DEALER ADVERTISING PROGRAM

Transcription

1 DEALER ADVERTISING PROGRAM WHERE THE BUYING AND SELLING NEVER ENDS... Rolls-Royce Motor Cars

2 ABOUT US Established in 1984, dupont REGISTRY is the premier luxury marketplace for ultra affluent customers and the dominant media for luxury, exotic and collectible automobiles. dupont REGISTRY has accomplished something no other publication can claim an environment dedicated exclusively to reaching buyers. Whether you are a luxury marketplace, a manufacturer or a luxury brand, dupont REGISTRY has delivered results that have helped advertisers across the country grow their business. Let us do the same for you. Ferrari S.p.A.

3 DEMOGRAPHICS dupont REGISTRY s buyers are active, affluent, and ready to buy. Average Household Income Household Average Net Worth Average Age Male/Female Ratio Average Autos Owned Employment Background $450,000 $3 Million 38 96/ % Top Management Average Assets 89.9% Own Investments dupont REGISTRY s buyers are times more likely to own a Porsche 71 times more likely to own/lease a Land Rover 62 times more likely to own/lease a Mercedes-Benz 32 times more likely to own/lease a BMW 30 times more likely to own/lease a Jaguar 26 times more likely to own/lease a Lexus 55% plan to buy in the next 12 months 81% respond to advertising SPOFEC GmbH Source: Simmons Research

4 CIRCULATION dupont REGISTRY is one of the most widely circulated automotive magazines on newsstands. Total Paid Circulation Subscribers Monthly Newsstand Readers Readers Per Copy Readers Per Issue 74,000 23, , ,500 Subscription list of Fortune 500 and Forbes 400 executives, celebrities and entertainers Available at select newsstands, bookstores and first-class airport lounges Over 200,000 readers each month each issue Overfinch Source: Simmons Research

5 DISTRIBUTION dupont REGISTRY is distributed to affluent and ultra-affluent consumers. Exclusive distribution to locker rooms of the NFL, NBA, MLB, NHL and PGA golfers Participation at high-end automobile and boat events -Amelia Island Concours d Elegance -Pebble Beach Concours d Elegance -Boca Raton Concours d Elegance -Greenwich Concours d Elegance -Carmel-by-the-Sea Concours on the Avenue -Barrett-Jackson Collector Car Auctions -Fort Lauderdale Boat Show -Palm Beach Boat Show -St. Petersburg Boat Show -Miami Boat Show Targeted end-of-lease list of high-end automobile owners -Aston Martin -Ferrari -Land Rover -Mercedes-Benz -Bentley -Jaguar -Maserati -Porsche -BMW -Lamborghini -McLaren -Rolls-Royce 109 of the busiest private jet centers in North America First-class airline seats and lounges 5-diamond hotel suites around the globe Automobili Lamborghini

6 BUYER BEHAVIOR PRINT Readers of dupont REGISTRY are dedicated enthusiasts. Average Time Spent Reading (Nat l average is 40 minutes per issue) 2 Hours Average Months Magazine Is Kept 6.3 Source: Simmons Research and GfK MRI 81.5% of dupont REGISTRY readers took action in the last 12 months. -Inquired about an advertised vehicle. -Inquired about an advertised product. -Bought an advertised vehicle or product. Print thrives among the wealthy. 91% of all adults, 94% of adults under 35 and 96% of adults under 25 read print magazines. Ultra-affluents read 25% more than affluents. Source: Simmons Research Source: Ipsos MediaCT Mendelsohn Affluent Survey and the Association of Magazine Media Rolls-Royce Motor Cars

7 DIGITAL TRAFFIC WEB Millions of qualified buyers depend on dupontregistry.com when purchasing high-end products. Unique visitors per month: 507,000 Page views per month: 3 million Average visit time: 5 minutes Page views per session: 6 Starwood Motors Source: Omniture Stats as of Oct. 2016

8 SOCIAL MEDIA dupontregistry reaches a broad audience across multiple social networking platforms. Facebook Instagram Twitter 6.1 million likes 640,000 followers 21,000 followers Subscribers 100,000+ More Facebook fans than Robb Report, Forbes, Motor Trend, Automobile and AutoWeek. Autofluence.com Autofluence.com is dupont REGISTRY s blog that is dedicated to reporting the latest news in the automotive world while intertwining the luxury lifestyle. Unique visitors per month: 500,000 Page views per month: 1 million Visitors from 161 countries Daimler Stats as of Oct. 2016

9 BUYER BEHAVIOR DIGITAL dupont REGISTRY s users are qualified buyers because they research. More than 85% of car shoppers research online. 68% of car shoppers go online to find a dealership. 4 out of 5 car shoppers use a smartphone in the research process. Source: C+R Research, Digital Influence in Automotive 2014 Koenigsegg

10 SUCCESS STORIES We d like to thank the dupont REGISTRY team for the 60+ calls we received in just the last month. We were able to sell not one, but two 2015 Porsche 918 Spyders within a matter of two weeks. Taggart Autosport appreciates all of the coverage via Facebook, Instagram, AUTOFLUENCE and the auto magazine that ultimately brought us qualified buyers. We are extremely happy with the support we receive and will continue to work with dupont REGISTRY. -Taggart Autosport Nue Vue Photography

11 SUCCESS STORIES We have had several sales as a direct result of our advertising campaign with dupont REGISTRY. A client from Miami, Florida called after seeing our ad in the magazine. As a result, he placed an order with all available options. He will be receiving his customized Terradyne Gurkha RPV next month! -Terradyne Armored Vehicles, Inc. Terradyne

12 LOOK NO FURTHER For more than 32 years, luxury brands have relied on dupont REGISTRY to build their businesses. Today, we offer a multimedia platform that includes display ads in our targeted publication, classified ads, complete web marketing programs and targeted direct mail campaigns along with special events marketing. Look no further...

13 ...and the success stories continue! dupont Publishing, Inc Tech Drive, St. Petersburg, Florida dupontregistry.com Printed Oct. 2016