MEDIA KIT ASSOCIATION FORUM CONTACT: Brittany Thompson Media Director (352)

Transcription

1 ASSOCIATION FORUM CONTACT: Brittany Thompson Media Director (352)

2 ABOUT ASSOCIATION FORUM Association Forum is the association of associations headquartered in Chicagoland serving a national and international community of members. We supply educational programming, professional development interest groups and networking events for the leaders of more than 1,600+ associations and more than 4,000 individual members. BY THE NUMBERS: Purchase Authority: Recommend Specific Products/Services - 71% Prepare/Approve Budgets - 63% Review Products/Services - 61% Make Final Purchase Decision - 45% z 80% of Association Forum member organizations are national/ international in scope z 66% of the events held by Association Forum member associations are outside of Chicagoland are attended by more than 5.5 million people. Of the total $10.3 billion in annual Chicagoland expenditures, approximately $947 million is spent annually on printing, information tech services, web design, accounting and legal fees. Our member s organizations spend nearly $2.6 billion on conferences, conventions and meetings annually. MEMBER S ASSOCIATION BUDGETS: Less than $500, % $500,001 to $1 million - 5.8% $1 to $2.5 million % $2.5 to $5 million % $5 to $10 million % $10 to $20 million % More than $20 million % OUR MEMBERS: Chief Staff Executive/ President % No. 2 executive (COO, CFO) - 8.8% Director/Vice President % Manager % Staff Specialist - 9.2% Other - 6.2%

3 MEMBERS CONTINUALLY RANK FORUM MAGAZINE AS A TOP MEMBER BENEFIT.* z 61% read FORUM magazine for at least 15 minutes z 47% shared an article/ issue with a colleague, staff, or more z 12% visited advertiser s website as a result of seeing their ad in FORUM z 61% 47% 12% 73% 73% perceive companies that advertise in FORUM as more supportive of their industry than those who don t. Members rate the QUALITY OF WRITING as the top feature for FORUM magazine. FORUM is my resource on association hot topics, trends and opinions of key industry leaders. There is always a reference I can share with my staff, colleagues and volunteers! - Ed Dellert, American Society for Gastrointestinal Endoscopy, Chief Policy and Learning Officer If I get through FORUM Magazine and I don t flag an article to save or to pass on to someone else, then I tell myself to slow down and re-read because there is always a takeaway! - Pauli Undesser, Water Quality Association, Executive Director *Results based on 2017 FORUM reader survey.

4 MEDIA OPPORTUNITIES FORUM Magazine The official magazine for Association Forum members. Distributed 9x/year. Mobile FORUM A digital version of FORUM magazine that is available through our mobile app. FORUM ealert An eblast that is sent out letting members know whenever a digital edition of FORUM is available. Utilize the Association Forum website in order to showcase your company to our members. This Week and Education Alert enewsletter Deliver your message to more than 4,000 members every Monday (This Week) or Wednesday (Education Alert) of the year. Holiday Showcase Program Guide Increase your exposure in front of our members at the annual Holiday Showcase in December. CEOnly enewsletter Our informative enewsletter that is delivered to CEO members on a quarterly basis. Careers at Be seen in the careers portal of our website that is visited by over 25,000 members per month! NEW Association Forum Mobile App Advertise using Video and Banner ads on the Association Forum Event App.

5 EXCLUSIVE POSITIONS 1x 3x 6x 9x Inside Front Cover Fold Out $9,750 Print Bellyband* $7,960 PREMIUM POSITIONS 1x 3x 6x 9x Cover 4 $4,875 $4,500 $4,150 $3,850 Covers 2 & 3 $4,375 $4,000 $3,650 $3,350 OTOC $3,750 $3,600 $3,400 $3,175 *Digital option also available 4-COLOR RATES 1x 3x 6x 9x Full Page $3,400 $3,260 $3,100 $2,850 Two-Thirds Page $3,150 $3,000 $2,850 $2,700 Half Page $2,850 $2,750 $2,600 $2,450 Third Page $2,450 $2,325 $2,200 $2,095 Quarter Page $2,150 $2,075 $1,950 $1,850 Two-Page Spread $6,300 $6,000 $5,700 $5,350 Half Spread $5,250 $5,050 $4,725 $4,400 All prices listed net. CONTENT SPREADS: Become a thought-leader among your peers and display your content side-by-side with your ad in this unique new position. Three-Page Spread: $6,800 Two-Page Spread: $4,700 Editorial must be at least 300 words per content page Each content page may include 2 images Three-Page Spread must follow a content-ad-content format All editorial is subject for review by Association Forum

6 FORUM DIGITAL EDITION HOLIDAY SHOWCASE PROGRAM GUIDE DIGITAL EDITION In addition to print, each issue of FORUM magazine and the Holiday Showcase Program Guide are archived online and available digitally. Make sure your company has a lasting online presence by taking part in one of our digital options. LEADERBOARD AD 728 X 90 $1,650 per issue Located above the publication, just below the top menu. File types accepted:.jpg,.gif, animated.gif BELLYBAND 500 X 175 $1,275 per issue Located on top of magazine cover. File types accepted:.jpg,.gif BUTTON DRAWER AD 180 X 150 $900 per issue Located on the left-hand menu bar. File types accepted:.jpg,.gif, animated.gif View past issues here: FORUM DIGITAL AND MOBILE ENHANCEMENTS: MULTIMEDIA: $1,250 per issue VIDEO: 100 MB maximum file size For optimal performance across our platforms, we recommend that videos be 4 minutes or under. You may send longer videos as long as they are under the maximum file size. However, you may encounter performance/buffering issues with the video Video should include at least ONE extra second of play, as clipping may occur or appear more pronounced Videos must be h264 format. GTxcel can convert the following to h264: MPEG4 (3ivx, DivX, Xvid) MOV (Sorenson Video 3, H263, H264, animation) FLV (VP6 and Sorenson Spark) WMV (WMV, WMV2, MSMPEG,VC-1) AVI (Indeo, Cinepak, Motion JPEG, MPEG) File name should have no spaces, use dash (-) or underscore (_) instead of spaces. If there are spaces in the filename, tracking will not be available for the element. To make your videos easy to find in the tracking system please be sure to name it clearly. AUDIO: Accepted Formats: Waveform Audio (.wav) MPEG Audio (.mp3) Audio File Setup 100 MB maximum Filename should have no spaces, use dash (-) or underscore (_) instead of spaces. If there are spaces in the filename, tracking will not be available for the element. STATIC BLOW-IN: $775 per issue Image size: suggested maximum 500 w x 300 h pixel (smaller images are acceptable) Supported image type:.jpg,.gif, animated.gif

7 FORUM ealert ADVERTISEMENT 9 Issues: $6,500 6 Issues: $4,500 3 Issues: $2,500 Include your ad on the that is sent letting members know that the digital edition of FORUM is now available Specs: 160x600 banner with link Limit two advertisers per issue MOBILE FORUM The interactive, mobile version of FORUM can be accessed by members before the print edition arrives in their mailbox. Take this opportunity to capture the attention of FORUM readers by utilizing animated, static or video-based sponsored blowins and custom welcome pages. FORUM MOBILE APP SPONSORSHIP (All prices per month) 3 Months $834 6 Months $ Months $625 Ad appears when reader downloads the FORUM App from the store Ad appears when reader opens the digital issue of FORUM Ad appears on the footer of every page

8 FORUM 2018 EDITORIAL CALENDAR MONTH EDITORIAL AND EXTRAS SPONSORED CONTENT/ VALUE ADDED DESTINATION FEATURES AD CLOSING JANUARY/ FEBRUARY Meeting Planning Ideas for bringing your meetings and education to members who are unable to attend. All convention and visitor bureaus who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, address and website), a 250-word company description and destination or property photo inclusion. All hotels who advertise in this issue will receive a company listing (contact name, company name,mailing address, phone number, address and website), a 250-word company description and property photo inclusion. Southeast Meetings 10/27/2017 MARCH Membership Growing a membership growth mindset. All AMS, CMS and online community providers who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, address and website), a 250-word company description and logo inclusion. Northeast Meetings 1/16/2018 APRIL Governance Does your organization require restructuring to meet member needs and organizational goals? Learn how to analyze your board s risk appetite and guide them through challenging decisions and changes. All consulting firms who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, address and website), a 250-word company description and logo inclusion. All business service providers who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, address and website), a 250- word product description and logo inclusion. International Meetings 2/19/2018 MAY Finance/Operations Forum Forward Preview Issue All business service providers who advertise in this issue and cater to business operations (financial services, insurance providers, recruiters, job boards, etc.) will receive a company listing (contact name, company name, mailing address, phone number, address and website), a 250- word company description and logo inclusion. West and Southwest Meetings 3/2/2018 JUNE/JULY Marketing/Communications Bonus insert at Forum Forward All business service providers who advertise in this issue and cater to marketing, communications and publishing will receive a company listing (contact name, company name, mailing address, phone number, address and website), a 250-word company description and logo inclusion. Midwest Meeting 4/12/2018 AUGUST HR/Leadership Forum Forward Post-Event Coverage Annual Directory: All half-page and full-page advertisers in this issue will receive a company listing (contact name, company name, mailing address, phone number, address and website), a 250-word description, a property/destination photo or company logo, with ad placement adjacent. Resource Guide Focus 6/15/2018 SEPTEMBER Education & Program Development All speaker bureaus, elearning and LMS providers who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, address and website), a 250-word company description and logo inclusion. All convention and conference centers who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, address and website), a 250-word company description and property photo inclusion. Chicago Meetings 7/13/2018 OCTOBER Information Technology How can associations bridge the disconnects between technology solutions and implementations, as well as the various departments working to implement them? All Association Technology companies who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, address and website), a 250-word company description and headshot inclusion. Partner Destination Meetings (Focus on suppliers in destinations represented by Partners) 8/9/2018 NOVEMBER/ DECEMBER Holiday Showcase Preview; Fundraising & Sponsorship Bonus Distribution at Holiday Showcase. Holiday Showcase Preview (Exhibitor Focus) 9/13/2018

9 FORUM FRACTIONAL AD FORMATS One-Half Page Spread TRIM SIZE: X Two-Thirds One-Half Island SPREAD AND FULL PAGE Width Depth Full-Page Spread (BLEED) Full-Page Spread (NON-BLEED) Full Page (BLEED) Full Page (NON-BLEED) FRACTIONAL Width Depth Two-Thirds Page Half-Page Spread (BLEED) Half-Page Spread (NON-BLEED) Half-Page Island Half-Page Horizontal Half-Page Vertical Third-Page Vertical Third-Page Square Quarter Page One-Half Horizontal One-Half Vertical One-Third Vertical ELECTRONIC FILE REQUIREMENTS One-Third Square One-Quarter Please supply only a print-ready PDF file. We cannot accept any native application file formats (no MS Word, InDesign, Publisher, etc.) or any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi. All fonts must be embedded. Do NOT include printer s marks (crop marks, registration marks, etc.) in the file submission. Do NOT include a bleed with fractional ads unless specified. Color ads must use CMYK color only. RGB color or spot colors (such as Pantone colors) are NOT acceptable. Black and white ads should use black only (not 4-color). Images should be grayscale. We use an on-screen soft-proofing process. You are not required to send a printed proof. NOTE: Trim size is x For bleed, extend artwork 1/8 beyond all four edges, to arrive at bleed size above. Keep all text elements at least 1/2 inside all edges. FORUM is perfect bound. BELLYBAND SPECIFICATIONS UNDERLAP AREA THIS AREA IS COVERED BY OVERLAP NO COPY SHOULD BE PLACED HERE. COLOR AND IMAGES SHOULD REMAIN WITH BLEEDS OVERLAP ENDS HERE SPINE AREA Front SPINE AREA OVERLAP AREA 5 INSIDE FRONT COVER FOLD OUT SPECIFICATIONS.125 BLEED FOLD 'A' DIRECTION SIZE OF THIS PANEL MAY BE REDUCED IF BOOK DRILLS THIS PANEL WILL NEED TO SHORTEN TO AVOID BEING DRILLED THROUGH FOLD.125 BLEED 24.5 SPINE SIZE WILL VARY WITH PAGE COUNT FLUSH TRIM.125 BLEED 7.75 MAX 8.25 MAX MAX Because of the variables involved in the application process, crossover/matchups are not recommended between the Overlap and Underlap ends. FLAP IFC IBC.125 BLEED An 1/8 will be used to SS books, unless the thickness is greater. For questions about submitting artwork, please contact your Naylor Account Representative.

10 HOLIDAY SHOWCASE PROGRAM GUIDE Include your company in the Program Guide for Association Forum s 2018 Holiday Showcase this December and be a part of the top-rated single-day, meetings-focused expo in the country. The Holiday Showcase Program Guide is distributed electronically to more than 4,000 members and attendees. Make sure your company has a lasting presence during and after the show! Every attendee receives this program at registration and uses it in order to: Navigate the expo floor Learn about education sessions Plan their Holiday Showcase schedule DIGITAL OPTIONS ALSO AVAILABLE! HOLIDAY SHOWCASE PROGRAM GUIDE 4-Color Rates Full Page $3,925 Two-Thirds Page $3,625 Half Page $3,325 Two-Page Spread $7,350 Half-Page Spread $6,300 Exclusive Positions Inside Front Cover Fold Out $9,750 Print Bellyband* $7,960 Premium Positions Cover 4 $5,775 Covers 2 & 3 $5,250 OTOC $5, Holiday Showcase Program Guide Space Deadline: 10/20/17 Materials Deadline: 10/25/17 SAMPLE BELLYBAND DIGITAL EDITION RATES: LEADERBOARD AD 728 X 90 $1,650 per issue Located above the publication, just below the top menu. File types accepted:.jpg,.gif, animated.gif BELLYBAND 500 X 175 $1,275 per issue Located on top of magazine cover. File types accepted:.jpg,.gif BUTTON DRAWER AD 180 X 150 $900 per issue Located on the left-hand menu bar. File types accepted:.jpg,.gif, animated.gif

11 ASSOCIATIONFORUM.ORG Online Exposure Stay in front of Association Forum s online community by featuring your ad on Our website averages more than 180,000 page views and 57,000 unique visitors per month! NEW EXCLUSIVE VIDEO ADVERTISING RATES - 30 second video: $4, second video: $8,000 1 min 30 sec video: $12,000 WEB BANNER RATES (All prices per month) PREMIUM PANEL (980 X 480) Premium Panel ensures a highly visible placement on either the 1st, 2nd or 3rd panel of the home page banner. 1ST PANEL: 3 Months $1,350 6 Months $1, Months $1,020 3RD PANEL: 3 Months $1,125 6 Months $1, Months $962 5TH PANEL: 3 Months $1,025 6 Months $ Months $862 LEADERBOARD (728 X 90) 4 total leaderboard positions are available. Leaderboards 1 and 2: 3 Months $1,000 6 Months $ Months $800 Leaderboards 3 and 4: 3 Months $900 6 Months $ Months $750 MECHANICAL SPECS PREMIUM PANEL: Supported file types: JPEG or GIF (static ONLY) Color: 256 color max Size: 980x480 pixels 200k maximum LEADERBOARD: Supported file types: JPEG or GIF (animation allowed) Color: 256 color max Size: 728x90 pixels VIDEO ADVERTISING: Supported file type: MP4 Size: 300 x 250

12 ASSOCIATIONFORUM.ORG VIDEO ADVERTISING Get in front of members by placing your company s video on the homepage of. Reach nearly 4,000 members who represent more than 44,000 association professionals with this exclusive position. VIDEO ADVERTISING RATES 30 SECOND VIDEO 1 MONTH $4, SECOND VIDEO 1 MONTH $8,000 1 MIN 30 SECOND VIDEO 1 MONTH $12,000 MECHANICAL SPECS VIDEO ADVERTISING: Supported file type: MP4 Size: 300 x 250

13 CEOnly NEWSLETTER The CEOnly enewsletter is distributed on the first or second Wednesday of every other month. RATES: (All prices per issue) LEADERBOARD (600 X 150) 1 issue $2,500 4 issues $2,250 ADVERTISER CONTENT FEATURE 1 Includes 70 words, 1 image (125 x 125) 1 issue $1,500 4 issues $1,350 ADVERTISER CONTENT FEATURE 2 Includes 70 words, 1 image (125 x 125) 1 issue $1,500 4 issues $1,350 BOTTOM LARGE RECTANGLE (275 X 350) 1 issue $2,000 4 issues $1,800 BOTTOM LEADERBOARD (600 X 150) 1 issue $1,600 4 issues $1,400 MECHANICAL SPECS Supported file types: JPEG or GIF (static only) Color: 256 color max Leaderboard Size: 600x150 pixels Bottom Large Rectangle Size: 275x350 pixels Advertiser Content Feature: 125x125 pixels and 70 words CEOnly Newsletter Schedule: November - TBD - Ad closes 11/1/17 February TBD - Ad closes 2/7/18 May TBD - Ad closes 5/3/18 August TBD - Ad closes 8/2/18

14 THIS WEEK enewsletter Start the week off right by aligning your message with the must-read Monday update that s delivered to more than 4,000 Association Forum members. This Week is also available and archived online for all Chicagoland association executives! PREMIUM OPTION EXCLUSIVE (650 X 200) 1 Month $2,500 $625 per week (1-12 weeks) 3 Months $6,344 $550 per week (13-23 weeks) 6 Months $11,050 $488 per week (24-47 weeks) 12 Months $18,876 $363 per week (48-52 weeks) Premium option includes 650x200 pixel banner ad with hyperlink. BANNER OPTION (650 X 100) 1 Month $1,500 $450 per week (1-12 weeks) 3 Months $4,400 $375 per week (13-23 weeks) 6 Months $6,838 $315 per week (24-47 weeks) 12 Months $11,700 $225 per week (48-52 weeks) Includes 650x100 pixel banner ad with hyperlink. PARTNER ADS (200 X 200) 1 Month $1,000 $250 per week (1-12 weeks) 3 Months $2,600 $225 per week (13-23 weeks) 6 Months $4,550 $200 per week (24-47 weeks) 12 Months $7,800 $150 per week (48-52 weeks) Includes 200x200 pixel square ad with hyperlink. MECHANICAL SPECS Supported file types: JPEG or GIF (static only) Color: 256 color max Premium Option Size: 650x200 pixels Banner Option Size: 650x100 pixels Partner Ad Size: 200x200 pixels

15 EDUCATION ALERT enewsletter Reach key Association Forum Members through the Education Alert enewsletter! Every Wednesday, more than 4,000 of Association Forum members receive the Education Alert that informs them of the upcoming education and events taking place at Association Forum. TOP BANNER EXCLUSIVE (650 X 200) 1 Months $ $225 per week (1-12 weeks) 3 Months $ 2,250 - $188 per week (13-23 weeks) 6 Months $ 4,125 - $172 per week (24-47 weeks) 12 Months $ 7,500 - $144 per week (48-52 weeks) LEADERBOARDS 2 AVAILABLE (650 X 100) 1 Month $750 - $188 per week (1-12 weeks) 3 Months $ 1,800 - $150 per week (13-23 weeks) 6 Months $ 3,300 - $138 per week (24-47 weeks) 12 Months $ 6,000 - $115 per week (48-52 weeks) MECHANICAL SPECS Supported file types: JPEG or GIF (static only) Color: 256 color max Premium Option Size: 650x200 pixels Banner Option Size: 650x100 pixels

16 CAREERS AT ASSOCIATIONFORUM.ORG Online Exposure Stay in front of Association Forum s online community by featuring your ad on the careers section of. Powered by Boxwood Career Solutions, our Careers section is a valuable member resource that allows visitors to easily find jobs, calculate salary, upload their resume, find diversity initiatives and more. BANNER RATES (All prices per month) HORIZONTAL BANNER (468 X 60): Horizontal Banner will feature 3 rotating advertisers. 3 Months $360 6 Months $ Months $320 MONTHLY WEB STATISTICS* Average pageviews: 85,013 Average Sessions: 17,091 *Stats from 8/16-8/17 2 STANDARD TILES (125 X 125): The top and bottom tile ads will have 3 advertisers rotating in each position. 3 Months $225 6 Months $ Months $200 MECHANICAL SPECS HORIZONTAL BANNER: Supported file types: JPEG or GIF (static ONLY) Color: 256 color max Size: 468 x 60 pixels 200k maximum STANDARD BANNER TILE: Supported file types: JPEG or GIF (animation allowed) Color: 256 color max Size: 125x125 pixels, 50k maximum

17 Association Forum Mobile App AF365 Advertise on the AF365 mobile app for additional exposure to our members. Advertising available for year round and Signature Events (Forum Forward and Holiday Showcase). HOME SCREEN BANNER RATES AF 365 YEAR ROUND BANNER (960 X 450) $500 per month SIGNATURE EVENT BANNER (960 X 450) $750 per event