POST- EVENT REPORT TUESDAY* 12 TH APRIL NASIMI BEACH, ATLANTIS, THE PALM
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1 TUESDAY* 12 TH APRIL NASIMI BEACH, ATLANTIS, THE PALM POST- EVENT REPORT
2 THANK YOU Motivate would like to extend our thanks and appreciation to our sponsors for a hugely successful evening, celebrating the very best in the music and nightlife industry. We hope you enjoyed the event and we look forward to working with you in the future. Thanks again, Motivate Events Team.
3 YOU ARE INVITED More than 850 guests joined us to celebrate the success of the UAE s music and nightlife industry. The VIP guest list consisted of nominees, industry professionals, sponsors and Hype guests. The remaining attendees registered on hypeawards.ae for two passes to the event. DIGITAL INVITE
4 THE VENUE NASIMI BEACH AT ATLANTIS, THE PALM A luxurious restaurant by day and a vibrant bar and club by night, Nasimi boasts a rare and spectacular location on The Palm, overlooking pristine white sands and the glittering Dubai skyline. Atlantis is a majestic five-star hotel situated on The Palm, with amazing architecture and award-winning restaurants, and a one-of-a-kind aqua park (Aquaventure). One of Dubai s finest luxury resorts, it s a must-visit for all.
5 PARTY PEOPLE Dubai s party and nightlife crowd were present at Nasimi in full force, celebrating the industry s best.
6 EVENT BRANDING Sponsor logos were visible on all event branding, including an impressive giant photo backdrop, tabletop light boxes, stage and bar branding.
7 HEADLINE SPONSOR Titan Energy Drinks presented the VIP tables with gift bags. Guests could also visit the Titan bar to receive their Titan drink.
8 HEADLINE SPONSOR Titan presented four awards on the night. Rajesh Harilal, Director, presented the Best Live Venue award to The Irish Village. Raj Chumber, Director, presented the award for Best New Bar to Lock Stock & Barrel. Bikhu Popat, Chairman, presented the award for Best Club to Cirque Le Soir. All three representatives presented the final award sponsored by Titan, Best Beach Venue, to Blue Marlin Ibiza UAE.
9 BEVERAGE SPONSOR African + Eastern showcased their premium vodka brands Beluga and Cavalli. The Jägermeister bar was also a hit with the guests. David Beattie, Sales Manager, Dubai OnTrade African + Eastern, presented the award for Best Concert/Show to The Chemical Brothers.
10 CATEGORY SPONSOR Category sponsor Guzzle had their impressive Guzzle Hummer parked outside the venue entrance, with promo staff greeting guests as they walked in. A purple Guzzle Gorilla was spotted amongst the crowd, taking selfies with guests. Guzzle sponsored two categories at the ceremony. The Guzzle Gorilla presented the award for Best Bar to Treehouse Dubai. Tariq Hussein, CEO of Guzzle, later joined us on stage to present Best Alternative Night to Deep Crates Cartel
11 AUDIO VISUAL SPONSOR Audio/visual sponsor Pulse Middle East provided the Hype Music & Nightlife Awards with stage and production equipment. The Managing Partner of Pulse Middle East, Joe Chidiac, presented the award for Best Outdoor Terrace to 360.
12 SPONSOR / ACTIVATION Nasimi Beach, the venue sponsor for Hype Music & Nightlife Awards, hosted the event for the second year. David Galdamez, Manager of Entertainment at Nasimi Beach, presented two awards; Sole DXB won Best Festival while Monroe Nights at Billionaire Mansion won Best Ladies Night.
13 SPONSOR / ACTIVATION No event is complete without our official voting partners, Jacobsons Direct. Akram Raffoul, Partner and Executive Director at Jacobsons, presented the award for Best Urban Night to The List at Billionaire Mansion.
14 PRE-EVENT COVERAGE WHAT S ON - EDITORIAL COVERAGE APRIL 2017 ISSUE
15 PRE-EVENT COVERAGE HYPE - EDITORIAL COVERAGE APRIL ISSUE (READERSHIP 60,000)
16 PRE-EVENT COVERAGE HYPE - EDITORIAL COVERAGE APRIL ISSUE (READERSHIP 60,000)
17 MARKETING HypeAwards.ae was created for guests to register for two passes to attend the event ONLINE REGISTRATION RADIO AD The radio ad aired on both Dubai 92. The party of the year is back! Hype Magazine s Music & Nightlife Awards, in association with Titan Energy Drinks, takes place on April 12th, at Nasimi Beach, Atlantis The Palm. Register now at hype awards (dot) ae for free tickets. Don t miss out! Aired on Dubai 92 from March 19th April 11th
18 MARKETING EVENT LAUNCH PRINT AD The event launch advert was placed in: Hype Issue #166 February 26, 2017
19 MARKETING VOTE NOW PRINT AD The vote now advert was placed in: Hype Issue #167 March 5, 2017 Issue #168 March 12, 2017 Issue #169 March 19, 2017 Issue #170 March 26, 2017
20 MARKETING REGISTRATION PRINT AD The registration advert was placed in: Hype Issue #171 April 2, 2017 Issue #172 April 9, 2017 What s On Dubai April 2017 What s On Abu Dhabi April 2017 Stuff April 2017 Cyclist April 2017
21 MARKETING PRINT AD The shortlist revealed advert was placed in Gulf News March 26, 2017
22 MARKETING EDMS Event launch, online registration, and VIP registration: ers were sent out to the Hype, What s On and Stuff databases, containing names of more than 120,000 readers.
23 MARKETING Sponsors Logos WEB LEADERBOARDS WEB HALF PAGE Sponsors Logos
24 MARKETING Sponsors Logos WEB MPUS ELEVATOR ADVERTISEMENT Online registration ad: Elevision advertisement ran across Dubai Media City networks.
25 WINNERS BEST LIVE VENUE THE IRISH VILLAGE BEST FESTIVAL SOLE DXB BEST LADIES NIGHT MONROE NIGHTS AT BILLIONARE MANSION BEST CONCERT/SHOW THE CHEMICAL BROTHERS YASALAM AFTER-RACE CONCERT BEST NEW BAR LOCK, STOCK & BARREL BEST BAR TREEHOUSE DUBAI BEST CLUB CIRQUE LE SOIR BEST BEACH VENUE BLUE MARLIN IBIZA UAE
26 WINNERS BEST OUTDOOR TERRACE 360 JUMEIRAH BEACH HOTEL BEST URBAN NIGHT THE LIST BILLIONAIRE MANSION BEST ALTERNATIVE NIGHT DEEP CRATES CARTEL BEST HOUSE/TECHNO NIGHT DEEP LIKE THURSDAYZ BEST INTERNATIONAL SET BEN UFO AT ANALOG ROOM BEST LOCAL RECORD LABEL UNIVERSAL MUSIC MENA OUTSTANDING CONTRIBUTION LOBITO BRIGANTE DEEP CRATES CARTEL
27 WINNERS BEST PRODUCER SCOTT FORSHAW & GREG STAINER BEST DJ JIXO & DANZ BEST LOCAL BAND/ACT THE BOXTONES
28 POST-EVENT COVERAGE HYPE MAGAZINE - EDITORIAL COVERAGE ISSUE #173 APR 16-22, 2017 (READERSHIP 60,000)
29 POST-EVENT COVERAGE HYPE MAGAZINE - EDITORIAL COVERAGE ISSUE #173 APR 16-22, 2017 (READERSHIP 60,000)
30 POST-EVENT COVERAGE HYPE MAGAZINE - EDITORIAL COVERAGE ISSUE #173 APR 16-22, 2017 (READERSHIP 60,000)
31 POST-EVENT COVERAGE PRINT AD The winners announced advert was placed in: Hype Issue#173 April 16, 2017 What s On Dubai May 2017 What s On Abu Dhabi May 2017 Stuff May 2017 Emirates Man May June 2017
32 POST-EVENT COVERAGE PRINT AD The winners advert was placed in Gulf News April 13, 2017
33 POST-EVENT COVERAGE EDMS Winners announced: ers were sent out to the Hype, What s On and Stuff databases, containing names of more than 120,000 readers.
34 POST-EVENT COVERAGE WEB LEADERBOARDS WEB HALFPAGE Sponsors Logos WEB MPU
35 POST-EVENT COVERAGE ELEVATOR ADVERTISEMENT Winners : Elevision advertisement ran across Dubai Media City networks.
36 POST-EVENT COVERAGE SOCIAL MEDIA #hypeawards Social media was aflush with post-event congratulatory coverage.
37 SPECIAL THANKS TO OUR SPONSORS IN ASSOCIATION WITH CATEGORY SPONSOR VENUE SPONSOR BEVERAGE SPONSOR AUDIO/VISUAL PARTNER VOTE PROCESSING PARTNER PRESENTED BY
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