MARKETING SECRETS. To give you your most profitable holiday season yet.

Size: px

Start display at page:

Download "MARKETING SECRETS. To give you your most profitable holiday season yet."

Ann Grant
6 years ago
Views:

1 MARKETING SECRETS GUIDE To give you your most profitable holiday season yet. Spring & Administrative Professionals Week 2017

2 T17E100A Teleflora s Blooming Spring Bouquet one-sided approx. 14½" w x 19" h estimated total your total flowers & foliage whsle. cost whsle. cost 3 roses, 40cm, lavender $2.

2 2 T17E100A Teleflora s Blooming Spring Bouquet one-sided approx. 14½" w x 19" h estimated total your total flowers & foliage whsle. cost whsle. cost 3 roses, 40cm, lavender $ stem lilies, asiatic, white $ stem carnations, miniature, pink.45 2 stock, pink $1.50 ½ stem statice, sinuata, white.30 ½ stem heather, lavender.40 ½ stem seeded eucalyptus.31 1 stem dusty miller.35 ½ stem spiral eucalyptus.30 total whsle. cost $6.76 a. retail = whsle. cost x 3.5 $23.66 hard goods & shipping 1 blooming spring vase, teleflora 17E100 $6.99 shipping & handling estimate $1.08 total whsle. cost $8.07 b. retail = whsle. cost x 2 $16.14 TOTAL a + b = c $39.80 labor (c x 25%) $9.95 grand total retail value $49.75 RETAIL BOUQUET PRICE $49.95 flowers & foliage whsle. cost $6.76 hard goods & shipping whsle. cost $8.07 labor $9.95 ESTIMATED PROFIT PER BOUQUET $25.17 T17E200A Teleflora s Songs Of Spring Bouquet one-sided approx. 14¼" w x 16¾" h estimated total your total flowers & foliage whsle. cost whsle. cost 3 tulips, pink $ stem asters, matsumoto, pink.76 1 stem chrysanthemums, button spray, green.50 1 stem chrysanthemums, daisy spray, white.50 1 stem heather, pink.80 3 stems sword fern.63 ½ stem bupleurum.35 ½ stem pittosporum, variegated.31 total whsle. cost $5.65 a. retail = whsle. cost x 3.5 $19.78 hard goods & shipping 1 songs of spring lantern, teleflora, 17E200 $6.99 shipping & handling estimate $1.08 total whsle. cost $8.07 b. retail = whsle. cost x 2 $16.14 TOTAL a + b = c $35.92 labor (c x 25%) $8.98 grand total retail value $44.90 RETAIL BOUQUET PRICE $44.95 flowers & foliage whsle. cost $5.65 hard goods & shipping whsle. cost $8.07 labor $8.98 ESTIMATED PROFIT PER BOUQUET $22.25 Due to regional and seasonal availability of flowers, reasonable substitutions may be needed and prices may vary.

3 T17E300A Teleflora s Country Spring Bouquet one-sided approx. 14¼" w x 13¾" h estimated total your total flowers & foliage whsle. cost whsle. cost 2 gerberas, miniature, peach $1.

40 ½ stem myrtle.27 ½ stem ivy, green.30 total whsle. cost $5.56 a. retail = whsle. cost x 3.5 $19.46 hard goods & shipping ¹/ ³ block floral foam.20 1 country spring pail, teleflora, 17E300 $4.

95 flowers & foliage whsle. cost $5.56 hard goods & shipping whsle. cost $5.96 labor $7.85 T11E400A Teleflora s Crystal Cross Bouquet one-sided approx.

90 2 stems chrysanthemums, daisy spray, lavender $1.00 2 stems solidago $1.20 1 stem myrtle.53 ¼ stem pittosporum, variegated.15 total whsle. cost $5.78 a. retail = whsle. cost x 3.5 $20.

3 3 T17E300A Teleflora s Country Spring Bouquet one-sided approx. 14¼" w x 13¾" h estimated total your total flowers & foliage whsle. cost whsle. cost 2 gerberas, miniature, peach $ stem alstroemeria, peach.68 1 stem carnations, miniature, peach.45 1 stem asters, matsumoto, white.76 1 stem chrysanthemums, button spray, yellow.50 1 stem solidago.60 ½ stem leptospermum, pink.40 ½ stem myrtle.27 ½ stem ivy, green.30 total whsle. cost $5.56 a. retail = whsle. cost x 3.5 $19.46 hard goods & shipping ¹/ ³ block floral foam.20 1 country spring pail, teleflora, 17E300 $4.99 shipping & handling estimate.77 total whsle. cost $5.96 b. retail = whsle. cost x 2 $11.92 TOTAL a + b = c $31.38 labor (c x 25%) $7.85 grand total retail value $39.23 RETAIL BOUQUET PRICE $39.95 flowers & foliage whsle. cost $5.56 hard goods & shipping whsle. cost $5.96 labor $7.85 T11E400A Teleflora s Crystal Cross Bouquet one-sided approx. 16" w x 21" h estimated total your total flowers & foliage whsle. cost whsle. cost 2 stems gladioli, yellow $ stems carnations, miniature, pink.90 2 stems chrysanthemums, daisy spray, lavender $ stems solidago $ stem myrtle.53 ¼ stem pittosporum, variegated.15 total whsle. cost $5.78 a. retail = whsle. cost x 3.5 $20.23 hard goods & shipping ½ block floral foam.30 1 crystal cross keepsake, teleflora, 11E400 $9.99 shipping & handling estimate $1.55 total whsle. cost $11.84 b. retail = whsle. cost x 2 $23.68 TOTAL a + b = c $43.91 labor (c x 25%) $10.98 grand total retail value $54.89 RETAIL BOUQUET PRICE $54.95 flowers & foliage whsle. cost $5.78 hard goods & shipping whsle. cost $11.84 labor $10.98 ESTIMATED PROFIT PER BOUQUET $26.35 ESTIMATED PROFIT PER BOUQUET $20.58 Due to regional and seasonal availability of flowers, reasonable substitutions may be needed and prices may vary.

ADMINISTRATIVE PROFESSIONALS WEEK 2017 4 T17S100A Teleflora s Brilliant Butterflies Bouquet one-sided approx. 11" w x 15½" h estimated total your total flowers & foliage whsle. cost whsle.

4 ADMINISTRATIVE PROFESSIONALS WEEK T17S100A Teleflora s Brilliant Butterflies Bouquet one-sided approx. 11" w x 15½" h estimated total your total flowers & foliage whsle. cost whsle. cost 3 roses, 40cm, dark pink $ stem lilies, stargazer, pink $ stem chrysanthemums, button spray, green.50 ½ stem statice, seafoam, purple.30 ¹/ ³ stem huckleberry.16 total whsle. cost $5.00 a. retail = whsle. cost x 3.5 $17.50 hard goods & shipping ¹/ ³ block floral foam.20 1 brilliant butterflies vase, teleflora, 17S100 $5.99 shipping & handling estimate.93 total whsle. cost $7.12 b. retail = whsle. cost x 2 $14.24 TOTAL a + b = c $31.74 labor (c x 25%) $7.94 grand total retail value $39.68 RETAIL BOUQUET PRICE $39.95 flowers & foliage whsle. cost $5.00 hard goods & shipping whsle. cost $7.12 labor $7.94 ESTIMATED PROFIT PER BOUQUET $19.89 Due to regional and seasonal availability of flowers, reasonable substitutions may be needed and prices may vary.

If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces.

5 5 Ad slicks add sales in lots of ways. Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces. Hot tips for newspaper advertising: 1. In most papers, the main news section has the largest general readership. 2. Many papers give up to 50% off when you run the same ad more than once in the same week. 3. Sunday papers cost more to advertise in but they have greater readership. 4. Adding color to your ad (if available) increases visibility and attracts readers attention. 5. Ads located in the lower-right section of the page attract more notice. 6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads. 7. Ask about the local retail rate. It s usually the cheapest ad rate. 8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone. The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited. 1 col x 8" spring forward. $$ $ $$ $ spring forward. blooming Send your best spring greetings with this fresh spring surprise! Dramatic roses, lilies and stock in cheerful shades of lavender, white and pink herald the new season in this charming ceramic vase. Hand-painted in soft shades of sage and cream, its alluring pearlized glaze and embossed flower details are sure to make it a perennial spring décor favorite! Call or stop by to 2 col x 5-1/2" blooming Send your best spring greetings with this fresh spring surprise! Dramatic roses, lilies and stock in cheerful shades of lavender, white and pink herald the new season in this charming ceramic vase. Hand-painted in soft shades of sage and cream, its alluring pearlized glaze and embossed flower details are sure to make it a perennial spring décor favorite! Call or stop by to

6 Ad slicks add sales in lots of ways. Ad slicks make it easy and affordable to run a professional ad in your local paper.

Many papers give up to 50% off when you run the same ad more than once in the same week. 3. Sunday papers cost more to advertise in but they have greater readership. 4.

6 6 Ad slicks add sales in lots of ways. Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces. Hot tips for newspaper advertising: 1. In most papers, the main news section has the largest general readership. 2. Many papers give up to 50% off when you run the same ad more than once in the same week. 3. Sunday papers cost more to advertise in but they have greater readership. 4. Adding color to your ad (if available) increases visibility and attracts readers attention. 5. Ads located in the lower-right section of the page attract more notice. 6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads. 7. Ask about the local retail rate. It s usually the cheapest ad rate. 8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone. The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited. 1 col x 8" hello spring. $$ $ $$ $ hello spring. songs of When it comes to whimsical spring surprises, nothing holds a candle to this delightful glass lantern! Filled with a cheerful arrangement of pink tulips, green mums and happy white daisies, this fresh-from-the-garden gift features a fun, frosted bird, a metal handle, and a fresh shade of green. Filled with flowers or a flickering candle, it s a perennial springtime favorite! Call or stop by to 2 col x 5-1/2" songs of When it comes to whimsical spring surprises, nothing holds a candle to this delightful glass lantern! Filled with a cheerful arrangement of pink tulips, green mums and happy white daisies, this fresh-from-the-garden gift features a fun, frosted bird, a metal handle, and a fresh shade of green. Filled with flowers or a flickering candle, it s a perennial springtime favorite! Call or stop by to

7 Ad slicks add sales in lots of ways. Ad slicks make it easy and affordable to run a professional ad in your local paper.

Consider an advertising contract. You get a substantial discount if you commit to running a series of ads. 7. Ask about the local retail rate. It s usually the cheapest ad rate. 8.

7 7 Ad slicks add sales in lots of ways. Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces. Hot tips for newspaper advertising: 1. In most papers, the main news section has the largest general readership. 2. Many papers give up to 50% off when you run the same ad more than once in the same week. 3. Sunday papers cost more to advertise in but they have greater readership. 4. Adding color to your ad (if available) increases visibility and attracts readers attention. 5. Ads located in the lower-right section of the page attract more notice. 6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads. 7. Ask about the local retail rate. It s usually the cheapest ad rate. 8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone. The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited. 1 col x 8" brighten their spring. $$ $ $$ $ brighten their spring. country This spring, send them on a beautiful country getaway in their very own home! Presented in a sunny metal pail, complete with wooden handle and charming distressed details, this warm mix of peach, white and pink blooms is reminiscent of a sun-drenched walk down a country road. Call or stop by to 2 col x 5-1/2" country This spring, send them on a beautiful country getaway in their very own home! Presented in a sunny metal pail, complete with wooden handle and charming distressed details, this warm mix of peach, white and pink blooms is reminiscent of a sun-drenched walk down a country road. Call or stop by to place your order today!

8 8 Ad slicks add sales in lots of ways. Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces. Hot tips for newspaper advertising: 1. In most papers, the main news section has the largest general readership. 2. Many papers give up to 50% off when you run the same ad more than once in the same week. 3. Sunday papers cost more to advertise in but they have greater readership. 4. Adding color to your ad (if available) increases visibility and attracts readers attention. 5. Ads located in the lower-right section of the page attract more notice. 6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads. 7. Ask about the local retail rate. It s usually the cheapest ad rate. 8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone. The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited. 1 col x 8" gift of glory. $$ $ $$ $ gift of glory. crystal cross bouquet Celebrate the reason for the season with radiant Easter flowers cradling an exquisitely crafted crystal cross. Symbolizing hope, faith and prayer, this lovely gift will be a source of joy for years to come. Call or stop by to easter is sunday, april 16 2 col x 5-1/2" crystal cross bouquet Celebrate the reason for the season with radiant Easter flowers cradling an exquisitely crafted crystal cross. Symbolizing hope, faith and prayer, this lovely gift will be a source of joy for years to come. Call or stop by to place your order today! easter is sunday, april 16

ADMINISTRATIVE PROFESSIONALS WEEK 2017 9 Ad slicks add sales in lots of ways. Ad slicks make it easy and affordable to run a professional ad in your local paper.

9 ADMINISTRATIVE PROFESSIONALS WEEK Ad slicks add sales in lots of ways. Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces. Hot tips for newspaper advertising: 1. In most papers, the main news section has the largest general readership. 2. Many papers give up to 50% off when you run the same ad more than once in the same week. 3. Sunday papers cost more to advertise in but they have greater readership. 4. Adding color to your ad (if available) increases visibility and attracts readers attention. 5. Ads located in the lower-right section of the page attract more notice. 6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads. 7. Ask about the local retail rate. It s usually the cheapest ad rate. 8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone. The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited. 1 col x 8" talk of the office. $$ $ $$ $ talk of the office. brilliant butterflies bouquet Brighten their day and their desk, with this gorgeous gift of fresh pink roses, pink lilies and green mums. Handdelivered in a white ceramic vase adorned with brilliant butterflies, it s a thrilling thank-you they ll never forget! Call or stop by to administrative professionals week is april col x 5-1/2" brilliant butterflies bouquet Brighten their day and their desk, with this gorgeous gift of fresh pink roses, pink lilies and green mums. Handdelivered in a white ceramic vase adorned with brilliant butterflies, it s a thrilling thank-you they ll never forget! Call or stop by to administrative professionals week is april 23 29

$$$ $$ 00111222333444 555666777888999 $$$ $$$ 000111222333444555666777888999 spring is in full

blooming & administrative professionals week is april 23 29 songs of spring bouquet crystal cross

PROMOTIONS* It s easy with this coupon template. * Coupon redeemable at issuing shop only.

1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,

2017 MAR 2017 APR 2017 MAY 2017 2017 MAR 2017 APR 2017 MAY 2017 Use the coupon below for any

EXPIRES SAVE $$$ $$ 00111222333444555666777 888999 $$$ $$ 00111222333444555666777888999 Coupon

10 10 The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited. $$$ $$ $$$ $$$ spring is in full bloom. blooming & administrative professionals week is april songs of spring bouquet crystal cross bouquet country spring bouquet brilliant butterflies bouquet 3 col x 5" CREATE YOUR OWN PROMOTIONS* It s easy with this coupon template. * Coupon redeemable at issuing shop only. Teleflora does not reimburse. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, MAR 2017 APR 2017 MAY 2017 MAR 2017 APR 2017 MAY 2017 MAR 2017 APR 2017 MAY 2017 MAR 2017 APR 2017 MAY , 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, MAR 2017 APR 2017 MAY 2017 MAR 2017 APR 2017 MAY 2017 MAR 2017 APR 2017 MAY 2017 MAR 2017 APR 2017 MAY 2017 Use the coupon below for any bouquet that you would like to promote. EXPIRES SAVE $$$ $$ $$$ $$ Coupon redeemable only at 0000 Main Street, Anytown, Anystate Phone and web address Coupon redeemable at issuing shop only. Teleflora does not reimburse. No cash value.

11 For more information, call Teleflora Customer Service at West Olympic Boulevard Los Angeles, California MyTeleflora.com 2017 Teleflora 17E100BK PD16838

3 Once logged in, click on the eflorist Service Center link in the right navigation panel.

3 Once logged in, click on the eflorist Service Center link in the right navigation panel. To access the eflorist Service Center: 1 Go to http://www.myteleflora.com on your web browser. 2 Log in with your User Name and Password. If you don t have a User Name and Password, click on the New User?