ADS. Prices & formats for advertisements in Dagens Medicin & on dagensmedicin.se

Transcription

1 2015 Prices & formats for advertisements in Dagens Medicin & on dagensmedicin.se

2 PRICES & FORMATS 2015 Sweden s top news magazine for healthcare Sweden's top independent magazine targeted at Swedish healthcare, written by journalists who in many cases have a background in the health care sector. Each issue includes a 'På jobbet' section with job ads and intern guide. Reach Sweden's doctors, nurses, hospital administrators, politicians, employees, opera tions and clinic managers, along with other decision-makers in the healthcare sector. dagensmedicin.se has approximately 50,000 unique visitors every week2. 41 issues a year. Each issue is read by 87,000 people.1 18,000 of Sweden's leading specialists in 35 fields from GPs to ear, nose and throat specialists have Dagens Medicin sent to their home free of charge. The magazine has specific themes such as Cancer, Cardiovascular and Neurology. 'AT-Guiden' is published twice a year. The online advertising is divided into news pages, science pages and advertisements in newsletters. The publishing plan for the Dagens Medicin newsletter includes daily news updates and special editions reflecting different scientific areas. Orvesto Konsument 2014 Enligt KIA-index 1 2 CONTACT US Interested in advertising in Dagens Medicin? Contact Christine, Claes or Anita for further information. Phone: + 46 (0) CHRISTINE GRANVIK CLAES JOHANSSON ANITA THUNELL BIGGEST IN MEDICAL MEDIA Dagens Medicin is part of Bonnier Business Media, a media house located on Torsgatan in Stockholm. The titles Dagens Medicin, Sweden's only independent health and medicare magazine, Dagens Apotek and dagenssjuksköterska.se are brought together here under one umbrella. We call them "News for life and death". Together they represent your most effective tool for communicating your message to people working in the healthcare industry.

3 Dagens Medicin Publication dates & submission deadlines, ads Issue Day of publication Submission deadline Submission deadline, supplement 1 till Sweden s top hospital Infection Women s Health General Medicine Diabetes Optometry Medical Intern Guide Asthma-Allegry Psychiartry Cancer Rheumatology Pediatries Lung Medicine Cardiovascular Neurology Elderly Life Nursing Gastrointestinal Cancer/ASCO Neuropsychiactry General Medicine Most influential/almedalen Summer edition/almedalen Medtech (supplement) Surgery Women s Health Cardiovascular/ESC Medical Intern Guide Emergency Healthcare Diabetes/EASD Men s Health Lung Medicine/ERS Pain Cancer General Medicine E-Health Nursing Neurology Psychiartry Spring 2015 Autumn 2015 * Medicinsk Teknik (Medical technology) is a special issue that comes out once a year. Separate price list on request. Our NB: Reading and image survey revealing how many people have seen/read your advertisement and what reaction advertisements stimulate. You also get answers about the market position of your product and company.

4 Dagens Medicin Ad format A4 spread 4-column Single column 2-column 3-column Size 4-colour Black/white Centre spread 524 x 365 mm SEK 99,700 Spread 524 x 365 mm SEK 87,900 A4 spread 420 x 270 mm SEK 75,900 Size 4-colour Black/white 4-column 200 x 365 mm SEK 47,300 3-column 149 x 365 mm SEK 39,900 2-column 97 x 365 mm SEK 32,100 Single column 46 x 365 mm SEK 21,400 Page 3 Full page A4 A5 A6 2-column 3-column 1/2 page 1/3 page 1/4 page 1/8 page Size 4-colour Black/white Page x 365 mm SEK 63,900 Full page 252 x 365 mm SEK 51,400 Early right 252 x 365 mm SEK 62,800 A4 200 x 270 mm SEK 44,800 A5 149 x 200 mm SEK 29,900 A6 97 x 149 mm SEK 19,600 Size 4-colour Black/white 2-column 97 x 175 mm SEK 22,400 3-column 149 x 175 mm SEK 27,700 1/2 page 252 x 175 mm SEK 33,900 1/3 page 252 x 135 mm SEK 30,700 1/4 page 252 x 90 mm SEK 26,500 1/8 page 252 x 40 mm SEK 14,500 4-column Spine 6-column Shoulder blades Size 4-colour Spine 220 x 365 mm SEK 51,300 Shoulder blades 318 x 175 mm SEK 56,600

5 Dagens Medicin First & last for extra attention The arm Glued card Rink ad Size 4-colour Size 4-colour Module 1 46 x 75 mm SEK 5,250 Module 2 97 x 75 mm SEK 10,400 Module x 75 mm SEK 15,300 Module x 75 mm SEK 20,300 Module x 75 mm SEK 24,800 The arm, 252 x 40 mm SEK 23,600 last page Glued card, 76 x 76 mm SEK 56,500 front cover Rink ad 252 x 40 mm SEK 30,800 Free format, mm price SEK 46 Colour surcharge SEK 11,500 FREQUENCY DISCOUNT! For multiple ad bookings. 3-5 insertions 5% 6-9 insertions 8% insertions 11% insertions 13% 16+ insertions 15%

6 dagensmedicin.se Banner format Panorama dagensmedicin.se Web Price* Panorama 1100x210 px 0,48 Rektangle 1 500x240 px 0,41 Rektangle 2 500x500 px 0,59 Widescreen 1 250x400 px 0,38 Widescreen 2 250x600 px 0,48 Rektangle article 500x240 px 0,45 Mobile Top panorama 600x300 px 0,48 Rektangle 600x240 px 0,41 Bottom panorama 600x300 px 0,32 Rektangle article 600x300 px 0,45 Rektangle Widescreen Newsletter Size Price Rektangle 1 500x200 px Quotation Rektangle 2 500x300 px Quotation Small 500x100 px Quotation *Prices refer to price per contact/exposure. IMPORTANT! dagensmedicin.se is responsive. Banner formats which are optimised for mobile devices to the specifications listed above need to be delivered to ensure that your ad is correctly visible on mobile devices. SPECIALIST AREAS Targeted audience advertising. Please contact us for more information. Select a specific area and publish your message related to articles and content. The specialist areas that we have are: General Medicine Pedicatrics Cancer Diabetes Cardiovascular Infection Surgery Women s Health Respiratory Medtech Neurology Psychiatry urology Gastrointestinal E-Health Nursing Job & Career Science Congresses NEWSLETTER Our subscribers and visitors can choose between numerous focused newsletters, which are distributed daily and weekly on the below topics: General Medicine Pedicatrics Cancer Diabetes Cardiovascular Infection Surgery Women s Health Respiratory Medtech Neurology Psychiatry urology Gastrointestinal E-Health Nursing Job & Career Science Congresses

7 dagensmedicin.se dagensmedicin.se/dm-play Exposure 1 week on the homepage plus 1 month DM-Play Price SEK 35,000 Additional exposure 1 month DM-Play SEK 1,500 Read and see more at dagensmedicin.se/dm-play Advertising on Dagens Medicin Play costs in SEK 35,000 excl. VAT/month including an extra advertising space on dagensmedicin.se first page for one week. Continued advertising costs in SEK 1,500/month on DM-Play. Each month our site is visited by about 150,000 doctors, nurses and other decision makers in health care. Call or us: Phone +46 (0) or digitalannons@dagensmedicin.se

8 ADVERTISING FACTS Print Ad material must be submitted as a PDF or EPS with a preview. PDF files should be created with settings in Acrobat Distiller 4.0, in resolution 200 dpi. Material to: annonsmaterial@dagensmedicin.se Price for changes to material that does not comply with these instructions: SEK 900/hour. Cancellations of advertisements must be made at least two weeks before the publication date. Questions Do you have any questions or need help with your ad? Call us on + 46 (0) Banners Maximum file size: 50 kb GIF, animated GIF, JPG, SWF and JavaScript (NB! Flash and moving GIF do not work in the newsletter). Terms All ads must adhere to our stated size, measurements and delivered on time. The advertisement producer is responsible for the material s functionality and design. The material may not be designed in such a way that the ad can be mistaken for editorial content. Delivery All materials must be sent to Dagens Medicin no later than 3 days before the start of the campaign, unless otherwise agreed. Send material to digitalannons@bbm.bonnier.se, type VA, advertisers, promotional programs, and the current week of the campaign in the subject field. Opera Google Chrome Flash Version: Create and save SWF file for as low flash version as possible to get as much range as possible. (If the ad is saved for the last version, it will not seen by visitors who have earlier versions of Flash Player). Fallback: Attach a fallback ad in GIF / JPG for those visitors who do not have Flash Player or lower versions of the player and to visitors using tablet or mobile phone. CPU load: Consideration must be given to the CPU load. To prevent the flash file prolongs the download time / takes too much CPU power from the user s computer. Ensure that the FPS (frames per second) is set to the correct values. Adobe recommends FPS on all flash format. External file loading: Loading of files heavier than the specified size limit is only permitted if they are activated by clicks (if the file does not contain the sound is ok when charging on-mouse-over with a delay of at least 1 second). The advertisement must include the stop / pause button. Audio: Can only be activated when clicked - not mouseover. Sound must have an on / off button. Third party script We accept JavaScript. We seek to measure clicks on ads delivered via third party. If possible, please implement the following click macro: klickmacrot http: {% c%} and timestamp is replaced with {% r%} Browsers The ads will work in all current versions of the browsers listed below, which are tested and ensured by ad producer: Internet Explorer Mozilla Firefox Safari (SWF append backup)