Ambient Media 2012/13. Born to fly.

Transcription

1 Ambient Media 2012/13 Born to fly.

2 Portrait Portrait Holiday Statistics 75% of Germans take at least one holiday per year They spend 11 days a year on vacation Spending more than 60 billion euro Condor Statistics About 75 international destinations 32,000 Condor flights per year 6.6 million passengers on board every year 94 % of Condor guests are resident in Germany A target group in holiday mood awaits you Condor passengers can rely on flying expertise, technical reliability, product quality, customer orientation and the joy of service. Condor customers enjoy the comprehensive range of services of a quality airline such as free meals and non-alcoholic drinks, a varied entertainment programme and newspapers. Condor lives its company claim: Born to fly each and every day. 1

3 Target Group Target Group Gender Age Place of Residence female 51 % male 49 % up to % % over % Germany 94 % Austria 2 % Switzerland 1 % other 3 % Source: FUR Reiseanalyse

4 Condor Extranet Integration Format Price Subpage from 4,900 Travel Planning 3 Condor Extranet 4 Online Newsletter Comfort 5 Online Newsletter Premium 6 Raffle on condor.com 7 Raffle on Facebook 8 Online Banner 9 Online Boarding Pass Image size Headline and text Booking Option and Duration On request Delivery Date/Lead Time 4 weeks before publication 140 x 93 pixels max. 100 characters 10 Boarding Pass Advertising for travel agents Every day, numerous travel agents use agent.condor.com as a source of information. Create your profile and use this exclusive platform to communicate with this important target group. Required File Formats and Content Your logo Your contact details (incl. contact person) 2-page Word file with details, maps and images of your destination 3

5 Online Newsletter Comfort Integration Travel Planning 3 Condor Extranet 4 Online Newsletter Comfort (without Subpage) 5 Online Newsletter Premium 6 Raffle on condor.com 7 Raffle on Facebook 8 Online Banner 9 Online Boarding Pass 10 Boarding Pass Format Price 1-column from 5,500 2-column from 6,900 1-column Image size 160 x 60 pixels Headline 30 characters Text 105 characters 2-column Image size 160 x 60 pixels Headline 30 characters Text 235 characters Run Approx. 550,000 subscribers 4 Advertising addressed Nowadays, newsletter with travel information are some of the most popular and most widely-read sources. Use this positive image transfer for your communication. You will reach around 550,000 subscribers per newsletter. Booking Option Monthly Delivery Date 3 weeks before mailing File Format GIF or JPG

6 Online Newsletter Premium Integration Travel Planning 3 Condor Extranet 4 Online Newsletter Comfort 5 Online Newsletter Premium (with Subpage) 6 Raffle on condor.com 7 Raffle on Facebook 8 Online Banner 9 Online Boarding Pass 10 Boarding Pass Advertising in-depth It s not just travel newsletters that are being read more and more by consumers landing pages with in-depth information on specific newsletter topics are also very popular and the best way to achieve more differentiated consumer communication. Format Price 1-column + landing page from 9,900 2-column + landing page from 12,900 1-column Image size Headline Text 2-column Image size Headline Text Doorway page image size Subpage image size Subpage text Run Approx. 550,000 subscribers Subpage online for 4 weeks Booking Option Monthly 160 x 60 pixels 30 characters 105 characters 160 x 60 pixels 30 characters 235 characters 156 x 61 pixels 218 x 143 pixels max. 2,000 characters 5 Make use of our Premium Newsletter and the related landing page to provide your customers with information on special offers, promotions and selected destinations. Delivery Date 3 weeks before mailing File Format Text document, images: GIF or JPG

7 Raffle on condor.com Integration Travel Planning 3 Condor Extranet 4 Online Newsletter Comfort 5 Online Newsletter Premium 6 Raffle on condor.com 7 Raffle on Facebook Format Price Teaser on landing page/promotional doorway page and on subpage for: Small competition: subpage with questions and picture bar from 20,000 Large competition: interactive game from 40,000 Duration On request 8 Online Banner 9 Online Boarding Pass 10 Boarding Pass Lead Time Small competition Large competition 4 weeks 12 weeks Advertising awarding Advertising on is a winning move especially if exiting raffles are embedded into the clear design of our landing page. Take the opportunity to collect valuable consumer data. Required File Formats and Content Logos of all companies involved in the raffle Images and/or video material Prize: detailed description and possibly images/logo With more than 15 million page impressions a month, generates some serious traffic. 6

8 Raffle on Facebook Integration Travel Planning 3 Condor Extranet 4 Online Newsletter Comfort 5 Online Newsletter Premium 6 Raffle on condor.com 7 Raffle on Facebook 8 Online Banner 9 Online Boarding Pass 10 Boarding Pass Format Price Subpage with destination information on and link to Condor s Facebook page Teaser on landing page/promotional doorway page from to the subpage Small competition: subpage with questions and picture bar from 20,000 Large competition: interactive game (incl. Facebook ads) from 50,000 Duration On request Advertising I like Plenty of passengers like our Facebook page and the number of interactive Condor fans increases significantly every week. Since Facebook is based on the principles of public sharing, placing raffles here is particularly effective. Lead Time 10 weeks Required File Formats and Content Logos of all companies involved in the raffle Images and/or video material Prize: detailed description and possibly images/logo 7

9 Online Banner Integration Placement Price/Month Wide Skyscraper from 9,900 Travel Planning 3 Condor Extranet Delivery Date 3 weeks before publication 4 Online Newsletter Comfort 5 Online Newsletter Premium 6 Raffle on condor.com 7 Raffle on Facebook 8 Online Banner 9 Online Boarding Pass 10 Boarding Pass File size File format 160 x 600 pixels (max. 15 KB) Flash + fallback-gif Advertising go online on course for success. With over 15 million page impressions per month, Condor s Web site is the ideal platform for wellplaced advertisements. 8

10 Online Boarding Pass Integration Format Price 2/3 page from 2,900 Travel Planning 3 Condor Extranet 4 Online Newsletter Comfort 5 Online Newsletter Premium 6 Raffle on condor.com 7 Raffle on Facebook 8 Online Banner 9 Online Boarding Pass 10 Boarding Pass Image size 2/3 page Run/Month Approx. 35,000 Booking Option Monthly Delivery Date 3 weeks before mailing 298 x 132 pixels Advertising ever-present File Format GIF or JPG The online boarding pass gives passengers with a seat reservation the opportunity to print their boarding pass at home before going to the airport. Your advertisement will accompany Condor s passengers during their entire trip - which starts at home! 9

11 Boarding Pass Integration Travel Planning 3 Condor Extranet 4 Online Newsletter Comfort Run Price Approx. 1 million/ 3 months from 38,900 (minimum run) Copy Deadline 12 weeks before distribution 5 Online Newsletter Premium 6 Raffle on condor.com 7 Raffle on Facebook 8 Online Banner 9 Online Boarding Pass 10 Boarding Pass Format Colours Deployment Periods On request x mm 4-colour Advertising before departure A boarding pass is issued at check-in and contains departure gate and seat information. Place your advertising message on the back of the Condor boarding pass and you will reach over 6.6 million passengers every year. 10

12 Advertising Frame Advertising Poster Route Price/Month* Longhaul from 2,000 Short- and mediumhaul from 2,500 Combination package from 3,500 On Board 11 Advertising Frame Run Longhaul routes Contacts/Month 125,000 guests 12 Inflight Magazine (78 posters) 13 Aircraft Branding 14 Headrest Covers 15 Hot Drink Cups Short- and mediumhaul routes (36 posters) Combination package (114 posters) 250,000 guests 375,000 guests 16 Inflight Entertainment 17 Pillowcases 18 Racks Delivery Date 4 weeks before distribution 19 Free Samples on Trays Advertising well-placed 20 Free Samples Format DIN A4 (297 x 210 mm) 21 Napkins 22 Seat Pockets The advertising frame is placed in the washrooms of all Condor aircraft. Visible format Paper 289 x 202 mm at least 150 g/m 2, matt image print Framed in high-quality aluminium, your advertising will be directly in the passengers field of vision. 11 *Price includes installation and distribution costs. No charges for delivery.

13 Inflight Magazine Adverts PUERTO RICO Auf den Spuren der spanischen Entdecker Format Price/Issue 1/1 page 9,900 1/1 page IFC/OBC 12,000 5/1 page Featured Story 15,000 On Board 11 Advertising Frame BAHAMAS Paradies für Wassersportler DUBAI Land der Superlative TENERIFFA Sprach- und Aktivurlaub CONDOR NEWS Miniatur Wunderland Hamburg: Condor hebt ab More advert formats and special advertising formats on request. 12 Inflight Magazine 13 Aircraft Branding Run/Issue 140, Headrest Covers 15 Hot Drink Cups 16 Inflight Entertainment SFR Nur für den Gebrauch an Bord / Only for use on board Condor Shop ab Seite 75 Contacts/Issue 2.2 million 17 Pillowcases 18 Racks 19 Free Samples on Trays 20 Free Samples 21 Napkins 22 Seat Pockets Advertising entertaining Condor s Inflight Magazine is published three times a year and has a readership of 6.6 million Condor guests. With various news, holiday and lifestyle items, information on inflight sales and the Inflight Entertainment programme, the Inflight Magazine will keep the reader entertained while on board. Publication Dates December 2012 March 2013 April July 2013 August November 2013 Closing Date 7 weeks before publication Copy Deadline 6 weeks before publication 12 Passengers will always find the Inflight Magazine in the seat pocket in front of them.

14 Aircraft Branding Branding Minimum Deployment Price 1 year on request* On Board 11 Advertising Frame 12 Inflight Magazine 13 Aircraft Branding 14 Headrest Covers 15 Hot Drink Cups 16 Inflight Entertainment 17 Pillowcases 18 Racks 19 Free Samples on Trays 20 Free Samples 21 Napkins 22 Seat Pockets Advertising aerial Condor gives you the opportunity to advertise prominently and lastingly on an aircraft. Your brand can be represented by your logo or advertising message on the body of an aircraft. All Condor aircraft are permanently in use around the globe. Reap the benefits of positive image transfer with Condor and let your advertising take off. Production Costs Price Branding from 25,000* Copy Deadline 4 months before publication On request 13 * Depends on branding size.

15 Headrest Covers Design Run Price/Month* 8,500/2 months from 39,000 (minimum run of 2 months) On Board 11 Advertising Frame 12 Inflight Magazine 13 Aircraft Branding 14 Headrest Covers 15 Hot Drink Cups 16 Inflight Entertainment 17 Pillowcases Distribution Economy Class Copy Deadline 14 weeks before distribution Format Colour on request 4-colour** 18 Racks 19 Free Samples on Trays 20 Free Samples 21 Napkins 22 Seat Pockets Advertising at first sight On board Condor aircraft, you have the opportunity to put your specific advertising message on our headrest cover in Economy Class. 14 * Price includes production and distribution costs. **Photorealistic displays only on request.

16 Hot Drink Cups Design Run Price 1 million/2 months from 15,900 (minimum run) On Board 11 Advertising Frame 12 Inflight Magazine 13 Aircraft Branding Distribution All routes/economy Class Copy Deadline 16 weeks before distribution 14 Headrest Covers 15 Hot Drink Cups 16 Inflight Entertainment 17 Pillowcases Printing process Flexo printing (simple design)* 18 Racks 19 Free Samples on Trays 20 Free Samples 21 Napkins 22 Seat Pockets Advertising handy Hot drink cups for tea and coffee, handed out on board, attract great attention and give you a great platform for your communication. 15 *Photorealistic displays (Laserflexo printing) on request.

17 Inflight Entertainment Integration Single Spot before Main Film Spot Length Price/4 Months 1 second from seconds from 25,500 On Board 11 Advertising Frame 12 Inflight Magazine 13 Aircraft Branding 14 Headrest Covers 15 Hot Drink Cups 16 Inflight Entertainment Reach Medium- and longhaul routes 1.6 million Integration Entertainment Programme Spot Length Price/4 Months 1 second from seconds from 22, Pillowcases 18 Racks Advertising with suspense Reach All routes 2.2 million 19 Free Samples on Trays The stay on board Condor is the first part for your 20 Free Samples 21 Napkins 22 Seat Pockets customers vacation. Place your spot in Condor s Inflight Entertainment programme and benefit from highly-attentive guests. Broadcasting Periods December 2012 March 2013 April July 2013 August November 2013 Delivery Date 7 weeks before broadcasting 16 2 Digital Betacam SP cassettes or in digital form as MPEG, AVI, WMV or uicktime files

18 Pillowcases Pillowcase Design Run Price 350,000/3 months from 14,900 (minimum run) On Board 11 Advertising Frame 12 Inflight Magazine 13 Aircraft Branding 14 Headrest Covers 15 Hot Drink Cups 16 Inflight Entertainment Distribution All routes/economy Class Copy Deadline 16 weeks before distribution Printable area Colour 180 x 280 mm 1-colour* 17 Pillowcases 18 Racks 19 Free Samples on Trays 20 Free Samples 21 Napkins 22 Seat Pockets Advertising for sweet dreams Condor offers its guests soft pillows for a pleasant stay on board. Print your advertising message on the disposable cover and guarantee your customers sweet dreams. 17 * 4-colour on request

19 Racks Display of Postcards/Flyers Run Price/Month 25,000 from 9,900 On Board 11 Advertising Frame 12 Inflight Magazine Distribution All routes Delivery Date 2 weeks before distribution 13 Aircraft Branding 14 Headrest Covers 15 Hot Drink Cups 16 Inflight Entertainment 17 Pillowcases Postcard format Flyer format DIN A6 max. 105 x 210 mm (portrait) 18 Racks 19 Free Samples on Trays 20 Free Samples 21 Napkins 22 Seat Pockets Advertising by air mail The racks on board Condor are always highly visible and easily accessible. Invite guests to take your advertising message with them. 18

20 Free Samples on Trays Samples on Trays Run Price/Month* 200,000 from 16,900 On Board 11 Advertising Frame 12 Inflight Magazine Distribution Medium- and longhaul routes Delivery Date 2 weeks before distribution 13 Aircraft Branding 14 Headrest Covers 15 Hot Drink Cups Format max. credit card size 16 Inflight Entertainment 17 Pillowcases 18 Racks 19 Free Samples on Trays 20 Free Samples 21 Napkins 22 Seat Pockets Advertising to take away Tasty meals are served to Condor passengers on medium- and longhaul flights. Whether mint cards, mint tins, post-it pads, mini-cds or any other ideas your advertising message leaves a positive and lasting impression, and is also present once the flight is over. 19 *Price includes distribution costs.

21 Free Samples Samples Distribution Run Price/Month Shorthaul routes 60,000 from 8,900 Mediumhaul routes 170,000 from 15,900 Longhaul routes 60,000 from 8,900 On Board 11 Advertising Frame 12 Inflight Magazine 13 Aircraft Branding 14 Headrest Covers 15 Hot Drink Cups 16 Inflight Entertainment Delivery Date 2 weeks before distribution Important Information A selection of free samples must be sent before placing the order. The run quantities shown are sufficient for a single air route. Both routes are also possible. No charges for delivery 17 Pillowcases 18 Racks 19 Free Samples on Trays 20 Free Samples 21 Napkins 22 Seat Pockets Advertising for sampling Avail of the opportunity to be present on board with product samples. Passengers highly appreciate small gifts during flights, and they concentrate on your product and your message. Your product samples are distributed personally by the Condor flight attendants. 20

22 Napkins Design Run Price 1.5 million/2 months from 9,900 (minimum run) On Board 11 Advertising Frame 12 Inflight Magazine 13 Aircraft Branding 14 Headrest Covers 15 Hot Drink Cups 16 Inflight Entertainment 17 Pillowcases Copy Deadline 3 months before distribution Max. printable area Colour 11 x 11 cm 3-colour* 18 Racks 19 Free Samples on Trays 20 Free Samples 21 Napkins 22 Seat Pockets Advertising with a toast Every guest on board Condor is offered a napkin with each hot and cold drink. Benefit from extensive reach and outstanding presence by placing your advertising message on the napkin. 21 * Photorealistic displays on request.

23 Seat Pockets In-seat Brochure/Flyer Provision Run Price/Months 40,000 from 7,900 Contacts/Year On Board 6.6 million 11 Advertising Frame Distribution 12 Inflight Magazine All routes 13 Aircraft Branding 14 Headrest Covers 15 Hot Drink Cups Delivery Date 3 weeks before distribution 16 Inflight Entertainment 17 Pillowcases 18 Racks 19 Free Samples on Trays Advertising close at hand Format Size Weight max. 205 x 265 mm max. 50 pages max. 50 g 20 Free Samples 21 Napkins 22 Seat Pockets The seat pocket is directly in front of the passenger during the entire flight. Passengers use their time on board to find your advertisement there. High impact and a minimal loss of intensity are just two of the many advantages, since your advertising is always close at hand. 22

24 General Terms and Conditions General Terms and Conditions of Condor Ambient invoiced without VAT, after deduction of discounts. Media 2012/2013 valid from 1st October 2012 When the value of an order and/or discount changes by addition or cancellation, the agency compensation Under reservation of agreement to the contrary, will be calculated anew. orders regarding publication of commercial advertisements and other forms of marketing shall be 3. Processing timeframe subject to the following terms and conditions: The respective term of the contract as agreed General Terms and Conditions 1. Entering into the contract corresponds to the period of processing. The object of the contract is marketing of Ambient 4. Rescission of the order Media by CONDOR, as presented in Ambient Media CONDOR may grant the client the option of rescission 2012/2013. Offers by CONDOR are always subject to at its own discretion. The rescission statement is to confirmation. The contract shall be entered into solely be sent to CONDOR in writing in any case, and by written confirmation by CONDOR with the confirmed must be received by Condor in time (8 weeks before content. The client may object to the order confirmation the first airing date for TV commercials, and for any in writing within 24 hours of its receipt. The general other advertising services usually before the last terms and conditions of Condor apply. Application of delivery date for printing documents). Rescission general terms and conditions of the client is hereby shall only be effective if CONDOR expressly agrees expressly excluded unless CONDOR has expressly to it in writing. agreed to their application in writing. This shall also apply if CONDOR accepts an order without reservation, 5. Rejection of advertising orders despite an awareness of contrary conditions. CONDOR reserves the right to rescission of a contract on performance of an advertising campaign if it turns 2. Orders from agencies out that the advertising campaign violates any laws, Orders from agencies may only be accepted where authority provisions or good morals or rendering of the agency is designed with its precise name the media service is unfeasible for CONDOR for any (name, complete address). Agencies or advertising other reasons, in particular in case of possible damage mediators receive an agency compensation of 15% to reputation. Rejection of an order shall be indicated 23 for the net order total if they can document the corresponding service, i.e. for the net amount to the client without delay. This shall not give rise to any obligation to payment.

25 General Terms and Conditions As far as permissible by law, any further claims are obvious must be asserted within an exclusion hereby excluded. Any production or preparation costs period of one month after receipt of the invoice. If that have already been incurred, as well as any timely airing of the commercial spot is not possible commission claims, shall be at the expense of the due to technical interferences, forces majeures or client. Costs for any considerable changes desired or other causes not due to the fault of CONDOR, the due to the responsibility of the client shall also be commercial spot airing time shall be rescheduled assumed by him. to another suitable alternative time instead. If General Terms and Conditions 6. Media prices for Inflight Entertainment there are any considerable differences between the booked and actual airing time, the client will be The media price is the price that is incurred for informed by CONDOR without delay. airing of the commercial only. It does not include production or other costs. If these arise, they are 8. Price changes invoiced separately and shall, in any case, be at the CONDOR notes that changes to the price list are expense of the client. The media prices according possible at any time. Price changes regarding to the price list are based on the indicated length agreed and confirmed advertising orders shall, in seconds. If the actual length of the programme however, only be effective if they are announced by deviates from the agreed one, the actual length of CONDOR at least four months before realisation. the programme shall be the basis for settlement, and The period of four months shall not, however, apply the changed length in seconds shall require if performance is only possible after the end of the CONDOR s consent. All media prices shall generally period of four months for reasons due to the fault exclude VAT. of the client. In the event of a price increase, the client has a right to rescission. The right to rescission must 7. Marking, documentation, complaints, be asserted towards CONDOR in writing within five placement, airing workdays after receipt of the information. Condor reserves the right to mark advertisements that are not recognisable as such due to their design 9. Payment conditions with the word advertisement. Documentation for The advertising orders placed shall be invoiced the advertising media is only delivered on express every month in advance. The invoices shall be 24 request indicated before the start of the campaign. Any complaints except where defects are not drawn up plus statutory VAT. They shall be due for payment without deductions no later than five

26 General Terms and Conditions General Terms and Conditions 25 workdays after receipt of the invoice. Where new business relationships are established, CONDOR reserves the right to demand advance payments. The payments shall be made to the accounts indicated by CONDOR in the invoice exclusively. Bank expenses shall be at the expense by the client. In case of payment default by the client, CONDOR shall have the right to delay performance of the order without giving rise to any reimbursement claim on the part of the client. The client shall be liable for the default damage incurred according to the statutory provisions. 10. Advertising media delivery The client commits to submitting the respective advertising media as indicated in Ferienmedien to CONDOR for release within the deadline. Apart from this, the client shall be obliged to inform CONDOR in writing without delay if any circumstances arise or become recognisable indicating that the above period can not be complied with. The client shall be responsible for timely delivery and proper print document delivery to CONDOR. The programme copies must comply with the quality required by CONDOR. For any other formats or insufficient transmission quality, CONDOR shall invoice the costs for transfer into the respective format and the quality needed. For the advertising blocks within the video magazine and the advertising position before the main movie, the programme copies must be present in one execution on two DigiBeta cassettes eight weeks before airing, and sent to the following address: Condor Flugdienst GmbH, FRA HL/M, Thomas-Cook-Platz 1, Oberursel. Receipt of the programme material by CONDOR shall be decisive for compliance with the deadlines named. The programme material is kept by the respective service provider in the name of CONDOR and returned to the client only upon request. If a motif for a commercial is not used for more than one year, CONDOR shall have the right to destroy any programme documents and the programme material provided for this without compensation. If programmes are not aired or aired incorrectly because documents, texts or programme copies were not provided in time, with defects or incorrectly labeled, the agreed airing time shall be invoiced. The client shall not have any claims to reimbursement in this case. The client assumes the risk for transmission of programme documents and programme material. The client is obliged to indicate the information required for settlement with GEMA along with submission of the programme copies, in particular including information regarding the producer, publisher, composer, title and length of the advertising music. The client warrants that GEMA settlement has been or will be performed by him.

27 General Terms and Conditions 11. uantity differences competition and copyright laws. The client shall be CONDOR notes that the quantities of certain liable towards CONDOR for any damage resulting advertising carriers may vary due to deviations of from possible assertion of claims and shall release the previously forecast passenger volumes. Any CONDOR from any claims asserted by third parties quantities remaining because of this may be in this respect. distributed by CONDOR beyond the agreed final date of the campaign. The advertising carrier 13. Confidentiality General Terms and Conditions volumes are reference values. If the volume is not distributed completely within the advertising period, The client shall treat any information supplied to him by CONDOR and any special conditions agreed this shall not entitle the client to reduce the agreed on confidentially and only supply them to third compensation. parties where he has charged them with performance of the advertising campaign and where information 12. Liability needs to be passed on for executing the order. CONDOR shall be liable without limitation in case The client shall commit the third party to confidentiality of willful intent or gross negligence, as well as in this case, too. where any warranty has been assumed; this shall also apply for slightly negligent violation of life, 14. Final provisions body or health. In case of slightly negligent violation Changes and amendments to the contract, including of essential contractual obligations, liability shall any ancillary agreements and changes to these be limited to any property and financial damage clauses, shall require written form to be valid. Where due to this and to the amount of the foreseeable, individual provisions of these terms and conditions typical damage. Where permissible by law, any are or become invalid, the remaining parts of the further liability for damages, in particular for any indi- contract shall not be affected. rect damage and consequential damage, except for claims under the Product Liability Act, shall be excluded. The client shall bear the sole responsibility for the content of the advertising message under media law, competition law and otherwise. The client 26 shall release CONDOR from any claims by third parties, in particular regarding claims under media, The place of jurisdiction shall be Frankfurt am Main. German law shall apply.

28 Contact: Andrea Bauer Marketing Communications Condor Flugdienst GmbH Thomas-Cook-Platz 1 D Oberursel 27 Phone: +49 (0) Fax: +49 (0) andrea.bauer@condor.com marketing@condor.com