media to Make the Case for Supporting Library Services If you can hear us, click the button below If you can t hear us, click the button below and
Pursuing 6,495,978 Likes!
Social Media Metrics, Measures, and Myths 2014 UTEXTENSION.TENNESSEE.EDU EESD.TENNESSEE.EDU ADVANCING TENNESSEE Pursuing 6,495,978 Likes! Making the Most of Social Media in Extension Situation The current
Brief Inspiration for the EEA and Norway Grants SoMe Accounts. M A R I E H Á K O V Á m a r i e h a k o v a. c z
Brief Inspiration for the EEA and Norway Grants SoMe Accounts M A R I E H Á K O V Á m a r i e h a k o v a. c z W H A T I S T H I S A L L A B O U T Social Media is the new media space. 5,6 M 2,3 M Facebook
Abstract. Introduction
How to Make Friends and Influence Students Presented at the California Academic & Research Libraries 2014 Conference April 4-6, 2014 San Jose, California Lisa Burgert, Reference Librarian, University of
Digital Campaigns Guide
PR MISES ON SANITATION AND WATER 2 Digital Campaigning: What, Why and How? This guide is an introduction to digital campaigning, particularly looking at the water, sanitation, and hygiene sector and how
FOCUS ON SOCIAL MEDIA
FOCUS ON SOCIAL MEDIA THIS IS FOR FINANCIAL ADVISER USE ONLY AND SHOULDN T BE RELIED UPON BY ANY OTHER PERSON. INTRODUCTION The purpose of this guide is to help you develop your social media presence.
SOCIAL MEDIA MARKETING 101
SOCIAL MEDIA MARKETING 101 RYAN NAHAS BUSINESS DEVELOPMENT MANAGER at SPARK MARKETING CONTENTS 1. 2. 3. 4. 5. 6. 7. About Spark Introduction: What exactly is Social Media? Discussion: Why do I need it?
WEB MARKETING SCHOOL 01 DIGITAL MARKETING OVERVIEW
WEB MARKETING SCHOOL 01 DIGITAL MARKETING OVERVIEW What is marketing? What is Digital Marketing? Understanding Marketing Process Why Digital Marketing Wins Over traditional Marketing? Understanding Digital
It can multiply your company s sales, but proper use of social media involves much more than just showing up.
It can multiply your company s sales,but It can multiply your company s sales, but proper use of social media involves much more than just showing up. Changing trends in the use of World Wide Web technology
"Roundup Time! Mixing the Best to Deliver the Rest" Roundup Panel Discussion Time!
"Roundup Time! Mixing the Best to Deliver the Rest" Roundup Panel Discussion Time! Today s business buyers do not contact suppliers until 57% of the purchase process is complete Twitter Users convert at
PROJECT MANAGEMENT AND ORGANIZATIONAL TRANSFORMATION SEMINAR. Cara Stewart, Principal, Remarx Media Inc.
PROJECT MANAGEMENT AND ORGANIZATIONAL TRANSFORMATION SEMINAR Cara Stewart, Principal, Remarx Media Inc. SOCIAL MEDIA DEFINED Social media: a broad set of online activities driving interaction among individuals
Travel and Tourism Measurement Checklist and Flowchart
Travel and Tourism Measurement Checklist and Flowchart This convenient checklist and flowchart will help you plan and complete almost any travel and tourism measurement program. Use it alongside Paine
Welcome to. The Social Media System Twitter Success System
Welcome to The Social Media System 2016 Twitter Success System 1 330 Million users worldwide Interesting Twitter Stats Daily active Twitter users: 100 million Average number of followers: 208 4 th largest
Social Media Playbook For SMEI Affiliates & Chapters
Social Media Playbook For SMEI Affiliates & Chapters Passion! For the profession. SMEI Social Media Playbook Sales and Marketing Executives International, Inc. http://www.smei.org Prepared By: Shannon
{Company Name} Social Media Strategy
{Company Name} Social Media Strategy Social Media Action Plan for 2014 Table of Contents Executive Summary...3 Current status...4 Specific Social Media Goals / Requirements / Expectations...4 Objectives
Social Media Playbook For Lawn Doctor Franchisees
Social Media Playbook For Lawn Doctor Franchisees Who Cares About Social Media? Consider this: 89% of internet users search online before making a purchase What does Social Media Need to Really Work? Social
Digital Junk. Dr Becky Freeman Sydney School of Public Health
Digital Junk Dr Becky Freeman Sydney School of Public Health 2 The social web User generated content Interactive Exchange of content Social Dialogue Share Listen Engage 3 Maslow s Hierarchy of Needs 4
Social Media Audit Guidelines and Checklist
Social Media Audit Guidelines and Checklist Client: Date of Audit: Purpose of Audit- Questions to Have in Mind What the company is trying to achieve through social media marketing? How good the company
Marketing Your Group on Pinterest,
Marketing Your Group on Pinterest, Twitter, and Facebook Sabrina Watson, President, Crystal River Computer Users Group APCUG Advisor, Region 9 What is Social Media? Could it actually be Social Networking
1/25/2018. Speaker Introduction. Discussion Items. Social and Digital Governance Michigan.gov
Speaker Introduction - Michigan Association of County Treasurers - Social Media for Local Government Andrew Belanger @AndrewJBelanger Statewide Digital Content Administrator Dept. of Technology, Management
SOCIAL MEDIA TOOLKIT FOR LARGE FIRMS. Solicitor Brand Campaign The Law Society
SOCIAL MEDIA TOOLKIT FOR LARGE FIRMS Solicitor Brand Campaign 2016-2017 @TheLawSociety The Law Society CAMPAIGN OVERVIEW The Solicitor Brand campaign promotes the solicitor brand to consumers, SMEs, commissioners
Effectively Using Social Media in Sales & Marketing
Effectively Using Social Media in Sales & Marketing Lee Aase (@LeeAase) Director, Mayo Clinic Social Media Network (#MCSMN) March 22, 2016 Speaker Disclosures Lee Aase has no conflicts of interest to disclose.
Socially Speaking: Platforms for Veterinary Social Media Caitlin DeWilde, DVM
Socially Speaking: Platforms for Veterinary Social Media Caitlin DeWilde, DVM www.thesocialdvm.com Social Media: The General Population Pew Internet Research Group: o 69% of adults use social media of
UC Berkeley Extension Social Media Strategies
UC Berkeley Extension Social Media Strategies Session 3 Keywords Keywords are the words or phrases (longtail) that a search engine user types into a search engine to find what they are looking for. Branded
Technical Assistance Center Webinar. Building a Social Media Presence
Technical Assistance Center Webinar Building a Social Media Presence Congratulations! You now own your own network & newspaper Five Things We Can Do Be Strategic: Don t lose sight of priorities Become
SOCIAL MEDIA & NON PROFITS
STRATEGIC COUNSEL MEDIA RELATIONS CONSUMER ENGAGEMENT SOCIAL MEDIA MARKETING CORPORATE COMMUNICATIONS SOCIAL MEDIA & NON PROFITS Tips and tricks for success. WHAT IS SOCIAL MEDIA? Social media is people
ENGAGING YOUR SOCIAL AUDIENCE October 1, 2013
ENGAGING YOUR SOCIAL AUDIENCE October 1, 2013 about you Your Name? Your Business? What do you want to learn today? about me Founded Mindful Mix in 2009 - Opened New Office in LZ in August 2013 Have worked
CACV Quarterly Meeting June 9, 2016
Social Media Advocacy & Public Affairs CACV Quarterly Meeting June 9, 2016 Overview Why Social Matters Social Media 101 Social 2.0 Tools CACV: Moving the Conversation Why Social Matters Why Social Matters
More Than Just Social: How to Let Social Media Work for You Liz Persaud Training, Outreach and Development Coordinator Tools for Life
More Than Just Social: How to Let Social Media Work for You Liz Persaud Training, Outreach and Development Coordinator Tools for Life www.gatfl.gatech.edu Tools for Life Mission We re here to help Georgians
50 Ways to Market & Promote Your Business. on Social Media
50 Ways to Market & Promote Your Business on Social Media by Toni Coleman Brown www.tonicolemanbrown.com Facebook 01 02 03 Create a Facebook Fan Page for your business and run a "LIKES" campaign. This
Welcome to the Webinar
1 Welcome to the Webinar We will begin at 10:00am (PT) A recording will be available after the webinar. Your line will be muted to cut down on background interference so please use the chat box to share
World Contraception Day
Social media toolkit World Contraception Day #Advocacyleaders campaign This communications toolkit provides hints and tips on how to Amplify the voice of your project and engage with a wider audience on
SOCIAL MEDIA GUIDE FOR HOSPITALS Last updated: October 18, 2012
SOCIAL MEDIA GUIDE FOR HOSPITALS Last updated: October 18, 2012 USING SOCIAL MEDIA TO PROMOTE YOUR QUALITY ACHIEVEMENT Some hospitals embraced social media from an early stage and have developed very robust
Tweet All About It: Social Media & Your Agency
Tweet All About It: Social Media & Your Agency Joellen Leavelle, Director, Communications, n4a Charlie Carroll, Senior Associate, Communications, n4a July 29, 2018 What is social media? Global virtual
THE PROPER TOOL IS EVERYTHING. Using and Evaluating Affordable Social Media Tools
THE PROPER TOOL IS EVERYTHING Using and Evaluating Affordable Social Media Tools Carol A Spencer, Stormzero LLC Rebecca Williams, Your Net Working LLC December 13, 2017 So much noise. So many tools. A
woopsocial.com GET STARTED WITH Advanced Analytics
woopsocial.com GET STARTED WITH Advanced Analytics SUMMARY 3 Facebook Overview 7 Facebook Content Advanced Analytics HOW TO FIND QUICK ANSWERS ON COMPREHENSIVE ANALYTICS AND GET ACTIONABLE INSIGHTS 11