Leslie M. Fine, Associate Professor

Transcription

1 January 2015 VITA Leslie M. Fine, Associate Professor Department of Marketing Home: Max M. Fisher College of Business Ohio State University 972 Neil Avenue 550 Fisher Hall, 2100 Neil Avenue Columbus OH Columbus OH (614) (614) (Ph), (614) (fax) EDUCATION Ph. D. University of Tennessee August 1991 Major: Marketing Minor: Industrial/Organizational Psychology Dissertation: Understanding the Relationship in the Buyer-Seller Dyad M. S. Louisiana State University May 1982 Major: Marketing Minor: International Business B. A. Louisiana State University December 1979 Major: Liberal Arts (Advertising) Minor: Sociology DEGREE PROGRAM TEACHING/AMINISTRATION July 2002 May 2013 August Present September July 1997 Teaching Experience Spring 2004, 2006 Academic Director, EMBA Program Program currently ranked #14 in the world by BusinessWeek Associate Professor, The Ohio State University Assistant Professor, The Ohio State University Executive MBA Program - Marketing Core, Electives Full Time MBA Program Marketing Core, Electives Working Professional MBA Program - Electives Specialized Marketing Degree Marketing Core Undergraduate Program - Cases in Managerial Marketing, Marketing Management, Services Marketing, Marketing Projects Invited Instructor, Part time/ Executive MBA program Universidade Catolica Portuguesa Lisbon, Portugal Sales Force Management

2 Graduate Teaching Assistant, University of Tennessee Introduction to Marketing Marketing Management Sales Force Management Advertising Management 1982 Instructor, Department of Management, Louisiana State University Business Communications LEADERSHIP TRAINING President s and Provost s Leadership Institute ( ) Selected to join inaugural class which prepares faculty to serve in administrative roles PUBLICATIONS Fine, Leslie M. (2010), Executive Digest: Spotlight on Marketing, Business Horizons (2010), 53 (3), Fine, Leslie M. (2009) Executive Digest: Spotlight on Marketing, Business Horizons (2009) 52 (3), Fine, Leslie M. (2008) Executive Digest: Spotlight on Marketing, Business Horizons (2008): 51 (3), Fine, Leslie M. (2007) Executive Digest: Spotlight on Marketing, Business Horizons (2007): 50 (3), Fine, Leslie M. (2006) Executive Digest: Spotlight on Marketing, Business Horizons (2006): 49 (3), Fine, Leslie M. (2005) Executive Digest: Spotlight on Marketing, Business Horizons (2005): 48, Pullins, Ellen B. and Leslie M. Fine (2002) "How the Performance of Mentoring Activities Impacts the Mentor's Job Outcomes," Journal of Personal Selling and Sales Management, Fall Pullins, Ellen Bolman, Curtis P. Haugtvedt, Peter R. Dickson, Leslie M. Fine and Roy J. Lewicki (2000), Individual Differences in Intrinsic Motivation and the Use of Cooperative Negotiation Tactics, Journal of Business and Industrial Marketing, Vol. 15, No. 7, page 466. Long-Tolbert, Sylvia and Leslie M. Fine (1999), The Resilience of Service Relationships: When Trust Makes a Difference, Advances in Consumer Research Conference Proceedings, 1999.

3 Allenby, Greg, Neeli Bendapudi, Bob Burnkrant, Leslie Fine, Jim Ginter, Bob Leone, Mark Stiving and Rao Unnava (1998), Market Segmentation in the 21st Century: Discrete Solutions to Continuous Problems, Seoul Journal of Business. Fine, Leslie M., C. David Shepherd and Susan L. Josephs (Winter 1999), Insights in Sexual Harassment of Salespeople by Customers: The Role of Gender, Experience and Power, Journal of Personal Selling and Sales Management. Fine, Leslie M. And Ellen B. Pullins (1998), Peer Mentoring in the Industrial Sales Force: An Exploratory Investigation of Men and Women in Developmental Relationships, Journal of Personal Selling and Sales Management, 28 (3), Ellen B. Pullins, Leslie M. Fine and Wendy L. Warren (1996), IdentifyingPeer Mentors in the Sales Force: An Exploratory Investigation of Willingness and Ability, Journal of the Academy of Marketing Science, 24 (2), Fine, Leslie M., Krista Matheny Harris, Ellen Pullins, Wendy Warren (1996), The Salesforce Mentor/Protege Relationships: An Exploratory Qualitative Investigation, Marketing Theory and Applications, Volume 5, Chicago, IL: American Marketing Association. Fine, Leslie M. and Janice Franke (1995), The Legal Aspects of Salesperson Commission Payments, Journal of Personal Selling and Sales Management, 15 (Winter), Pullins, Ellen B. and Leslie M. Fine, (1994), Communication Competence: A Foundation for Integration in Buyer-Seller Interaction Research, Enhancing Knowledge Development in Marketing, Volume 5, Achrol and Mitchell (Eds.), Chicago, IL: American Marketing Association. Pullins, Ellen B., Leslie M. Fine and Wendy L. Warren (1994), Measuring the Propensity to Mentor in the Sales Force, Marketing Theory and Applications, Volume 5, Park and Smith (Eds), Chicago, IL: American Marketing Association. Fine, Leslie M., C. David Shepherd and Susan L. Josephs (1994), Sexual Harassment in the Sales Force: The Customer is NOT Always Right, Journal of Personal Selling and Sales Management, 14 (Fall) Shepherd, C. David and Leslie M. Fine, (1994), Role Conflict and Role Ambiguity Reconsidered, Journal of Personal Selling and Sales Management, 14 (Spring) Roehm, Harper, Peter Dickson and Leslie M. Fine (1993) I m Great, You re Great, : Salesperson Self-Presentation Tactics, Marketing Theory and Applications, Volume 4, Varadarajan and Jaworski (Eds), Chicago: IL: American Marketing Association.. Fine, Leslie M. & David W. Schumann (1992), The Nature and Role of Salesperson Perceptions: The Interactive Effects of Salesperson/Customer Personalities, Journal of Consumer Psychology, 1 (3), Fine, Leslie M. (1992), Refining the Concept of Salesperson Adaptability, in Chris Allen & Thomas Madden (Eds.), Marketing Theory and Applications, Volume 3, Chicago, IL: American Marketing Association.

4 Fine, Leslie M. (1991), The Role of Self-Monitoring in Inferential Processes in the Buyer/Seller Dyad, paper presented at the 1991 American Marketing Association Educator s Conference. Peer reviewed special session presentation - no published paper. Fine, Leslie M. & David W. Schumann (1990), The Role of Self-Monitoring in Judgments of the Buyer/Seller Relationship, Proceedings of the Society for Consumer Psychology, Curtis Haugtvedt & Deborah Rosen (Eds.), Abstract published in the Proceedings. Fine, Leslie M. & David W. Schumann (1990), Researching The Buyer/Seller Dyad: A Model of the Relationship Development Process, in David Lichtenthal et. al. (Eds.) Marketing Theory and Applications, Chicago, IL: American Marketing Association. Williams, Kaylene C., Rosann L. Spiro & Leslie M. Fine (1990), The Customer-Salesperson Dyad: An Interaction/Communication Model and Review, Journal of Personal Selling and Sales Management, 10 (Summer), Fine, Leslie M & Sarah F. Gardial (1990), The Effect of Self-Monitoring and Similarity on Salesperson Inferential Processes, Journal of Personal Selling and Sales Management, 10 (Fall), PUBLISHED BOOK REVIEW Fine, Leslie M. (1991) A Model-Based Approach to Understanding Consumers, a review of The Psychology of Consumer Behavior (Brian Mullen and Craig Johnson, authors), published in Contemporary Psychology, 36 (10). EXECUTIVE TEACHING/PROGRAM ADMINISTRATION PROGRAM ADMINISTRATION Social Enterprise Management Certificate Program (2007, 2008) Sponsored program for Executive Directors of non-profit organizations. Brand Relationships and Brand Communities (2003) Limited Stores Management Certificate Course (1998 to 2011) 16-week open-enrollment program Recruit faculty, coordinate schedules and curriculum, interface with staff. Go Bucks! Leadership Institute ( ) One-week course for OSU Department of Athletics Develop curriculum in consultation with OSUDA, recruit faculty, write common case for use in all sections, interface with staff

5 COURSES DEVELOPED FOR OPEN ENROLLMENT PROGRAMS (selected topics) Brand Management/Brand Equity Strategic Sales Force Management Customer Expectation/Customer Service Management Introduction to Consumer Behavior Basic Marketing Management Marketing Strategy Non-Profit Brand Management PROGRAMS DEVELOPED FOR SPECIFIC ORGANIZATIONS (selected programs) Builder s Exchange (2011, 2012) Personal Branding Center for Operational Excellence (2009) Managing Customer Relationships in Difficult Times Nationwide Marketing University (2008) Marketing Management State of Ohio Lottery Commission (2007) Customer Relationship Management Textron, Inc. ( present) Sales and Channel Management State of Ohio/Ohio Civil Service Employees Association (2005) Brand Equity and Brand Management Honda of America Manufacturing (2004) Customer and Industry Analysis Limited Stores (2003) Building Brand Relationships and Brand Communities Alliance Data Systems (2003) Product/brand Management and Pricing Strategies Parts Plus (2002) Managing Customer Expectations NHRAW (2002) Gaining Market Share in Difficult Times OSMA (2002) Marketing for Reluctant Physicians Cardinal Health ( present) Service Excellence: When strategy and operations align New Sabina Industries (2001) Management Development Programs: Implementing Marketing Orientation Consultech (in conjunction with the American Marketing Association), Beijing, P.R.C. November 1999 Developing Customer Relationships Owens-Corning ( ) Management Program for Engineers

6 University of the Aftermarket (Automotive aftermarket manufacturers, wholesalers and retailers) 1995 to 2005, OSU Program, University Weekend Program (Las Vegas), Educator s Forum (Charlotte, North Carolina; Detroit, Michigan) Consumer Behavior/Customer Service Management Brand Management Retail Management Team Project Supervision Advisor for team projects Discussant for team project presentations Parts Plus University Manufacturing Supervisors Autumn 1999 Customer Relationship Management Academy of Financial Executives Summer 1999 Retail Management Institute of Scrap Recycling Industries 1997 to Present Marketing in the recycling industry Hancor, Inc. Spring - Autumn 1999 Sales Force Management Brand Management American Electric Power Advisor for team projects Discussant for team project presentations National Wholesale Druggists Association 1996 (San Antonio) Strategic Sales Management in the Pharmaceutical Industry China National Mechanical and Electrical Equipment General Corporation 1995 (At OSU) Introductory Marketing Bath and Body Works 1994 Consumer behavior, motivation and personal selling BUSINESS EXPERIENCE 2008 Present Board Member Triad Technologies Vandalia, Ohio

7 1987 Director of Marketing Tiny Expectations, Inc. (Baton Rouge, Louisiana) Direct mail marketing to expectant mothers Account Executive Louisiana Business, Inc. Advertising sales for regional business publications, trade directories, and regional business trade shows Account Executive Information systems Unlimited, Inc. (Baton Rouge, Louisiana) Sales of facsimile equipment and word processing systems Account Executive AT&T, Advanced Systems Division (Baton Rouge, Louisiana) Sales of voice and data systems to large businesses in the south Louisiana area. SERVICE ACTIVITIES Community Service Legacy Fund of the Columbus Foundation, Board Member, 2009 to Present Scholarship Chair, Grants Chair, present United Way of Central Ohio, Pride Council Steering Committee, 2009 to 2011 Kaleidoscope Youth Center, Board Member (December ) Stonewall Columbus, Board Member ( ) Women s Fund of Central Ohio, Grants Reader and Volunteer Workshop Facilitator: Stonewall Center Conference (administrators of GLBT community Centers), Marketing your organization. April Ohio Judicial Family Network, Peer Mentoring Program, Workshop speaker statewide association of spouses of judges, Chaired by Mary Moyer, spouse of Ohio Supreme Court Chief Justice Tom Moyer. October Selected Professional Service Activities - Journal Reviewing Editorial Review Board, Journal of Personal Selling and Sales Management Excellence in Reviewing Award for 1996 Editorial Review Board, Business Horizons, present Ad Hoc Reviewer, Journal of Marketing

8 Selected University Service Activities University Senate Diversity Committee (2011 present) Search Committee, Director of The Women s Place (2009) NCAA Recertification Self Study (2002) Steering Committee President s Council on Diversity ( ) Medical Plans Evaluation Committee ( ) Domestic Partnership Benefits Committee ( ) Search Committee, Vice-President for University Relations (1999) University Senate Athletic Council, Presidential Appointment, 1998 (4 year term) CHAIR (June 2001 June 2002) Vice Chair and Executive Committee ( ) Chair, Academic Progress and Eligibility Committee ( ) Chair, Field and Plant Committee ( ) Athletic Progress and Eligibility Committee Ticket Committee Athletic Department Health and Social Responsibility Committee Equity Committee University Art and Memorials Committee Steering Committee, Association for Gay, Lesbian and Bisexual Faculty and Staff ( present) Professional Mentor, Office of Retention Services, Minority Student Affairs, HONORS 2002 Distinguished Diversity Enhancement Award 2002 Pacesetters Westerbeck Undergraduate Teaching Award 1998 Faculty/Staff Leadership Award, Office of Student Gender and Sexuality Services 1996 Excellence in Reviewing Award, Journal of Personal Selling and Sales Management 1995 Steffey Best Reviewer Award, Journal of Business Research 1995 Inducted Phi Kappa Phi, National Honor Society, Chapter 155 One of 8 university faculty inducted 1990 American Marketing Association Doctoral Consortium Fellow 1990 Walter L. Bonham Dissertation Award 1990 University of Tennessee Center for Teaching Excellence Graduate Teaching Award Recipient 1988 University of Tennessee Center for Teaching Excellence Graduate Teaching Award Finalist

9 GRANTS Ohio State University Seed Grant award ($12,000) The Effectiveness of Ingratiation and Self-Promotion in Selling Scripts: The Role of Customer Characteristics. Women and Minorities Development Grant, Committee for Educational and Professional Diversity Professional Development Grant for Women, Grant for Travel to AMA Faculty Consortium College of Business Small Grant Program, $1442 for Mentoring Research College of Business Teaching Committee, Grant for Travel to AMA Faculty Consortium Arthur Foundation (with Neeli Bendapudi and Bob Leone) Grant for development of an executive education program in service excellence in the sports/events management industry