2016 Cooperative Print and On-line Advertising Opportunities Celebrating Indiana s Bicentennial

Transcription

1 Indiana Office of Tourism Development 2016 Cooperative Print and On-line Advertising Opportunities Celebrating Indiana s Bicentennial

2 Letter to our Tourism Partners Greetings Tourism Partner! The Indiana Office of Tourism Development is continually creating opportunities for our partners to reach large audiences. We ve had great success with cooperative print and online program and anticipate 2016 being even better as interest in Indiana tourism becomes magnified by the year-long bicentennial celebration. The 2016 program builds momentum generated by the travel, tourism and hospitality industry in which nearly 70% of those surveyed had a favorable reaction to Indiana after seeing a co-op ad placement and were interested in learning more about our state.* The goal of the co-op print and online program is to provide industry partners the ability to maximize their reach to qualified consumers in a cost effective and impactful way. Our ability to position a full-page Honest-to-Goodness Indiana brand ad along side with advertising from our partners makes a compelling spread that draws in readers and places a spotlight on our state s assets like never before. We are adding new publications to the mix this year, and are excited about reaching fresh audiences. The publications offered are selected based on their quality of content and strength of circulation. In addition to many of the publications we selected last year, we are adding Martha Stewart Living, AAA Living, Chicago Parent and Long Weekends to this year s lineup. Details on these new offerings are contained in this packet. We think the combination of titles selected for 2016 makes our program even stronger than in prior years. Our transition to a completely responsive VisitIndiana.com gives travelers a fantastic online user experience and gives higher visibility for our homepage advertisers. Advertising positions on the Visit Indiana homepage continue to provide great returns for partners and we are augmenting those opportunities for 2016 by offering digital placement with Trip Advisor. The online lead generation program has been of great value for our partners over the years and will again be offered in This program provides online leads in different categories for $1 per lead. As in previous years, this program is open to an unlimited number of participants. For additional information on this year s program, please contact your Regional Account Executive. A contact list of Regional Account Executives appears at the end of this packet. Thank you for your support. We look forward to working with you to promote Indiana s travel, tourism and hospitality industry. Sincerely, Mark Newman *Deadline to be included in Magazine co-op lottery will be November 18, 2015 if magazines are oversold.

3 PRINT MAGAZINES Best of the Midwest This comprehensive annual travel resource includes features on what s best in the Midwest, plus state-bystate travel guides with recommendations you can use no matter where in the Midwest you may be traveling, including hundreds of the best restaurants, places to stay, and things to do. PUBLISHED: Annually CIRCULATION: 140,000 (IL, IN, OH, IA, MI, WI, ND, SD, NE, KS, MN, WIK, ) READER PROFILE: Age 59; HHI $70K; Some College 73% AD SIZE: 1/6 (2.25 x )* ISSUE MATERIALS DEADLINE AVAILABLE UNITS Annual (April) December 11, IOTD Co-op Offer: $2,300* Net Rate Card Savings: 37% *1/3 Size available (4.75 x ) upon request for equal to cost of two 1/6 size ads ($4,600) LOTTERY DEADLINE NOVEMBER 17 th

4 PRINT MAGAZINES Midwest Living As a co-op partner, you will receive leads on a weekly basis from Midwest Living s Reader Service Listing. The listing will be included in full circulation, and on the lead generating website midwestlivingtravel.com with a link to your site. This added value feature is exclusive to tourism advertisers. PUBLISHED: 6x Year CIRCULATION: 950,000 READER PROFILE: Age 59; HHI $70K; Some college 73%; Homeowners 80% Children in household: 41.1% Traveler Index: 191 for travel to Indiana AD SIZE: 1/6 (2.25 x )* ISSUE MATERIALS DEADLINE AVAILABLE UNITS Mar/April December 4, July/Aug March 18, IOTD Co-op Offer: $4,500* Net Rate Card Savings: 73% Value Added: Reader Service Listings in magazine and online *1/3 Size available (4.75 x ) upon request for equal to cost of two 1/6 size ads ($9,000) LOTTERY DEADLINE NOVEMBER 17 th

5 PRINT MAGAZINES Indianapolis Monthly This award-winning magazine features Indiana life including entertainment, decorating, apparel, nostalgia, travel, business and government (city/state). It critiques restaurants, vacation spots and local events. PUBLISHED: Monthly CIRCULATION: 41,137 READER PROFILE: Age 56; HHI $110K; M 30%/ F 70%; Homeowners 90%; Some college+ 89%; Children in households 48% AD SIZE: 1/6 (2.25 x )* ISSUE MATERIALS DEADLINE AVAILABLE UNITS March December 11, June March 25, IOTD Co-op Offer: $900* Net Rate Card Savings: 47% *1/3 Size available (4.75 x ) upon request for equal to cost of two 1/6 size ads ($1,800) LOTTERY DEADLINE NOVEMBER 17 th

6 PRINT MAGAZINES Martha Stewart Living Martha Stewart celebrates creativity and the power of self expression. It is a source of inspiration for millions of readers to discover, learn and share PUBLISHED: 10x Year CIRCULATION (IN, IL, KY, OH, MI, MO): 311,600 READER PROFILE: Age 50; HHI $74,748; Children in household 41% AD SIZE: 1/6 (2.5 x 4.5 )* ISSUE MATERIALS DEADLINE AVAILABLE UNITS May January 22, IOTD Co-op Offer: $2,300* Net Rate Card Savings: 82% *1/3 Size available (5.125 x 4.5 ) upon request for equal to cost of two 1/6 size ads ($4,600) LOTTERY DEADLINE NOVEMBER 17 th

7 PRINT MAGAZINES FamilyFun Family Fun gives parents the ideas and inspiration they need to create unforgettable family moments. This publication is a trusted expert on family vacations, cooking, celebrations, play, creative projects and learning. PUBLISHED: 10x Yearly CIRCULATION (IN, IL, MI, OH, KY,MO): 386,900 READER PROFILE: Age 38; HHI $69K; Some college+ 69%; Children in Household 77% AD SIZE: 1/6 (2.25 x )* ISSUE MATERIALS DEADLINE AVAILABLE UNITS April December 11, IOTD Co-op Offer: $2,210* Net Rate Card Savings: 82% VALUE ADDED: Reader Service listings for participants both in-magazine and online, and Fun E-pages 300 x 250 or 728 x 90 banner ads with click thru for participants *1/3 Size available upon request (4.75 x )for equal to cost of two 1/6 size ads ($4,420) LOTTERY DEADLINE NOVEMBER 17 th

8 PRINT MAGAZINES Long Weekends Biannual regional travel magazine that uses a large page format to enhance editorial and advertising. Reaches a high end travel oriented audience taking an average 5.2 weekend trips a year. PUBLISHED: 2x Annually CIRCULATION (IN,IL, MI, OH, KY, PA, WV, TN): 175,000 Includes all Ohio Magazine subscribers, Lake Erie Living select subscribers, Long Weekends own subscriber base, distribution by CVB s and DMO s and newstand sales READER PROFILE: Age 46; HHI $110K; Some college 68%; Homeowners 78% AD SIZE: 1/6 (2.25 x )* ISSUE MATERIALS DEADLINE AVAILABLE UNITS Spring/Summer January 22, IOTD Co-op Offer: $1,200* Net RATE CARD SAVINGS: 48% Value Added: In magazine and online reader service leads, E-newsletter offer *1/3 Size available (4.75 x ) upon request for equal to cost of two 1/6 size ads ($2,400) LOTTERY DEADLINE NOVEMBER 17 th

9 PRINT MAGAZINES Electric Consumer This informative and entertaining publication is the voice of Indiana s electric cooperative utilities. Human interest profiles, recipes, gardening information, travel, plus outdoor and home improvement features are a regular part of this consumer publication. PUBLISHED: 12x Yearly CIRCULATION (IN): 245,781 READER PROFILE: Age 59; HHI $59K; Some college 67%; Homeowners 92% AD SIZE: 1/6 (2 x 3.75 )* ISSUE MATERIALS DEADLINE AVAILABLE UNITS May March 11, IOTD Co-op Offer: $810* Net Value Added: One full page advertorial that will include information about participants *1/3 Size available (4 x 3.75 ) upon request for equal to cost of two 1/6 size ads ($1,620)

10 PRINT MAGAZINES Chicago Parent Monthly parenting magazine in the Chicago area offering information, advice, and resources to families PUBLISHED: Monthly CIRCULATION (Chicago area): 100,000 READER PROFILE: 80% Age 44 and under; HHI $75K; Some college 64%; Children in Household 69% kids 5-12 years AD SIZE: 1/6 (2.25 x )* ISSUE MATERIALS DEADLINE AVAILABLE UNITS June April 8, IOTD Co-op Offer: $650* Net Rate Card Savings: 40% *1/3 Size available (4.625 x 4 ) upon request for equal to cost of two 1/6 size ads ($1,300) LOTTERY DEADLINE NOVEMBER 17 th

11 PRINT MAGAZINES AAA Home & Away The official magazine for AAA members in Indiana. The magazine keeps readers informed about new services and AAA partners as well as travel news, exciting travel destinations and little known places to explore and discover in their own backyard. PUBLISHED: 6x Annually CIRCULATION (IN): 219,000 READER PROFILE: Age 52; HHI $81K; Some college18.44%; Took trip in US 68% AD SIZE: 1/6 (2.25 x4.125 )* ISSUE MATERIALS DEADLINE AVAILABLE UNITS May/June February 5, IOTD Co-op Offer: $1,250* Net Rate Card Savings: 35% VALUE ADDED: Reader Service in magazine and online *1/3 Size available (4.75 x ) upon request for equal to cost of two 1/6 size ads ($2,500) LOTTERY DEADLINE NOVEMBER 17 th

12 PRINT MAGAZINES AAA Living Primary communications channel for almost 9 million members and offers inspirational stories on trends, destinations and domestic travel ideas PUBLISHED: 6x Annually CIRCULATION (IL, Northern IN, ): 552,275 READER PROFILE: Age 57; HHI $85K; Graduated college 48%; Took trip in US 66% AD SIZE: 1/6 (2.25 x4.125 )* ISSUE MATERIALS DEADLINE AVAILABLE UNITS March/April December 4, IOTD Co-op Offer: $2,000* Net Rate Card Savings: 54% VALUE ADDED: Reader Service in magazine and online *1/3 Size available (4.75 x ) upon request for equal to cost of two 1/6 size ads ($4,000) LOTTERY DEADLINE NOVEMBER 17 th

13 ONLINE OPPORTUNITIES Online Lead Generation Program IOTD offers an online lead generation campaign utilizing keyword search beginning February The campaign will be optimized weekly based on cost per click and cost per lead. The program will end no later than June when the budgeted dollars are expended. The timing is optimal to provide travel information early enough in the season to generate travel. X The Indiana Office of Tourism Development provides a 3x match to client investment. Each partner will receive leads from the category purchased only. A partner can purchase multiple categories, but it is not recommended unless the partner plans to distribute separate materials based on the requested category. Advertisers will be sent information collected weekly including first/ last names, address, and address in excel format. Category Selection: Outdoor Recreation & Sports Small Town Experience Family Fun Deadline for participation: December 11, 2015 Cost to Participate: $2,000 per category Lead delivery: Via Maximum number of participants: No maximums; however, a minimum of three participants are required for each category.

14 ONLINE OPPORTUNITIES VisitIndiana.com Opportunities VisitIndiana.com is the official consumer website of the Indiana Office of Tourism Development. The site was built for consumer friendliness, easy navigation and as an effective search engine tool for everything related to tourism in Indiana. The site is also mobile responsive for easy access to all information Sponsored Content Includes: Homepage Sponsored Content Free Festival and Event Listing Contests Brochure Ad Destination Listing Things to Do Search Ad Lodging Section Search Ad Featured Discount Free Online Information Free Discount Listing Free Travel Discount Listing Free Festival and Event Listing

15 ONLINE OPPORTUNITIES VisitIndiana.com Sponsored Homepage Content Homepage Sponsored Content Image Size: 140X140px X Headline Character Count: 79 (including spaces) Body Character Count: 153 Call To Action Button Character Count: 40 (including spaces) Pricing available on next page.

16 ONLINE OPPORTUNITIES VisitIndiana.com Homepage Sponsored Content Calendar Position #1 winter $300 spring $600 summer /fall/ holiday $750 Position #2 & #3 winter $200 spring $500 summer/fall/ holiday $650 Position #4 & #5 winter $100 spring $400 summer/fall/ holiday $550 X *Rates per week commitment

17 ONLINE OPPORTUNITIES VisitIndiana.com Destination Listing Promote your destination to travelers with a destination listing ad that includes detailed Information and link to your website X Destination Listing Ad: Annual Rate $200

18 ONLINE OPPORTUNITIES VisitIndiana.com Brochure Ads Visitindiana.com offers consumers the ability to order free brochures for Indiana destinations. Brochure leads are sent weekly to participants X Brochures Ad: Annual Rate $1,500 Brochure Order Confirmation Message: $500

19 ONLINE OPPORTUNITIES VisitIndiana.com Contests Contests: Visitindiana.com contests are a great way to receive interested leads and promote your destination assets. IOTD contests receive social media promotion X Rate Per Month $1,500 (includes opt in entries for client use)

20 ONLINE OPPORTUNITIES VisitIndiana.com Featured Discount Featured Discount: $100 per month limit 3 monthly Featured Discount Homepage X Featured On Discount Page

21 ONLINE OPPORTUNITIES VisitIndiana.com Thing to Do Sponsored Ad X Things to Do Search Ad: Per Quarter $800; For Year $2,400 Lodging Section Search Ad: Per Quarter $800; For Year $2,400

22 ONLINE OPPORTUNITIES Consumer Monthly Program FESTIVALS AND EVENTS: FEATURED EVENT Rate: $1,000 per month Subscribers: 53,257 X FESTIVALS AND EVENTS: BANNER AD Rate: $750 per month Subscribers: 53,257 THINGS TO DO/TRAVEL DEALS FEATURE Rate: $1,000 per month Subscribers: 73,000 THINGS TO DO/TRAVEL DEALS: BANNER AD Rate: $750 per month Subscribers: 73,000 One feature and one banner is available for purchase each month per . The month is reserved on a first-come, first-served basis.

23 ONLINE OPPORTUNITIES Trip Advisor Indiana Page TripAdvisor is the world s largest travel site Promote your brand in a highly impactful and relevant context 728 x 90 X Increase awareness of your brand and encourage users to interact with your content Ad space available monthly December 2015 May x x 250 $100 monthly 300 x 600 $200 monthly 728 x 90 $200 monthly No Flash Allowed (HTML5 is acceptable for rich media) Creative must be SSL Compliant) Indiana Trip Advisor page 2,712 average page views monthly 300 x 250

24 Co-op and Online Deadlines Tuesday November 17 th is the deadline for commitments to be entered into the lottery if there is an oversold opportunity for either magazine ads or online After the lottery deadline, co-op magazines will be sold on a first come basis until the publication sells out or by the deadline determined by the publication. Check with your Regional Account Executive on individual publication deadlines X Online advertising can be purchased throughout the year advertising deadline if available will be the 1st Monday of each month for the s being delivered the 2 nd and 3 rd Wednesdays of the month

25 Regional Account Executives: Kelleen Larkey East, West, South Central and South Region P: Dina Miller North Region P: Katy Cavaleri Central Region P: F: