Andrew E. Wilson, Ph.D. Associate Professor of Marketing

Transcription

1 July 2017 Andrew E. Wilson, Ph.D. Associate Professor of Marketing School of Economics and Business Administration Saint Mary s College of California 1928 Saint Mary s Road Moraga, California (925) (925) (fax) andrew.wilson4@stmarys-ca.edu I. EMPLOYMENT School of Economics and Business Administration; Saint Mary s College of California Associate Professor of Marketing (tenured May 2015), July 2012 Assistant Professor of Marketing, July 2009 June 2012 Schulich School of Business, York University Visiting Scholar, September May 2017 II. EDUCATION Ph.D., Schulich School of Business, York University, 2010 Concentration: Marketing Dissertation Advisor: Peter R. Darke Committee Members: Eileen Fischer and Ian McGregor (Psychology) M.B.A., Leavey School of Business, Santa Clara University, 2003 Concentrations: Marketing and Information Systems III. RESEARCH a) Research Interest My research interest is at the intersection of Services Marketing and Consumer Psychology b) Articles Published in Refereed Journals Wilson, Andrew E., Michael Giebelhausen and Michael K. Brady, (2017) Negative online word of mouth can be a positive for consumers connected to the brand, Journal of the Academy of Marketing Science, 45(4),

2 Darke, Peter R., Michael K. Brady, Ray L. Benedicktus, and Andrew E. Wilson, (2016) Feeling close from afar: The role of psychological distance in offsetting distrust in unfamiliar online retailers. Journal of Retailing, 92 (3), Wilson, Andrew E., and Peter R. Darke, (2012) The optimistic trust effect: Use of belief in a just world to cope with decision-generated threat, Journal of Consumer Research, 39 (3), Cowart, Kelly O., Gavin L. Fox, and Andrew E. Wilson, (2008) A structural look at consumer innovativeness and self-congruence in new product purchases, Psychology & Marketing, 25 (12), Pearcy, Dawn, Larry C. Giunipero, and Andrew E. Wilson, (2007) A model of relational governance in reverse auctions, Journal of Supply Chain Management, 43(2), c) Manuscripts in Preparation Andrew E. Wilson, Peter R. Darke, and Jaideep Sengupta, Winning the battle, losing the war: Ironic effects of training consumers to detect misleading advertising tactics, This research shows that training consumers to detect specific deception tactics can have the unintended consequence of causing them to fail to detect other well known tactics they would have detected without such training. In preparation for submission to Journal of Experimental Psychology: Applied. Darke, Peter R., Laurence Ashworth, and Andrew E. Wilson, Cheating in the name of fairness, This research examines when and why consumers will engage in cheating behavior in order to advance the cause of fairness. Three studies are complete; in preparation for submission to the Journal of Marketing Research. Andrew E. Wilson, Tatiana Astray, Laurence Ashworth, and Darke, Peter, To sit on the fence or just walk away: Consumers defensive avoidant strategies in response to suspicion. This research extends Darke and Ritchie s (2007) model of defensive suspicion by examining consumers defensive avoidance strategies. Theorizes that suspicious consumers avoid processing marketing information, which can manifest as defensive inattention in the context of advertising, or as delay in the context of choice. Two studies are complete; in preparation for submission to Journal of Business Research. Wilson, Andrew E., Stacey Robinson, and Peter R. Darke, The sins of the father: The effect of corporate parent affiliation on consumers evaluation of corporate social marketing (CSM), Examines consumer perceptions of brands following acquisition of CSM-based brands by large, diversified corporations. Two studies are complete; in preparation for submission to Marketing Letters. d) Papers Presented at Refereed Conferences Wilson, Andrew E., and Peter R. Darke, The defensive trust effect: Consumers defensive use of belief in a just world to cope with consumption threat, presented at the page 2

3 2011 Society for Consumer Psychology North America Conference, as part of a special session on counterintuitive source effects on attitudes and persuasion. Wilson, Andrew E., and Peter R. Darke, The defensive trust effect: Consumers defensive use of belief in a just world to cope with consumption threat, presented at the 2010 Association for Consumer Research North America conference, competitive paper track Wilson, Andrew E., and Peter R. Darke, The defensive trust effect: Consumers defensive use of belief in a just world to cope with consumption threat, presented at the 2009 Association for Consumer Research North America Conference, working paper track Wilson, Andrew E., and Peter R. Darke, The defensive trust effect: Secondary control and basic beliefs in consumer trust judgments, presented at the 2009 Society for Consumer Psychology Winter Conference, working paper track Ashworth, Laurence, Andrew E. Wilson, and Peter R. Darke, (2008) How does the defensive consumer choose? presented at the 2008 Association for Consumer Research North American Conference, working paper track Wilson, Andrew E. and Peter R. Darke, The sins of the father will be visited upon the sons: The effect of corporate parent affiliation on consumers evaluation of corporate societal marketing, presented at the 2007 Association for Consumer Research North American Conference, working paper track. Wilson, Andrew E., Michael Giebelhausen, and Michael K. Brady, Airing dirty laundry in the public square: an examination of public complaining and the mitigating effects of branding, presented at the 2007 Association for Consumer Research North American Conference, working paper track. Wilson, Andrew E., and Gavin Fox, Consider the consequences, the effect of consequence information on consumer choice of snack foods, presented at the 2007 Association for Consumer Research North American Conference, working paper track. Wilson, Andrew E., The sins of the father shall be visited upon the sons: The effect of corporate parent affiliation on consumers evaluation of corporate societal marketing, presented at the 2007 Winter Educators Conference, American Marketing Association. Cowart, Kelly O., Gavin L. Fox, and Andrew E. Wilson, A structural look at innovativeness and self-congruity, presented at the 2006 Association for Consumer Research Conference, competitive paper track. Wilson, Andrew E., Brand loyalty as a moderator of the relationship between use rate and price sensitivity, 2006 Society for Marketing Advances Conference. e) Media Coverage Science Daily, April 16, 2012, page 3

4 EurekAlert!, April 16, 2012, KGO Radio, April 21, 2012, The Chicago Tribune, July 6, 2012, KPIX-5 TV, CBS Affiliate, July 15, 2015, The Age, November 4, 2015, KCBS Radio, November 24, 2015, Phys.org, August 2, 2016, IV. TEACHING EXPERIENCE Consumer Behavior BUSAD 128, four sections , Saint Mary s, Undergraduate level, overall teaching effectiveness score 4.5 on a 5 point scale Social Media Marketing (catalog title = Business in the Digital Age) BUSAD 113, three sections , Saint Mary s, Undergraduate level, overall teaching effectiveness score 4.2 on a 5 point scale Marketing BUSAD 124, six sections , Saint Mary s, Undergraduate level, overall teaching effectiveness score 4.3 on 5 point scale Strategic Marketing Management BUSAD 142, Spring 2010, Saint Mary s, Undergraduate level, overall teaching effectiveness score 4.5 on 5 point scale Marketing Management GMAN508, 18 sections , Saint Mary s, Executive MBA level, five sections were in the hybrid online/face-to-face delivery format, overall teaching effectiveness score 4.4 on a 5 point scale Marketing Management GMAN313, ten sections , Saint Mary s, Traditional MBA level, overall teaching effectiveness score 4.6 on a 5 point scale Advanced Topics in Marketing GMAN342, three sections , Saint Mary s, Traditional MBA level, overall teaching effectiveness score 4.7 on a 5 point scale Global Marketing Management GMAN708, seven sections , Saint Mary s, Executive MBA level, four-day residential intensive format, overall teaching effectiveness score 4.6 on a 5 point scale Consumer Behavior MAR3503, Fall 2007, Florida State, undergraduate, overall average student evaluation score 5.0 on a 5 point scale Marketing Research MAR4613, Fall 2006, Florida State, undergraduate, overall average student evaluation score 4.25 on a 5 point scale page 4

5 Basic Marketing Concepts MAR3023, Summer 2006, Florida State, undergraduate, overall average student evaluation score 4.07 on a 5 point scale V. SERVICE to SMC/SEBA Director of Faculty Development Fund, 2016 Elected as member of college level committee: SMC Social Justice Coordinating Committee, Appointed as member of college level committee: SMC Faculty Development Committee, Appointed as member of college level committee: Engaged Teaching Advisory Council (ETAC), Appointed as member of college level committee: SMC Sustainability Committee, Appointed as member of SEBA level committee: SEBA Faculty Development Committee (SEBA FDC), Appointed as Co-Chair of department level committee: MBA Curriculum Revision Committee, Appointed as member of departmental level committee: Student evaluation of teaching process reform Appointed as coordinator of SEBA Research Colloquium, Appointed as faculty advisor of SMC American Marketing Association Collegiate Chapter, VI. RELATED INDUSTRY EXPERIENCE Oracle Corporation ( ), Regional Sales Manager. Led a team of nine sales professionals selling enterprise software to commercial accounts in the northeast region, managing an annual revenue budget over $10 million. Danka Services International ( ), Sales Executive. As an individual contributor, successfully sold document-outsourcing solutions to Silicon Valley 150 accounts. Pitney Bowes Management Services ( ), Lead Sales Executive. Led a team of four sales professionals selling reprographic services primarily to legal vertical accounts in San Francisco. VII. SCHOLARLY AND PROFESSIONAL ACTIVITIES Ad hoc Reviewer for the Journal of Consumer Research, 2016 Ad hoc Reviewer for the Journal of Interactive Marketing, 2016 Ad hoc Reviewer for the European Journal of Marketing, 2017 Reviewer for Association for Consumer Research Conference Reviewer for 2010 Society for Consumer Psychology Conference Research Assistant to Michael Solomon in the preparation of the textbook: Consumer Behavior 8 th Edition, Pearson Prentice Hall (mentioned in acknowledgements) Reviewer for 2009 World Marketing Congress, Services Marketing Track Reviewer for 2008 Academy of Marketing Science Conference Reviewer for 2007 Society for Marketing Advances Conference, Doctoral Student Track page 5

6 Session Chair, 2006 Society for Marketing Advances Conference, Doctoral Student Track VIII. PROFESSIONAL AFFILIATIONS American Marketing Association Association for Consumer Research Society for Consumer Psychology IX. AWARDS & HONORS Nominated for Saint Mary s School of Economics and Business Administration, Outstanding Researcher Award, 2011, and 2017 Nominated for the University Level Award for Best Doctoral Dissertation, York University, 2009 Nominated for FSU College of Business Teaching Award, 2008 Society for Marketing Advances Doctoral Consortium Fellow, 2007 Beta Gamma Sigma, lifetime member, inducted 2003 page 6