EVENT MEDIA KIT APRIL 2017
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1 EVENT MEDIA KIT APRIL 2017
2 Now in it s fourth year the Hype Nightlife and Music Awards celebrate the very best of the region s music and nightlife industry. With its fast-paced informal format, over a thousand guests hailed the Hype Awards in A VIP guestlist included nominees, industry professionals, sponsors and Hype guests, while Hype readers were also invited to enjoy the night by registering for the guestlist at hypeawards.ae. The result was a fantastic event that united the UAE s coolest party people. The 2017 awards will be even bigger. THE AWARDS DATE APRIL 2017 VENUE TBC GUESTS 1,000+
3 Best DJ Best Breakthrough DJ Best International Set Best Local Band/Act Best of the Rest Club Nights Best Producer Best House/ Techno Night Outstanding Contribution Best Local Record Label CATEGORIES Best Beach Venue Best Urban Night Best Festival Best Bass Night Best Bar Best Ladies Night Best Club Best New Bar Best Live Venue Best Concert DATE APRIL 2017 VENUE TBC
4 2016 WINNERS BEST DJ FREDERICK STONE BEST BREAKTHROUGH DJ BACHIR SALLOUM BEST LIVE VENUE THE MUSIC ROOM BEST FESTIVAL GROOVE ON THE GRASS BEST LADIES NIGHT SHE S WITH US TRIBECA BEST CONCERT/SHOW FLORENCE & THE MACHINE FLASH ENTERTAINMENT BEST NEW BAR THE PUB INSIDE STEREO ARCADE BEST BAR MCGETTIGAN S JLT OUTSTANDING CONTRIBUTION PRESENTED TO CHARL CHAKA BY HYPE EDITOR LESLEY WRIGHT BEST CLUB CIRQUE LE SOIR BEST BEACH VENUE BLUE MARLIN IBIZA UAE BEST URBAN NIGHT HIP HOP CHIC MONDAYS CIRQUE LE SOIR BEST BASS NIGHT KARAK BEATS 264 CRU BEST HOUSE/TECHNO NIGHT PLUS MINUS BLITZ PRODUCTIONS BEST OF THE REST DEEP CRATES CARTEL BEST INTERNATIONAL SET OCTAVE ONE AT ANALOG ROOM S FINEST FRIDAY BEST LOCAL RECORD LABEL BOOTLEG SOCIAL RECORDS OUTSTANDING CONTRIBUTION CHARL CHAKA BEST PRODUCER MOE TURK BEST LOCAL BAND/ACT CARL & THE REDA MAFIA
5 BEST BASS NIGHT SUPERHEROES AT DEK ON 8, MEDIA ONE HOTEL BEST DJ PRESENTED TO KAY TEK BY HYPE EDITOR LESLEY WRIGHT AND INTERNATIONAL DJ ROGER SANCHEZ BEST URBAN NIGHT HIP HOP CHIC MONDAYS CIRQUE LE SOIR 2015 WINNERS BEST DJ KAY TEK BEST BREAKTHROUGH DJ SAM FARSIO BEST LOCAL BAND/ACT THE BOXTONES BEST PRODUCER HOLLAPHONIC OUTSTANDING CONTRIBUTION GREG DUFTON & TIM DERRY THINK ME BEST LOCAL RECORD LABEL UNIVERSAL MENA BEST INTERNATIONAL SET DUST AND AURORA PRESENT MR SCRUFF AT ZERO GRAVITY BEST OF THE REST CLUB NIGHTS DUST AT VARIOUS VENUES BEST CLUB WHITE DUBAI AT MEYDAN RACECOURSE GRANDSTAND ROOFTOP BEST NEW CLUB THE BASEMENT AT BOUTIQUE 7 HOTEL, TECOM BEST TERRACE PACHA IBIZA DUBAI ROOFTOP AT SOUK MADINAT JUMEIRAH BEST BEACH VENUE BLUE MARLIN AT GOLDEN TULIP AL JAZIRA HOTEL BEST BAR BARASTI AT LE MÉRIDIEN MINA SEYAHI, DUBAI MARINA BEST NEW BAR CIELO SKY LOUNGE AT DUBAI CREEK GOLF & YACHT CLUB BEST CONCERT DRAKE, LOUDER ENTERTAINMENT AT DUBAI INTERNATIONAL STADIUM BEST FESTIVAL CREAMFIELDS AT DU ARENA BEST LIVE VENUE THE IRISH VILLAGE AT DFF TENNIS STADIUM, GARHOUD BEST LADIES NIGHT THE GIRLS DON T Q AT Q43, MEDIA ONE HOTEL BEST HOUSE/TECHNO NIGHT SHIBUYA AT THE BASEMENT, BOUTIQUE 7 HOTEL, TECOM
6 HEADLINE SPONSORSHIP $35,000 EVENT BENEFITS Pre-Event Benefits In association with lock-in logo created with event logo. Sponsors logo to be a maximum of 30% ratio to event logo Logo on all event collateral, plus inclusion in the event media plan worth over US$240,000 Radio advert (15 sec.) mentioning headline sponsor by name A 250-word company profile on the event website At the Event Benefits Presentation of one of the top award categories. To include either Best Nightclub award or the Outstanding Contribution award Two VIP tables of 10 to entertain clients in a prime location including all refreshments Logo on all branding at the event, including (but not limited to) photo backdrop, welcome boards, tabletop tent cards, outdoor banners and presentation screens Activation space (6m x 6m), to be managed and produed by sponsor, to showcase your products and services (on-site sponsors collateral to be shared with Motivate before event, lighting to be provided by the client) TVC at the event (30 seconds maximum) Post-Event Benefits Comprehensive post-event report Listed in post-event coverage across the Motivate titles
7 CAR SPONSORSHIP $25,000 EVENT BENEFITS Pre-Event Benefits Logo on all event collateral, plus inclusion in the event media plan worth over US$240,000 At the Event Benefits Two cars on display at the event (platform, lighting and management to be supplied by the client) Presentation of two of the top award categories Two VIP tables of 10 to entertain clients in a prime location including all refreshments Logo on all branding at the event, including (but not limited to) photo backdrop, welcome boards, tabletop tent cards, outdoor banners and presentation screens Activation space (3m x 3m) to be managed and produed by sponsor, to showcase your products and services (on-site sponsors collateral to be shared with Motivate before event, lighting to be provided by the client) TVC at the event (30 seconds maximum) Post-Event Benefits Comprehensive post-event report Listed in post-event coverage across the Motivate titles
8 CATEGORY SPONSORSHIP $15,000 Pre-Event Benefits Logo on all event collateral, plus inclusion in the event media plan worth over US$240,000 Logo on event invitations, website (incl. 150-word company profile) and campaigns SPONSORSHIP At the Event Benefits Presentation of one award category (eg Best Ladies Night, Best Urban Night, etc ) One table of 10 to entertain clients Logo on all branding at the event, including (but not limited to) photo backdrop, tabletop tent cards, welcome boards, outdoor banners and presentation screens Activation space (3mx3m), to be managed and produed by sponsor, to showcase your products and services (on-site sponsors collateral to be shared with Motivate before event, lighting to be provided by the client)
9 TESTIMONIALS By far one of my favourite dates in the nightlife calendar, the Hype Awards never disappoints. The bonus is getting to hang out with friends from all over the industry without having to dart off for gigs. Marko Smokingroove (DJ and Shibuya promoter) What a great night made even better by hanging with all the good guys in one place at the same time, and also the small matter of Plus Minus scooping the Best House/Techno Night award, and also Bootleg Social grabbing the award for Best Record Label. Huge congrats to everybody Stu Todd (Blitz Productions, DJ and producer) To be recognised as the Best Club in Dubai is an absolute honour and winning not one but two Hype awards is simply incredible! This is the third year we ve won the Best Urban Night for Hip-Hop Chic, and taking home Best Club was just the cherry on top! The Awards were great, and celebrating the wins with the team was brilliant. Thanks Hype for putting on such a fantastic event. Richard Jenman, (Cirque le Soir) The Hype Awards is one of those rare occasions when us folks that make people happy at the weekend actually get the chance to see each other and celebrate the scene we helped build. Nice to see some curveball wins too. Safe Smokingroove (DJ) Big shout out to all the DJs and promoters who ve supported me over these years. Thanks to all the people supporting our parties, reading the magazine, buying tickets without you, there s none of this. It s a real honour to be part of the history of creating this city s nightlife. Charl Chaka (Outstanding Contribution Winner) It was truly humbling to be nominated for Outstanding Contribution as well as Best DJ again. I m bad at taking praise; I work hard and rely on skills earned instead of image or social media promotion, so for the Deep Crates Cartel crew and myself to win an award for one of the best nights was amazing. It s easy to get jaded in this city, the recognition makes it all worthwhile. Break DJ Lobito, Deep Crates Cartel (Best of the Rest Club Night Winner) The Hype Music and Nightlife Awards is the region s leading nightlife awards ceremony, celebrating the very best of the UAE music industry. From the Best Club to the Best DJ, the categories recognise the cream of the UAE s nightlife scene
10 HYPE IS THE UAE S ONLY WEEKLY CUTTING-EDGE MUSIC, LIFESTYLE AND CLUB CULTURE MAGAZINE ABOUT HYPE Dedicated to covering all that is cool and edgy, and at the heart of the region s emerging sub-culture, Hype magazine is packed with all the coolest clubs, events and local music news, interviews and features. Hype readership 60,000 with FREE distribution across the city
11 MEDIA PLAN MEDIUM VEHICLE DETAILS MARCH APRIL MAY VALUE TOTAL US$ US$ Print Advertising: Hype FP $3,750 $11,250 Register for tickets What s On Dubai FP 1 $3,750 $3,750 Campaign FP 1 $5,000 $5,000 What s On Abu Dhabi FP 1 $3,750 $3,750 Emirates Man FP 1 $6,000 $6,000 Stuff FP 1 $4,000 $4,000 Print Advertising : Hype FP 1 1 $3,750 $7,500 Nominees Announced What s On Dubai FP 1 $3,750 $3,750 Campaign FP 1 $5,000 $5,000 What s On Abu Dhabi FP 1 $3,750 $3,750 Stuff FP 1 $4,000 $4,000 Print Advertising: Hype FP 1 1 $3,750 $7,500 Winners Announced What s On Dubai FP 1 $3,750 $3,750 Campaign FP 1 1 $5,000 $10,000 What s On Abu Dhabi FP 1 $3,750 $3,750 Emirates Man FP 1 $6,000 $6,000 Stuff FP 1 $4,000 $4,000 Digital Marketing: What s On E-shot $15,400 $46,200 Register for tickets Hype E-shot $220 $660 Stuff e-shot $4,400 $13,200 stuff.tv/me Leaderboard (100,000 impressions) 1 $8,900 $8,900 whatson.ae MPU (200,000 impressions) 1 $17,800 $17,800 stuff.tv/me MPU (100,000 impressions) 1 $8,900 $8,900 Digital Marketing:Winners Announced What s On 1 $0 Hype 1 $0 External Advertising:Register for tickets Gulf News 1/4 page $3,231 $9,693 Khaleej Times 1/4 page $4,802 $14,406 Radio:Register for tickets Virgin 15 second slots $204 $816 Dubai second slots $123 $492 Elevision:Register for tickets Dubai Media City & Business Bay 15 second slots $5,717 $34,302 Total $142,447 $248,119 Added Value MEDIUM VEHICLE DETAILS MARCH APRIL MAY VALUE US$ Nominees E-badges E-shot 1 Winners E-badges x21 E-badges 1 Venue E-marketing E-shot 1 1 Website hypeawards.ae Readers register for tickets Editorial Online What s On Feature 1 1 Editorial Print Hype Feature Ticket Registration, Nominees Announced and Post Event Winners What s On Dubai Feature 1 Coverage Stuff Feature 1 TOTAL US$ The 2017 campaign is worth over $240,000. Your logo will be added to all marketing collateral.
12 Bespoke packages can be tailored to meet your company objectives. For more details, please contact: CONTACT Susan McKeen Sponsorship Sales Manager D M Head Office Media One Tower PO Box 2331, Dubai, UAE Tel Fax Valeria Vega Senior Sales Manager valeria.vega@motivate.ae D M Dubai Media City Office 508, 5th Floor, Building 8, Dubai, UAE, Tel: Fax: Abu Dhabi PO Box 43072, UAE, Tel: Fax: editor-wo@motivate.ae London Acre House, 11/15 William Road, London NW1 3ER, UK motivateuk@motivate.ae
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