Europe: the Review of the Television Without Frontiers (TWF) Directive. Goradana Grahovac

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1 Internatinal Telecmmunicatin Unin Eurpe: the Review f the Televisin Withut Frntiers (TWF) Directive Gradana Grahvac Directr Eurpean Affairs n Media and Cntent Plicy France Telecm Grup IPTV Glbal Technical Wrkshp Seul, Krea, Octber 2006

2 AGENDA 1) The current TWF Directive 2) The prpsed directive n audivisual media services (AMS) amending TWF Directive 3) Our cncerns as a cmpany invlved in the develpment f new media platfrms IPTV Glbal Technical Wrkshp Seul, Krea, Octber

3 The current TWF Directive (1989, 1997) 1/2 Already mdified in 1997 t clarify certain f its prvisins and t bring it up t date. Scpe: t regulate TV bradcasting services (traditinal TV, PPV and NVOD but nt VOD and n-demand infrmatin services). IPTV Glbal Technical Wrkshp Seul, Krea, Octber

4 The current TWF Directive (1989, 1997) 2/2 Prvisins: 1. Prmtin f EU wrks (Qutas fr all EU wrks and fr independent prductins) 2. Advertising and Spnsrship (Rules f max/min and in between duratins) 3. Prtectin f minrs (degree f harmfulness - clear identificatins) 4. Bradcasting f majr events (nn exclusivity) 5. The cuntry f rigin principle (law applicable) 6. The right f reply (interest damaged) IPTV Glbal Technical Wrkshp Seul, Krea, Octber

5 The prpsed Directive n AMS 1/4 T intrduce new rules fr all frms f AMS Scpe: it wuld apply t all audivisual media services whether scheduled ( pushed ) r n-demand ( pulled ). It wuld als cver any type f transmissin netwrk r platfrm delivery (cable, satellite, terrestrial netwrk, ADSL, IP, mbile phnes, etc.). IPTV Glbal Technical Wrkshp Seul, Krea, Octber

6 The prpsed Directive n AMS 2/4 Principles: 1. tw types f AMS: nn-linear services: where the user decides when a specific prgram is transmitted ; televisin bradcasting (linear services): where a media service prvider decides when a specific prgram is transmitted. 2. A basic tier f rules wuld apply t all AMS and an additinal tier wuld apply nly t linear services IPTV Glbal Technical Wrkshp Seul, Krea, Octber

7 The prpsed Directive n AMS 3/4 Rules: 1. Basic fr all: Infrmatin n service prviders (the persn wh has editrial respnsibility), prtectin f minrs, prhibitin f discriminatin, prmtin f Eurpean wrks, media chrnlgy, audivisual cmmercial cmmunicatins (including prduct placement) 2. Additinal fr linear services nly: Qutas, events f majr imprtance, right f access t cntent, right f reply, advertising and teleshpping (lighter requirements) IPTV Glbal Technical Wrkshp Seul, Krea, Octber

8 The prpsed Directive n AMS 4/4 Current situatin: the c-decisin prcedure 1. Discussins amng different Cmmittees (leading r nt) f the EU Parliament (EP) since the end f August amending different reprts prduced by these cmmittees 2. Adptin f a reprt (frm leading cmmittee) expected at the end f Octber 3. EP vte in plenary expected at Nvember/ December 4. Cuncil Debate expected fr mid-nvember IPTV Glbal Technical Wrkshp Seul, Krea, Octber

9 Our psitin A strng lbby t avid the extensin f the scpe t nn-linear services as a business invlved in the develpment f new media platfrms IPTV Glbal Technical Wrkshp Seul, Krea, Octber

10 Our arguments 1/2 The TWF Directive had a rle t play in the current state f bradcasting services, nw the way custmers cnsume cntent has changed and regulatin must reflect this N recgnitin f pulled cntent and user generated cntent Ptential cnsequences fr service prviders lcated in the EU (cuntry f rigin principle) IPTV Glbal Technical Wrkshp Seul, Krea, Octber

11 Our arguments 2/2 The extensin f regulatin t nn-linear services culd threaten t stifle innvatin and prevent the develpment f new services and ntably new business mdels f advertising N evidence has been presented t supprt that the extensin is necessary r prprtinate in breach f minimum/better regulatin A lighter regulatin fr linear services is required als as new frms appeared IPTV Glbal Technical Wrkshp Seul, Krea, Octber

12 Cnclusins Yur help thrugh any lbby actins is required as much as pssible befre the end f this mnth t discurage the willingness f the EU Cmmissin Many thanks fr yur attentin! gra.grahvac@range-ft.cm IPTV Glbal Technical Wrkshp Seul, Krea, Octber