WHEATON PARK DISTRICT ADVERTISING OPPORTUNITIES

Transcription

1 WHEATON PARK DISTRICT ADVERTISING OPPORTUNITIES Photo: Kmiecik Imagery Indoor & Outdoor Banner Advertising Digital Marketing Experiential Marketing Facility Sponsorship Foundation Giving & Support Onsite Vendor Opportunities Program Guide Advertising Special Event Sponsorship GPS Golf Cart Advertising WHEATONPARKDISTRICT.com

2 Create a partnership. DISCOVER the possibilities. Get out and PLAY with your target market. 813 acres of open space 20,000+ sq. ft. of permeable paver s mediating storm water issues 4,500+ trees reduce runoff by 43,000 gallons of water a year early childhood, teen, adult, and senior programs (101,000+ participants) 170,000+ visitors to Cosley Zoo Our Mission To enrich the quality of community life through a diversity of healthy leisure pursuits and heightened appreciation for our natural world. More than 443,716 web visitors and 2.3 million+ page views annually More than 28,800 followers 80,000+ event attendees and 1.6 million facility visitors a year Access to 55,500 people through monthly e-newsletters and programspecific blasts 44,000 pieces of direct mail sent per year 95% satisfaction rating with our facilities and programs More than 150 media contacts and partners High-visibility marketing opportunities: facility signage; light pole banners; onsite event and park signage Events bring 7 million+ dollars to Wheaton commerce annually More than 4,000 are members at our special facilities: fitness, zoo, museum 29,000 Wheaton Park District program guides distributed quarterly Giving Back Through Wheaton Park District-affiliated 501(c)3 Foundations PLAYGROUND & GARDEN FOUNDATION banquet Facility Restaurant & Bar 54 Parks 65 Athletic Fields (multi-purpose) natural Area Challenge Course 27-hole Championship Golf Course 2Preschools SENSORY Garden Playground POOLS Rice & Northside FITNESS & Community Center museum DuPage County History zoo AZA-Accredited

3 Program Guide Advertising (print) Promote your organization s community involvement by advertising in one or all of our four seasonal program guides (spring, summer, fall, and winter). Effectively reach 26,000 households and an additional 3,000 throughout our facilities and events. Shelf life: Three Months WHEATON PARK DISTRICT Create. Discover. PLAY. SUMMER 2017 GUIDE WHEATONPARKDISTRICT.COM Photo: Kmiecik Imagery Interior Full-Page Interior ½-Page Interior ¼-Page Full Color Full Color Full Color Size: 8.25 x10.25 Size: 7.5 x4.75 Size: 3.75 x4.75 or 8.75 x11.25 with bleeds No bleeds No bleeds (allow.25 open space around all text) #TasteofWheaton June 1-4 Page 2 #Arrowhead Adult & Youth Lessons Pages 5 & 25 #SummerCamps Page 26 Ad Sizes & Rates* 1 issue 2x 3x 4x 10% discount 15% discount 25% discount Full-Page $3,266 $2,939 $2,776 $2,449 ½-Page $1,752 $1,576 $1,489 $1,314 ¼-Page $915 $823 $777 $686 Upcoming Issues Space Reservation Artwork Due Estimated Distribution Winter September 15 September 30 Early November Spring & Camps/Aquatics December 15 January 1 Mid-February Summer March 1 March 15 Early May Fall June 1 June 15 Late July *Advertising is secured through a third-party vendor, The Strathmore Company. Banner Displays (print) More than 120,000 people visit each of the two gymnasium locations within the Wheaton Park District (Community Center and Central Athletic Complex). A printed banner is a great way for businesses to increase their branding and exposure. Limited space available. Contract starts the date of placement. Banner Specifications Printed & Designed by Advertiser Printed & Designed by WPD Six Months One Year Six Months One Year Size: 4 x8 $500 $1,000 $650 $1,300 Central Athletic Complex Rice Pool & Water Park

4 GPS Golf Cart Advertising (digital) Reach affluent decision makers with dollars to spend. Your ad will be shown for an entire hole on all of our 100 golf carts. Receive more than 45,000 impressions with our average rounds and enjoy your ad length of 10 to 20 minutes based on pace of play. Also includes placement on Arrowhead website. Ad Specifications One Year/Eight Months Size: Large Ad (640px x 480px); Small Ad (240px x 170px) $750 Pricing includes use of conference room for one meeting (coffee and soda included), website presence, and a foursome of golf with two carts ($300 value) Advertising (e-marketing) Reach more than 55,000 subscribers receiving a variety of e-newsletters, registration reminders, and special event invitations from the Wheaton Park District. A variety of marketing is executed monthly for facilities and programs such as Arrowhead Golf Club, Cosley Zoo, DuPage County Historical Museum, Parks Plus Fitness Center, Athletics, special events (Taste of Wheaton, Wheaton Brew Fest, Fun Run in Color, etc.), and the monthly Wheaton Park District Program & Special Event . Discounts offered for multiple runs or annual sponsorship of specific e-newsletters. Ad Specifications & Distribution 10,000 20,000 30,000+ Side Image (Vertical: 163px x 380px) $200 $400 $600 Bottom Leaderboard (Horizontal: 800px x 300px) $250 $450 $650 Cosley Zoo Cosley Zoo Uncorked Wine Event Just one week until Cosley Zoo Uncorked! Thursday, July 21, :30-8P Sample over 50 wines Enjoy hors d'oeuvres & desserts Live entertainment by 4 The Beat Pamper yourself with a chair massage Win raffle prizes $40 per person or $75 per couple* Fi rst 350 recei ve a commemorati ve Cosley Zoo wi ne glass. Purchase Tickets Now M ust be 21 years and older to attend. Event is held rain or shine. *processing fee applies Wine sampling provided by Famous Liquors. 10% of wi ne sale proceeds benefi ts Cosley Zoo. Helpful Links Post it > Tweet it > Forward > Program s > Wheaton Park District Arrowhead Golf Club Athletics Cosley Zoo DuPage County Historical Museum Lincoln Marsh Natural Area Parks Plus Fitness Center Play for All, Sensory Playground Cosley Zoo 1356 N. Gary Avenue, Wheaton, I L cosleyzoo. org Wheaton Park District Board of Commissioners: Jane Hodgkinson, President Ray Morrill, Vice President Bob Frey John Kelly Terry A. Mee Mark Schobel John Vires commissioners@wheatonparks.org Photo credit: Bob Brown Copyright All Rights Reserved. Bottom Leaderboard Side Image

5 Web Advertising (digital marketing) With more than two million page views annually on Wheaton Park District websites, website advertising is an impactful branding and marketing avenue for businesses or organizations looking to target the Wheaton community. The Wheaton Park District hosts multiple websites, so reaching your target demographic is easy. Options are available for quarterly (three months) and biannual (six months) advertising packages. Ask about all of our website opportunities: Arrowhead Golf Club, Athletics, DuPage County Historical Museum, Rice & Northside Aquatic Facilities, Cosley Zoo, and our online registration portal. Impressions* Web Page Banner Ads** Column Ads 120,000 Cosley Zoo BIANNUAL: $1, x130px BIANNUAL: $1, x150px cosleyzoo.org $317 per month Specified webpage $167 per month Specified webpage only, above footer only, right column QUARTERLY: $1, ,000 Wheaton Park BIANNUAL: $2, x100px BIANNUAL: $1, x170px District $417 per month Specified webpage $250 per month Right column of footer; wheatonparkdistrict.com only, above footer every page (100+ pages) QUARTERLY: $1,500 MONTHLY: $650 *Average quarterly pageviews for all site content unless noted otherwise. **Based on viewing device (mobile, desktop, etc.), ads may appear smaller or larger than listed size Facility Sponsorship (mixed media) Welcoming thousands of members, guests, and volunteers per year at our facilities are great access points to residents and users. Partner with a facility on an annual basis and enjoy the benefits of branding, experiential marketing, programming, e-marketing, and web presence. Limited space available. Visitors Marketing Annual Facility/Area Reach Commitment Central Athletic Complex 120, ,000 $5,000 Community Center 1,000,000 1,250,000 $10,000 Cosley Zoo 170, ,000 $10,000 DuPage County Historical Museum 10,000 35,000 $5,000 Mary Lubko Center (senior programming) 3,000 15,000 $3,000 Lincoln Marsh Natural Area 15,000 20,000 $2,000 Parks Plus Fitness Center 1,800 10,000 $3,000 Rice Pool & Northside Aquatic Facility 140, ,000 $3,000 Mary Lubko Center Cosley Zoo Aquatic Facilities

6 Vendor Opportunities (experiential marketing) Welcoming more than 1.6 million people into our facilities each year and more than 80,000 to our special events, onsite vendor opportunities help you engage the public on a monthly or event basis. Get into our parks and facilities and connect with your customer. Limited space and locations available. Locations Visit Contract of 6 or more Vendor Tables Central Athletic Complex, Parks Plus Fitness Center, Cosley Zoo, $250* $200/each visit $1,200 minimum Rice Pool & Water Park, and a wide variety of family and community special events *Subject to availability. Based on time, space, and location. Special events are priced seperately. Contact staff for pricing. Branded Activities Business Expo Onsite Engagement Special Event Sponsorship and Marketing (mixed media) The Wheaton Park District hosts nine large special events each year, complemented by marketing and advertising opportunities for local organizations and businesses. Perfect for targeting a large audience through events such as the Taste of Wheaton, Wheaton Brew Fest, Cosley Zoo Run for the Animals 5K/10K, and more. Cosley Zoo: Run for the Animals Taste of Wheaton Foundation Giving & Support (mixed media) The Wheaton Park District operates and supports foundations that support our facilities and mission. If you re interested in how you or your organization can leave a legacy impact on Wheaton and its long-term growth, contact us today. PLAYGROUND & GARDEN FOUNDATION FOUNDATION FOUNDATION For advertising and giving opportunities, contact: Margie Wilhelmi, Director of Marketing Kristina Nemetz, Superintendent of Marketing & Special Events mwilhelmi@wheatonparks.org knemetz@wheatonparks.org