In the South, women treasure time-honored traditions while

Transcription

1 In the South, women treasure time-honored traditions while creating new ones. They are a powerful, unique consumer. Southern Lady, a lifestyle magazine that represents gracious living, is a source readers rely on for flavorful food, elegant entertaining, travel destinations, how-to projects, home décor, and garden inspiration Media Kit

2 Our Readers Female 98% Average HHI $109,152 Average Home Value $273,059 Average Age 55 years Are Highly Engaged Spend an average of 2 hours with each issue of Southern Lady Prepare an average of 2 recipes from each issue 77% rate Southern Lady as one of my favorites 83% are interested in the ads in Southern Lady Southern Lady readers favorite category is decorating, followed by cooking Are Shoppers & Decorate 73% plan to purchase home décor items in the next year 87% shop online 88% decorate their homes themselves Like to Travel In the last year: 75% took an average of 3 domestic trips Spent an average of $3,021 on travel Traveled an average of over 995 miles (round trip) on each travel occasion 92% shopped while on vacation 92% visited a local restaurant while on vacation 73% visited historical attractions while on vacation 55% participated in an outdoor activity while on vacation Source: 2014 Southern Lady Readership Survey Enjoy Entertaining & Cooking 94% of our readers entertain at home 84% bake from scratch

3 2016 Editorial In Every Issue Mix & Match Two looks based on one plate design Seasonal Settings A gorgeous table set for the season In Bloom Seasonal floral arrangement Gracious Living Highlights of the Southern lifestyle JANUARY/FEBRUARY The Decorating Issue Ad Closing/Materials: 10/22/15 On-Sale: 12/29/15 Fresh Spaces Two Days Away: Key West, FL Travel: Atlanta, GA MARCH/APRIL The Entertaining Issue Ad Closing/Materials Due: 12/15/15 On-Sale: 2/9/16 New Looks for Old China Two Days Away: Mobile, AL Travel: Frankfort, KY Special Ad Section: See the South advertorial MAY/JUNE The Garden Issue Ad Closing/Materials Due: 2/10/16 On-Sale: 4/12/16 Garden Spaces Two Days Away: Hilton Head, SC Travel: Jackson, MS Design Finds Editor picks of home furnishings Set to Serve Table setting ideas and recipes for a family meal or party Recipe Box A selection of recipes centered on a theme or ingredient Two Days Away Favorite towns for weekend getaways Contact sales associate for details regarding our special issues for JULY/AUGUST The Travel Issue Ad Closing/Materials Due: 4/5/16 On-Sale: 6/7/16 Outdoor Living Two Days Away: Apalachicola, FL Travel: Austin, TX SEPTEMBER The Early Fall Issue Ad Closing/Materials Due: 6/1/16 On-Sale: 8/2/16 Easy Fall Ideas Two Days Away: Georgetown, Washington, D.C. Travel: Nashville, TN Special Ad Section: See the South advertorial OCTOBER The Fall Issue Ad Closing/Materials Due: 7/11/16 On-Sale: 9/6/16 Porches & Pumpkins Two Days Away: Ozarks, AR Travel: Raleigh, NC NOVEMBER/DECEMBER The Christmas Issue Ad Closing/Materials Due: 8/17/16 On-Sale: 10/18/16 Signs of the Season Two Days Away: Madison, GA Travel: Richmond, VA

4 2016 Southern Lady Circulation Frequency: 7x/year Total readership: 500,000 Readers per copy: 4 Average paid copies: 125,000 Cover price: $4.99 Subscription price: $21.98 n South: 95,203 n Northeast: 6,953 n Midwest: 13,203 n West: 9,453 Canada/Other: 188 The POWER of Publisher of eight successful circulation-driven titles, including Cooking with Paula Deen, Victoria, Southern Lady, Taste of the South, Entertain Decorate Celebrate, TeaTime, The Cottage Journal, and Louisiana Cookin. We strive for a 70/30% edit/ad ratio in all our magazines, guaranteeing a clean, uncluttered environment for readers and advertisers. Follows a circulation strategy that asks a premium rate for all subscriptions with no verified copies, ensuring a fully engaged audience that grows organically. Total readership: 4,658,500

5 Mechanical Specs Publication Trim Size: 7.875" x 10.5" Note: Keep all vital advertising material at least.25" from final trim edge. 1/3 SQ 1/6 V Full 2/3 V 1/3 V 1/4 1/2 H Size Non-Bleed Bleed Full Page 6.875" x 9.375" 8.125" x 10.75" 2/3 Page 4.5" x 9.375" Available upon request 1/2 Page H 6.875" x 4.625" Available upon request 1/3 Page SQ 4.5" x 4.625" N/A 1/3 Page V " x 9.375" Available upon request 1/4 Page 3.375" x 4.625" N/A 1/6 Page V " x 4.625" N/A Production Contact Attn: Southern Lady, Production Hoffman Media, LLC 1900 International Park Drive, Suite 50 Birmingham, AL Phone: Fax: production2@hoffmanmedia.com Press-ready PDF required along with InDesign, plus all images (EPS or TIFF) and fonts (printer and screen limit the use of TrueType fonts). Pantone colors will be converted to process. Hoffman Media will provide complimentary ad design on a limited basis. Please have photos, copy, and any other materials needed to produce your ad two weeks before the materials deadline to allow for design time and approvals. We will provide a maximum of two proofs at no charge. Maximum Ink Density: 290 Document Format: InDesign (packaged files) TIFF: Photoshop (minimum 300 dpi) EPS: Photoshop (minimum 300 dpi); Illustrator (convert fonts to outlines and embedded graphics to CMYK) PDF: Prior to the creation of the PDF, colors and images must be converted to CMYK (no spot colors or RGB). Save PDF as a press ready file. All files sent, including camera-ready ads, pictures, logos, etc., must be a minimum of 300 dpi.

6 Digital Monthly Uniques 46,000 Subscribers 118,200 SPECS Banner Options (Web) Box 300x250 Rectangle 300x100 Leaderboard 728x90 Skyscraper 160x600 Banner Options ( ) Box 300x250 Rectangle 300x100 Banner 640x200 FILES Artwork Matching proportions at 72 dpi One 2x current dimensions for Retina displays Please all files and hyperlink information to AVERAGE MONTHLY RATE Web $700 $1,750 WEBSITE Social Following: 25,800