1. ORGANISATIONAL CONTEXT

Transcription

1 Position Title: Senior Marketing Reports To: Head of Sales and Marketing Business Unit: Corporate Services Ref Number: (HR use) 448 Location: Rosebery Employment: Permanent full-time WWC check: No Sales Position Yes Approval by: Head of Sales & Marketing Approved date: April ORGANISATIONAL CONTEXT Established in 1999, UNSW Global is a wholly-owned, not-for-profit company of the University of New South Wales (UNSW Sydney). The company Purpose is to improve access to a high quality education and career by providing development pathways in Australia and overseas, building value for UNSW and its brand in Academic Excellence, Social Engagement and Global Impact. The company operates in areas ancillary to the core business of the University whilst supporting the strategic initiatives and activities of the University and leveraging the UNSW brand in markets beyond the University s operations. UNSW Global currently has two core areas of business activity: ICAS, Scientia and KUDOS testing) Education pathways and training (e.g. Foundation Studies, Diplomas and a range of Academic English programs) These activities are currently managed through a matrix structure with the product delivery/development functions described above assisted by business support services including information technology, finance, human resources, legal & compliance and sales & marketing. These services operate as business partners to ensure business objectives are met in an efficient manner. The company also operates subsidiary organisations in Singapore and Hong Kong and is expanding its reach internationally with a range of development activities. 2. POSITION SUMMARY The Senior Marketing is responsible for the successful daily operations of the Marketing division. This role will work closely with the Head of Sales and Marketing in the development of a targeted, explicit marketing culture within UNSW Global. There are three main areas of focus for this role, firstly to work with the Head of Sales and Marketing to take a lead role in developing integrated marketing strategies, plans and activities across UNSW Global. Secondly to have handson ownership of marketing programs, working with UNSW Global Groups to identify and achieve specified levels of business performance. Thirdly to develop the marketing team and capability. Page 1 of 5

2 A. Common Responsibilities: 3. RESPONSIBILITY PROFILE 1. Comply with and promote agreed WHS practices, privacy provisions, agreed codes, policies and procedures, and conduct work in a respectful, safe and efficient manner 2. Participate in and promote UNSW Global core workplace programs, including, but not limited to, those relating to performance and professional development 3. Work collaboratively within the business group and across the organisation to promote effective communication and information sharing 4. Provide appropriate people and / or technical leadership commensurate with seniority / position in a way that demonstrates measurable contribution towards achieving UNSW Global s objectives B. Key Responsibilities (no more than 12 key areas): 1. Work in partnership with the business to develop and implement marketing plans including annual planning cycle. 2. Oversee the UNSW Global brand across all online and offline (domestic and international) marketing channels 3. Lead the marketing business unit of UNSW Global and oversee daily operations including the allocation and prioritisation of resources and activities. 4. Provide market research reports and data as required and directed to inform ongoing development of core products as well as existing and new programs, products and services 5. Develop processes for measuring the effectiveness of marketing activities and report regularly on the results. 6. Ensure the marketing team liaises with established resellers of products in the development of their marketing and social media strategies. 7. Oversee the recruitment and selection process for new members of the Marketing team. 8. Identify and capture business growth opportunities in new and existing markets. 9. Understand and communicate value propositions, relative importance of main marketing elements and the range of competitor activity. 10. Lead, manage and develop the Marketing team. Identifying professional development opportunities, undertaking performance management and annual reviews 11. In conjunction with the Head of Sales and Marketing undertake revenue planning and forecasting for marketing budgets ensuring forecasting accuracy. 12. Maintain effective relationships with key members of the UNSW marketing areas Page 2 of 5

3 4. ORGANISATIONAL STRUCTURE CEO Head of Sales & Marketing Senior Marketing Sales (EAA) Recruitment Executive Assistant Marketing - Creative Digital Marketing 5. APPOINTMENT PROFILE A. Selection Criteria To be considered for this role candidates must be able to demonstrate they have: Qualifications and Experience Essential: A relevant degree and strong experience in a senior marketing position Proven experience developing marketing plans and implementing marketing strategies Strong analytical skills and the ability to deliver well thought out solutions Experience across a range of different marketing functions Financial management, reporting, forecasting and budgeting experience Strong Leadership skills and people management including proven ability in performance development Excellent interpersonal and communication skills The ability to deal with ambiguity, successfully adapting to changing circumstances whilst maintaining the highest level of professionalism. Page 3 of 5

4 Desirable: Knowledge of the education environment and/or experience in marketing educational products and/or services Demonstrated ability to liaise directly with teachers and other educational professionals and deliver quality client support Experience in the Australian and international education sector Knowledge and skills of e-assessment and online education applications along with Microsoft Office International experience Knowledge of marketing through educations agents Experience with digital and social media Experience with CRM Competencies (Those underlying characteristics of the individual which are aligned with UNSWG s Values and are critical behaviours for superior performance) Demonstrated safety awareness through unswerving commitment to defined safety systems and processes Respect and recognition that people have different values and opinions which individuals have a right to hold Strong customer focus Demonstrated commitment to work and is able to press on even in difficult times Constructive communication, ability to clearly articulate issues Act with integrity in the workplace exuding trust, honesty, and decency Recognises where a team needs to be developed and establish a greater sense of trust between team members Displays adaptability and resilience to meet a standard of excellence and complete assigned tasks Strong leadership skills and the ability to inspire others Preparedness to make difficult decisions where required, and is able to communicate decision to the business B. Conditions of Employment Remuneration Basis: Location: Salary Rosebery and all conditions outlined in UNSWG s Policies and Procedures. POSITION DIMENSIONS Number of direct reports 2 Number of direct and indirect reports TBA Financial delegations TBA HR Delegations [Insert level of delegation] Page 4 of 5

5 6. CERTIFICATION The details outlined in this Position Description are an accurate representation of the responsibilities, accountabilities and appointment factors of the position. Head of Sales and Marketing April 2018 Page 5 of 5