EPOCH DIGITAL NETWORK 2014 DIGITAL ADVERTISING MEDIA KIT

Transcription

1 EPOCH DIGITAL NETWORK 2014 DIGITAL ADVERTISING MEDIA KIT

2 OVERVIEW TELL THE TRUTH THAT MATTERS Epoch Digital Network (EDN) is an independent media group that seeks to inform and inspire its ever growing audience through its four major digital properties English Epoch Times, Chinese Epoch Times, NTDTV, and Youmaker. As the leading authority on China news, we provide exclusive content from trustworthy sources in order for our audience to stay up to date on important issues. We also provide a wealth of content on a broad range of topics including finance, culture, life, economics, health, and entertainment. PROPERTIES Epoch Times consists of the premier Chinese language and the leading independent English language news publications in print and online. NTDTV is the largest Chinese TV network in North America and provides hours of original content each year with local broadcasts in the top 6 Chinese DMAs with coverage that reaches 61% of Chinese Americans. Youmaker has now expanded to be one of the leading Chinese video and audio sharing portals in the Asia-Pacific region. ADVANTAGES 1. Access to a highly affluent and loyal audience responsive to online ads. 2. Layer several different types of behavioral, demographical, and geographical information to target unique audience segments. 3. Re-market and re-target audiences within the Mandarin language across display and digital video pre-roll wherever they go on the web.

3 OUR COVERAGE - DIGITAL Why our Digital Properties? 25 MILLION UNIQUES 200 MILLION PAGE VIEWS 1 BILLION AD IMPRESSIONS

4 MAINLAND CHINA 100 MILLION PAGE-VIEWS PREMIUM CHINESE MAINLAND MARKET Together with our partner The Global Internet Freedom Consortium (GIF), Epoch Digital Network operates the world s largest Internet anti-censorship platform, providing free access to the uncensored Internet for tens of millions of users in China (and millions in other places such as Iran, Saudi Arabia, UAE, and Syria). In Mainland China, everybody wants online anonymity in order to freely browse the web; this is particularly true of the most sought after audiences of the upper class and uber affluent Chinese. To achieve this, they use the Epoch Digital Network s managed VPN platforms: Freegate and Ultrasurf.

5 UNPARALLELED DATA & TECHNOLOGY TECH 1: GEO-TARGETING GEO-TARGET BY: Country State City Zip code TECH 2: BEHAVIORAL TARGETING Chinese female fashion Auto US market Chinese travel and resort Chinese luxury buyers Real Estate Investors TECH 3: AUDIENCE EXTENSION (COOKIE-TECHNOLOGY) Advertisers can remarket to the targeted audience on different sites after they leave our sites. Re-Targeting Track unique audiences and keep contacting them with advertisements to increase the frequency. Frequency control For the audiences who get enough exposure, we stop the advertisement to avoid impression waste.

6 AUDIENCE PROFILE TRAFFIC 8 MILLION Unique Visitors 88 MILLION Page Views * Chinese EPOCHTIMES EPOCHTIMES.COM Epoch Digital Network (EDN) is the web s largest publisher of uncensored original China news. Led by two of the most respected Internet brands, EpochTimes.com and NTDTV.com, EDN offers editorial coverage and innovative advertising solutions that are second to none. DEMOGRAPHICS AGE GENDER 47%/53% ** Comp % *** HHI $50-100k 27 HHI $100K+ 21 College & above 58 Has Kids 60 Professionals 50 Birth Place 78 Mainland China Source: *Google Analytics, March **Quantcast July ***Online survey based on 2,722 samples. For more information please contact your sales representative.

7 AUDIENCE PROFILE TRAFFIC 10 MILLION Unique Visitors 19 MILLION Page Views * English EPOCHTIMES THEEPOCHTIMES.COM Epoch Times is the leading independent English language news media in print and online. It seeks to inform and inspire its growing audience through groundbreaking journalism and exceptional design. Epoch Times is at the forefront of the programmatic and digital space, so our advertising client base can effectively market to our much coveted audiences. DEMOGRAPHICS ** AGE GENDER 60%/40% Comp % HHI $50-100k 28 HHI $100K+ 19 College & above 58 No Kids 56 Source: *Google Analytics, July **Quantcast July For more information please contact your sales representative.

8 AUDIENCE PROFILE TRAFFIC 5 MILLION Unique Visitors 63 MILLION Page Views * CHINESE NTD TV NTDTV.COM Epoch Digital Network (EDN) is the web s largest publisher of uncensored original China news. Led by two of the most respected Internet brands, EpochTimes.com and NTDTV.com, EDN offers editorial coverage and innovative advertising solutions that are second to none. DEMOGRAPHICS ** AGE GENDER 61%/39% Comp % HHI $100K 35 HHI $150K 25 College 36 Grad School 32 Has Kids 60 Source: *Google Analytics, March **Quantcast July For more information please contact your sales representative.

9 AUDIENCE PROFILE TRAFFIC 2 MILLION Unique Visitors 50 MILLION Page Views YOUMAKER YOUMAKER.COM One of the first Chinese video-sharing and video library websites, Youmaker has now expanded to be one of the premier Chinese video and audio sharing portals in the Asia-Pacific region. Part of the Epoch Digital Network, Youmaker offers innovative advertising solutions that are second to none. DEMOGRAPHICS AGE GENDER 43.4%/56.6% Comp % APAC >95 TAIWAN 85 HONG KONG 4.08 JAPAN 2.61 MALAYSIA 0.77 Source: Google Analytics, March 2014 For more information please contact your sales representative.

10 CHINESE EPOCHTIMES.COM AD LOCATION A1: 728 x 90 F1: 728 x 90 H1: 728 x 90 ABOVE THE FOLD (ATF) BELOW THE FOLD (BTF) A3 A6: 728 x x100 A4 F4 F5 or 300 x 600 H3 H2: 160 X 600 H4: 160 X 600 B1: 728 x 90 B2 F6 B3 H5 BELOW THE ARTICLE (BTA) B4 F7 GROUP HOMEPAGE A HOMEPAGE B ARTICLE PAGE F LIFE PAGE H CONTENT Headline News Fasion Life & Culture News Articles Life Articles

11 ENGLISH THEEPOCHTIMES.COM AD LOCATION 728 x 90 ABOVE THE FOLD (ATF) Or 300 x 600 BELOW THE FOLD (BTF) 728 x X 600

12 EPOCH DIGITAL NETWORK AD LOCATION NTDTV.COM 728 x x x 250 ABOVE THE FOLD (ATF) 300 x or x x 600 BELOW THE FOLD (BTF) 300 x x x 250 BELOW THE ARTICLE (BTA) 300 x x x x 250

13 YOUMAKER.COM AD LOCATION 728 x x 90 ABOVE THE FOLD (ATF) BELOW THE FOLD (BTF) or 300 x 600

14 HIGH IMPACT AD PRODUCTS Available Across All EDN Properties SKIN (ROADBLOCK) FULL SCREEN MAX. VIEWING AREA Skin is visible within this area. FULL SCREEN Impactful way to display your brand On screen time: 20 seconds until homepage (1280 x 800)

15 HIGH IMPACT AD PRODUCTS BILLBOARD 970 x 250 Available Across All EDN Properties FILMSTRIP PORTRAIT PORTRAIT 300 x 1050 FILM STRIP 300 x 600 (300x3000) 100Kb Max File Size Gif, JPG, layered PSD Top Placement

16 VIDEO AD PRODUCTS WITHIN ARTICLE EXPANDABLE PRE-ROLL (LESS THAN 30 ) Available Across All EDN Properties ORIGINAL STATE Displayed Article FINAL STATE Video Player Closes OPEN STATE Video Player Expands and Plays