Forest Stewardship Council

Transcription

1 Abut FSC: FSC is an independent, nt fr prfit, nn-gvernmental multi-stakehlder rganizatin. FSC was established t prmte the respnsible management f the wrld s frests. Tday, FSC is the leading frest management certificatin system in the wrld. FSC wrks by bringing peple tgether t prmte respnsible frest management and t find slutins t the prblems created by bad frestry practices. FSC des s by prviding standard setting, trademark assurance, accreditatin services and business value fr cmpanies and rganizatins interested in respnsible frestry. Prducts carrying the FSC label are independently certified t assure cnsumers that they cme frm frests that are managed t meet the scial, ecnmic and eclgical needs f present and future generatins. FSC certificatin started in China in 1998 and since 2006 has grwn rapidly with ver 4300 Chain f Custdy certificates and 1.2 millin Ha f certified frest. Mre infrmatin is available at FSC China is nw seeking a Business Develpment Manager t reinfrce its prgramme in China. Title (male/female): FSC China Business Develpment Manager Organizatinal Unit: FSC China, Netwrk Unit Missin Statement / Objectives f the Functin: The FSC China Business Develpment Manager wrks t establish the reputatin amng the frestry and certificatin sectr that FSC ffers best practices and market mdels t prmte sustainable frest management and cnsumptin. The FSC China Business Develpment Manager successfully engages with key business partners in China and ensures strengthened relatinships and prductive crprate partnerships and ensures FSC stands fr leadership in sustainable frest management within the business cmmunity The FSC China Business Develpment Manager initiates engagement with general public and establishes the discurse n sustainable frest management. S/he maintains effective engagement with the media sectr. 1 f 6 FSC China Rm.A-306, Building 4, Beijing Inn, N. 11 Dngshuijing Hutng, Dngcheng District Beijing China T +86 (10) F +86 (10) china@fsc.rg cn.fsc.rg

2 The FSC China Business Develpment Manager wrks t increase cnsumer demand fr FSC prducts, FSC awareness, supprt business partners t vercme certificatin barriers and grw mutually beneficial relatinships with a targeted grup f glbal cmpanies. Main Rles and Respnsibilities: Key Accunt Management and Marketing T manage the FSC China Key Accunt Prgram: Leading the develpment and implementatin f key accunt strategy in China with a fcus n marketing prmtin in respnse t needs f key accunts Develping the FSC China Frum as a regular platfrm fr dialgues with key business partners in China. Cllabrating with the wider FSC Asia Pacific Key Accunt team (Reginal Office in Hng Kng, FSC Japan, FSC Australia etc) Supprting fundraising amngst key accunts and ther dnrs. T manage the market develpment prject f FSC in China: Leading the develpment and implementatin f marketing strategy fr FSC in China Mnitring, analyzing and reprting n market develpments and hw these cntribute t FSC China s strategic develpment. Expanding the market by develping prgrams and materials t prvide guidance and supprt t the private sectr, especially the key accunts. Supprting FSC Marketplace activities Crdinating FSC s engagement and presence at industry relevant events. Develping marketing materials that target the Chinese business and cnsumers. Managing the FSC China Trademark Service Prvider prgram. Trademark Supprt T develp strategies and deliver services t drive the crrect use, visibility and cmmunicatin f claims using FSC trademarks in China T prmte Trademark Service Prvider prgram t nncertificate hlders selling finished and labelled FSC prducts Public Engagement T execute marketing campaign in cllabratin with FSC China Cmmunicatin Cnsultant. T develp cntents fr scial media e.g. Weib, Wechat and interact with relevant psts in crdinatin with FSC staff and 2 f 6

3 cnsultants. Media Engagement T develp and t maintain a media database in supprt f key accunt prgram and marketing prject. T invite jurnalists t reprt n FSC events and stries T c-rdinate technical inputs frm FSC fr media cmmunicatin Supprt t Other Staff Members T advise n cmmunicatin materials and channels fr marketing and ther prjects. T develp and t maintain cperatin with external service prviders, cnsultants and FSC certificate hlders related t Business Develpment. Other tasks related t Business Develpment as the needs arise. Executin f Discretinary Pwer: The psitin des nt include any signing authrity. 3 f 6

4 Key Perfrmance Indicatrs: Functinal Attributin t Organizatinal Unit: Cperatin with ther Operatinal Units: An ambitius and relevant key accunt strategy, in alignment with the glbal key accunt strategy, is available and implemented as planned. Research int key players and sectrs, including business mdel and the benefit frm the engagement with FSC. Annual frums r events rganized as regular platfrm fr dialgues with key business partners. Fundraising ptential is mapped ut. An annual reprt n market develpment f FSC in China is prvided as planned. Clear and cncise marketing materials are prduced, t meet the needs f market develpment. A scale apprpriate plan fr measuring levels f cnsumer purchase preference. Take up f FSC new GBP and assets amngst partners. Marketing campaigns in cllabratin with partners. Take up f trademark Service Prvider prgram meets annual targets set at time f the perfrmance review. Timely and prfessinal interactin with internal and external stakehlders. Cntents designed fr FSC China website, and scial media accunts. Prfessinal interactin with clleagues at FSC internatinal. Demnstrated cmmitment t the values and missin f FSC. Well familiarized with FSC prgrams and activities relevant fr the FSC China Business Develpment Manager. Exemplary persnal and prfessinal authrity and cnduct. High level f integrity and lyalty. Frmal reprting: The FSC China Business Develpment Manager reprts t the FSC China Operatins Directr. Functinal reprting: The FSC China Business Develpment Manager reprts t the FSC China Natinal Representative. Frmal and functinal supervisin: The FSC China Business Develpment supervises n staff. FSC China staff and cnsultants. FSC Internatinal: Business Develpment Unit, Cmmunicatin Unit, Netwrk Unit. FSC Asia Pacific Reginal Office 4 f 6

5 Qualificatin, Experience and Skills: Terms and cnditins: Educatin and Training: A university degree in a relevant field (e.g. Business Administratin, Cmmunicatin, Marketing and Sales) Wrking experience, Style and Skills: At least 5 years relevant prfessinal experience in key accunt management and/r marketing with prven prfessinal successes, including wrking with glbal clients; Prject management experience, including in wrking in internatinal prject teams; Knwledge f internatinal markets and market trends; Skilled and experienced in engaging and cmmunicating with business clients in an internatinal envirnment; Knwledge and experiences wrking with media sectr; Strng understanding f trademark and branding issues; Strng analytical and prblem slving skills. A slutin riented attitude; Ability t wrk well as a member f a multi-cultural, inter-disciplinary, multi-lingual, glbal team. Knwledge and experience in FSC certificatin a plus Cmmunicatin Skills: Exemplary verbal and written cmmunicatin skills that cntribute t chesive team effrts and decisin making; Active-listening skills; Ability t facilitate interactive discussins; Ability t establish and maintain psitive interpersnal relatins. Languages: Fluency in English and Chinese (spken and written). Cmputer skills: Gd skills in the use f standard sftware packages (MS Office); Experience in database management platfrms; Experience with Cntent Management Systems. Interest and Enthusiasm: Netwrking, crwdsurcing, scial justice and public gvernance; Visual presentatin. Remuneratin will be cmmensurate with experiences. Length f cntract: 2 year fixed-term cntract, extensin pssible Starting date: As sn as pssible. Travel: Spradic dmestic and internatinal travel is required. 5 f 6

6 1. Please send yur CV, expected pay, and an expressin f interest. Applicatin shuld be sent t inf@cn.fsc.rg n later than mid-day Feb 15 th Please cite FSC China Business Develpment Manager in the subject line f yur . Please d nt send phts. Please cnsult fr further infrmatin n FSC. 3. Please indicate where yu read the recruitment advertisement. We will cnfirm receipt f yur applicatin. Hwever, nly candidates shrtlisted fr an interview will be further cntacted and will receive ntice f the final utcme f the selectin prcess. Shuld yu nt receive a cnfirmatin f receipt please check yur spam filter and if yu cannt find it there cntact us at inf@cn.fsc.rg 6 f 6