Be part of the Adrenaline Fueled Fun. May 17-18, 2014 Las Vegas, NV

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1 Be part of the Adrenaline Fueled Fun May 17-18, 2014 Las Vegas, NV

2 RUNNING WITH THE BULLS FESTIVAL VEGAS MOST HEART-PUMPING WEEKEND PARTY 1,500 Runners 15,000 Estimated Attendees Thousands of Dollars in Cash Prizes I have run with the bulls in Pamplona and I decided to try running with some buddies in Cave Creek last year. What a blast. I got that adrenaline rush in last year's race the same way that I got pumped when I raced in Spain. The bulls coming up behind you and then past you is scary stuff, but it's like an extreme sport. You feel alive. Running with the Bulls in Cave Creek was a little safer but it still had this definite vibe of danger. Because I had friends with me it was more fun than I had in Pamplona when I was by myself. In fact, we were so into it that we kept buying tickets to run in more races. - Brad J. 2 /

3 THIS ISN T OUR FIRST BULL RUN! We know that Pamplona has been packin them in for over 400 years and we have had a few great ones ourselves. Our impressive history of operating Running with the Bulls Festivals Mesquite, NV 10,000 Spectators / 1,000 Runners Mesquite, NV 10,000 Spectators / 1,000 Runners Scottsdale, AZ 8,000 Spectators / 700 Runners Cave Creek, AZ 5,000 Spectators / 1,000 Runners Cave Creek, AZ 5,000 Spectators / 1,000 Runners Cave Creek, AZ 5,000 Spectators / 1,000 Runners Las Vegas, NV 2014 Will Feature: 12 heart-pounding heats 12 of the biggest, baddest bulls per heat Thousands of Dollars in Cash & Prizes Food, Drink and Craft Exhibitors Over 15,000 Attendees having the party of their lives Target Audience: Age Average Income $50,000 Out of Town 50% Opportunity for 15,000 Spectators / 1,500 Runners Austin, TX Opportunity for 15,000 Spectators / 1,500 Runners Salt Lake City, UT Opportunity for 15,000 Spectators / 1,500 Runners 3 /

4 RUNNING WITH THE BULLS MEDIA COVERAGE Over $3 Million in PR Worldwide. INTERNATIONAL New Zealand Harold La Ventana Spanish Radio El Mundo Spanish Newspaper Japenese Travelogue NATIONAL PRINT NATIONAL TELEVISION ABC - Good Morning America CBS - News NBC - Today Show Fox - Fox & Friends Jimmy Kimmel Show MSNCB - News NATIONAL INTERNET New York Times Associated Press Humps & Horns Sports Illustrated Huffington Post Insurance News Boston Herald San Francisco Chronicles Washington Post MSNBC NBC - AZ AZ Family - AZ KPTV - FOX Destination Arizona CBS - AZ FOX - AZ KNDO - MN KLAS - LV NATIONAL RADIO LOCAL TELEVISION Man Cow AP Radio Howard Stern 2BoomerBabes LOCAL PRINT ABC - AZ SB Nation One News Page Review Seeker Xfinitity CLN LOCAL RADIO Yahoo News AZ Central Throneberry Fields Forever Vimeo Nola - New Orleans Arizona Republic Phoenix Magazine Albany Times Hattiesburg American Honolulu Star Economic Development Journal of Mohave County Scottsdale Tribune Phoenix New Times Tucson Citizen Palm Beach Post College Times Kool FM - Phoenix Jams Radio - NY City KNUS - Denver WTOC - Savanna Jack FM - San Diego 4 /

5 TITLE You are the VIP. You are the sponsor. You are exclusive. WHAT IS INCLUDED Company Name in Title of the Event, Company Running with the Bulls Logo in all promotional material *Posters, Brochures, Advertising Advisory Board *Company executive to participate on Advisory Board 20 Banners throughout track *Your banners seen nationally thru the media 100 Passes for VIP Area *VIP area is located in prime spots along the track 50 Runner Passes *Opportunity for the thrill of a lifetime Official Product or Service *Contact info distributed to all participants List of all participants *List to follow up for future promotion Runner Party promoted at Venue Party for runners and participants at your location Runner registration on site *Runners to sign up at your facility 20 PA Announcements *Company commercials announced Display area on site *20 x 20 area to promote company Listed on official Web Page *Web page listing with over 200,000 hits Use of official logo *Use of logo in all promotion Opportunity to sell official merchandise *Logo d merchandise to sell Logo on official t-shirt *1000 s of T-shirt s sold to attendees Exclusivity Investment $25,000 5 /

6 PRESENTING Your info distributed to participants, access to participant list and more. WHAT IS INCLUDED Logo in all promotional material *Posters, Brochures, Advertising Advisory Board *Company executive to participate on Advisory Board 10 Banners throughout track *Your banners seen nationally thru the media 35 Passes for VIP Area *VIP area is located in prime spots along the track 35 Runner Passes *Opportunity for the thrill of a lifetime 35 Spectator Passes Official Product or Service *Contact info distributed participants List of all participants *List to follow up for future promotion Runner Party promoted at Venue *Party for runners and participants at your location Runner registration on site *Runners to sign up at your facility building traffic 10 PA Announcements *Company commercials announced Display area on site *10 x 10 area to promote company Listed on official Web Page *Web page listing with 200,000 hits Use of official logo *Use of logo in all promotion Opportunity to sell official merchandise *Logo d merchandise Logo on official t-shirt *1000 s of T-shirt s sold to attendees Exclusivity Investment $15,000 6 /

7 MAJOR Sponsor a heat, access to participant list and more. WHAT IS INCLUDED Exclusive Single Runner s Heat Sponsorship Logo in all promotional material *Posters, Brochures, Advertising Advisory Board * Company executive to participate on Advisory Board 5 Banners throughout track *Your banners seen nationwide through the media 25 Passes to VIP Area *VIP area located in prime locations along the track 25 Runner Passes *Opportunity for the thrill of a lifetime 25 Spectator Passes List of all participants *List to follow up with future promotion 5 PA Announcements *Company commercials through PA Official product or service *Official product of the event Exclusivity Display area on site *10 x 10 area to promote products Listed on Web Page *200,000 hits Use of official logo *For promotion Opportunity to sell official merchandise *Products available Logo on official t-shirt *1000 s shirts sold to attendees Investment $7,500 7 /

8 CASINO PACKAGE Host a runner party at your location, get access to participant list and more. WHAT IS INCLUDED Logo in all promotional material *Posters, Brochures, Advertising Advisory Board *Company executive to participate on Advisory Board 10 Banners throughout track *Your banners seen nationally thru the media 15 Passes for VIP Area *VIP area is located in prime spots along the track 15 Runner Passes *Opportunity for the thrill of a lifetime 15 Spectator Passes List of all participants *List to follow up for future promotion Party for runners and participants at your location Runner registration on site *Runners to sign up at your facility 20 PA Announcements *Company commercials announced Display area on site *20 x 20 area to promote company Listed on official Web Page *Web page listing with over 200,000 hits Use of official logo *Use of logo in all promotion Opportunity to sell official merchandise *Logo d merchandise to sell Investment $5,000 8 /

9 PARTICIPATING Sell official festival merchandise on site at the event. PARTICIPATING 2 Banners on track 10 VIP Passes 10 Runner Passes 2 PA Announcements Display Area on site Use of official logo 10 x 10 Booth Opportunity to sell official merchandise Investment $2,500 9 /

10 BANNER Opportunity to be part of this weekend festival. BANNER 1 Banner on track 5 VIP Passes 5 Runner Passes Display Area Investment $1, /

11 SOCIAL MEDIA Maximize exposure for your business with social media impressions as the Video Contest Sponsor. SOCIAL MEDIA 2 Banners on track 15 VIP Passes 15 Runner Passes 2 PA Announcements Display Area on site Use of official logo 10 x 10 Booth Opportunity to sell official merchandise Video Contest Sponsor Investment $7, /

12 FACEBOOK Increase your exposure with tags, your logo and online links from the Running with the Bulls Facebook page. FACEBOOK 1 Banner on track 10 VIP Passes 10 Runner Passes Display Area Sponsor Logo / Tags Included In Applicable Facebook Posts Investment $5, /

13 RUNNING WITH THE BULLS FESTIVAL MARKETING SCHEDULE social media television radio NEWS print 13 /

14 For More Information Chuck Warren Steve Wark / BULLS (28557)