May Toronto Star Publisher SMG President

Transcription

1 Forestry Conference May 2012 John Cruickshank John Cruickshank Toronto Star Publisher SMG President

2 SMG is a portfolio of products Digital Toronto Star Ventures Star Content Studios 2 2

3 We are geographically diversified Vancouver Edmonton Saskatoon Winnipeg Victoria Calgary Regina Ottawa Kitchener Hamilton London GTA Toronto Star Insurance Hotline Windsor Metro The Grid Sing Tao thestar.com Canadian Immigrant toronto.com Halifax We have built a growing presence from coast to coast We continue to diversify our revenue base 3

4 In addition to SMG, another Torstar entity, Metroland Media Group, adds to the footprint 4

5 The SMG strategy has us moving from a print only base, dominated by the Toronto Star, into a portfolio of businesses with news and journalism at its heart. While online is playing a growing role, we are developing new print opportunities more rapidly CONTINUUM THEORY PHASE 1: Print to News Management PHASE 2: Portfolio Approach PHASE 3: Online Led 5

6 The Toronto Star remains the core of SMG and our commitment to the Atkinson Principles drives exclusive and powerful stories that affect the citizens of Toronto 6

7 Print remains stable our readership grew 4% in the past year to over 1 million readers. Metro is number 2 in Toronto 1,200,000 1,000, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Full 2008 Full 2009 Full 2010 Full Fa10/Sp11 STAR SUN GLOBE POST METRO 24HRS Source: NADbank Fall 2010/Spring 2011 Study Base: Toronto CMA, Adults 18+ 7

8 We are hanging new opt in products off the Toronto Star and they are contributing nicely to SMG earnings February % 260,000 February % 83,000 February % 45,000 8

9 We believe in print new print products are emerging 9

10 And we are rapidly launching new print editions of Canada s largest newspaper brand (4 cities in the past 2 years). Metro continues to grow Toronto 2000 Ottawa 2005 Vancouver 2005 Edmonton 2007 Calgary 2007 Halifax London Winnipeg Regina Saskatoon Metro Toronto, Ottawa, Vancouver, Calgary, London, Winnipeg, Edmonton, Regina and Saskatoon are published by a corporation owned by Torstar and Metro International S.A.; Metro Halifax is published by a corporation owned by Torstar, Transcontinental Inc., and Metro International S.A. 10

11 We have recognized that unique ad executions in print are essential to our long term success Actual Star content set the stage for launch of much awaited TV biopic. Great marriage of message and media. 11

12 Rogers (Gift) Wrap edition was well received by both the clients and readers Partnered with Rogers on a unique ad execution coupled with external promotional support to keep the advertising client top of mind and on top of the paper during the busy gift giving season. Radio Spot 12

13 Metro has been especially creative with unique marketing opportunities 13

14 We have invested in a solutions team that builds offerings Customer Focus Integrated Marketing Programs Print Digital Content Product Development Social Media Gaming/Mobile 14

15 What newspaper publishers need from producers Stability with Newsprint Supply Pricing that allows publishers to manage, sustain and grow our business Availability and choice for the end users Assist Publishers in promoting Environmental Sustainability Supply recycle content newsprint Expand availability of certified products Continue to support and work with ihthe Boreal lforest Agreement Marketing efforts to educate the public on sustainability programs and initiatives Development for premium grade stocks Improve reproduction quality for readers and advertisers Price point need to be marketable Products need to work with our current processes and equipment 15