ADVERTISING & SPONSORSHIP 17/18

Transcription

1 & 17/18

2 OUR AND OPPORTUNITIES ARE FOCUSED ON DRIVING ENGAGEMENT WITH YOUR TARGET AUDIENCE THROUGH A RANGE OF TRADITIONAL AND DIGITAL AND CHANNELS THAT PUT YOUR BUSINESS IN FRONT OF THE PEOPLE YOU WANT TO SPEAK WITH. With modern communications being driven by social and digital platforms, this season we ll work with your business to capitalise on the growing route to directly interact with your customers. We ve expanded our social media opportunities to put your brand at the centre of the conversation and through innovate new channels like our relaunched website, official Club app and BluesTV Player we will ensure your business is seen both nationally and globally. The Commercial Sales team along with the Advertising and Sponsorship Manager will work with you to ensure your business maximise the benefits of being associated with one of the Midlands biggest football clubs. AKINOLA FASHOLA & MANAGER akinola.fashola@bcfc.com TV LED & Static Board Advertising 14 Blues Network 6 LED Big Screen Advertising 16 Main Match Sponsor 8 Programme Advertising 17 Manager s Sonsor 10 Stadium TV Advertising 18 Matchball Sponsor 11 Social Media Advertising 19 Programme Sponsor 12 Website & Mobile Advertising

3 LED & STATIC BOARD Advertise your business on our TV facing LED boards. With increased TV coverage of the Sky Bet Championship our LED boards not only reach the local audience in the stadium but also provide you with greater national and international brand exposure. TV LED MEDIA VALUATION KEY STATS Our LED boards are the clubs most valuable media asset An average one minute of LED will deliver 4,480 worth of media value per live match (including highlights). Our LED boards are in view for an average of 64% of the time which is above the Premier League average (50%) (Source: Stadia Solutions Rights Evaluation Report 2017) TV LED LED advert slots are split into 30 seconds blocks, so with a minimum of one minute LED advert space your advert would be played once in the first-half and once in the second-half. SEASON 3,000 LIVE BROADCAST 600 FIXTURE (Price based per minute at every home fixture) (Price based per minute) STATIC BOARD SEASON 2,000 SEASON 400 1,000 (Price based per minute) With an average attendance of 18,000 fans per game at St. Andrew s, get your business to stand out in crowd through either our prominent pitch facing or crowd facing advertising opportunities. (Source: Stadia Solutions Rights Evaluation Report 2017) EZE GROUP STAND PITCH FACING BOARDS Board size Approximately 18ft x 2ft (Design cost not included) EZE GROUP STAND CROWD FACING BOARDS Board size Approximately 18ft x 2ft (Design cost not included) 4

4 LED BIG SCREEN PRE- BIG SCREEN ADVERT Advertise your business and services during the eagerly anticipated pre-match build-up and reach a captive audience as your advert is played from at least 15mins before kick-off. 30 SECOND ADVERT Static or moving adverts compatible REPLAY Have your brand associated with all the key moments of the game though our replay sponsorship. Every replay shown on the big screen will have your company logo presented before and after the replay. COMPANY LOGO TO BE PLAYED AFTER EVERY REPLAY SUBSTITUTION With every Blues substitution made be recognised on our big screen though our substitution sponsorship. COMPANY LOGO TO BE PLAYED AT EVERY BLUES SUBSTITUTION HALF-TIME HIGHLIGHTS As fans recapture the highlights of the first-half, your business will be at the forefront of their attention as your branding will be displayed before and after the highlights are shown. YOUR COMPANY BRANDING TO BE PLAYED BEFORE AND AFTER THE HALF-TIME HIGHLIGHTS ARE SHOWN FROM 200 1,500 FROM 600 7,000 FROM 300 2,500 FROM 300 2,350 HALF-TIME BIG SCREEN ADVERT Our half-time advert will give you the chance to engage with our fanbase during the half-time interval. 30 SECOND ADVERT Static or moving adverts compatible CORNER Whether it s an in or an out-swinger into the middle of the box, through our corner sponsorship opportunity your business will be recognised and associated with every corner taken during the game. COMPANY LOGO TO PLAYED AT EVERY CORNER AWARDED GOAL Be associated with the best moment of the game, a Blues goal. As goal sponsor, your business will be part of the celebrations. COMPANY LOGO TO BE PLAYED AFTER EVERY BLUES GOAL FULL-TIME HIGHLIGHTS Be the final business to advertise on the big screen as your branding will be displayed before and after the final match highlights are shown. COMPANY BRANDING TO PLAYED AFTER BEFORE AND AFTER THE FULL-TIME HIGHLIGHTS ARE SHOWN FROM 500 2,000 FROM 400 5,000 FROM 400 3,500 FROM 200 1,350 Be a part of the action on matchdays and have all eyes on your brand through our vast range of innovative and engaging big screen advertising opportunities. OUT OF PLAY ADVERT Have your business in the spotlight during a break in play. Whenever the ball goes out of play your advert will be routinely played on the big screen. This is a great way to raise awareness and consistently promote your business for the duration of the game. 20 SECOND ADVERT FROM 650 Static or moving adverts compatible 4,000 PENALTY Be the business that brings the fans a Blues penalty though our penalty sponsorship opportunity. COMPANY BRANDING TO BE PLAYED AT EVERY BLUES PENALTY AWARDED FROM 50 1,500 BIRTHDAY MESSAGES Have your branding prominently on display as the birthday messages are shown on the big screen. COMPANY BRANDING PROMINENTLY PLACED WHEN ALL BIRTHDAY MESSAGES ARE PLAYED FROM 100 1,000 ATTENDANCE ANNOUNCEMENT Your company branding will be prominently displayed as the match attendance is shown on the big screen. COMPANY BRANDING TO BE DISPLAYED AS THE ATTENDANCE IS SHOWN FROM 300 2,000 6

5 J.S. Spooner Contracts Ltd PROGRAMME PLAYER SPONSOR PACKAGE INCLUDES: Name next to your sponsored player in the matchday programme Name/Company logo next to your sponsored player for starting line ups on the big screen FULL PAGE ADVERT 5,000 FIXTURE 600 Two invites to the official Kit Sponsors event to watch the First Team train Signed framed shirt presented by your sponsored player at the Kit Sponsors event Half-page advert in a matchday programme for an agreed fixture* Your company logo under your sponsored player on the players section of the Club website ADVERT PLAYER HALF PAGE ADVERT 3,500 FIXTURE Jonathan Grounds saac Vassell 650 *Subject to availabilty PONSORS 12 Harlee Dean 04 Marc Roberts Steve Perryman 13 David Stockdale 05 Maxime Colin Steve Perryman 14 Che Adams 06 Maikel Kieftenbeld Advertise your business in Blues News, the iconic BCFC matchday programme read by Blues fans and corporate clients; which sells on average 3,000 copies per game, with an estimated readership of 15,000. ADVERT Sponsor a Blues First Team player and get close to your football heroes. Enjoy great brand exposure in our matchday programme as well as an invite to an exclusive lunch event and an open training session at St. Andrew s Steve Perryman 26 David Davis 19 Jacques Maghoma ve Pe Mechanical Installations 27 Jota 20 Jérémie Boga Michael Morrison 21 Jason Lowe Available for sponsorship 8

6 STADIUM TV TOP TIER BANNER ADVERTISEMENT HAVE YOUR LOGO MANENTLY PLACED ON THE TOP OF THE DIGITAL BANNER OF EACH TV IN THE GROUND FROM ,000 SOCIAL MEDIA Scheduled promotional post across both our Twitter and Facebook channels Brand mark opportunites to be watermarked on all football related social media images Brand mark opportunities to be watermarked on all social media header banners Regular joint branded social media promotional videos Sponsor the social media Man Of The Match fan vote after each game Sponsor the social media Player Of The Month fan vote monthly TOP TIER Please speak with our Advertising & Sponsorship Manager or the Commercial Sales team for more details. SIDE AND FOOTER BANNER ADVERTISEMENT HAVE A DIGITAL ADVERT WHICH IS PLAYED EVERY TWENTY MINUTES ON THE SIDE AND BOTTOM OF EACH TV IN THE GROUND ON DAYS Our StadiumTV platform offers your business another innovative and dynamic way to engage with our fans. With over forty new TVs located around the ground, you ll now be able to place advertisements which will be show across all the TVs in the stadium on matchdays. FROM 300 2,000 SIDE Connect your business with our ever growing and popular social media fan base, where you ll be given greater access to interact and be part of the conversation with our fans through our engaging Facebook and Twitter channels. FOOTER 10

7 WEBSITE BCFC DIGITAL WEBSITE AND MOBILE Our new website allows for great opportunity to directly engage with our fanbase. Our goal is to ensure your advertising, messages and content are built in as part of our fans experience on the new site. We aim to deliver this through the following opportunities: Website sponsorship Display advertising Custom website takeovers Custom website content Please speak with our Advertising & Sponsorship Manager or the Commercial Sales team for more details. Our newly launched official Club website and mobile app is the perfect platform to stay connected with our fanbase both national and across the world. DAY CENTRE BE PART OF THE ACTION Our brand new Matchday Centre will takeover the website on matchdays and will be the most unique place for Blues fans to keep up to date with what s going on at each game. The Match Centre will provide the unique opportunity to have your brand presence alongside the live feed commentary of each Blues game which will be available across the globe for fans to follow. Opportunities include: Matchday Centre sponsorship Matchday Centre advertising Matchday Centre social media engagement Please speak with our Advertising & Sponsorship Manager or the Commercial Sales team for more details. SUBSCRIPTIONS UK & IRELAND MONTHLY 5.49 SEASON PASS (Save 15.89) BLUESTV The newly formed BluesTV will have an exclusive subscription service, enabling those subscribers to access content before all other supporters all BluesTV video content will be played through the main site and social channels after an exclusive window period. We ve created opportunities for your business to be linked and associated with the highly popular video content that will be made available on the platform through the following a range of our pre-roll advertising options. Please speak with our Advertising & Sponsorship Manager or the Commercial Sales team for more details. OFFICIAL CLUB MOBILE APP The Official Birmingham City Football Club App which was revamped last season is the go to app for blues fans to receive latest news from the Club and get up to the minute updates and commentary on matchdays With an ever-growing number of users there isn t a better way to interact with our fans on the move. Our mobile app advertising and sponsorship will put your business directly in the hands of your audience. Title Sponsorship Section Takeover Content Integration FANSCORE Our popular interactive game FanScore, within the Club app allows fans to be closer to action and part of the story. FanScore will enable your brand to engage with fans in a relevant, targeted and measurable way using a suite of gamification tools (predictors, quizzes, games etc) all designed to help you interact and develop a relationship with our fanbase. Please speak with our Advertising & Sponsorship Manager or the Commercial Sales team for more details. 12

8 NEW FOR THE 2017/18 SEASON After four seasons of continual growth of Birmingham City s ever popular Blues Network Breakfast, the football club is delighted to announce that, starting from the 2017/18 season, supporters across the city and beyond can become a patron of the newly launched Blues Network Business Club. Increasing the number of networking events from four to 13, including; quarterly off-site events at major landmarks throughout the city, match day networking opportunities, an end of season golf day, Christmas luncheon and charity fundraising initiatives the Blues Network Business Club aims to be the place for companies to build more contacts, meet new clients and enjoy the opportunities across the region. Patron membership will give your business a high-profile association with an exciting new initiative building on the positive work the Club s commercial department has delivered over recent seasons in creating a mutually beneficial atmosphere to do business together. Included in your membership will be targeted introductions to fellow patrons and contacts, guaranteed attendance at networking events throughout the year which include tickets to our end of season golf day, Christmas luncheon, off-site events, pitchside presence on LED hoardings and big screen advertising, an invite to a club hosted networking table on a selected matchday in the Jasper Carrott Suite, and the use of our badge and logo to publicise your partnership to your client base. For more information please contact the Club s Business Development Manager, Chris Brewerton: chris.brewerton@bcfc.com PACKAGES At St. Andrew s we offer an infinite amount of publicity through our exceptional and brand rewarding sponsorship opportunities. *Each of our sponsorship options includes the complete Jasper Carrott suite package (please visit bluescommercial.com for package details) 16 Main Match Sponsor 17 Manager s Sponsor 18 Matchball Sponsor 19 Programme Sponsor 14

9 MAIN SPONSOR Get the ultimate in brand exposure PACKAGE INCLUDES: Full Jasper Carrott suite experience for up to 12 guests One of your guests will lead out the teams and meet officials and captains in the centre circle Presentation of a signed framed shirt from the games Man Of The Match to your group Prime positioned table within the Jasper Carrott Suite Luxury padded seat located within the Kop Directors Box Pre-match social media promotion Recognition on our stadium big screen Recognition on concourse and hospitality TV s Recognition of sponsorship within the Jasper Carrott Suite by the compère Three public address system announcements Prominent company logo on the front of the official matchday programme Full-page programme advert Souvenir photograph with the Man Of The Match Opportunity to have matchday promotional staff Opportunity for product placement on corporate seats reaching over 1000 guests Stadium Tour for all guests pre-match MANAGER S SPONSOR Meet the First-Team Manager with this exclusive package PACKAGE INCLUDES: Full Jasper Carrott suite experience for up to eight guests Meet the First Team manager privately prior to kick-off and put your questions to him Luxury padded seat located in a prime position within the Kop Directors Box Prime positioned table within the Jasper Carrott Suite Prominent company logo on the front of the official matchday programme Half-page programme advert Presentation of a signed framed manager s training top to commemorate your sponsorship Recognition on the stadium big screen Recognition on concourse and hospitality TV s Souvenir photograph with the Man Of The Match Stadium Tour for all guests pre-match Enjoy our most prestigious and high profile matchday sponsorship coupled with first-class hospitality for up to 12 guests. Grade A * 4,500 2,350 2,250 2,150 Grade A Grade B Grade C Enjoy our most sought after matchday sponsorship package. Grade A * 3,500 2,000 1,900 1,800 Grade A Grade B Grade C 16

10 BALL SPONSOR Let your brand take centre stage PACKAGE INCLUDES: Full Jasper Carrott suite experience for up to eight guests Presentation of a signed, cased matchball by the Man Of The Match Prime positioned table within the Jasper Carrott Suite Luxury padded seat located in a prime position within the Kop Directors Box Prominent company logo on the back of the official matchday programme Half-page programme advert Recognition on concourse and hospitality TVs Recognition on the stadium big screen Souvenir photograph with the man of the match Stadium Tour for all guests pre-match Half-time refreshments PROGRAMME SPONSOR Enjoy prominent brand exposure for your business PACKAGE INCLUDES: Full Jasper Carrott suite experience for up to eight guests Prominent company logo on the back of the official matchday programme Half-page advert within the matchday programme Prime positioned table within the Jasper Carrott Suite Presentation of a signed, framed matchday programme by the Man Of The Match to your guests Luxury padded seat located in a prime position within the Kop Directors Box Recognition on concourse and hospitality TVs Recognition on the stadium big screen Half-time refreshments Souvenir photograph with the game s Man Of The Match Stadium Tour for all guests prematch Relax with family and friends and enjoy our premium hospitality service as you watch your brand get involved in the action on the hallowed turf. Grade A * Grade A Grade B Grade C 3,000 1,800 1,700 1,600 Let your business flourish from noticeable publicity with this exclusive sponsorship package. Grade A * 3,000 1,500 1,400 1,300 Grade A Grade B Grade C 18

11 Birmingham City Football Club plc, St. Andrew s Stadium, Birmingham, B9 4RL 20