WEB/DIGITAL ADVERTISING RATES

Transcription

1 advertising WEB/DIGITAL ADVERTISING RATES Please add tax to all rates. NM Sales tax is currently % EXCLUSIVE SPONSORED DIGITAL ADS A great way to make a strong statement for any promotion or event. WALLPAPER SITE TAKEOVER ENHANCED WALLPAPER - Exclusive positions for an entire day(s). - Available for any section on the website, including (but not limited to): Homepage, News, Sports, Taste, Calendar, etc. PENCIL/DROP DOWN - Exclusive positions for an entire day(s). - Pencil ad expands to the Drop Down ad each time it is selected. Includes: Wallpaper,* Pencil/drop down - Exclusive positions for an entire day(s). - Available for any section on the website, including (but not limited to): Homepage, News, Sports, Taste, Calendar, etc. *Enhanced Wallpaper available for $50 upcharge. FEATURED AD $375 $275 per day $350 $250 per day $500 $450 per day Per DAY $395 $425 $325 per day - Upper right hand placement on the homepage, and entire site. - Video also available for this position NOTE: Sponsored ads may not be sold to two competing businesses on the same day. RUN OF SITE (ROS) - the most common form of advertising offered by santafenewmexican. com. These ads run sitewide, rotating between several positions. Ads can be targeted in a variety of ways such as: site section, city of residence, time of day*, or by impressions. Impressions will be served between the time the ad is booked, and the end of that calendar month. *25% extra cost for dayparting STANDARD DIGITAL AD PACKAGE Both sizes: Medium Box 300x250 Skyscraper 300x600 Open Rate: $10 CPM (COST PER THOUSAND IMPRESSIONS) Ask for monthly package rates. SPECIALTY ADVERTISING E- Newsletter CUSTOM ( Blast) Community Events List size: 31,000+ Starting at: $700 7 Days Daily $150 Daily + Pasatiempo $200 Advertiser Offers List size: 6,500+ Starting at: $175 Go directly to our subscriber list with your ad copy, your graphics and links to your website. Contact your multimedia consultant to discuss list options and submission criteria. (Please refer to Web/Digital Advertising Specifications lyer for size details) To Advertise: or advertising@sfnewmexican.com Updated:

2 Web/Digital Advertising SPECIFICATIONS & SIZES Daily E-Newsletter 728 x 90 Newsletter Header DROP DOWN right rail 01 ADVERTISEMENT 300 x 150 Newsletter - Content - Ad 01 right rail 02 ADVERTISEMENT 300 x 150 Newsletter - Content - Ad 02 right rail 03 SEE OTHER SIDE FOR DETAILS To Advertise: or advertising@sfnewmexican.com Updated:

3 Web/Digital Advertising SPECIFICATIONS & SIZES Medium Box x 250. Max. file size 100kb each. Skyscraper x 600. Max. file size 150kb. Pencil x 30. Max. file size 20kb. Pencil drop down x 200. Max. file size 200kb. (2 ads required) Daily e-newsletter Header (one daily position available) 728 x 90. Max. file size 30kb. Content (two daily positions available) 300 x 150 each. Max. file size 40kb. Rail (three daily positions available). Max. file size 40kb. Wallpaper x 600 each. Max. file size 90kb each. (2 ads required, one left and one right) Enhanced Wallpaper x 1200 each. Max. file size 300kb each. (2 ads required, one left and one right) Featured Ad x 250 each. Max. file size 100kb each. Video- 300 x 169. Max. file size 5mb. 30 second maximum. MP4 format. SITE TAKEOVER Includes Wallpaper x 600 each. Max. file size 90kb each. (2 ads required, one left and one right, enhanced wallpaper also available) Pencil x 30. Max. file size 20kb. Pencil drop down x 200. Max. file size 200kb. (2 ads required) E-Blast (Custom ) Header 600 x 300*. Two photos 260 x 300* each. Logo 260 x 300*. Copy 250 words. max. *Height suggested, can vary. REQUIRED EMBED ACTIONSCRIPT 2.0 TAG ON ALL FLASH FILES We require the following Actionscript 2.0 tag to be embedded into all Flash files prior to submission. on(release){ geturl(_root.clicktag, _blank ); } This code allows us to insert your web site s URL for our online management software. NATIVE ADOBE FLASH (FLA) FILE A native Adobe Flash (FLA) file is required with all submitted animated ads. This allows for last minute changes that clients request when the original author of the file is unavailable. Allows for us to correct inconsistencies that may conflict with our web coding. GIFS Maxiumum of 3 slides, 72 dpi, maximum file size 100kb To Advertise: or advertising@sfnewmexican.com Updated:

4 Marketing Reach New Mexican readers in their inbox. Headline Newsletters Custom s A high profile ad space to showcase your business, sale or special offer. More than 20,000 readers subscribe to receive the Santa Fe New Mexican s headline newsletters in their box every morning. Enjoy premium visibility and a premium audience. Choose from three popular sizes: 720 x 90,, 300 x 150. Santa Fe New Mexican One Ad, 7-Days Headlines Newsletter $ JUST 150 Include the Pasatiempo Newsletter Reach 11,000 Pasa readers each Friday! $ ADD 50 $ TOTAL 200 This is all about YOU! Why share a space when you can go directly to our list with YOUR ad copy, YOUR graphics and inks to YOUR website? Take advantage of social sharing features, and let our readers work for you, sharing your offer with their friends and family! Community Events List size: 33,500+ Starting at $ 700 Advertiser Offers List size: 6,200 Starting at $ 175 Reserve your space today! Contact your Multimedia Consultant to discuss list options and submission criteria. TO ADVERTISE: ADVERTISING@SFNEWMEXICAN.COM Updated: January 4th, 2017

5 advertising MOBILE & SOCIAL MEDIA PACKAGES Please add tax to all rates. NM Sales tax is currently % SPONSORED MOBILE & SOCIAL ADS Get seen on our mobile with one of these great packages. Mobile Only Placements Top Leaderboard $200 $150 Middle Banner $150 $100 Bottom Banner $150 $100 Floating Banner* $300 $200 - Exclusive position on for an entire day(s) * Floating Banner stays on top of screen were all other banners and leaderboards are embedded within the page SOCIAL BASIC package $200 per day - Includes copy & Facebook Boost* (5 day run) SOCIAL SUPERIOR package $250 per day - Includes Facebook Slideshow (3 images) - Includes Twitter ad - Includes Facebook Boost* (5 day run). SOCIAL EXTREME package $300 per day Facebook Video & Twitter Video - Includes copy and Facebook Boost* (5 day run) SOCIAL ULTIMATE package $500 - Includes Facebook with video or Slideshow - Facebook Boost* (10 day run) - Twitter Post with video - Mobile Floating Banner (1 day run) SPECS FOR ALL PACKAGES Facebook Twitter 1200x600 Video HD 1080 or 720 Mobile 320x x628 camera ready art Images in your ads can include text that meets general advertising guidelines, but may not include more than 20% text in the image to ensure people only see high-quality content. This includes logos and slogans in images. Reach facebook twitter mobile 24k+ likes 30k followerss 9k views per day Deadline for Copy/Artwork 5 days prior to post date * Facebook Boost targets special demographic, amplifying reach. To Advertise: or advertising@sfnewmexican.com Updated: January 4, 2017