Digital Materials: Animation in Signage Scott Goodwin, GOAA Yahav Ran, Synect

Size: px

Start display at page:

Download "Digital Materials: Animation in Signage Scott Goodwin, GOAA Yahav Ran, Synect"

Leslie Dennis
6 years ago
Views:

1 Digital Materials: Animation in Signage Scott Goodwin, GOAA Yahav Ran, Synect

2 Introductions Scott Goodwin is the Assistant Director, Airport Operations for the Greater Orlando Aviation Authority More than 25 years in commercial aviation Diverse airport and airline projects Airline branding with global alliances Airport leader for customer service wayfinding National recognition with U.S. Model Ports

3 Introductions Yahav Ran is the founder and CEO of Synect Specialized agency creating massive-scale digital media ecosystems and custom content He oversee the strategies, tools, processes, and teams to enable over 18,000 feet of video walls daily Synect is revolutionizing how millions of people experience brands in the real world Synect s work has been featured in Airport Improvement, Design News, Engadget, Future Travel Experience, and PSFK

4 About Orlando International Airport 44.6 Million annual passengers Origin & Destination airport 4th largest U.S. airport in land mass Busiest airport in Florida Ranked by J.D. Power Highest in Customer Satisfaction for Mega Airports in 2017

5 About Synect Synect is a specialized agency creating massive-scale digital media ecosystems and custom content We build the smartest and most flexible visual communication systems in the world Our focus is on design, scalability, error free workflows, simple maintenance, and 99% uptime We build with digital materials and like to push the boundaries of what s possible with signage

6 What we did Enhanced the airport environment with digital materials: Over 1,500 feet of video wall Content includes animation, live data, games, and more 25.5 hours of continuous footage if every frame was played in a single sequence Connected displays at curbside, wayfinding, and beyond More than five football fields long

8 Why we did it To create an immersive, dynamic environment and push the boundaries of the signage medium: Enhance passenger experience Deliver information and entertainment Make check-in faster and more enjoyable Enhance wayfinding and operations Demonstrate the possibilities of digital materials Deliver the Orlando Experience

9 The Orlando Experience Many definitions, one feeling. You know you have arrived in Orlando! A Sense of Place Reflection of Florida Environment Light, Water, Florida Foliage, Art Harmony with the Environment

11 What are digital materials? The phrase digital materials reminds us that just like carpet or tile or any other building material, next generation signage shapes environment and experience. Custom canvases and content: Branding, animation, live action, motion graphics Interactive experiences and games Dynamic data: wayfinding, flight info, messaging

15 Evolution of signage Traditional signage

16 Evolution of signage Static digital signage

17 Evolution of signage Animated signage

18 Evolution of signage Interactive signage

19 Before and after The project had several distinct phases: Research, ideation and airport tours Pilot Renovation Build Sustain

24 Video of the POC for the video wall

28 Hurdles Several challenges arose over the course of the project: Building consensus Common use and multiple stakeholders Budget Technology Content reviews Always-on environment

30 Lessons learned We came. We saw. We conquered. Content ready for all scenarios Plan for the day after Build as an ecosystem Treat digital material as a building material

32 Working with digital materials Get creative with digital materials. Break out of the 16:9 box Use digital materials to shape the environment Focus on creating atmosphere, story and emotional connection Deliver new flexibility and functionality

34 What s next? We have one of the largest digital media ecosystems in the world. Where do we go from here? Custom out-of-this world envoy Personalization Automation and artificial intelligence New terminals and uses

37 Customer Acceptance People and the press love the project! It has gotten a lot of attention on social media It has been featured in the news many times

39 @MCO facebook.com/synectmedia

40 See the magic of digital materials See it at the check-in area at the airport Find Annie and be rewarded #IseeAnnie Each attendee eligible for one prize from Synect Tell us what you facebook.com/synectmedia

Scott Goodwin orlandoairports.net sgoodwin@goaa.org facebook.

41 Scott Goodwin orlandoairports.net Yahav Ran synectmedia.com

ACI Customer Service Seminar Branding Customer Service Dallas Love Field. Mark Duebner, Director of Aviation Dallas Airport System January 23, 2013

ACI Customer Service Seminar Branding Customer Service Dallas Love Field Mark Duebner, Director of Aviation Dallas Airport System January 23, 2013 Agenda Branding 101 How Branding works Value of branding