BRAND DNA LONG, LOW AND LEAN

Transcription

1 MEDIA KIT // 2018

2 MISSION STATEMENT What started in 1969 as a way to showcase the newest trend of custom motorcycles, Street Chopper magazine has grown to be the number-one source for long, low, lean, and loud chrome coated two-wheeled freedom machines. We show nothing but the cream of the crop in choppers from all corners of the globe as well as the men who built them, giving our readers an exclusivity second to none. We also regularly dip into our archives and consistently dig out treasures that haven t seen the light of day in decades. BRAND DNA LONG, LOW AND LEAN

3 PRINT BRAND OVERVIEW WE SHOW NOTHING BUT THE CREAM OF THE CROP IN CHOPPERS FROM ALL CORNERS OF THE GLOBE PRINT Total Distribution 13,000 Frequency 2x Established 1969

4 ONLINE BRAND OVERVIEW STREETCHOPPERWEB.COM ONLINE Average Monthly Page Views 144,727 Average Monthly Unique Visitors 25,716 BRAND ON OTHER PLATFORMS Facebook Fans 870,666 Twitter Followers 10,700 Instagram Followers 99,000 E-News 2,000 Source: Omniture July 2016-July 2017, Social as of September 2017

5 TARGET MARKET AUDIENCE SNAPSHOT AUDIENCE SNAPSHOT Male/Female 95% / 5% Average Age 52 Age Breakdown: % % % Average HHI $102,366 Employed 69% Average number of motorcycles owned 3 HIGHLY ENGAGED Street Chopper and StreetChopperweb.com delivers in-depth content on long, low, lean, and loud chrome coated two-wheeled freedom machines. Our audience spends valuable time with the brand. Visitors to StreetChopperweb.com spend an average of 29 minutes on the website 54% accessed the website of a company mentioned in an article in Street Chopper or Streetchopperweb.com Source: Bonnier Custom Insights Rider Study 2016 and Bonnier Custom Insights Audience Study 2015

6 PRINT SPECIFICATIONS Trim Size: x Binding: Perfect Bound, Jog to Foot Supplied materials that do not comply with the following specifications will be corrected and the advertiser billed for the required production. All ads supplied must be CMYK. For ads requiring a spot color, please contact your production manager for specifications. AD SIZES: Follow ad size specifications and guidelines provided in this document. Ads that do not meet exact size specifications listed on the rate card will incur charges for resizing. REQUIRED FORMAT: PDF/X-1a format files required for submission. Files should conform to SWOP guidelines, and total ink density should not exceed 300%. View specifications online at PROOFS: Bonnier Corporation utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you opt to send a proof for internal color approval, please send a Web Coated SWOP 2006 certified proof. INSERTS: Consult your advertising representative. Production, design and prepress services are available; rates upon request. If we do not receive instructions regarding your materials, the most recent ad of the same size scheduled will be picked up. Ad materials received after the deadline may incur late fees, unless an ad extension is arranged with ad services prior to the deadline. PRODUCTION GUIDELINES For all bleed ads: Build file to trim size and add.125 bleed on all 4 sides. Ensure that crop marks are offset.125 from bleed. Allow.125 safety area within trim on all 4 sides (no live matter) Spread ads: Supply in a single document MATERIALS REQUIREMENTS FOR IN-HOUSE DESIGN SERVICES PHOTOS: Supplied images should be high res (300 dpi) in CMYK. B/W images must be high res (300 dpi) grayscale. Images supplied in RGB will be converted to CMYK. LOGOS: Vector.eps or.ai files are preferred. Type must be converted to outlines unless the fonts are provided. Jpgs should be 300 dpi. Native files supplied for corrections/adjustments, must be accompanied by the fonts and links used in those files. (Recommended: use the packaging function in InDesign to gather fonts and links.) Black type on light background should be defined as 100% black only. Files should conform to SWOP guidelines, and total ink density should not exceed 300%.

7 PRODUCTION CALENDAR ISSUE SPACE CLOSE MATERIALS DUE ON SALE ON TABLETS LIVE ON itunes SPR/SUM 18 2/8/18 2/16/18 4/3/18 4/3/18 4/3/18 FALL/WIN 18 6/28/18 7/6/18 8/21/18 8/21/18 8/21/18 PRINT SPECIFICATIONS AD SIZE NON-BLEED TRIM BLEED Full Page x x * x Two Page Spread x x * 18 x Jr. Spread x x * 18 x /2 Page Horizontal x x * x /3 Vertical 2.5 x x * 2.75 x /3 LAYOUT/PRODUCTION NOTES: Full Page Bleed Full Page 1/2 Page Allow.25 in. safety area within TRIM on all 4 sides (no live matter). Ensure that crop marks are offset.125 in. from trim. AD MATERIAL SUBMISSIONS Ad files should be submitted via our Ad Portal at adportal.bonniercorp.com. For ads supplied electronically, advertiser must supply an additional content proofing jpg. We do not accept ads via . Electronic files are stored for one year only, unless otherwise requested in writing. SEND ALL OTHER MATERIALS TO: Street Chopper / Attn: Erich Schlitz Alton Parkway, Suite 300 Irvine, CA PRODUCTION CONTACT Erich.Schlitz@bonniercorp.com

8 DIGITAL SPECS AD UNIT DIMENSIONS FILE SIZE FILE TYPE Leaderboard 728x90 px 40 kb max Billboard 970x250 px 40 kb max Medium Rectangle 300x250 px 40 kb max Large Rectangle 300x600 px 40 kb max.gif.jpeg.png html swf: include flash file.gif.jpeg.png html swf: include flash file.gif.jpeg.png html swf: include flash file.gif.jpeg.png html swf: include flash file Video Pre-Roll 640x480 px 2 mb max flv, mp4, mov, vast tag NEWSLETTERS WEEKLY NEWSLETTER 300x250 & 728x90 Subscribers vary by brand DEDICATED BRAND Custom HTML Sponsored Messaging 600x900 Varies by brand BRANDED CONTENT & PARTNERSHIP OPPORTUNITIES CUSTOM DIGITAL CONTENT Custom Sponsored Content Editorial Integration Sweepstakes/Contest E-News Banners 728x90 px 40 kb max.gif.jpeg Mobile 320x50 px 40 kb max.gif.jpeg.png html ON SITE MEDIA RUN-OF-SITE ADVANCED TARGETING HIGH-IMPACT PLACEMENTS VIDEO CUSTOM UNITS Premium 728x90 Premium 300x250 Standard 728x90 Standard 300x x250 CATEGORY TARGETING Contexual Targeting Geo-Targeting In-Market Shoppers Demographic Targeting Behavioral Targeting Custom Audience Segments Conquest and Retention Targeting Expandable Rich Media In Banner Video Homepage Roadblock Video Interstitial (all device types) Pre-Roll In Line Video Unit Custom Video Production Native Video Unit Video Pushdown Native Article Facebook Sponsored Post Facebook Native Video Post Facebook Ads Instagram Ads Sportbike Streetbike Off-Road Dual-Sport Cruiser/V-Twin ATV/UTV Dirt/MX/SX Touring DEVICE TARGETING Mobile Adhesion Unit (320x50) Mobile Interstitial (300x250) Tablet (728x90, 300x250) Tablet Adhesion Unit (728x90) Tablet Interstitial (640x480) AD SUBMISSION CONTACTS Michael Smart Digital Campaign Manager Michael.Smart@bonniercorp.com Ray Gonzalez Digital Campaign Manager Ray.Gonzalez@bonniercorp.com

9 TABLET SPECIFICATIONS ipad Specifications & Features for Bonnier Adobe DPS Platform For Client Supplied Ads Designed for Tablet ACCEPTED FORMATS & SPECS InDesign: Create document at 768 px x 1024 px. Use InDesign s Package Feature for gathering and supplying fonts and images. If adding interactive elements such as video, audio and HTML5, please be sure to test in Adobe Content Viewer before submitting and notify your production contact. These assets must also be submitted withad materials. For specs on interactivity or additional screens, see enhancement details below. PDF: x dpi JPEG: or any rasterized file 1536 px x 2048 px 264 dpi RGB Layout Guidelines: Keep any live material away 130 px from top and 200px from bottom of screen For Enhancements to your Straight From Print Ad or Customized Ad Builds AVAILABLE FEATURES & SPECS External Web Links Your ipad-friendly web page can open up from a link on your ad without the user having to leave the app Webpage should not have Flash elements Avoid pages with long load times Interactive Gallery Supply 300 dpi images at 536 px x 2048 px, 8 images max Button or touchable photo thumbnails bring up larger versions or scroll through multiple images in one frame Additional Screens Four total screens max Two or three more screens can be stacked below your initial ad, offering more of your messaging and reader engagement Video Player Maximum length for embedded videos is 30 seconds. Specs: 720p.mp4 file using.h264 compression Full Screen: 1280 x 720 (16:9 aspect ratio) In-Content: Specs are TBD depending upon scope Advanced Interactivity / HTML 5 Will generally require greater pre-planning and lead time, and a creative call should take place well in advance of the ad close date.adobe Flash elements or links to Flash-based websites are not compatible withthe ios platform. AD MATERIAL SUBMISSIONS Upload a.zip file of your ad materials and all assets to the (title) ipad Editon on our ad portal at: adportal.bonniercorp.com PRODUCTION CONTACT Erich.Schlitz@bonniercorp.com

10 MEDIA KIT // 2018 Contact Information: Tim Collins Executive Director of Sales & Marketing Katie Dudek Director, Business Development Ross Cunningham Director, Business Development Sadie Huemmer Director, Digital Business Development Mary Hannah Hardcastle Business Development Manager John Simanovich Business Development Manager Jason Gearld Business Development Specialist