Communicate with Professionals in Maritime Industry

Transcription

1 2013 Damen Schelde Naval Shipbuilding Communicate with Professionals in Maritime Industry SWZ Maritime SWZ Online SWZ Maritime Newsletter SEM Services In-Company Training

2 Communicate with Professionals in Maritime Industry Do you want to introduce your product or service, or put them in the spotlight? Enhance your corporate image with decision makers in the maritime industry? Position your events among professionals in the maritime industry? 10 Reasons to Advertise 1. Increase awareness of your existing products and brands. 2. Present your services. 3. SWZ has a high reach of 16,702 professionals in the maritime sector. 4. Strengthen your public image. 5. Attract more participants to your events and announce your workshops or courses. 6. In addition to the magazine, SWZ offers other multimedia channels for your message, such as the digital newsletter with 1,738 subscribers. 7. Recruit professionals from the maritime sector through three channels: website, newsletter and magazine. 8. SWZ is a strong and reliable brand with an average circulation of 1,738 newsletter subscribers, 14,919 professionals that read the magazine, and 1,900 unique website visitors. 9. Personally contact your new customers. 10. For over 130 years, SWZ Maritime has been the leading magazine for professionals in maritime industry. Target Audience SWZ Maritime s target audience consists of managers, structural engineers, seafarers, students of marine technology, experts in maritime, nautical and offshore technology, and members of the KNVTS, Nautilus and NVKK. Multimedia Possibilities Your message will be distributed through various channels, attuned to the media usage of the target audience. The following figure shows SWZ Maritime s reach. Reach Statistics (per month) Print: 14,919 Online: Unique visitors: 1,900 Page views: 6,014 Newsletter subscribers: 1,738 Social Media Depending on your marketing and/or sales objectives, packages can be developed with an emphasis on branding, projects, events, profiling, positioning, and generating leads. In this brochure we inform you about the possibilities. Our media consultant would gladly give you customised advice, without any obligations. SWZ Maritime is the publication of the Foundation SWZ (Schip & Werf de Zee) which consists of the following participants: the Koninklijke Nederlandse Vereniging van Technici op Scheepvaartgebied (KNVTS), the Koninklijke Vereniging van Nederlandse Reders (KVNR) (=Royal Association of Netherlands Shipowners), the Maritime Research Institute Netherlands (MARIN), the Nederlandse Vereniging van Kapiteins ter Koopvaardij (NVKK), the Vereniging Nederlandse Scheepsbouwindustrie (VNSI) (=Netherlands Shipbuilding Industry Association), the Koninklijk Nederlands Meteorologisch Instituut (KNMI) (=Royal Netherlands Meteorological Institute), KIVI NIRIA s Department of Maritime Engineering, and Nautilus, the union of maritime professionals at sea and ashore. Lloyd s Register chooses SWZ Maritime, the favourite magazine of the KNVTS, as we fully support the objectives of this association (Engel-Jan de Boer, Lloyd s Register) Print Online

3 Print SWZ Maritime Magazine Online swzonline.nl Website SWZ Maritime is a trademark for professionals working in the maritime and nautical sector. The magazine provides insights into the latest developments in technology in a professional and visually appealing way. Technology is the foundation of SWZ Maritime and a central theme in the magazine. In addition, there is room for a more general section with a focus on the cornerstones market (national and international), people, projects, products, trade and education. Reach Circulation: 4,973 Shared reading factor: 3 True range: 14,919 SWZ Maritime Facts SWZ Maritime is a valued magazine in the industry with a high paid circulation. SWZ Maritime is the official publication of the Foundation Schip & Werf de Zee. SWZ Maritime is published 11 times a year in full colour. SWZ Maritime s website offers the latest news from the maritime sector every day. In addition to providing news, SWZ Online offers upcoming events, vacancies, an online company index, interesting links, photo albums and videos. The website offers you additional opportunities to position your company in the industry. Facts SWZonline.nl 1,900 unique visitors and 6,014 page views per month. The site has an informative and up-to-date news function. Find your new employees through a job posting on the website. The site offers information about conferences and events in the industry. Rich Media Bannering Online campaigns through rich media bannering prove their effectiveness through creative possibilities, high attention value, interaction with the visitor and high yield. Ask for the separate brochure with your media consultant. SWZ swzonline.nl Newsletter The SWZ Newsletter is linked to and informs readers about the latest news. The free digital newsletter is sent twice a month. The site shows a strong increase in visitors after sending the newsletter. A banner on the site and in the newsletter gives you additional exposure. SWZ Maritime Newsletter Facts Reaches approximately 1,738 registered subscribers. Readers receive the digital newsletter twice a month. Customised selection of news, vacancies and event notices sent straight to the target audience s inbox. Information on conferences and relevant events in the industry.

4 SEM Services Let Google Find You The number of websites is exploding and search engines become ever more Communications Advice Do you want to bring your product or service to the attention of your target audience? Or do you want more information about our other communication solutions? Please contact your media consultant, who will gladly advise you about the possibilities. important. Can your potential customer find you with Google? SWZ Maritime offers you high quality services to score with Google. This means more leads, direct online sales or more traffic, eventually resulting in more revenue. A free and thorough Quick Scan of your website and free consultation give SWZ Maritime is happy to help you conduct an effective communication policy. You can reach your media consultant Bert Bakker at (0031) (0) or through b.bakker@mybusinessmedia.nl. you insight in the possibilities of improving your website for Google and the visitor. The scan and the consultation form the basis of an effective presence on the Internet. After the consultation, we will discuss what solutions we can General Information offer that are of use to your company. Titles SWZ Maritime combines knowledge of the market with knowledge of the Internet and offers different opportunities to improve your findability: -A nalysis of search terms: What is your score on certain search terms and how do your competitors score on them? -L anding pages: Lets people find you and steers visitors in the direction you want them to take. -G oogle Adwords: Use effective and search term oriented advertising campaigns and get maximum revenue from your marketing budget. - I mproving your website: We offer advice, training and monitoring to help your website score with Google, for you, your personnel and/or your website builder. Please make an appointment with your media consultant for a free custom advice. In-Company Training Do you want to generate more leads and increase your clientele? Although this is not easily done, our academy can help you! Depending on your specific goals, we can organise a custom in-company training or networking event with interesting workshops. SWZ Maritime Magazine SWZ Maritime Newsletter Publishing company MYbusinessmedia Essebaan 63c, 2908 LJ, Capelle a/d IJssel Postbus AP Rotterdam Tel: (0031) (0) Fax: (0031) (0) Website: info@mybusinessmedia.nl Publisher Marjan Leenders Editor in chief ir. Hotze Boonstra Final editing/web editor Mariska Buitendijk-Pijl, MA redactie.swz@mybusinessmedia.nl Marketing manager Kathelijne Koster Sales director Lian Gebhardt Your media consultant Bert Bakker, (0031) (0) b.bakker@mybusinessmedia.nl Customer service swz.klantenservice@mybusinessmedia.nl Communications consultancy Do you want to bring your product or service to the attention of your target audience? Or do you want more information about other communication solutions? Your media consultant will be happy to provide you with an appropriate multimedia proposal. Please contact your media consultant for more information. MYbusinessacademy will supply a teacher and can also take care of the location and catering. Your organisation can add a practical element to the theoretical part of the workshop. To conclude the day, a lunch or drinks can be offered to create extra room for networking. The subjects include (but are not limited to): social media, Google analytics, developing and optimising your webshop and commercial and creative writing. Your customers (or employees) can attend the training by your invitation. A successful formula of which you will conclude that your goals are met. MYbusinessmedia: the best business magazine publisher 2012* * Source: Christmas Report Adformatie & Synovate

5 Rate Card 2013 Publication Dates 2013 Edition Print SWZ Magazine Theme Advertisement booking Ad material deadline Publication 1 Regular issue 10-Jan 15-Jan 29-Jan 2 Electrical Inst., Automation, Nav. Equip. 4-Feb 7-Feb 22-Feb 3 Regular issue 4-Mar 7-Mar 22-Mar 4 Young Maritime 2-Apr 8-Apr 26-Apr 5 Regular issue 29-Apr 6-May 24-May 6 Deep Water: Offshore/Mining 27-May 30-May 21-Jun 7/8 Regular issue 5-Aug 8-Aug 23-Aug 9 Regular issue 2-Sep 5-Sep 20-Sep Europort / Propulsion Equipment Sep 3-Oct 18-Oct Installations 11 Regular issue 4-Nov 7-Nov 22-Nov Online SWZonline.nl Banner Rates (in euros) Large rectangle Logo links Full banner Advertorial Rich media bannering Size 1 week 1 month 3 months 6 months 1 year 336 x 280 px 60 x 30 px 40 text characters 468 x 60 px ± 250 words 1 (5 per position) 3 (5 per position) 2 (4 per position) Own page 1,500 2,950 5,900 8, ,350 2,600 4,000 The large rectangle, logo links and full banner are run of site and are therefore displayed on every web page Country Special 2-Dec 5-Dec 20-Dec Advertising Rates (in euros) SWZ Maritime Magazine Full colour 1x 3x 6x 11x 1/1 page 3,180 2,755 2,645 2,535 1/2 page 1,800 1,545 1,480 1,415 1/4 page Surcharges Inside front cover 25% Inside back cover 25% Outside back cover 50% Preferred place 10% Company Profile Maritime Search Company profile and logo on and the industry register Maritime Search in the SWZ Maritime magazine (11 issues) 1,335 Vacancies Posted on the website and in the digital newsletter, 1 month 435 Multimedia Vacancy Package 1/1 page in the SWZ Maritime magazine + vacancy posted on for 4 weeks and included in the newsletter 3,520 1/2 page in the SWZ Maritime magazine + vacancy posted on for 4 weeks and included in the newsletter 2,260 Advertising industry register Maritime Search Company profile and logo on and in the industry register Maritime Search in the SWZ Maritime magazine (11 issues) 1,335 per year Dossiers SWZ s website offers several dossiers on current topics. You can portray your company with one of these topics. Your logo link with a dossier for one year 950 Ad Sizes Trim area 1/1 page 225 x 297 mm 1/1 page full bleed 231 x 303 mm swzonline.nl Newsletter Type area Portrait Landscape 1/1 page 195 x 255 mm - 1/2 page 95 x 255 mm 195 x 125 mm 1/4 page 95 x 125 mm 195 x 60 mm Other Options Leaflet (e.g. for extra attention for your new product or service) Attached leaflet (e.g. for the programme of your event) Inserts + 1/1 advertisement (e.g. for direct response to your promotion) Fold-out cover (e.g. for publishing your organisation s calendar) Banner Rates (in euros) Size Full banner 468 x 60 px 515 per month Text advertorial 245 characters + logo 175 a time Image advertorial 135 x 200 px 150 a time Discounts 3 months 10% 6 months 20% 12 months 35% Additional Options The SWZ website and newsletter offer additional options to put your product or service in the spotlights. Advertorial (e.g. for discussing your (new) product or service in an editorial) 3,175 (incl. formatting) Product of the Month Booklet (e.g. for celebrating an anniversary) Posting your press release Please contact your media consultant to discuss the possibilities.

6 Advertising Materials Submission Specifications Submitting Advertising Material We need to receive your advertising material as a certified pdf document at the ad material deadline at the latest. You can send your material to studio@mybusinessmedia.nl mentioning SWZ Maritime and the issue number. For material that cannot readily be included, technical costs will be charged. Should you have any questions concerning the material, please contact the order supervision department by phone: 0031-(0) Submitting Banner Material You can send your banner material to the online traffic department at onlineop@mybusinessmedia.nl. Banner submission dates will be determined in consultation with your media consultant. All rates are in EUR, excl. VAT and are per placement. Intervening changes are reserved. All agreements are realised with MYbusinessmedia on the basis of the general conditions, of which a copy will be sent to you on. Submitting Inserts and Leaflets We need to receive your material at the ad material deadline at the latest at the following address: Printing Office Tesink attn: Harry Boesveld, mentioning SWZ Maritime, the issue number and the order number Hermesweg BR Zutphen Additional Subscriptions Subscribe to SWZ Maritime to benefit from many advantages: - Receive SWZ Maritime 11 times a year. - Do not miss important news and SWZ Maritime extras with the free SWZ Newsletter. - Stay informed of maritime developments through Corporate Subscriptions Is your company interested in multiple subscriptions to SWZ Maritime? Please contact our customer service through swz.klantenservice@mybusinessmedia.nl for a customised proposal and attractive discounts. Subscription Type * Domestic: 112,- Abroad (air mail): 163,75 Abroad (surface mail): 154,50 Single issue: 18,50 * Prices do not include 6% VAT.