DURHAM STUDENTS UNION MEDIA PACK YOUR GUIDE

Transcription

1 DURHAM STUDENTS UNION MEDIA PACK YOUR GUIDE

2 2 CONTENTS CONTENTS Welcome to the Durham Students Union media pack This pack outlines a range of opportunities for you to target more than 17,000 students at Durham University. Durham University is one of the leading universities in the country, which attracts highachieving students from across the UK and overseas. Durham students are a highly attractive audience, with the majority living away from home for the first time. They are making decisions now about the brands they will use and the organisations they want to work for in the future. Students spending power has continued to remain high throughout the recession and they are a market which is happy to try something new. This pack details a range of opportunities, but we are happy to discuss other packages beyond those listed, so please contact us with your requirements. 17,505 Students 26% Postgraduates 74% Undergraduates 54% Female 46% Male 21% From outside the UK 2,282 Students at Queen s Campus 22,600 VISITORS to the website per month 5,838 FACEBOOK LIKES TWITTER 2,685 FOLLOWERS Durham Students Union is a charitable organisation, which means all income generated via media opportunities is used to improve our organisation to benefit our students. Ranking 5th in The Complete University Guide th in The Times and The Sunday Times Good University Guide 2015 Ranked 83rd in the THE world rankings (2014) Term dates: Induction week: 05 Oct Oct 2015 Michaelmas term: 12 Oct Dec 2015 Epiphany term: 18 Jan Mar 2016 Easter term: 25 Apr Jun 2016

3 3 SECTION 1: WELCOME PERIOD WELCOME WEEK AND PRE-ARRIVAL ACTIVITY UNION FAIR The Union Fair is the perfect opportunity for you to come face-toface with our students and showcase your brand. Wednesday 7 and Thursday 8 October Attracts around 4,500 new students over the two days Attended by a portion of our 3,000 postgraduate students, as well as returning students A limited number of commercial stalls available, at a range of price points Platinum: one day only 1,110 Gold: one day only 999 Silver: one day only 835 Outdoor: one day only 1,335 Platinum stand holders are given a prime location on a raised platform area and will greet students first Gold stands are given a prime location on a raised platform area Silver stands are located on the main floor Outdoor spaces available for promo vans Whether your aim is to raise brand awareness, capture data, give out freebies or build a relationship with our students, the Union Fair presents the perfect opportunity. Platinum: both days 1,999 Gold: both days 1,780 Silver: both days 1,445 Outdoor: both days 2,220 ADD-ON PACKAGES We have a range of welcome week packages, exclusively for exhibitors at the Union Fair, to help you maximise this opportunity. These bundles include builtin savings. Platinum package 1,495 Gold package 1,100 Silver package 695 Students Union guide full page advert, advert on welcome , social media post, plasma screens advert (1 week). Saving of 300. Students Union guide half page advert, advert on welcome , social media post. Saving of 200. Students Union guide half page advert, social media post. Saving of 133.

4 4 SECTION 1: WELCOME PERIOD PRE-ARRIVAL S To help provide students with essential information about the Students Union, we will send a series of s to more than 4,500 new students. Sent on a weekly basis from mid-august (results day) A minimum of four s sent You can include your advertising messages within these Want to send a dedicated to our students? You can with a solus to our growing database of more than 9,000 optedin contacts. Banner advert in one 400 Banner advert in four s 1,350 Solus during welcome period (18 August - 18 October 2015) 1,000 UNION GUIDE Every year we produce a printed Union guide booklet. Essential need-to-know information about the Students Union Included in bed packs of every single fresher before they arrive Digital version distributed via Union guide advert: back cover full page 1,665 Union guide: full page 1,220 Union guide: half page 780 LEAFLET INSERT Get your promotional material directly into the hands of students. Included in bed packs of every single fresher before they arrive Packaged up with the popular wall planner and essential Union guide WALL PLANNERS Our wall planners are always a hit with Durham students. Displayed year-round in bedrooms and communal areas Detail all the vital, need-to-know dates for the whole academic year Included in bed packs for all new students Additional copies are distributed to returning students A total of 5,500 are given out to students Wall planner sponsorship: includes a sponsored by credit and a double-width advert Front (poster side) bottom right hand corner 85mm (w) x 85mm (h) Reverse general location on the leaflet side (guide) 85mm (w) x 85mm (h) 1, Leaflet insert Freshers hall drops 1,335

5 5 SECTION 1: WELCOME PERIOD PALATINATE Our student paper, Palatinate, is written by students for students. Sent directly into halls of residence Distributed in the Union and other key university locations 4,000 copies printed each issue Ten issues throughout the year A specially produced freshers week edition (a shorter edition of twelve or sixteen pages) is distributed at the Union fair FRESHERS WEEK EDITION Wednesday 7 October FRESHERS BALL Our Freshers Ball is the must attend event the welcome period for all new students and you can have your brand associated with this popular event by sponsoring it. Headline acts included Jameela Jamil, Professor Green, and Pendulum in recent years Line-up for this year s event is yet to be announced 2,200 tickets are available for this event Package includes your brand on all Ball marketing material and a dedicated section on our website, with a link through to your own website Freshers Ball sponsor 1,110 FRESHERS T-SHIRT SPONSOR Get your brand on our staff and volunteer T-shirts which are worn throughout the Union Fair. Freshers T-shirt sponsorship 450 Freshers edition: full page Freshers edition: half page Freshers edition: quarter page 1,

6 6 SECTION 2: YEAR-ROUND MEDIA YEAR-ROUND MEDIA GET YOUR VOICE HEARD AND YOUR BRAND SEEN BY STUDENTS, OUTSIDE OF THE BUSY WELCOME PERIOD

7 7 SECTION 2: YEAR-ROUND MEDIA ONLINE OPTIONS Want to send a dedicated to our students? You can with a solus . Growing database of more than 9,000 opted-in contacts Create your own dedicated message in HTML format We also have a weekly President s which goes out to all Durham students during term time, in which you can include your message. Up to 50 words and a link Restricted to one advertiser per issue Sent to over 17,000 students Solus 1,000 President s 50 words of text and a link 555 WEBSITE ADVERTISING Our website is a social hub of need-to-know information for students. On average more than 22,600 visitors each month A range of ways to advertise, from banner adverts, to advertorial style article(s) on our website Drive traffic to your own website Measure the effectiveness of your marketing campaigns Banner advert 728 x Per month Banner advert 728 x Per term Banner advert 728 x 90 Advert in central scrolling ad banner 296 x 296 Large advert in central scrolling ad banner 592 x 296 Article up to 350 words with link and one image 1,555 Per year 225 Per month 450 Per month 280 Top story for a minimum of one day Events calendar (restrictions may apply) 225 Per week

8 8 SECTION 2: YEAR-ROUND MEDIA SOCIAL MEDIA Our Facebook and Twitter pages are continuing to grow. Please note social media posts are restricted to certain activities. They can be used to promote onsite activity, competitions, and certain content marketing pieces; this improves engagement. Send out a message to our highly engaged followers Include a photo Link to your own website or social media pages Facebook (up to 40 words) post Twitter (140 characters) 50 1 post Bundles 120 DIGITAL PACKAGE 1 post on each Got a big campaign to push? Our digital package gives you maximum visibility. A saving of over 100 compared to booking items individually Onsite and online coverage, as well as landing in students inboxes Plasma screens, 1 x student e-newsletter advert, website advert banner month 22,600 VISITORS to the website per month FACE-TO-FACE FLYERING Get your messages or freebies directly into the hands of students. Union staff available to distribute your products Located outside of the Union building Student staff (provided by the Union) 400 Per 1,000 Self-staffed 280 Per 1,000 ON-SITE STALL Want to come face-to-face with students, outside of the welcome period? You can book a stall year round. Raise brand awareness Capture data Give out freebies Build a relationship with our students 3m x 3m indoor day 3m x 3m outdoor day

9 9 DISPLAY ADVERTISING PLASMA SCREENS Located throughout the Students Union building, digital posters are an ideal way to capture students attention. Located in key footfall areas Book monthly, termly or annually Your message appears on all screens Screens throughout Union including bar and café Screens throughout Union including bar and café Screens throughout Union including bar and café month 670 Per term 1,335 Academic year TABLE TOP AND FLOOR STICKER ADVERTISING POSTERS Our poster sites are located throughout the Union building. A range of size options available Book multiple frames for greater exposure We can also accommodate floor stickers and other print media; please contact us with your requirements A3: 7 spaces available 30 Per month A2: 10 spaces available 60 Per month 1500 x 1000mm: 3 spaces available PVC BANNER 120 Per month Want to quickly raise brand awareness? A PVC banner can help you achieve this. Located outside the Union in high footfall areas SECTION 2: YEAR-ROUND MEDIA During Epiphany term we produce a revision wall planner which has proven extremely popular. Distributed to 3,000 students Displayed in bedrooms and communal areas Revision planner sponsorship: includes a sponsored by credit and a double-width advert Front (poster side) bottom right hand corner 85mm (w) x 85mm (h) Reverse general location on the leaflet side (guide) 85mm (w) x 85mm (h) Table top advertising and floor stickers in the Riverside Cafe are an ideal place to advertise to our students. We also offer an option of floor stickers to really stand-out from the crowd. Table top posters 28 Per Week Floor Stickers 25 Per Week PVC banner displayed outside the Union (guide size 8ft x 2ft, but please contact us to discuss specific requirements) PVC banner displayed outside the Union (guide size 8ft x 2ft, but please contact us to discuss specific requirements) REVISION PLANNER week month

10 10 SECTION 2: YEAR-ROUND MEDIA STUDENT MEDIA PALATINATE Our student paper, Palatinate, is written by students for students. Sent directly into halls of residence Distributed in the Union and other key University locations 4,000 copies printed each issue Ten issues throughout the year 20 pages plus Indigo pull-out (16 pages) Publication dates in Michaelmas term: Wednesday 7 October Thursday 22 October Thursday 5 November Thursday 19 November Thursday 3 December Epiphany and Easter term issues will be confirmed at a later date. PALATINATE SPONSORSHIP OPPORTUNITIES We have a range of sponsorship opportunities available throughout the year. Information campaigns: a range throughout the year Housing Fair: Spring 2016 Refreshers Fair: Spring 2016 Awards: June 2016 Contact us to find out more information, and to discuss the various packages available. Full page 265mm (w) 332mm (h) 1,110 Half page 265mm (w) 166mm (h) 445 Quarter page 132mm (w) 166mm (h) 225

11 MARKETING ACTIVITY BOOKING FORM Company Name Nature of business Correspondence address Postcode Contact name Contact telephone Contact Purchase order number Invoice address (if different) Postcode BOOKING SUMMARY Items Booked Price Total All prices are subject to VAT. BOOKING CONFIRMATION: If your booking is accepted, a legally-binding contract will be formed. Please ensure this form is signed by a person authorised to do so. I/we hereby apply for the above mentioned marketing opportunity and agree to the prices shown. I/we have read, understood and agree to the attached Durham Students Union Terms and Conditions of Booking. Returning this form does not constitute a confirmation of booking which can only be made when full payment of your booking is received by Durham Students Union, at which time a confirmation document will be sent to you via or post. A confirmation of your booking will be sent along with an invoice of the total amount payable. Failure to make payment will result in your activity being cancelled and Durham Students Union shall in no way be liable for any costs incurred resulting from cancellation. I have read the terms and conditions of booking contained in this document. Booking confirmations and invoices will be sent by . Name (Please PRINT) Signature Date Please return the completed form to; dsu.marketing@durham.acuk

12 12 TERMS AND CONDITIONS TERMS AND CONDITIONS GENERAL The terms in this section shall apply to all bookings for marketing activities in Durham Students Union. Additional terms noted below apply to activities during the period relating to the student enrolment period and induction week ( the welcome period ). 1. The booking form must be completed in full before a booking can be accepted. 2. Full payment for all marketing activity must be paid in full no later than one month prior to the activity taking place. All bookings made after this date must be paid for in full at the time of booking. Failure to make payment will result in your booking being cancelled without further notice and Durham Students Union shall in no way be liable for any costs incurred resulting from the cancellation. 3. All exhibitors carrying out an activity under these terms and conditions agree to indemnify Durham Students Union and its employees, officers and agents against all costs, claims and liabilities sustained by any persons or to any property as a result of the actions of the exhibitor. 4. Durham Students Union operates a strict no smoking policy in all its buildings and venues. 5. Food samples may not be given out without prior consent. Exhibitors will be required to provide evidence that appropriate product insurance is in place. 6. All advert specifications for marketing activity will be provided following booking, with copy deadlines. The copy deadlines and specifications must be adhered to or you risk your booking being cancelled without prior notice or recompense. 7. All on-site marketing activity including flyering must strictly be contained on Durham Students Union property and must not spread beyond this onto public or other university property, unless otherwise agreed in advance and confirmed in writing. 8. All material submitted must comply with Durham Students Union policy at time of publication. Durham Students Union reserves the right, at its absolute discretion, to refuse material deemed to be inappropriate. 9. Durham Students Union does not hold responsibility for any of advertising media should it be stolen or vandalised whilst on display within the Union. 10. Corrections, changes and amendments must always be confirmed in writing by Durham Students Union. 11. Any company that collects data whilst promoting at Durham Students Union must be compliant under the Data Protection Act In addition, any exhibitor collecting personal data must ensure that the student supplying the data is fully aware of the purposes for which the data is being granted. 12. In the event that Durham Students Union shall cancel all or any part of a publication, or be unable to perform their obligation under this agreement, the liability of Durham Students Union shall be limited to those payments made by the exhibitor to Durham Students Union under this agreement. 13. Alcohol and drinks offers should not be promoted in any advertising materials. 14. Imagery that is deemed sexist or explicit in advertising may be refused. UNION FAIR 1. Full payment for all welcome period marketing activity must be paid in full no later than 2 September 2015 or one month prior to the activity taking place (whichever is sooner). All bookings made after this date must be paid for in full at the time of booking. Failure to make payment will result in your booking being cancelled without further notice and Durham Students Union shall in no way be liable for any costs incurred resulting from the cancelation. 2. All welcome period activity cancelled between the dates Wednesday 2 September 2015 to Wednesday 30 September 2015 will be charged at 50% of total amount payable. Welcome period marketing activity cancelled after Wednesday 30 September 2015 will be charged the full amount payable. 3. All Platinum Stall packages are positioned in a prime location in a raised area. Prices include a 2m x 1.2m space, with a table and up to two chairs (if required). Free wifi is available and a power source can be requested in advance. This will be adequate to supply a laptop or similar. 4. All Gold Stalls are positioned in a raised area. Prices include a 2m x 1.2m space, with a table and up to two chairs (if required). Free wifi is available and a power source can be requested in advance. This will be adequate to supply a laptop or similar. 5. All Silver Stall packages are positioned in a sunken well area within the centre of the room. Prices include a 2m x 1m space, with a table and up to two chairs (if required). Free wifi is available and a power source can be requested in advance. This will be adequate to supply a laptop or similar. 6. Exhibitors must keep their stalls, displays and activities within the space allocated to their stall. 7. Exhibitors must not stick anything to walls or windows. 8. Stalls are non-transferable. The content of a stall must not be substantially different to that indicated by the name of the stall on the original booking form. 9. If required, a trader s licence must be purchased if exhibitors wish to sell from their stall space. 10. All goods and services must comply with the Trade Descriptions Act Any goods and services that do not comply will be reported to the relevant authorities. 11. Exhibitors and their stall are only permitted to flyer/ conduct marketing activity in their designated stall space unless otherwise agreed in writing. 12. Exhibitors and their stall/representatives attending the Union Fair will at all times behave in a responsible manner whilst on the University campus, and not inconvenience in any way either the organisers of the Union Fair or other exhibitors. Failure to do so may result in removal from part or all of your Union Fair marketing activity without prior notice or recompense. 13. Exhibitors and their staff/representatives must conform to the accepted safety standards of the day. All equipment must conform to the relevant legislation and standards. 14. All exhibitors are responsible for completing their own risk assessment for their planned activity at the Union Fair. 15. Exhibitors are required to provide information on all displays involving moving equipment before Durham Students Union will accept your booking. Failure to provide such information may result in the non-use of such equipment for the duration of the Union Fair. 16. Any displays involving moving equipment must not at any time be left unsupervised. 17. All off-loading and loading will be carried out by the exhibitor and not by staff of Durham Students Union. 18. Exhibitors will be given access to the campus to offload exhibits, once this has been done you must remove your vehicle to one of the public car parks. Car parking costs will not be refunded. 19. Gangways, stairways, fire exits and passage-ways in the Union Fair must be kept clear of any obstructions. 20. All electrical fittings, wiring and appliances must be constructed and maintained in safe condition. Particular attention must be paid to temporary wiring and the need not to overload electrical sockets. All exhibitors electrical equipment must have appropriate PAT testing certification. 21. The use of compressed gas cylinders (e.g. CO 2 or LPG) or other explosive or highly flammable substances is not permitted. 22. Loose packaging must be removed once exhibition stands have been assembled. The packaging must be deposited in the designated area notified on the day. Exhibitors must recycle where possible. 23. Exhibitors should ensure that all exhibition materials such as fabric panels and exhibition stands are manufactured from fire retardant materials or have been treated so as to provide a fire retardant surface finish. 24. Durham Students Union operates a strict no smoking policy in all its buildings and venues. 25. By participating in the Union Fair, each exhibitor agrees to indemnify Durham Students Union and its employees, officers and agents against all costs, claims and liabilities sustained by any persons or to any property as a result of the actions of the exhibitor. 26. Durham Students Union cannot accept advance deliveries of items for Union Fair exhibitors. 27. The playing of music or use of amplified sound equipment of any kind is not permitted. 28. The distribution of alcohol is not permitted. 29. The distribution or use of stickers is not permitted. 30. Exhibitors are required to abide by the provisions of Data Protection Act In addition, any exhibitor collecting personal data must ensure that the student supplying the data is fully aware of the purposes for which the data is being granted. 31. Exhibitors exhibit entirely at their own risk. Durham Students Union will not accept responsibility for any losses or damage to persons or property which may occur. Insurance against such contingencies is recommended. 32. Exhibition organisers are responsible for ensuring that all delegates/exhibitors are clearly briefed and understand both the codes of practice and the fire evacuation procedures document. A copy of the appropriate fire evacuation procedures will be issued to each exhibitor as part of their registration pack. 33. Failure to comply with any part or parts of these terms and conditions of booking will result in the removal of permission to exhibit. Durham Students Union will not refund any payments under these circumstances. 34. Food samples may not be given out without prior consent. Exhibitors will be required to provide evidence that appropriate product insurance is in place. 35. A rest area will be provided for stall holders, with food and refreshments provided in this space. 36. All advert specifications for other marketing activity will be provided following booking, with copy deadlines. The copy deadlines and specifications must be adhered to or you risk your booking being cancelled without prior notice or recompense.