ACSI Media Kit. Your multichannel advertising opportunity within the international Christian school market. Print / Digital / Events / and more

Transcription

1 2015 ACSI Media Kit Your multichannel advertising opportunity within the international Christian school market Print / Digital / Events / and more advertising@acsi.org

2 Who is the Association of Christian Schools International? Founded in 1978, the Association of Christian Schools International (ACSI) is the largest Protestant private school organization in the world. Our mission is to enable Christian educators and schools worldwide to effectively prepare students for life. ACSI serves more than 24,000 member schools in more than 100 countries; these schools in turn serve more than 5.5 million students. Demographics of ACSI Membership Schools Average operating budget is $2.1 million Average student enrollment is 272, with 52% being female 83% of the budget is covered by tuition Teachers About 81% of teachers are full-time, and 70% of those are certified Administrators An average administrator is 51 years old, and most administrators have master s degrees School Families About 83% of students are raised in two-parent households Over 11% of households earn under $30,000, while almost 39% earn over $100,000 a year, leaving 50% somewhere in between Data extracted from the October/November 2013 Tuition, Salary, and Benefits Survey of ACSI member schools. Over 1,400 completed surveys were returned out of nearly 3,000 member schools who were invited to participate. Some data extracted from other ACSI research, surveys and membership numbers. 2

3 Media Kit Multichannel advertising in the Christian school market Media Channels Page ACSI Online/Digital ACSI.org Banner Ads...5 Vendor Directory... 6 Career Center..7 Christian School Education Magazine ACSI NEXUS ACSI Conferences and Events 12 Student Activities...13 National Corporate Sponsorship/National Affinity Program Partnership/Approved Providers.14 All rates are subject to change without notice. 3

4 Online Online Advertising to Christian Educators ACSI.org is the leading go-to online resource center for Christian educators. This is the preferred site for professional development and social networking opportunities within ACSI. ACSI Web banner ads run on a rotating basis. ACSI Web banner ads are sold on an impression basis. Banner ads are sold net of agency commission. Ad creative (artwork) is due ten (10) working days prior to the scheduled start date. 4

5 Online ~ ACSI.org ACSI.org Web Banner Ads ACSI currently offers IAB standard-size banners and video player. ACSI.org is a responsive site that allows for viewing across a wide variety of digital platforms. Advertisers can content market their advertising objectives with key terms to their audience. Visitors per month 63,500* Page views per visit 3.2 Average time on site 3:40 *Actual traffic fall 2014 in acsi.org and my.acsi.org (ConNEXUS) Contact the ACSI advertising department at or advertising@acsi.org for more information about advertising on ACSI.org. Summer Special Banner Ads Location Monthly Rate 728x90 Footer: Run of Site $ x150 Run of Site Position A $ x150 Run of Site Position B $320 June / July 2015 Summer Special Purchase 2 months and save 25% off monthly rates *Note: Traffic not guaranteed for Summer Special. CPM rates will begin in August 2015 Supply ads in JPEG or GIF format. Pixel size above. Resolution = 72 pixels/inch. Standard files will only be accepted. Animated files are not accepted at this time. Ads not supplied in this format will be charged additional design fee or sent back for changes. Design Fee - $75 an hour / 2 hours minimum 5

6 Online ~ Vendor Directory ACSI.org Vendor Directory Ads ACSI currently offers a vendor directory listing for your business. Standard vendor listing will include company name, contact information, and a link to your website. $300 per year Enhanced vendor listing will include the benefits of the Standard listing plus a details page that will include a 50-word (maximum) description of your business no logo.. $400 per year Featured vendor listing will include a the benefits of the Enhanced listing plus an expanded view in the ACSI directory with company logo and contact information.. $700 per year Premium vendor listing will include all the benefits of a Featured listing plus one rotating 960x180 leaderboard banner (Maximum 5 ads). $500 for 3 months Contact the ACSI advertising department at or advertising@acsi.org for more information about advertising on acsi.org. 6

7 Online ~ Career Center ACSI.org Career Center Ad The ACSI Career Center connects schools with work-ready job seekers. Job seekers post their resume for employers to look over and they can browse promising career opportunities. ACSI currently offers the Career Center to ACSI members and nonmembers. * Registered users: 4,385 employers 3,354 job seekers * Jobs: 765 live jobs * Resumes: 1,723 live resumes * Year to date ACSI Job Board 110,254 job views 685 resume views * Stats provided by JOBTARGET March 2015 Size Location Monthly Rate 300x250 Right Side Above Fold $580 Supply ads in JPEG or GIF format. Pixel size above. Resolution = 72 pixels/inch. Only standard files will be accepted. Animated files are not accepted at this time. Ads not supplied in this format will be charged additional design fee or sent back for changes. Design Fee - $75 an hour / 2 hours minimum Contact the ACSI advertising department at or advertising@acsi.org for more information about advertising on acsi.org. 7

8 Christian School Education Magazine A Magazine for Christian School Educators Christian School Education (CSE), a magazine for professional Christian school educators, contains informative articles written by current or former teachers, administrators, and board members. This valuable resource is published three times annually and is distributed to the administrators of all ACSI member schools. Our readers are often the decision makers of their schools, and they often share CSE with their staffs. CSE Volume 19 Issue 1 Print Circulation: 26,500 Advertising Artwork Deadline: July 17, 2015 Release Date: September 22, 2015 Issue 2 Print Circulation: 9,200 Advertising Artwork Deadline: November 6, 2015 Release Date: January 15, 2016 Issue 3 Print Circulation: 9,200 Advertising Artwork Deadline: January 15, 2016 Release Date: March 21, 2016 Deadlines and release dates subject to change. A copy of CSE 19.1 will be given to all attendees of ACSI NEXUS in October and November. NEXUS is ACSI s annual celebratory learning experience for teachers throughout the country. In 2014, NEXUS was broadcast to 131 sites across 46 states and two countries. Over 13,900 delegates attended, representing schools from all 10 U.S. regions. 8

9 Dimensions All ads must meet the specifications listed below. All ads are full color. Dimensions without bleed Christian School Education Magazine Dimensions with bleed Back Cover Inside Front Cover Inside Back Cover Full Page Half Page Quarter Page 8 3/8 wide x 7 ½ high (8.375 x7.5 ) 8 3/8 wide x 10 7/8 high (8.375 x ) 8 3/8 wide x 10 7/8 high (8.375 x ) 7 3/8 wide x 9 3/8 high (7.375 x ) 7 3/8 wide x 4 5/8 high (7.375 x ) 3 5/8 wide x 4 5/8 high (3.625 x ) 8 5/8 wide x 7 5/8 high (8.625 x ) 8 5/8 wide x 11 1/8 high (8.625 x ) 8 5/8 wide x 11 1/8 high (8.625 x ) Does not bleed Does not bleed Does not bleed To purchase ad space in CSE, please contact ACSI s Marketing Specialist at advertising@acsi.org or Rates 1x Back Cover $3,655 Inside Front Cover $3,500 Inside Back Cover $3,350 Full Page $3,065 Half Page $2,120 Quarter Page $1,070 Prices subject to change Linking Your ad can be linked to a specific address or a web link for immediate access and information. Any 2 links ( address and/or website) $ Links ( address and/or website) $ Special pricing available for ACSI member colleges and multiple issue insertions. Technical Requirements Ads must be supplied in electronic format, actual size, with a minimum resolution of 300 dpi. Image mode must be CMYK. The only file type accepted is a press-optimized PFD with all fonts and images embedded. Ads not supplied in this format will be charged additional design fees or sent back for changes. For technical assistance, please contact advertising@acsi.org Design Fee - $75 an hour / 2 hours minimum. 9

10 NEXUS Professional Development for Christian Educators ACSI NEXUS, the premier learning community for Christian educators, is a live broadcast from Woodstream Christian Academy in Mitchellville, Maryland, to approximately 130 NEXUS live satellink sites (NSS) in 47 states across all U.S. regions. Because ACSI NEXUS is more localized than conventions were, it can reduce travel time and expenses, while at the same time, enable you to connect with Christian educators. Join ACSI as an exhibitor to expose your products and services to over 15,000 educators attending ACSI NEXUS. Exhibiting opportunities are available in Mitchellville, Maryland, and in NSS locations on October 15 16, 2015, and a few locations on November 23 24,

11 NEXUS 2015 ACSI NEXUS Marketing Prices Marketing Opportunity Price NEXUS Notebook full-page 4C ad $1,000 NEXUS Notebook half-page 4C ad $700 Exhibit booth only at NEXUS live-site $700 Exhibit table at NSS $300 NEXUS Event App Listing $500 Ad deadline is August 7, Prices subject to change Looking for a package? Let us help customize a sponsorship package to meet your companies needs. 11

12 Conferences and Events ACSI Conferences Sponsoring an ACSI conference is an excellent way for your business to raise its profile within the ACSI Christian school market. ACSI conferences happen throughout the nation. Here is a short list of some of the conferences: * Administrator/Board Conferences * Early Education Conferences * Regional/District Meetings Conference Program Ad Rates Full Page Half Page Plano, TX Jan 25 27, 2015 $100 $70 Lancaster, PA Jan 29 30, 2015 $340 $230 Merrillville, IN Feb 5 6, 2015 $100 $70 Sedona, AZ Feb 8 10, 2015 $150 $100 Fish Camp, CA Feb 11 13, 2015 $300 $200 Minneapolis, MN Feb 19 20, 2015 $70 $50 Seaside, OR Apr 26 28, 2015 $130 $90 Full Page 7 3/8 wide by 9 3/8 high Half Page 7 3/8 wide by 4 5/8 high or 3 5/8 wide by 9 3/8 high ACSI Administrator/Board Conference Exhibit Space Plano, TX, Jan 25 27, 2015 Exhibit spaces $275 Lancaster, PA, Jan 29 Jan 30, 2015 Prime exhibit spaces $385 Standard exhibit spaces $335 Merrillville, IN, Feb 5 6, 2015 Prime exhibit spaces $295 Standard exhibit spaces $275 Sedona, AZ, Feb 8 10, 2015 Exhibit spaces $275 Fish Camp, CA, Feb 11 13, 2015 Prime exhibit spaces $610 Standard exhibit spaces $575 Minneapolis, MN, Feb 19 20, 2015 Exhibit spaces $265 Seaside, OR, Apr 26 28, 2015 Exhibit spaces $195 To request the ACSI Exhibitor Catalog or discuss upcoming ACSI conferences, contact Becky Hewes at or exhibitors@acsi.org. 12

13 Student Activities ACSI Student Activities How can your business raise its profile within the ACSI Christian school market? Sponsor an ACSI Student Activities. ACSI Student Activities events happen through out the USA. Here is a short list of some of the activities: * Spelling Bees * Athletic Tournaments * Art / Music Festivals * Math Olympics * Science Fairs * Leadership Conferences The ACSI Student Activities Program seeks to encourage and inspire students toward a standard of excellence in leadership, communication, and performance by enhancing member Christian schools academic and fine arts programs. It provides opportunity for students to practically apply and develop skills necessary for confident Christian leadership. Each activity is planned to impact students educational and spiritual growth, encouraging them to be a testimony to the gospel. Events also seek to provide opportunity for Christian fellowship and positive interaction between students and teachers of participating schools. Depending on the Student Activities event, ACSI could offer the following marketing items in your sponsorship package: Logo in print materials Banner in event location Logo placed on ACSI website Student Activities page Logo on Student Activities Calendar Let us help customize a sponsorship package to meet your companies needs. Contact the ACSI advertising department to discuss the upcoming Student Activities, or advertising@acsi.org 13

14 Partnerships / Providers ACSI National Corporate Partner Program Our National Corporate Partner Program is organized to allow eight national companies to join ACSI in fueling our mission to equip Christian educators. The program allows companies to build relationships with pre-k to college early educators, teachers, and administrators. Companies can choose to focus on the audience that would most benefit from their products or services. Companies best suited for partnership are those that have a national reach and the infrastructure to fully promote themselves and that are committed to proactively engage with schools. Additionally National partners have category exclusivity. The program is rights-fee based, and it usually does not carry a revenue-share component. Three-year contracts are preferred. ACSI National Affinity Program Partnership Our affinity program is a revenue-share program in which ACSI receives a percentage of revenue from partner sales. Affinity partners must have a national reach, and they are carefully chosen for the quality of their products or services and for the member discounts they provide schools. Since there is a contracted revenue share that is given back to ACSI, an upfront rights fee is not required. However, companies must commit to marketing the relationship through ACSI marketing channels and should have a marketing plan to actively engage member schools. We also require a business plan that provides a one-to-three-year revenue projection. Additionally The ACSI Affinity Program is a co-branded program. Partners receive category exclusivity. Contracts are usually for terms of two to three years. ACSI Approved Providers Our approved providers are companies that have valuable products or services for our schools. These companies go through a vetting process. The approved providers cannot be in a competitive category with our Corporate or Affinity Partners. Approved providers are responsible for all sales and contact with schools; ACSI simply provides our logo. With so many companies approaching schools, this approved-provider status helps schools discern the best companies with which to work. Contact the ACSI advertising department at or advertising@acsi.org for more information about advertising with ACSI. 14