CONNECT WITH THE BEST IN THE INDUSTRY

Transcription

1 CONNECT WITH THE BEST IN THE INDUSTRY 2017 Media Planner PHCC Online enewsletter Who s Who Membership Directory PHCC Online Buyers Guide PHCC Website Advertising SOLUTIONS Quarterly Magazine C O N T A C T :

2 Who we are The Plumbing-Heating-Cooling Contractors National Association is dedicated to the advancement and education of the plumbing and HVACR industry for the health, safety, and comfort of society and the protection of the environment. Since 1883, PHCC has served as the voice of the plumbing-heating-cooling industry. Connect with decision-makers in the $188 billion plumbing, heating and cooling industry in North America. Send a message to nearly 3,500 business owners who are at the top of the industry. Promote your business to members who represent the central body and voice of the plumbing, heating, and cooling contractors in North America. PHCC members make purchasing decisions for their companies. Make an impact with members from open and union shops who work in the residential, commercial, new construction, and service and repair industry segments. PHCC communication resources are available in print and online: PHCC Online and Member Alerts enewsletter Who s Who Membership Directory PHCC Website Advertising PHCC Online Buyers Guide PHCC Career Center For advertising, contact Boxwood Career Solutions at (800) SOLUTIONS Quarterly Magazine Contact us today to develop an integrated media strategy and reach the right audience.

3 Members WHO S WHO MEMBERSHIP DIRECTORY NET ADVERTISING RATES All rates include an ad link in the digital edition of the directory. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates Double Page Spread $5, Outside Back Cover $5, Inside Front or Inside Back Cover $4, Full Page $3, /3 Page $3, /2 Page $2, /3 Page $1, /4 Page $1, /6 Page $1, /8 Page $1, Black-and-White Rates Full Page $2, /3 Page $2, /2 Page $1, /3 Page $1, /4 Page $1, /6 Page $ /8 Page $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. The Who s Who Membership Directory: Includes detailed contact information about our members Includes relevant association and industry information Delivered to every PHCC member and serves as a key resource directory for the industry Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a onetime paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

4 Last year s issue has more than 22,580 views! WHO S WHO MEMBERSHIP DIRECTORY DIGITAL EDITION In addition to print, the Who s Who Membership Directory is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser s website. Display advertising rates include exposure in BOTH print and digital editions. In the past year, the digital edition had more than 9,700 page views. Digital edition readers viewed an average of 40 pages per visit. With the digital edition, readers can: Bookmark pages and insert notes Perform a keyword search of the entire directory Navigate and magnify pages with one click Read the directory online or download and print for later View instantly from iphone, ipad, ipod Touch, Android, BlackBerry Touch and most other smart phones Members Ad Positions Digital Edition Toolbar $ Your company name is displayed as a button on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. When viewers click the button, a box containing descriptive text about your company and a link to your website will appear. Digital Edition Skyscraper $1, The eskyscraper ad displays the entire time the digital edition is open, giving your message consistent and lasting exposure. elink Included in display ad rates elinks increase traffic from your ad in the digital edition to your company s website or a corporate address. Additional fees apply where noted. Digital Edition Sponsorship $1, MAX $1, Your message will be prominently displayed directly across from the cover of the directory. Animation and video capabilities are available. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

5 Members SOLUTIONS QUARTERLY MAGAZINE NET ADVERTISING RATES All rates include an ad link in the digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color 1x 2-3x 4x Double Page Spread $5, $4, $4, Outside Back Cover $4, $4, $4, Inside Front or Inside Back Cover $4, $3, $3, Full Page $3, $2, $2, /3 Page $2, $2, $2, /2 Page Island $2, $2, $1, /2 Page $1, $1, $1, /3 Page $1, $1, $1, /4 Page $1, $1, $ /6 Page $ $ $ /8 Page $ $ $ Black-and-White 1x 2-3x 4x Full Page $2, $2, $1, /3 Page $1, $1, $1, /2 Page Island $1, $1, $1, /2 Page $1, $1, $1, /3 Page $1, $ $ /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a onetime paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

6 CONTENT PLAN AND GUIDELINES* THEMES SPRING 2017 Business Management in 2017 Stories will focus on ways that PHCC members can better plan and manage their businesses in Stories may include topics such as: Tools and programs useful to business managers and owners Business management tips from accountants and financial advisors Updated tips from accountants on the latest in tax codes and credits, and tax deductions that expire at the end of 2016, particularly for small business owners An article from respected economist with what to look for in 2017 SALES CLOSE DATE December 2016 SHIPS February 2017 SUMMER 2017 Workforce Development Stories will focus on ways to help continue to foster growth and development in the industry. Stories may include topics such as: Developing a successful succession plan to prepare for changes in the workforce as more and more are aging and retiring from the industry Best practices for recruiting new, younger workers to the industry Programs being created by PHCC chapter members on the local level to help with retention efforts Workforce roundtable: A candid discussion with industry experts on recruiting and hiring Millennials and the next generation of plumbing, heating and air conditioning workers April 2017 June 2017 FALL 2017 Conference Issue! WINTER 2017 Post-Conference/Technology Stories will focus on the PHCC Annual Conference and varied issues that will be discussed an expanded upon at the conference. Stories may include topics such as: Technology Integration Innovative ideas and the latest tools of the trade Industry tips and trends August 2017 October 2017 September 2017 December 2017 *Subject to change without notice. IN EVERY ISSUE President s Message PHCC S leadership discusses the state of the plumbing, heating, and air conditioning industry and critical issues concerning PHCC members. Editor s Note Legislative Report Update on the latest in legislative affairs for PHCC. Regulatory Report Trends, issues, and regulations involving government regulatory bodies and how it affects PHCC members. Contractors Talk PHCC members from the three Enhanced Service Groups (Quality Services Contractors, Construction Contractors Alliance, and Union- Affiliated Contractors (UAC) discuss the latest trends, technologies, and issues. Chapter Excellence PHCC recognizes a chapter member for dedication and innovative contributions to the field and the organization. Technology Spotlight Latest in trends and technology for the industry. Industry Spotlight Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

7 SOLUTIONS QUARTERLY MAGAZINE DIGITAL EDITION In addition to print, SOLUTIONS Quarterly Magazine is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser s website. Display advertising rates include exposure in BOTH print and digital editions. With the digital edition, readers can: Bookmark pages and insert notes Perform a keyword search of the entire directory Navigate and magnify pages with one click Read the directory online or download and print for later View instantly from iphone, ipad, ipod Touch, Android, BlackBerry Touch and most other smart phones Members Ad Positions Digital Edition Toolbar $260 Your company name is displayed as a button on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. When viewers click the button, a box containing descriptive text about your company and a link to your website will appear. Digital Edition Skyscraper $750 The eskyscraper ad displays the entire time the digital edition is open, giving your message consistent and lasting exposure. Digital Edition Sponsorship $600 Your message will be prominently displayed directly across from the cover of the directory. Animation and video capabilities are available. elink Included in display ad rates elinks increase traffic from your ad in the digital edition to your company s website or a corporate address. Additional fees apply where noted. Digital Edition Leaderboard $750 Located at the top of the digital edition, the leaderboard ad is displayed the entire time the publication is open, giving your message constant and lasting exposure. Ad Jolt Upgrade $300 Transform your static print ad into an attention-grabbing animated message. The digital edition offers dynamic capabilities not available in print. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

8 PHCC ONLINE AND MEMBER ALERTS About the enewsletter Our enewsletter, PHCC Online, and other alerts bring members current news and trends with respect to the plumbing-heating-cooling industry, PHCC membership, legislative issues affecting the industry, and training and education opportunities. The Online Advantage Ads are interactive and facilitate the buying process Generate an immediate response from viewers Direct clients to the landing page of your choice Track ad performance Great way to promote time-sensitive offers or events Members can read PHCC Online anywhere from their smart phones or other internet devices. Medium Rectangle 12 Months $8,090 Twelve positions available NO ROTATION Placed next to content and visible the entire time the enewsletter is being viewed Distributed regularly* Topics include: Industry and Association News Legislative Information Meetings and Events Business Management Tips Technology Trends *With the exception of major holidays. Members Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

9 ONLINE BUYERS GUIDE About the Online Buyers Guide phcc.officialbuyersguide.net The Online Buyers Guide is a user-friendly forum designed to bring suppliers and end-users together. Available whenever you need it, Online Buyers Guide makes it easy to locate products and professional services geared to the plumbing-heating-cooling industry. A Reference at Your Fingertips: Cross-promoted in other PHCC communication pieces Optimized to drive traffic from search engines and the PHCC home page Efficient browsing with fewer clicks Users can set the guide as their default browser, bringing them to your listing Directs visitors to a landing page to learn more about your business Google integration returns richer results Consumers come to you when they are ready to buy Customized listing and enhanced content Members Featured Companies, Run-of-Site 300 x 180 pixels 12 months $930 Featured company ads requires a logo and a maximum description of 40 words. Two logos are acceptable and production will size accordingly. - Text formatting is limited to what you see in the example. No italics, underlines or colored words. - Phone numbers, fax numbers websites, animation, images are not accepted. Category Rectangle Exclusive Position 300 x 250 pixels 12 months $1,835 This is an exclusive position which rotates through the home page and appears on the category page of your choice. Curtain Ad, Run-of-Site 2 files needed: Leaderboard : 954 x 75 pixels Billboard : 954 x 300 pixels 12 months $3,500 Showcase your ad at the top of every page with a call to action. Viewers can click and expand the ad to view your full message. Banner Package, Run-of-Site 728 x 90 and 300 x 250 pixels 12 months $3,465 This special package allows your ad to be seen on both the two leaderboards and top two rectangles on every page throughout the website! 6 Advertisers rotate through both leaderboards and the top two rectangles on each page. The purchase of any display ad comes with a COMPLIMENTARY Premier Listing a $335 value! Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. The PHCC Online Buyers Guide averages: More than 470 visitors per month More than 407 unique visitors per month More than 1,359 average page views per month 2.90 average pages per visit Traffic numbers from February-July 2016

10 ONLINE BUYERS GUIDE Premier Listing Package - $ Months Premier Listings are designed to offer heightened visibility within the guide. Premier Listings appear on a first-reserved, first-listed basis on top of all basic listings, ensuring they are seen first. Premier Listings contain all basic information. Includes five (5) product/service category listings of your choice. Additional category listings are $50 each. Video Upgrade Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes. Premier Listing w/ Video Upgrade $555 Guaranteed Position For companies that want to ensure top visibility in their category, we offer guaranteed placement above your competitors. When visitors click on a product/service category on the home page of the guide, your company is the first that they see. Includes Premier Listing upgrade. Category Sponsor #1 $410 Category Sponsor #2 $380 Category Sponsor #3 $330 The purchase of any display ad comes with a COMPLIMENTARY Premier Listing a $350 value! Premier Listing additional features: Full-color company logo Active website, social media links, address and up to five contacts Extended company profile and products and services listing Full-color product image and description linked to your website Google map of your business location Google site search: to search your website from your Premier Listing Request for information: a contact form to reach a representative from your business Members Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

11 WEBSITE ADVERTISING Advertising on the PHCC Website Visitors log on to to learn about upcoming association events, discover ways to maximize their PHCC membership and search the Online Buyers Guide. Advertising on offers several cost-effective opportunities to position your company as a leader in front of an influential group of plumbing-heatingcooling professionals. Features of PHCC website advertising: Cross-promoted in other PHCC publications and communication pieces. Positions your company as a leader in front of the U.S. s $160 billion plumbing, heating and cooling industry. Directs visitors to the landing page of your choice to expedite purchases. Year-round visibility reinforces brand recognition. Allows dynamic, time-sensitive promotion. Notable stats for Receives more than 11,944 visits per month Receives more than 8,530 unique visits per month Receives more than 37,298 page views per month Traffic numbers are averages from February-July 2016 Members Home Page Rectangle (300 x 100 pixels) Maximum five ads rotating per position. 12 Months $3,405 Spotlight Tile Ad - Interior Sub Pages (125 x 125 pixels) Three tiles, five rotations each. Interior Sub Page Ads run on all pages with exception of the Education and Events section. 12 Months $1,360 New page, new opportunity! Horizontal Banner - Contractor Referral Page (468 x 60 pixels) Maximum three ads rotating. Located on the Contractor Referral page, one of the most popular pages on the site. 12 Months $2,385 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

12 PRINT SPECIFICATIONS Who s Who Membership Directory SOLUTIONS Quarterly Magazine SIZE WIDTH HEIGHT DPS Bleed 17" " DPS Trim 16.75" " DPS Live Area " 9.5" Full Page Bleed 8.625" " Full Page Trim 8.375" " Full Page Live Area 7" 9.5" 2/3 Hz. 7" 6.333" 2/3 Vt " 9.5" 1/2 Hz. 7" 4.583" 1/2 Vt./Island 4.583" 7" 1/3 Hz. 7" 3" 1/3 Vt " 9.5" 1/3 Sq " 4.583" 1/4 Hz " 3.333" 1/4 Vt " 4.583" 1/6 Hz " 2.166" 1/6 Vt " 3.333" 1/8 Hz " 2.166" 1/8 Vt " 3.333" ONLINE SPECIFICATIONS For more information, visit: Who s Who Membership Directory Digital Edition Digital Edition Sponsor (Max) 550 x 480 pixels (603 x 783 pixels); minimum resolution is 150 dpi JPG, GIF, Flash/SWF*, AVI, MPG, MOV, FLV or Real Player accepted Digital Edition Toolbar 250 x 50 pixels; 50 character limit (initial Toolbar button); minimum resolution is 150 dpi JPG only (no animation) Digital Edition Skyscraper 200 x 783 pixels; minimum resolution is 300 dpi JPG only (no animation) PHCC Website Rectangle 300 x 100 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Spotlight Tile 125 x 125 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Horizontal Banner 468 x 60 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Production Services, Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or Bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor Web site at and click on Ad Upload. Locate your publication code, advertising order number and advertising code in the box at the top righthand side of your Advertising Space Contract. Simply fill in your company s contact information along with these three pieces of information, attach your files and click Submit. Specs for Outsert/Inserts Directory 1 Pg / 1 Surface x Pg / 2 Surface x Pg / 4 Surface x Online Buyers Guide Curtain Ad Two files required, collapsed leaderboard and expanded billboard image Right 200px of leaderboard should have a call to action for viewers to click so the ad expands. Leaderboard : 954 x 75 pixels Billboard : 954 x 300 pixels Creative accepted : JPG only (no animation) Third Party Tags: Not Accepted, however URL click trackers are acceptable Custom Rectangles 300 x 250 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Leaderboard 728 x 90 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Featured Companies (logo & text) Logo file: 120 x 60 pixels (Horizontal) or 120 x 120 pixels (Vertical) Text: words description of the company (No formatting) Creative for the logo accepted: JPG only Postcards 6 x 4.25 Heavy Card Stock Insert 8.25 x Postal flysheets 8.5 x 11 Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. PHCC Online and Member Alerts enewsletter Medium Rectangle 180 x 150 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB SOLUTIONS Quarterly Magazine Digital Edition Digital Edition Sponsorship 550 x 480 pixels JPG, FLV, SWF*, MP4 & 24FPS accepted Digital Edition Skyscraper 200 x 783 pixels JPG only (no animation) Digital Edition Leaderboard 728 x 90 pixels JPEG, JPG (no animation) Max file size: 100 kb Digital Edition Toolbar 250 x 50 pixels; 50 character limit (initial Toolbar button); minimum resolution is 150 dpi JPG only (no animation) Digital Edition E-Jolt 603 x 783 pixels Animated version of the original full page print magazine ad. Ad copy cannot be different from print magazine ad. * Visit for a complete Flash/SWF guidelines.

13 LOOK TO PHCC COMMUNICATIONS F O R T H E R I G H T M A R K E T I N G F I T. Plumbing-Heating-Cooling Contractors National Association M E D I A P L A N N E R For more information, contact: Rick Jones Media Director, Naylor Association Solutions Phone: rjones@naylor.com Plumbing-Heating-Cooling Contractors National Association 180 South Washington St. Suite 100 Falls Church, VA USA Published by: Naylor Association Solutions 5950 Northwest 1st Place Gainesville, FL