Reach Seattle s Super Shoppers

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Eunice Eaton
5 years ago
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1 ShopNW

2 Reach Seattle s Super Shoppers ShopNW is not only part of the Sunday newspaper experience, it also includes nearly 50,000 opt-in non-subscribers in desirable ZIP codes in the greater Seattle area. In all, more than 399,000 households throughout the Puget Sound area receive the print section each week. ShopNW is also a section of seattletimes.com. Readers can reach the content two ways from the Shopping navigation or the Life index page. With stories on fashion, health and beauty, home decor, kids gear and eco-friendly products, ShopNW is a go-to guide for consumers who love to shop. Source: 2014 Nielsen Prime location

3 Premium Ad Positions Skybox Front of Section Back Page

Stories will include 7 to 9 items that are hot for the season. Story appears in print and seattletimes.com/shop-northwest.

4 Target your audience with native advertising (feature story) Larger stores, retail centers or districts have the opportunity to have their products featured in a story within the editorial portion of the section. Stories will include 7 to 9 items that are hot for the season. Story appears in print and seattletimes.com/shop-northwest. For best results, let our editor shop your business/es and select the products with you. Pieces will be written and presented in ShopNW style for maximum impact. The Seattle Times has final say on copy and design.

Native advertising with our Vignette Feature Businesses have the opportunity

Locavore, Kids Shop and Cool Finds articles.

Combine your featured product with a display ad that includes a special offer

Our ShopNW editor knows what products our readers gravitate towards.

5 Native advertising with our Vignette Feature Businesses have the opportunity to place featured products within the editorial content in the Eco Chic, Locavore, Kids Shop and Cool Finds articles. Your product will get a color photo and an extended write-up in ShopNW style. Combine your featured product with a display ad that includes a special offer for even more impact. Story appears in print and online. Our ShopNW editor knows what products our readers gravitate towards. For best results, let our editor shop your location and select your featured product with you. The Seattle Times has final say on copy and design.

Multi-product Ad Businesses can take advantage of our Ad Design staff to create an ad that reflects the ShopNW style. All of the elements are customizable.

6 Multi-product Ad Businesses can take advantage of our Ad Design staff to create an ad that reflects the ShopNW style. All of the elements are customizable. The vignette style presentation of products increases your sales, as readers love to shop the section. Use the space to highlight several products, or share the space and the cost with multiple retailers.

Gift Guides Valentine s Day Mother s Day Graduation Father s

featured in the editorial section with a short vignette

The Seattle Times has final say on copy and design.

7 Gift Guides Valentine s Day Mother s Day Graduation Father s Day Holiday Gift Guides House Warming Have your product featured in the editorial section with a short vignette including your store name and neighborhood. The Seattle Times has final say on copy and design. For best results, let our edits shop the store and work with you to select the item/s featured.

The Deal Are you having a sale or extra-special promotion?

readers right on the cover of the section.

small image and contact information for your business.

8 The Deal Are you having a sale or extra-special promotion? The Deal is the perfect place to share a special offer with ShopNW readers right on the cover of the section. This premium position includes the details of the offer, your logo or a small image and contact information for your business. You ll work with the ShopNW editor to ensure the best presentation in this high-visibility area. The Seattle Times has final say on copy and design.

9 Contest/Giveaway Attract shoppers with a contest/giveaway and promote it in this premium position. You ll gain optimum exposure by providing a prize of $200 or more. Special bonus, you receive the list of names of people who opt-in to receive your company information

10 Local retailers rave about the ShopNW bump Just wanted to thank you for the ShopNW Eco Chic feature. I ve received great traffic and sales from it, and I so appreciate it! - Kari I must seriously thank you for the feature in your Sunday issue. I ve been dealing with a steady stream of orders since Sunday. - Irina

11 PACKAGES

12 Advertising Packages Small retailer 3 Item Vignettes in Sunday ShopNW, with a companion 15 color display ad each day run 3 Online Vignette, offering SEO boost & social media opportunities 1 Banner or Skybox ad Medium retailer 3 Item Vignettes in Sunday ShopNW, with a companion 20 color display ad each day run 3 Online Vignette, offering SEO boost & social media opportunities 1 Banner or Skybox ad 1 Store Feature, including up to 10 items from your store featured 1 week of The Deal on ShopNW front page for featuring a sale, giveaway, contest or other promotion Retail Center 6 Item Vignettes in Sunday ShopNW, with a companion 30 color display ad each day run (must be different stores) 6 Online Vignette, offering SEO boost & social media opportunities 1 Banner or Skybox ad (must be different stores) 1 Feature, including up to 9 items from the retail center 1 week of The Deal on ShopNW front page for featuring a sale, giveaway, contest or other promotion Package components bill as run. Vignette pub dates can be requested but are not guaranteed. A store can only be featured once per month. Can be billed monthly

13 Boost Your Impact with Digital Plus Reach your shopper profile on our extended network, retargeting those that have visited your site, and searched for your competitors online.

19,000 LOCAL READERS

REACHING MORE THAN 19,000 LOCAL READERS As trusted local news sources for over a century, The Gustine Press-Standard and The West Side Index, along with their companion publication, the Tuesday Review,