MEDIA KIT 2018 V1 ABOUT REAL WOMEN, FOR REAL WOMEN, BY REAL WOMEN

Transcription

1 MEDIA KIT 2018 V1 ABOUT REAL WOMEN, FOR REAL WOMEN, BY REAL WOMEN

2 A TOUCH OF SASS Founded in 2015, Sass Magazine is a local print resource, and SassMagazine.com is a national digital resource for women. We offer a wide range of advertising opportunities to reach our niche readership of over 20,000 women decision makers on a local, regional and national scale. Sass Magazine in print is a lifestyle and professional publication for savvy and sophisticated women in western Maryland and surrounding regions. Expand your market reach by placing your company in front of our vibrant and sassy readers, age throughout western Maryland (Frederick City, Frederick, Washington, Carroll, and Montgomery counties) as well as select locations in West Virginia, Virginia and Pennsylvania. Our readers enjoy dining out, traveling and shopping. They are passionate about their families and community, and make frequent visits to a variety of businesses, including restaurants, food/grocery, service-based businesses, fashion boutiques, beauty services and more. WINNER! Sass is an award-winning publication, recognized for outstanding design, editorial content, website, social media content and entrepreneurial spirit! 1

3 OUR READERS OUR READERS ARE: Professional Women Local Entrepreneurs Movers and Shakers Moms of Growing Families READER STATS: READERSHIP AGE RANGE: CORE TARGET AGE: EDUCATION: 89% College Graduates MARRIAGE: 73% Married CHILDREN: 54% have children under the age of 16 living in their household RETAIL THERAPY: 80% of our readers shop locally a minimum of 1X per week (Our readers frequently visit gift shops, specialty shops, restaurants, fashion boutiques, beauty salons/spas, grocery stores and service-based businesses) 2

4 THE POWER OF WOMEN BUYERS REACH THE MOST INFLUENTIAL AND POWERFUL BUYERS IN THE MARKET: Women Women drive 80% of all consumer purchasing, through a combination of their buying power and influence. Studies show that ads in print publications have a deeper imprint on readers, and with women in particular. 75% of women identify themselves as the primary shoppers for their households Women make 80% of healthcare decisions, 68% of new car purchase decisions, and 45% of consumer electronic purchase decisions. Moms mention brands an average of 73 times per week SOURCE: Forbes, Time, CNN, US Department of Labor, The Next Web 3

5 DISTRIBUTION Distributed Quarterly in Frederick City and Frederick, Washington, Montgomery, and Carroll counties in Maryland, as well as select locations in Gettysburg, PA, Shepherdstown, WV, and Washington DC. Distributed to a variety of local businesses such as boutiques, retail locations, salons and spas, medical offices, hotels, restaurants and more. Distributed at many local events such as Frederick Greek Festival, Women s Giving Circle Luncheons, Clutch The Future, First Saturdays, Frederick Distance Festival, Wholistic Woman Retreats, and our own Sass-sponsored quarterly Girls Night Out gatherings. READERSHIP: 15,000-20,000 PER ISSUE EACH ISSUE: 4,500+ hand-delivered to high traffic public reading spaces 4,000 copies distributed to local businesses 1,500 distributed to local events, charitable fundraisers, and social functions 4

6 THE HEART OF OUR MAGAZINE IN EVERY PRINT ISSUE OF SASS, WE FEATURE STORIES IN THE FOLLOWING DEPARTMENTS: Career Fashion Beauty Food Girls Guide Wellness Travel PLUS, WE FEATURE SPOTLIGHT STORIES ON WOMEN IN THE FOLLOWING GENRES: Inspire/Empower: A spotlight on a woman in the community who has overcome challenging obstacles Woman To Watch: A spotlight on an up-and-coming woman in our community Editorial Features: 2-3 feature stories in each issue, covering a wide range of informative and unexpected topics. EDITORIAL CALENDAR* Winter 2017/18: Mentorship, Artisans & Craftsmen, Investing in Your Future, Weekend in Williamsburg Spring 2018: Outdoors Women, Women & the Environment, Girls Guide to Hiking, Road to Recovery Summer 2018: Women in Trades, C-Level Life, Island Hopping Fall 2018: Local Women History, Women in Government, Historical Travel & Battlefields, Girls Guide to Local Politics * subject to change 5

7 ADVERTISING OPPORTUNITIES Print: A free publication, Sass Magazine gets in the hands of over 15,000 readers each quarter. Showcasing stories of local women, our magazine is filled with engaging and enriching award-winning editorial content, so that our readers read each issue from cover to cover. We distribute our magazine to over 700 public spaces and events across the region. We also have a small subscription base of women both inside and outside the western, Maryland region. Print advertising is offered at a variety of sizes and price points, with several payment options. Web: With over 5,000 unique monthly visitors and weekly editorial content on topics including business, style, wellness, home, travel, relationships and lifestyle, Sass- Magazine.com is quickly becoming an online resource women are visiting time and time again. With a streamlined focus on targeted visitor growth and search engine optimization, now is the time to get your ad seen online. DON T MISS OUR ANNUAL SUPPLEMENTS: Whether it s a dining ad entertainment guide specifically tailored for women, a curated holiday gift guide, or something else, ask us about our ongoing supplements and guides both in print and digital! Business Spotlight: Give our readers an in-depth look at your business services and story with a business spotlight write-up. An in-print business spotlight gives you exclusive exposure with a 2-page spread write up of your business based on our tried and true Q/A system. Sass will supply an assigned writer, you supply us with a photo and your company logo. Each business spotlight includes one round of proofing and editing and your spotlight will be placed within the first ten pages of the issue. BONUS: After issue distribution dates, your in-print spotlight will be automatically converted to an online business spotlight for additional digital exposure. ADDED BONUS: An in-print business spotlight also includes a FREE quarter page ad. 6

8 ADVERTISING OPPORTUNITIES Event Opportunities: Sass hosts quarterly Girls Night Out (GNO) events, each with a small, intimate, and super engaged audience of local women. Additionally, we will host roundtable events throughout the year. Become a GNO event sponsor and receive sponsorship recognition on all event collateral including: eventbrite page, facebook event page, enewsletter, Instagram and Facebook posts, plus marketing materials distributed at night of event. For a more impactful reach, we invite you to host a pop-up shop at a GNO event. Pop Up tables are limited to 2 per event. Sponsored enewsletter: Over 1,250 weekly readers received our carefully curated enewsletter and we boast an open rate that continuously exceeds industry average. We allow only one (yes, ONE) advertiser sponsorship per enewsletter, so this is a highly impactful, direct-to-reader advertising option at a very cost effective rate. enewsletter sponsorship includes 2 ad placements, one at top and one at bottom, with a direct link to your website. Group Advertising Options: A great way to market both your organization AND your members! Reserve a full page ad space for your group which will allow your members to purchase individual ads at a discounted price, plus, reserves a space to advertise your organization for free. This is a great opportunity for member-based organizations, main street organizations, tourism destinations, shopping centers, and more. Sponsored Content: Engage with our online community in a unique way! Become a sponsor for a web article that includes links to your business at the top of the page and throughout the article. Have an article suggestion that pairs nicely with your business model, shoot us an and pitch us an idea. Bundled Advertising Discounts: Get more bang for your buck by advertising in both our Sass Studios Publications! Get 20% off when you commit to an annual ad contract for both The Virginia Maryland DC Dog and our sister publication, Sass Studios! Contact your ad sales rep for details and pricing. 7

9 ADVERTISING OPPORTUNITIES CUSTOM DESIGN: Our award-winning graphic design team is here to help you build your brand recognition! Not only do we offer print and web advertising design, but we can work with you to develop your entire marketing collateral and visual branding, starting with a logo, working up to a website, and everything in-between. CONTACT US TODAY to discuss your business graphic and web design needs. As a Sass advertiser, save up to 10% off on all branding, web and graphic design services 8

10 RATE CARD SASS PREMIUM FULL SERVICE PACKAGE HALF PAGE: $2,950 FULL PAGE: $3,950 (annual cost) INCLUDED WITH EACH PREMIUM FULL-SERVICE PACKAGE: 1 Year of Print Advertising (4X) Web Banner Ad (annual contract) Web Leaderboard Ad (annual contract) 1 month enews Sponsorship 8 Tickets to Girls Night Out event Opportunities for online article contribution and/or sponsorships 1 year Mailed Subscription 6 Social Media Shout Outs (Facebook or Instagram) Free Ad Design (for use in Sass Studios Publications only) 9

11 RATE CARD CONT. PRINT ADVERTISING OPTIONS Ad Size 1x 4X Annual Payment In Full (5% Discount) Full Page $1,055 $875 $3,325 Half Page $675 $525 $1,995 Quarter Page $500 $400 $1,520 Eighth Page $375 $300 $1,140 Back Cover $1,800 $1,500 $5,700 Inside Covers $1,450 $1,250 $4,750 BONUS! FREE WEB AD: All Half Page ads and larger committed to a 4X rate include a banner ad on our website for no additional fee! (Duration includes 1 year.) All print ads will be included in our digital issue at no additional fee! Covers (Inside Cover, Inside Back and Back Cover) x Full Page 7.5" x 10.25" Qtr Page 3.625" x 5" BEST VALUE Half Page 7.5" x 5" 5% Early-Bird discount, if ad commitment is two weeks before issue deadline AD SUBMISSION DEADLINES Winter 2017/18 Early Bird: October 16, 2017 Materials Due: November 3, 2017 Distribution: December February 2018 Spring 2018 Early Bird: January 15, 2018 Materials Due: February 5, 2018 Distribution: March 2018-May 2018 Summer 2018 Early Bird: April 16, 2018 Materials Due: May 7, 2018 Distribution: June 2018-August 2018 Fall 2018 Early Bird: July 16, 2018 Materials Due: August 6, 2018 Distribution: September November /8 Page 3.625" x 2.375" Please send all advertising files directly to our Art Department by the ISSUE AD DEADLINE EARLY BIRD Artwork Requirements: Sass Magazines prefers that ad artwork be sent to us as a press-ready pdf file (300 dpi, CMYK with fonts embedded). However, we also will accept artwork as a high resolution jpg or eps file. Please do NOT put a border or thin stroke around your ad file. Ad Design Fee: $50/ad (Ad to be used in Sass Studios publications only and may not be used anywhere else.) advertising@sassmagazine.com Mail: 125 E. Patrick St, Ste 3 Frederick, MD SPECIALTY ADVERTISING OPTIONS Print Business Spotlight: $1,500 BONUS! Free Quarter Page ad with Print Business Spotlight! Digital Business Spotlight: $850 Group Ad Rates: Contact us at advertising@sassmagazine.com for group ad information. Girls Night Out Event Pop Up Shop: $100/table Girls Night Out Event Sponsorship: $500/event Sponsored Content: $100/article DIGITAL ADVERTISING OPTIONS Digital Ad Montly, 4X Quarterly Annually Digital Specs Web Banner N/A $75 $ x250px Leaderboard N/A $95 $ x90px E-Newsletter $50 N/A N/A 468x60px For Social Media Post information, please advertising@sassmagazine.com. 10

12 125 East Patrick St., Ste 3 Frederick, MD x4 advertising@sassmagazine.com /sassfrederick /sassfrederick /sassmagazine