BRAND GUIDELINES ENERGISING LOGISTICS
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1 INTERNATIONAL VERSION BRAND GUIDELINES ENERGISING LOGISTICS
2 CONTENTS Logo 3 Primary & secondary logos 4 Reversed & mono logo 5 Logo Safe Area 6 Logo with strapline 7 What not to do 8 Colour 9 Primary & secondary palette 10 Application 19 Business card 20 Stationery 21 Powerpoint presentations 22 Advertising 23 Internal documentation 24 Internal posters 25 Typography 11 Primary/secondary typeface 12 Photography 13 Brand Imagery 16 Suite of imagery 17 Imagery in application 18 2
3 LOGO
4 LOGO Pentagon Freight s primary logo should be used whenever possible. Primary logo Secondary logo 4
5 LOGO Reversed out logo primary Reversed out logo secondary Mono logo primary Reversed out mono logo secondary 5
6 X LOGO LOGO SAFE AREA X X X X X X X X 6
7 LOGO LOGO WITH STRAPLINE 7
8 LOGO WHAT NOT TO DO Don t change the size of the pentagon in relation to the name. Don t remove the white border from the pentagon. Don t add any additional effects to the logo such as drop shadows, inner/outer glows, bevels or embosses. Don t change the proportions of the logo. Don t change the colours of the logo. Don t flip the pentagon element. 8
9 COLOUR
10 COLOUR PRIMARY COLOURS Pantone 485 C C0/M96/Y97/K0 R238/G49/B36 Pantone Process Black C C0/M0/Y0/K100 R0/G0/B0 SECONDARY COLOURS Pantone Cool Grey 9 C C0/M0/Y0/K63 R145/G145/B149 Pantone Cool Grey 5 C C0/M0/Y2/K38 R190/G192/B194 Pantone 483 C C0/M88/Y82/K65 R122/G22/B0 10
11 TYPOGRAPHY
12 TYPOGRAPHY Purchase Nimbus Sans Condensed from Purchase Univers LT from I M NIMBUS SANS CONDENSED BOLD, PLEASE USE ME FOR HEADINGS IN ALL CAPS I M NIMBUS SANS CONDENSED REGULAR, PLEASE USE ME FOR SUB-HEADINGS I m Univers LT, please use me for body copy in all publications, brochures and adverts. I m Arial, please use me whenever Univers LT is unavailable, for instance Powerpoint presentations or internal communications. 12
13 PHOTOGRAPHY
14 PHOTOGRAPHY Photography of our people should evoke the essence of our services efficient, reliable and customer focussed. 14
15 PHOTOGRAPHY When choosing photography to represent our service portfolio, be aware that interesting crops, movement and angles willl help to convey a dynamic visual style. 15
16 BRAND IMAGERY
17 BRAND IMAGERY The suite of brand images have been designed primarily for use in advertising, exhibition stands and brochure covers. 17
18 BRAND IMAGERY Example of the brand imagery applied to an advert. GLOBAL REACH, LOCAL SERVICE. YOUR LOCAL, GLOBAL ENERGY LOGISTICS PARTNER. ENERGISING LOGISTICS AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINA EUROPE MIDDLE EAST SOUTH AMERICA UK USA 18
19 APPLICATION
20 APPLICATION BUSINESS CARD David Wilson Managing Director m: +44 (0) dd: +44 (0) e: Pentagon Freight Services PLC Pentagon Freight Centre Kirkton Drive, Dyce, Aberdeen, UK AB21 0BG t: +44 (0) f: +44 (0) e: Business card front Business card reverse 20
21 APPLICATION STATIONERY Pentagon Freight Services PLC Pentagon Freight Centre Kirkton Drive, Dyce, Aberdeen, UK AB21 0BG t: +44 (0) f: +44 (0) e: With compliments Pentagon Freight Services PLC Pentagon Freight Centre Kirkton Drive, Dyce, Aberdeen, UK AB21 0BG t: +44 (0) f: +44 (0) e: ENERGISING LOGISTICS Registered Office: Unit 1.02 Crayfields Industrial Park, Main Road, Orpington, Kent BR5 3HP. Regsitered in England No All business undertaken subject to the standard trading conditions of the British International Freight Association Edition (copy on application) Compliments slip, letterhead and continuation sheet. ENERGISING LOGISTICS Registered Office: Unit 1.02 Crayfields Industrial Park, Main Road, Orpington, Kent BR5 3HP. Regsitered in England No All business undertaken subject to the standard trading conditions of the British International Freight Association Edition (copy on application) 21
22 APPLICATION POWERPOINT PRESENTATIONS 22
23 APPLICATION ADVERTISING GLOBAL REACH, LOCAL SERVICE. YOUR LOCAL, GLOBAL ENERGY LOGISTICS PARTNER. PLACE YOUR TRUST IN OUR EXPERIENCE DELIVERING EXCELLENCE & INNOVATION FOR ENERGY ENERGISING LOGISTICS AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINA EUROPE MIDDLE EAST SOUTH AMERICA UK USA ENERGISING LOGISTICS DELIVERING GLOBAL EXCELLENCE & INNOVATION ENERGISING LOGISTICS AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINA EUROPE MIDDLE EAST SOUTH AMERICA UK USA AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINA EUROPE MIDDLE EAST SOUTH AMERICA UK USA 23
24 APPLICATION INTERNAL DOCUMENTATION Document cover Example text page 24
25 APPLICATION INTERNAL POSTERS WE ARE TOGETHER. WE ARE TRUSTED. WITH A PROUD TRACK RECORD OF GREAT RESULTS DELIVERED BY GREAT PEOPLE AROUND THE WORLD. THE PENTAGON GLOBAL FAMILY DELIVERING TOGETHER. ENERGISING LOGISTICS WE ARE SECTOR SPECIALISTS. FOCUSED SOLELY ON DELIVERING PROFESSIONAL FREIGHT SUPPORT OPERATIONS FOR THE INTERNATIONAL ENERGY AND MARINE SECTORS. ENERGISING LOGISTICS ENERGISING LOGISTICS 25
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