SPONSORSHIP & MARKETING 2018 OPPORTUNITIES

Transcription

1 SPONSORSHIP & MARKETING 2018 OPPORTUNITIES

2 Advertising Overview ADVERTISING As a member of the Muskegon Lakeshore Chamber of Commerce, you can communicate with over 1,200 business decision makers throughout the Muskegon Lakeshore and West Michigan areas. Whether you have a budget or not, we can help you GET YOUR MESSAGE out through free, affordable and targeted digital, electronic and marketing platforms. The marketing I get through my membership and participation saves me time and money because the chamber makes it easy to get a lot of exposure with little effort. Guy DeBor, Guy s Ultimate Kayak Service The Chamber is a constant source of relevant information for our business. Their roundtables, and events allow me to meet new people and stay connected with long-time successful local businesses. The personal contacts bring new people into my store. Angie Nelund, Wasserman s Flowers and Gifts

3 RECEIVE BUSINESS REFERRALS For maximum exposure, add keywords and a business description to your listing. Also, your business will be personally referred by Chamber staff! RUN PROMOTIONS AND DEALS Drive traffic to your business by adding a coupon or discount to your listing in the online business directory. Visit your member portal at to add your deals. SHARE YOUR BIG NEWS Send us news releases regarding announcements, new hires, a new location, expansions, awards, recognition or other news, and we will include it in the News Room at news releases to jkittle@muskegon.org GET SOCIAL The Chamber s social media pages allow you to communicate with other Chamber members and stay connected with local business news and events. Tweet MuskegonChamber, Post on our Facebook page and create dialogue with in our LinkedIn Group. Promote your company s social media pages in your business directory! Just add your links in the member portal at Join the MLCC Member Connect Facebook Group. This page was created specifically for members ONLY! Promote your business in a private, professional setting. SHARE YOUR EVENTS The online Community Calendar at is one of the most utilized business and social calendars on the Muskegon Lakeshore. Chamber member businesses and organizations may post events free of charge. FREE ADVERTISING OPPORTUNITIES SHOWCASE YOUR MATERIALS Bring your brochures and business cards to showcase in the Muskegon Lakeshore Chamber Welcome Center. Thousands of visitors come to the Chamber office each year, make sure to capitalize this business and tourist audience. STRUT YOUR STUFF Promote your business by distributing your company s promotional products. These items will be included in new member bags, golfer goodie bags and other programs throughout the year.

4 AFFORDABLE ADVERTISING OPPORTUNITIES LAKESHORE COMMUNITY CASH WEBSITE ADVERTISING Attract visitors to your website by placing a banner ad on Each month an average of 10,000 people turn to the Chamber website for business and community information. Three Months: $200 Six Months: $350 Twelve Months: $625 NEWSLETTER ADVERTISING Get in the Muskegon Lakeshore business community s inbox with a banner advertisement in the The Chamber Insider E-News or E-vents Newsletter. Readership for both is nearly 3,000. HEADER AD: MID-PUBLICATION AD: FOOTER AD: WATCH MUSKEGON REPORT SPONSORSHIP This electronic publication features information and statistics pertaining to the local market and economy. It is ed to over 6,900 members of several organizations along with statewide media, elected officials and community leaders. It is produced in partnership with Watch Muskegon, Muskegon Area First and the Employers Association of West Michigan. Sponsorship includes one banner ad in each publication. HEADER AD: Twelve Issue Sponsorship: $3,000 Six Issue Sponsorship: $1,600 - SOLD OUT MID-PUBLICATION AD: Twelve Issue Sponsorship: $2,000 Six Issue Sponsorship: $1,100 FOOTER AD: Twelve Issue Sponsorship: $1,500 Six Issue Sponsorship: $800 BOOSTED FACEBOOK POSTS Interaction and readership of the Chamber s Facebook page continues to increase! This is a great way to get a message to the business community and beyond. With more than 4,500 Facebook followers, the average boosted business post reaches an estimated 5,000-10,000 people. $100 per post $250 for three posts Bring customers right to your front door with this online gift certificate program that keeps money in our community. Participating members are promoted through social media, our website, and corporate purchasers. Single Issue: $250 Single Issue: $200 Single Issue: $125 One-time set-up fee: $50 Two Issues: $450 Two Issues: $350 Two Issues: $225 Six Issues: $1,350 Six Issues: $1,000 Six Issues: $650 We participate in the Chamber because we see value in the projects that the Chamber leads and the impact it makes in our community. At Ramos, we believe in giving back to our community. The Chamber makes it easy to be involved and make positive changes happen along the Muskegon Lakeshore. David Ramos, Ramos and Sons Auto Body

5 CELEBRATION KITS Opening a new location, won an award or celebrating a milestone? Our celebration kits are comprehensive event planning toolkits consisting of: Full member mailing list with main contacts A media list with contacts in various sectors of local and regional media Announcement of celebration on the Chamber website, Twitter and Facebook page And more! There are 3 afforable packages available. Call Kristin Knop at for more information. Celebration Kit: $95 - $295 depending on package (Six weeks notice required to maximize the marketing benefits) BUSINESS DIRECTORY ENHANCED LISTINGS Stand out among the rest with a highlighted directory listing or company logo in the number one source for online business listings in Muskegon County. You can even include a photo or video to your company s profile! Highlighted Listing: $150 Logo & Photo: $150 Full Enhancement Including Video: $395 MEDIA LIST The Chamber keeps an up to date local and regional business media list that is available for purchase to help you promote your event, new hire, award, etc. PROMOTIONAL SERVICES Media List (in Excel): $45 MEMBERSHIP LISTS Your membership provides you access to the best business community mailing list on the lakeshore! We can target your list by industry, size of company, zip code, or many other factors. Excel Mailing List: $10 per 100 businesses SHOWCASE YOUR MEMBERSHIP - IT ADDS CREDIBILITY! You will receive a membership plaque to display in your office or business and the online website decal to show your website visitors your affiliation to the Chamber. Consumers are 63% more likely to buy from a Chamber member... so display your plaque with pride! Web Decal: FREE to members - Contact your Chamber to receive Plaque: FREE with qualifying businesses Purchase an additional plaque for a second location or double exposure: $20 Besides being a friendly neighbor from whom we can borrow brown sugar, the Chamber has been a tremendous asset to Unruly offering networking, workshops, and customer base growth through events and referrals. Mark Gongalski, Unruly Brewing Company

6 SPONSORSHIPS Sponsoring provides your business with brand awareness, recognition, possible media exposure all while making a statement that you are invested in your community. Sponsorships range from speaking in front of a large breakfast crowd to hosting an event table and sponsoring a hole at the Muskegon Lakeshore Chamber Classic Golf Outing... THERE S AN OPPORTUNITY FOR BUSINESSES BIG & SMALL. We are proud and honored to team up with our Chamber of Commerce. By doing so we have been able to maintain our branding, but most importantly it has facilitated many local relationships and new found friends, that will last a life time. Jean Gallagher, Sonus Hearing Care Professionals Being a member gives us the opportunity to connect with other supporters of the business community and stay up-to-date on the latest news. We enjoy getting to meet fellow colleagues at events like the Business for Breakfast s and introducing our services through the Chamber s exceptional website. Julie Marklevitz, Rehmann

7 SIGNATURE SPONSOR / $7,500 investment = $11,600 value! ANNUAL PROGRAM SPONSORSHIP - Underwriter to ALL Chamber events, plus... Business for Breakfasts Recognition in event marketing and during program One Fast Pass Chamber Classic Golf Outing Logo on promotional materials Event recognition at course Corporate banner at course Golf team of four Marketing and Promotional Services Include: Highlighted directory listing including logo, photo, & video 12 month website homepage banner ad Logo in Insider E-news and E-vents for 12 months EXECUTIVE SPONSOR / $3,000 investment = $6,000 value! CHOOSE FROM ONE OF THE FOLLOWING EVENT SPONSORSHIPS: Muskegon in Focus Chamber Classic Golf Outing Program day sponsor Logo on promotional materials Event recognition Event recognition at course One registration to the program Corporate banner at course Golf team of four PLUS, One Business for Breakfast Recognition in event marketing One minute commercial Four tickets to the breakfast CHOOSE ONE OF THE FOLLOWING EVENT SPONSORSHIPS: Entrepreneur Award Luncheon Logo on Chamber website Recognition in event marketing and during program Four tickets with premium seating Top billed online directory listing One full membership contact list Chamber Celebration Kit Entrepreneur Award Luncheon Logo on promotional materials Recognition in event marketing and during program Four tickets with premium seating Marketing and Promotional Services Include: Webpage banner ad for 12 months Logo, photo & highlighted listing in online directory One full membership contact mailing list One banner advertisement ADVOCATE SPONSOR / $1,500 investment = $2,900 value! One Business for Breakfast Recognition in event marketing One minute commercial Four tickets to the breakfast Marketing and Promotional Services Include: Six month webpage banner ad Highlighted business listing Chamber Classic Golf Outing Name on promotional materials Corporate banner at course Golf team of four or display tee sponsor PATRON SPONSOR / $1,000 investment = $1,600 value! CHOOSE ONE OF THE FOLLOWING EVENT SPONSORSHIPS: Muskegon In Focus Day Sponsor Chamber Classic Golf Outing Recognition in event marketing Name on promotional materials One minute commercial Green sign at course Display table at lunch One individual golfer or display tee sponsor Marketing and Promotional Services Include: Choice of either a targeted membership contact list or banner advertisement Entrepreneur Award Luncheon Name on promotional materials Recognition during program Two tickets to event Targeted membership contact list Entrepreneur Award Luncheon Name on promotional materials One ticket to event Highlighted online business directory listing Facebook boost. SPONSORSHIP & MARKETING PACKAGES PACKAGES CAN BE TAILORED TO MEET YOUR BUSINESS NEEDS / Call Dawn at

8 NETWORKING SERIES SPONSORSHIPS LEADS LUNCHEON / February 13, April 10, June 12, November 13 Networking and lead generation is the focus of these quick fun lunch programs. Sponsors can choose from one of four luncheons. Projected attendance: people $500 Luncheon Sponsorship Includes: Logo on all event marketing Logo on event webpage Logo on event table tents BUSINESS FOR BREAKFAST / January 26, February 23, March 23, May 18, Sept. 28, Oct. 26 Business for Breakfasts gather business and community leaders for a presentation and conversation about hot community topics concerning the business community at large. Networking opportunities abound. Projected attendance: business leaders $1,250 Breakfast Sponsorship Includes: Four tickets to the event One minute commercial Logo on all event marketing $350 Education Table Includes: SOLD OUT Host a table of educators, administrators, or students Two tickets to the event $95 Display Table Includes: (Limited Availability) Six foot table to promote products/services Company name on event powerpoint One minute commercial Admission for one Exclusive Sponsorship Includes all 4 events: $1,750 SOLD OUT Logo on event webpage Logo on event powerpoint and table tents Company marketing materials on breakfast tables Recognition from the podium Company logo on event powerpoint Company name on event table tents One ticket to the event STIR NETWORKING / February 8, June 21, August 9, November 1, December 6 Networking is the focus of these events. Learn about the host company s economic impact on the community. These are some of the Chamber s best attended events! Projected attendance: people per event $750 Business After Hours Sponsorship Includes: Logo on all event marketing Logo on event webpage Company signage at event (All dates and locations subject to change)

9 LUNCHTIME LEARNING TRAINING SERIES/ January 31, May 2, August 8, October 10 The Chamber s newest event! The Lunchtime Learning Training Series provides individuals with a variety of relevant business information to help grow their business. Projected attendance: attendees $500 Luncheon Sponsorship Includes: Logo on all event marketing One minute commercial Logo on event webpage Admission for one Logo on event table tents Exclusive Sponsorship Includes all 4 events: $1,750 MUSKEGON STAR! CERTIFICATION PROGRAM/ January - July, September and October The Muskegon STAR! Program provides individuals the tools to excel at customer interaction and enhance the overall experience for tourists, guests, friends and fellow employees. Projected attendance: 30 attendees $500 Muskegon STAR! Session Sponsorship Includes: Name/logo on marketing Name/logo on table tents materials and event webpage Promotional materials at event $500 Private Training Includes: Muskegon STAR! Certified Instructor(s) to train your employees 4-Hour training with hands-on activities MUSKEGON IN FOCUS LEADERSHIP ACADEMY / Eight half-day sessions from Sept - Nov Muskegon in Focus is the Lakeshore s premiere community leadership program providing business leaders with a community orientation to the people, places, and possibilities our community offers. Projected attendance: 35 executives and community leaders $2,500 Program Sponsorship Includes: Logo on all event marketing One attendee One minute commercial Display table at each session $1,000 Bus Tour Sponsorship Includes: Logo on all event marketing One attendee for bus tour Ability to address the class only (value $100) One minute commercial Two event attendees Muskegon STAR! binders, pins, certificates Experience passes for up to 20 attendees TRAINING SERIES SPONSORSHIPS $500 Day Sponsorship Includes: Logo on all event marketing Choose a day to address class Display table on host day (All dates and locations subject to change)

10 PREMIER EVENT SPONSORSHIPS 125 th ANNIVERSARY GALA / September 20 The Muskegon Lakeshore Chamber of Commerce is celebrating 125 years of membership service! Throughout the year, we will be highlighting our rich history as a business community. We are hosting our 125th Anniversary Gala at the Heritage Museum on September 20, Stay tuned for more details about the variety of sponsorship opportunities available. Call Dawn Johnson with questions or ways you can get involved at ENTREPRENEUR AWARD LUNCHEON / April 27 Celebrate the spirit of entrepreneurship by recognizing area entrepreneurs of excellence, young entrepreneurs and one Outstanding Entrepreneur of the Year! Projected attendance: 250+ business leaders $2,500 Premier Luncheon Sponsorship Includes: One minute commercial at the podium Six tickets with premiere seating Logo on all event marketing and website Logo on powerpoint, program & table tents $2,000 E-Award Sponsorship Includes: $325 Corporate Table Sponsorship Includes: Logo on all event marketing and website Reserved table of 8 Four tickets to the event $1,000 Keynote Sponsorship Includes: $500 Table Top Sponsorship Includes: Logo on all event marketing and website Name on all event marketing and website Two tickets to the event Two tickets to the event and host local business owner at table (All dates and locations subject to change)

11 Kevin Even, Smith Haughey Rice & Roegge CHAMBER CLASSIC GOLF SCRAMBLE / August 2018 The Lakeshore s largest business golf outing and one of the premiere opportunities for business promotion and networking. Projected attendance: 250+ golfers and volunteers EXCLUSIVE $3,500 Chamber Classic Tournament Sponsorship Includes: - SOLD OUT Logo prominently displayed on all marketing Corporate provided banner at course materials and during the golf outing Opportunity to donate raffle items Ability to address golfers during shot-gun start Team of four $2,000 19th Hole OR Lunch Sponsorship Includes: Logo on event webpage Logo on marketing materials Recognition at course Corporate provided banner at course Opportunity to donate raffle items Team of four $1,000 Golf Cart, T-shirt, Breakfast, OR Hole-in-One Sponsorship Includes: Logo on event webpage Opportunity to donate raffle items Logo on marketing materials Bloody Mary Bar - SOLD OUT Recognition at course Coffee Sponsor Corporate provided banner at course $500 Display Tee Sponsorship Includes: Company name on some marketing materials Company name on tee or green sign Display at hole $250 Green Sponsorship Includes: Company sign on green Company name on day of event materials (All dates and locations subject to change) CHAMBER CLASSIC GOLF SCRAMBLE I have found sponsoring events and marketing through the Muskegon Lakeshore Chamber has provided excellent connectivity with key community organizations and leadership. The Chamber has professional staff who are skilled in communications, event planning and facilitating meaningful connections.

12 HOME, GARDEN AND DIY SHOW Since the Chamber took over production of the home show, we have been thrilled with the quality of its organization, diversity of exhibitors, and addition of DIY seminars. We continue to sponsor the show because we enjoy being part of an event that supports local businesses and allows us to generate leads directly impacting our bottom line! Kevin Kooi, Keene Lumber HOME, GARDEN & DIY SHOW / March 9 and 10 Business to consumer show featuring home builders, landscapers, furnishing, financing, realtors and more! Show features 30+ DIY seminars, prize giveaways, and more. Projected attendance: 1,500 prospective buyers $5,000 EXCLUSIVE Platinum Sponsor: 16 x 16 double booth space in prime location Logo on all marketing and billboard (if secured by billboard deadline) Opportunity to present educational/diy seminar 100 Home Show tickets $4,000 Diamond Sponsor: 16 x 10 booth space Logo on all print and electronic marketing Opportunity to present educational/diy seminar 75 Home Show tickets $2,500 Gold Sponsor: 10 x 10 booth space Logo on print and electronic marketing Opportunity to present educational/diy seminar 50 Home Show tickets $1,500 Silver Sponsor: 8 x 8 booth space Logo on print and electronic marketing Opportunity to present educational/diy seminar 25 Home Show tickets $1,250 Bag Sponsor: Logo recognition through electronic marketing Logo listed on each bag 10 Home Show tickets $1,000 Lanyard OR T-shirt Sponsor: Logo on electronic marketing Logo recognition on lanyard or shirt $500 Seminar Sponsor: Logo on electronic marketing Business recognized at seminar space and prior to seminar.

13 Scotty Kehoe, DTE Energy LAKESHORE ART FESTIVAL / July 6 and 7 The Lakeshore Art Festival features a unique blend of fine art, crafts, music, children s activities, food and fun in historic Downtown Muskegon. Join hundreds of artists and thousands of guests at this artful event! Visit for more details. Projected attendance: 50,000+ community members and visitors $10,000+ Benefactor Sponsor: Logo prominently displayed on all marketing Logo and 1/2 page ad space in brochure Promotional booth space at event Event specific naming opportunities Logo on general and specific event banners Business listings/mentions in press releases and live media interviews Social media recognition $5,000 - $3,000 Art Enthusiast Sponsor: Logo on website, brochure, and poster Event specific naming opportunities ($5,000+) 1/4 page ad in brochure ($5,000+) Promotional booth space at event ($5,000+) Logo on general and specific event banners Social media recognition $1,000+ Creative Sponsor: Logo on website and brochure Logo on general event banners Interactive booth space at event Social media recognition Up to $999 Friends of Art Sponsor: Logo on website and brochure Social media recognition Event Specific Opportunities: Fine Art/Fine Craft in the Park New Event Street Party / Entertainment Artisan Food Market Children s Lane Artist Prize Sponsorship Additional Opportunities: Marketing Support Branded Merchandise Volunteer T-shirts Lanyard/Name Badges Goodie Bags LAKESHORE ART FESTIVAL We feel privileged to be a steadfast partner in this fun, educational, and diverse staple on Michigan s lakeshore. DTE Energy and festival goers have reduced their carbon footprint, directing tons of waste from local landfills via a Going Green festival-wide recycling program. We value this opportunity to make a difference.

14 ANNUAL EXCLUSIVE SPONSORSHIPS COMMITTEE SPONSOR Get your business in front of key leaders with your logo on everything associated to a particular committee. Regularly meeting committees include: Ambassadors Government Affairs Silent Observer Watch Muskegon EXCLUSIVE Annual Committee Sponsor: $2,500 Annual Committee Sponsor: $1,000 YOUNG PROFESSIONALS SPONSOR The annual young professional sponsor is the underwriter to all young professional initiatives including: Young professionals webpage Future 15 Emerging Young Leader Awards Interns On Deck EXCLUSIVE Annual Sponsor: $2,500 Individual Event Sponsor: $1,000 CHAMBER BUILDING SPONSOR Over 10,000 visitors come through the Chamber office each year looking for information and to attend meetings/events. Showcase your business to this captured audience with an office sponsorship: Welcome Center Sponsor Annual Sponsorship: $1,200 6 months: $700 3 months: $400 Coffee Bar Sponsor Annual Sponsorship: $1,000 6 months: $600 3 months: $350 ADVOCACY SPONSOR The annual advocacy sponsor is the underwriter to all Chamber advocacy initiatives and includes: Sponsorship of the Annual Economic Summit Sponsorship of Politics and Pints After Hours Logo on website Advocacy Center Logo on all Action Alerts s Underwriter of Government Affairs Committee EXCLUSIVE Annual Advocacy Sponsor: $7,500 Individual Advocacy Event Sponsor: $1,000 INTERNSHIP SPONSORSHIP Help prepare interns for the workplace! Each year, the Chamber hosts between six and ten interns. Sponsoring this program helps prepare these interns and also provides your business with: Recognition in the Chamber office Social media promotions Interns on Deck Sponsorship Promotions during events hosting interns EXCLUSIVE Annual Internship Sponsor: $1,000 Internship Semester Sponsor: $500 PROFESSIONAL DEVELOPMENT SPONSOR Being a top Chamber in the country means that ongoing training and professional development is imperative for the organization s staff and volunteers. Help keep your Chamber cutting-edge and a leader in the industry by being a professional development sponsor! This sponsorship includes: Recognition in the Chamber office Social Media promotions Mentions during events and training Washroom Sponsor Annual Sponsorship: $900 6 months: $500 3 months: $300 EXCLUSIVE Annual Sponsor: $2,500 Individual Professional Development Sponsor: $500

15 The Chamber provides various platforms for its members to help sustain important projects that make a significant impact along the Muskegon Lakeshore. While your membership dues allow us to take on such projects, there are often times when additional financial support is needed to bring programs to fruition or continue to sustain growth. Here are just a few outlets through the Chamber where we encourage you to give back by donating time or financial support. WATCH MUSKEGON This county-wide, privately funded, campaign was launched by a number of local businesses, individuals and passionate Muskegon residents. The goal of the three-year campaign is to improve the overall image of the Muskegon area, share the positive changes that have already taken place and educate residents on Muskegon s assets. PHILANTHROPY Join us in making a positive change. YOU can make a difference in the Muskegon area, enhance economic development and create pride. Contact the Chamber to learn how you can get involved! THE LAKESHORE CRIME STOPPER SILENT OBSERVER is a high-tech crime prevention program helping local law enforcement agencies solve and prevent crimes. The program rewards anonymous tipsters who supply information that help solve crimes. Donations are used for the reward pool and to adequately market the program and help keep the community safe. PARTY PATROL is also part of the anonymous tip program aimed at stopping underage drinking. The program rewards anonymous tipsters who supply a credible tip. Tips can be submitted through the website through phone, or through the app. TO SUPPORT ONE OF THESE PROJECTS/ Call the Chamber at

16 CHAMBER MISSION: To sustain an environment for business success through community leadership, promotion, inclusive business advocacy and valued member services. CHAMBER VISION: The best source for business success. If you would like more information regarding any of these marketing and sponsorship opportunities, or would like to customize a package that meets the needs of your business, contact the Chamber at: Phone: Fax: mlcc@muskegon.org 380 West Western Avenue, Suite 202, Muskegon, MI