Visual Communication Systems

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Jeffery Cameron
6 years ago
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Visual Communication Systems With food becoming the new focus in C-Stores, you need to leverage your location to better project the quality of your offerings.

2 Visual Communication Systems With food becoming the new focus in C-Stores, you need to leverage your location to better project the quality of your offerings. With an effective visual marketing system, you can promote your brand identity and clearly communicate your messaging, while enhancing the architecture and design of the environment. At VGS we understand that menu boards, display fixtures, posters and signage are an integral part of your overall foodservice sales and marketing efforts; and our economical turnkey FaceLift solution makes it easy to re-brand your C-Store with impressive impact. With 30 years of experience, VGS is uniquely qualified to provide your company with high quality, design-sensitive signage systems. We offer a combination of solutions to meet the needs of the food service industry, including changeable display programs that provide the ultimate in flexibility. Developed specifically for C-Stores, these programs feature a range of sizes and styles to meet both the functional and décor requirements of virtually any facility. In addition to variety and style, our systems include exceptional modularity, ease of change and cost-effective, client-maintained updates. VGS in-house design division, Studio D, has the experience necessary to handle any scale design project, from a one-off specialty sign to extensive sign packages. Our unique design-build relationship allows us to create custom designs to meet any budget or requirement. Think. Create. Experience. Visual Graphic Systems Inc. 330 Washington Ave Carlstadt, New Jersey t f sales@vgs-inc.com

3 Bring your brand to life with our in-house design agency. From brand development and positioning, to logo concepts and elevation renderings, our Studio D designers create more-than-unique logo and identity graphics, interior and exterior sign solutions, collateral, packaging, POP/POS systems and environmental graphics.

4 Logo Development

Coffee Programs Boost Coffee Station VGS can help you maximize your coffee and tea sales with unique programs and solutions for your coffee station.

5 Coffee Programs Boost Coffee Station VGS can help you maximize your coffee and tea sales with unique programs and solutions for your coffee station. Our talented staff has a comprehensive understanding of the C-Store customer experience and translates this understanding into concepts with common sense, simplicity, continuity and creativity. Our solutions are inviting, fresh and easy-to-shop, and help to establish customer loyalty and increase coffee sales. From new logo development and wall/ floor graphics, to unique displays and full coffee walls, we are your single source C-Store Coffee Program design-build partner. front view

6 Design Development front view side view top view

7 Concepts of the Future Stock^d Market From concept to creation to installation, VGS is your one-stopshop for C-Store design-build. Our vision is always three-dimensional, visualizing a unique concept through the eyes of the customer as they navigate your store. We create inviting environments that inform, educate, promote and motivate the C-Store customer, resulting in repeat visits and increased sales. Throughout the creative process we seamlessly incorporate all of your goals and objectives immediate, mid-term and longrange and utilize current technology to go beyond change to a complete evolution.

8 Design Development

Convenience Store Program At VGS, we understand the challenging requirements of Convenience Store marketing and the importance of an integrated visual marketing system (VMS) for both your customers

9 Convenience Store Program At VGS, we understand the challenging requirements of Convenience Store marketing and the importance of an integrated visual marketing system (VMS) for both your customers and staff. Effectively communicate ever-changing promotions and differentiate your store from the competition with a comprehensive and cohesive visual communications program, proven to increase sales and enhance the customer experience.

signage system Key 1 2 Station ID / Area Identification Menu Board & Specials Display 3 4 5 6 7 8 Menu Board Display Freestanding StandUp & Poster Displays Gondola Displays CounterToppers Item

10 signage system Key 1 2 Station ID / Area Identification Menu Board & Specials Display Menu Board Display Freestanding StandUp & Poster Displays Gondola Displays CounterToppers Item Identifiers ADA Restroom Signage color palette From the entrance to the exit, each sign plays a crucial role when communicating to your customer. When they are used together, they create a powerful visual marketing system, driving sales and enhancing the look of your Convenience Store. We have created this step-by-step guide to easily select and order your own fully branded visual marketing system of ready-to-use products and branded concepts all designed to spark your sales. STEP 1 STEP 2 STEP 3 STEP 4 Select a Color - select from six color options designed specifically for the Convenience Store. Each concept looks completely custom, but are ready to use. Follow the Numbers - each component of a your VMS has been numbered. Each Branded Concept uses that numbering system so you can easily identify what you need and easily order it. Order at your Pace - order a complete, integrated system or buy a couple of displays at a time. With VGS, you can build your system one component at a time, as you need it, when you need it, knowing that each addition will easily integrate into your program. Rest Assured - message and price updates are easy with VGS MagaLens and MagAlign Technology and VGS Proprietary Products are engineered to last. Need something else? VGS has in-house design and custom manufacturing capabilities. We invite you to schedule a free phone consultation with VGS to discuss how to energize your customer promotion and interaction using our Convenience Store Program of Signage and Menu Boards. If you have any questions, wish to schedule a consultation, or need assistance in any way please call Think. Create. Experience. Visit

12 signage system

13 Co-branding & Merchandising Strategies We make it easy to co-brand and cross-promote with unique and effective merchandising strategies. From pairing sunscreen with bottled water, to chips and energy drinks, our team has the experience necessary to create inspired brand partnerships to help move merchandise and enhance brand identity. We can also produce custom fixtures without the hassle of designing and engineering a custom merchandising display. How? We utilize our innovative stock fixture components as the foundation and produce in-house custom graphics. We ll not only design your vision, but we ll also value-engineer, produce and ship your concept in 4 weeks or less.

14 Xtreme Crunch! $2 offwith purchase of Monster & Doritos Xtreme Crunch! $2 offwith purchase of Monster & Doritos Doritos $2 offwith purchase of Monster & Doritos Doritos $2 offwith purchase of Monster & Doritos Xtreme Crunch! $2 offwith purchase of Monster & Doritos Xtreme Crunch! $2 offwith purchase of Monster & Doritos Customized Fixtures VGS Ovations GripFlex Merchandising System Grab a Monster Energy Drink & Doritos MagaLens with changeable paper insert end cap front view end cap side view perspective view

C-Store Portfolio Easy Trip C-Stores VGS has designed, value-engineered and constructed comprehensive signage programs for a variety of convenience store chains, including Easy Trip.

16 C-Store Portfolio Easy Trip C-Stores VGS has designed, value-engineered and constructed comprehensive signage programs for a variety of convenience store chains, including Easy Trip. Easy Trip not only needed new signage, but a complete brand overhaul. Our FaceLift program helped to cosmetically transform each location, without downtime or construction costs, providing a unique solution to completely rebrand the C-Store chain quickly and effectively. In addition, we also produced a new logo, custom interior and exterior signage, menu boards, station ID, category graphics, aisle markers and packaging.

Custom Menu Displays

Custom Menu Displays Memorable and Effective Menu Boards For over 0 years, VGS has been in the business of designing and manufacturing menu boards. We understand the unique requirements of a first-class