BEHIND THE HEDGES (luxury real estate magazine) Serving this luxury real estate market year round, Behind the Hedges offers a compelling website and

Transcription

1 MEDIA KIT 2017

2 BEHIND THE HEDGES (luxury real estate magazine) Serving this luxury real estate market year round, Behind the Hedges offers a compelling website and an oversized glossy print publication dedicated to distinctive properties devoted to celebrating the East End luxury real estate market and the high-end services surrounding it.

3 AWARD WINNING CONTENT EXCLUSIVE No other East End publication delivers the exclusive editorial content that Behind the Hedges delivers. But then again, no other East End publication draws from more than 50 years of insider access and experience with the hottest real estate on the market. More than just pictures of pretty homes, Behind the Hedges is the only real estate publication with editorial content that motivates readers and homebuyers to invest in the East End and celebrate the lifestyle. IN EVERY ISSUE TOP FIVE Behind the Hedges editors select five superlative properties in a variety of categories ROUDTABLE East End experts and insiders share their insights and opinions on a range of topics related to local real estate, from tips for buying and selling to seasonal forecasts and market analysis. BROKER PROFILE Experts that define and drive Hamptons and North Fork real estate

4 CALENDAR EDITORIAL APRIL» Privet Hedge Awards Dinner Issue BOOKING DEADLINE: APR 7 MATERIAL DEADLINE: APR 10 DELIVERY DATE: APR. 21 PRIVET ISSUE # 1 MAY» Summer 2017 Preview BOOKING DEADLINE: MAY 5 MATERIAL DEADLINE: MAY 8 DELIVERY DATE: MAY 19 JUNE» Luxury Outdoor Living & Landscapes BOOKING DEADLINE: MAY 26 MATERIAL DEADLINE: MAY 29 DELIVERY DATE: JUNE 9 JUNE» Fourth of July Issue BOOKING DEADLINE: JUNE 9 MATERIAL DEADLINE: JUNE 12 DELIVERY DATE: JUNE 23 JULY» Incredible Interiors: Décor & Design BOOKING DEADLINE: JUNE 23 MATERIAL DEADLINE: JUNE 26 DELIVERY DATE: JULY 7 JULY» The Water Issue: Pools, Boats, Oceanfront Fabulousness BOOKING DEADLINE: JULY 7 MATERIAL DEADLINE: JULY 10 DELIVERY DATE: JULY 21 AUGUST» The Art of Architecture BOOKING DEADLINE: JULY 21 MATERIAL DEADLINE: JULY 24 DELIVERY DATE: AUG 4 AUGUST» Labor Day Holiday Issue BOOKING DEADLINE: AUG 11 MATERIAL DEADLINE: AUG 14 DELIVERY DATE: AUG 25 SEPTEMBER» Fall Trends & Style BOOKING DEADLINE: SEPT 1 MATERIAL DEADLINE: SEPT 4 DELIVERY DATE: SEPT 15 NOVEMBER» Hamptons Holidays / Year In Review BOOKING DEADLINE: NOV 10 MATERIAL DEADLINE: NOV 13 DELIVERY DATE: NOV 24

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6 THE BEST INVESTMENT YOU CAN MAKE

7 REASONS TEN 1. The only true local real estate Multi-Media Platform for marketing prestigious properties: Daily online content, custom newsletters and an oversize glossy publication providing attractive and abundant display space for luxury homes. 2. Greater reach in the Hamptons and on the North Fork all year long. 3. Better distribution to key high-traffic and high-end retail shops and into Manhattan doorman buildings as well as oceanfront estates than any other real estate publication on the East End. More than 1,200 locations in all. 6. Social Media Interaction is inherent to any successful business today. Clients can engage our audience of more than 30,000 on Facebook, Twitter and Instagram. 7. The only real estate publication marketing homes of distinction and offering local real estate editorial content, giving readers a reason to pick it up and home buyers a reason to invest. 8. Consistent and continuous monthly publishing dates 3X per year offers continuity in marketing your homes throughout the heavy peak season. 4. Distributed in a high-end digital reader. Includes hyperlinks to client websites, specific home listings or products/services to drive SEO, visibility and improve ROI. 5. Reach potential buyers worldwide by leveraging the reach of the Manhattan luxury brands, Behind-the-Hedges.com unique content and marketing strategies including Dan s Papers, AVENUE magazine and New York Family. 9. Attract marketing rates that are super attractive plus an aggressive discount structure for multi-publication and multi-page buys. The reach, frequency, impressions and high visibility allows you to market efficiently and costeffectively. 10. Behind the Hedges is the best investment you can make to feature luxury real estate. Nobody knows the Hamptons and the North Fork better than the marketing, sales and editorial team behind Behind the Hedges.

8 PRINT GLOSSY RATES April May June July Aug Sept Nov Glossy Page Rate Inside Front Inside Front Spread Center Spread Inside Back Back Cover Broker/Builder Profile* add Premium Placement (opposite editorial) 15% Discount Structure Taken off entire order Multi-Page Discount (3 minimum) 5% Multi-Pub Discount (3-minimum) 5% * Broker/Builder Profile includes One/two hi res images, full page, professional editorial write-up

9 BILLBOARD DIGITAL e-newsletter weekly cube (300px X 250px) $299 e-newsletter weekly leaderboard (970px X 112px) $399 LEADERBOARD e-newsletter weekly billboard (970px X 250px) $499 e-newsletter integrated content (1image/30 words) $499 CUBE HamptonHedges.com ROS cube ad (300px X 250px) $499 HamptonHedges.com leaderboard (970px X 112px) $599 HamptonHedges.com billboard (970px X 250px) $699 Film Strip (custom position) $999 Custom Cube/Video Wall (Link to your video) $499 Indsutry Leader Profile Page (Feb. 1 launch) $2500/year

10 MORE THAN JUST A MAGAZINE. IT S A COMPLETE MULTI-MEDIA SOLUTION

11 MARKETING DIGITAL HD VIDEO Differentiate yourself with the use of HD Video, if a picture speaks a thousand words, what does a video do? Using video to market yourself, the area and your properties demonstrates to potential buyers & sellers you are a savvy professional who understands that through the use of sight & sound you will provide the best value proposition for all your distinctive properties. Today, video is an integral component of a multi-media platform to communicate messages to your stable of loyal clients as well as potential new prospects. Farm your market proactively obtaining listings and driving credibility with clients by staying ahead of the curve! Behind the Hedges Online Featured partners online will place themselves in an online luxury real estate environment like none other in the Hamptons or on the East End. Offering global reach 24/7 and providing you with a variety of digital marketing options that will set you apart and demonstrate to buyers and sellers that you are a Hamptons Real Estate Expert. Monthly E-Newsletter Our Behind The Hedges newsletter dedicated to luxury real estate in the Hamptons with editorial content focused on providing informative local real estate news is delivered to over 36,000 opt-in subscribers every month. Complement the reach and frequency of your print and digital presence our behind the hedges newsletter keeps you top of mind when readers think about Hamptons or East End Real Estate.

12 a Dan s Papers publication 158 County Road 39, Southampton, NY HamptonHedges.com Sales display@danspapers.com