A Charleston Affair. Sponsorship Opportunities

Transcription

1 2014 A Charleston Affair Sponsorship Opportunities

2 A Charleston Affair 2014 Sponsorship Opportunities I. Sponsorship Opportunities from the Directors Page 2 II. What is A Charleston Affair? Page 3 III. Sponsorship Opportunities Overview Page 4 IV. Sponsorship Levels Pages 5-12 V. Advertising Opportunities Page 13 VI. Randolph Hall VIP Lounge Benefits Page 14 VII. 2013, 2012, 2011 Step and Repeat Backdrop Sponsor Photos Pages VIII. Mock Ticket Page 18 IX. Event Space Schematic Page 19 X. Sponsorship Commitment Form Page 20 1 Please inquire about sponsorship commitment deadlines.

3 College of Charleston Alumni Association 18 Bull Street Charleston, SC Dear Prospective Sponsor, On behalf of the College of Charleston Alumni Association, we would like to share an exciting sponsorship opportunity with you. On Saturday, May 3 rd AND Sunday, May 4 th, 2014 the Alumni Association will host one of the College s signature annual events - A Charleston Affair. As a result of the overwhelming success A Charleston Affair has had in recent years; the Alumni Association has decided to expand A Charleston Affair to two back-to-back nights! Formally known as the Alumni Reception, this event has been held in honor of the graduating class since A Charleston Affair 2014 will draw 7,000 alumni and graduating seniors to the iconic Cistern Yard and Cougar Mall for two evenings of live music, dancing, food, drink and networking. The city of Charleston and the College have always been bound together through the power of place. It is impossible to imagine one without the other. During A Charleston Affair, alumni from around the world return to Charleston to pay homage to their alma mater and the city in which she stands. Your sponsorship of this event signifies your support of the College of Charleston and the economic benefit she provides to the tri-county area as its seventh largest public sector employer, as well as the impact of her 55,000 alumni, 2,000 employees and 10,000 undergraduates. Thank you for considering a sponsorship of the 2014 A Charleston Affair. Sincerely, Jack Huguley 72 Karen B. Jones 74 Director of Alumni Relations Executive Secretary College of Charleston College of Charleston Alumni Association 2 Please inquire about sponsorship commitment deadlines.

4 What is A Charleston Affair? EVENT OVERVIEW: A Charleston Affair has been the annual graduation gala and alumni reception for the College of Charleston since DATE: Saturday, May 3, 2014 from 7:00-10:00 p.m. (Alumni) Sunday, May 4, 2014 from 7:00 p.m.-10:00p.m. (Graduating Seniors) LOCATION: College of Charleston campus (66 George Street) in the Cistern Yard, Cougar Mall, Randolph Hall, and surrounding areas. Refer to page 19 for the 2014 event space schematic. AUDIENCE: In 2014, A Charleston Affair will host 7,000 alumni, graduating seniors and friends of varying ages and places over the two night event. 3,500 tickets will be sold each night. MISSION: The purpose of this event is to create an annual pilgrimage back to campus for our alumni, celebrate the imminent graduation of the current class and welcome them into the Alumni Association. The gala will feature: Live music by East Coast Party Band (Cistern Yard) Beer, wine and a specialty drink Electronic Admission Tickets See-and-be-seen photo opportunities Affinity reunion tents VIP Lounge in Randolph Hall (Refer to page 14) 3 Please inquire about sponsorship commitment deadlines.

5 Sponsorship Opportunities Overview PRESENTING SPONSOR ($10,000) VIP TITLE SPONSOR ($7,500) PLATINUM SPONSOR ($5,000) GOLD SPONSOR ($2,500) SILVER SPONSOR ($1,000) BRONZE SPONSOR ($500) IN-KIND DONATION SPONSOR PREFERRED HOTEL PARTNERSHIP 4 Please inquire about sponsorship commitment deadlines.

6 PRESENTING SPONSOR $10,000 Naming Recognition Signature Title Sponsor All marketing materials will include title tagline to showcase presenting sponsor o A Charleston Affair sponsored by {insert sponsor name} Official Premier Ticket Sponsor Premier placement of sponsor name and/or logo on Official Admission Ticket (Refer to mock ticket on page 18). Primary Logo on Step and Repeat Backdrop Premier sponsor logo showcased on 8 x 8 step and repeat photo backdrop with official event photographer (Refer to pages for photos from past A Charleston Affairs events.) Exclusive Logo on Official Commemorative Poster Exclusive Logo on Official Koozie Exclusive Logo on Event Signage Exclusive Logo on Event Map (refer to page 19) Premier Placement of Sponsor Name on College of Charleston Website (700,000 unique visitors per month) Premier Placement of Sponsor Name and/or Logo on Alumni Website (4,600 unique visitors per month) Premier Placement of Sponsor Name and/or Logo on A Charleston Affair Website (14,066 visitors in 2013) Premier Placement of Sponsor Website Link on Alumni Website Sponsor s banner or signage can be featured at event (Provided by sponsor) Sponsor Name and/or Logo featured in GOBO lighting screens at A Charleston Affair *Refer to page 13 for Advertising Opportunities and page 14 for Randolph Hall VIP Lounge Benefits. Specific Benefits 12 Complimentary VIP Tickets Early Admission (at 6:30 PM) Separate VIP Entrance Customized Nametags for sponsor s VIP guests 12 Complimentary Commemorative Posters 12 Complimentary Koozies 5% of Sponsorship ($500) donated to the Alumni Association Scholarship Fund 5 Please inquire about sponsorship commitment deadlines.

7 VIP LOUNGE TITLE SPONSOR $7,500 Naming Recognition VIP Lounge Title Sponsor The Randolph Hall VIP Lounge will be named for the sponsor o The {insert sponsor name} VIP Lounge VIP Lounge Specialty Drink Specialty drink customized and named for the sponsor Official Ticket Sponsor Sponsor name and/or logo on Official Admission Ticket (Refer to mock ticket on page 18) Sponsor Logo on Step and Repeat Backdrop Sponsor logo showcased on 8 x 8 step and repeat photo backdrop with official event photographer (Refer to pages for photos from past A Charleston Affair events). Sponsor Name on College of Charleston Website (700,000 unique visitors per month) Sponsor Name and/or Logo on Alumni Website (4,600 unique visitors per month) Sponsor Name and/or Logo on A Charleston Affair Website (14,066 visitors in 2013) Sponsor Website Link on Alumni Website Sponsor s company banner or signage can be featured in VIP Lounge (Provided by sponsor) Sponsor Name and/or Logo featured in GOBO lighting screens at A Charleston Affair *Refer to page 13 for Advertising Opportunities and page 14 for Randolph Hall VIP Lounge Benefits. Specific Benefits 10 Complimentary VIP Tickets Early Admission (at 6:30 PM) Separate VIP Entrance Customized Nametags for sponsor s VIP guests 10 Complimentary Commemorative Posters 10 Complimentary Koozies 5% of Sponsorship ($375) donated to the Alumni Association Scholarship Fund 6 Please inquire about sponsorship commitment deadlines.

8 VIP CLASS REUNION CELEBRATION TITLE SPONSOR $7,500 Naming Recognition VIP Reunion Title Sponsor The VIP Class Reunion Celebration will be named for the sponsor o The Class Reunion VIP Celebration brought to you by {insert sponsor name} VIP Reunion Specialty Drink Specialty drink customized and named for the sponsor Official Ticket Sponsor Sponsor name and/or logo on Official Admission Ticket (Refer to mock ticket on page 18) Sponsor Logo on Step and Repeat Backdrop Sponsor logo showcased on 8 x 8 step and repeat photo backdrop with official event photographer (Refer to pages for photos from past A Charleston Affair events). Sponsor Name on College of Charleston Website (700,000 unique visitors per month) Sponsor Name and/or Logo on Alumni Website (4,600 unique visitors per month) Sponsor Name and/or Logo on A Charleston Affair Website (14,066 visitors in 2013) Sponsor Website Link on Alumni Website Sponsor s company banner or signage can be featured in VIP Lounge (Provided by sponsor) Sponsor Name and/or Logo featured in GOBO lighting screens at A Charleston Affair *Refer to page 13 for Advertising Opportunities and page 14 for Randolph Hall VIP Lounge Benefits. Specific Benefits 10 Complimentary VIP Tickets to the Reunion VIP area and VIP Sponsors Lounge Early Admission (at 6:30 PM) Separate VIP Entrance Customized Nametags for sponsor s VIP guests 10 Complimentary Commemorative Posters 10 Complimentary Koozies 5% of Sponsorship ($375) donated to the Alumni Association Scholarship Fund 7 Please inquire about sponsorship commitment deadlines.

9 PLATINUM SPONSOR $5,000 Naming Recognition Official Ticket Sponsor Sponsor name and/or logo on Official Admission Ticket (Refer to mock ticket on page 18) Sponsor Logo on Step and Repeat Backdrop Sponsor logo showcased on 8 x 8 step and repeat photo backdrop with official event photographer (Refer to pages for photos from past A Charleston Affair events) Sponsor Name on College of Charleston Website (700,000 unique visitors per month) Sponsor Name and/or Logo on Alumni Website (4,600 unique visitors per month) Sponsor Name and/or Logo on A Charleston Affair Website (14,066 visitors in 2013) Sponsor Website Link on Alumni Website Sponsor Name and/or Logo featured in GOBO lighting screens at A Charleston Affair *Refer to page 13 for Advertising Opportunities and page 14 for Randolph Hall VIP Lounge Benefits. Specific Benefits 8 Complimentary VIP Tickets Early Admission (at 6:30 PM) Separate VIP Entrance Customized Nametags for sponsor s VIP guests 8 Complimentary Commemorative Posters 8 Complimentary Koozies 5% of Sponsorship ($250) donated to the Alumni Association Scholarship Fund 8 Please inquire about sponsorship commitment deadlines.

10 GOLD SPONSOR $2,500 Naming Recognition Official Ticket Sponsor Sponsor name and/or logo on Official Admission Ticket (Refer to mock ticket on page 18) Sponsor Name on College of Charleston Website (700,000 unique visitors per month) Sponsor Name and/or Logo on Alumni Website (4,600 unique visitors per month) Sponsor Name and/or Logo on A Charleston Affair Website (14,066 visitors in 2013) Sponsor Website Link on Alumni Website Sponsor Name and/or Logo featured in GOBO lighting screens at A Charleston Affair *Refer to page 13 for Advertising Opportunities and page 14 for Randolph Hall VIP Lounge Benefits. Specific Benefits 6 Complimentary VIP Tickets Early Admission (at 6:30 PM) Separate VIP Entrance Customized Nametags for sponsor s VIP guests 6 Complimentary Commemorative Posters 6 Complimentary Koozies 5% of Sponsorship ($125) donated to the Alumni Association Scholarship Fund 9 Please inquire about sponsorship commitment deadlines.

11 SILVER SPONSOR $1,000 Naming Recognition Sponsor Name on College of Charleston Website (700,000 unique visitors per month) Sponsor Name and/or Logo on Alumni Website (4,600 unique visitors per month) Sponsor Name and/or Logo on A Charleston Affair Website (14,066 visitors in 2013) Sponsor Website Link on Alumni Website Sponsor Name and/or Logo featured in GOBO lighting screens at A Charleston Affair *Refer to page 13 for Advertising Opportunities and page 14 for Randolph Hall VIP Lounge Benefits. Specific Benefits 4 Complimentary VIP Tickets Early Admission (at 6:30 PM) Separate VIP Entrance Customized Nametags for sponsor s VIP guests 4 Complimentary Commemorative Posters 4 Complimentary Koozies 5% of Sponsorship ($50) donated to the Alumni Association Scholarship Fund 10 Please inquire about sponsorship commitment deadlines.

12 BRONZE SPONSOR $500 Naming Recognition Sponsor Name on College of Charleston Website (700,000 unique visitors per month) Sponsor Name and/or Logo on Alumni Website (4,600 unique visitors per month) Sponsor Name and/or Logo on A Charleston Affair Website (14,066 visitors in 2013) Sponsor Website Link on Alumni Website Sponsor Name and/or Logo featured in GOBO lighting screens at A Charleston Affair *Refer to page 13 for Advertising Opportunities and page 14 for Randolph Hall VIP Lounge Benefits. Specific Benefits 2 Complimentary VIP Tickets Early Admission (at 6:30 PM) Separate VIP Entrance Customized Nametags for sponsor s VIP guests 2 Complimentary Commemorative Posters 2 Complimentary Koozies 5% of Sponsorship ($25) donated to the Alumni Association Scholarship Fund IN-KIND DONATION SPONSOR Naming Recognition and Specific Benefits Advertising exposure and event benefits will be determined based on the value of the gift and agreement between the sponsor and the Alumni Association. *Refer to page 13 for Advertising Opportunities and page 14 for VIP Lounge Benefits. 11 Please inquire about sponsorship commitment deadlines.

13 PREFERRED HOTEL PARTNERSHIP Requirements Preferred Hotel Partners must sponsor A Charleston Affair at the Gold Sponsor level ($2,500) or above. Preferred Hotel Partners must give a 15% discount or more on hotel rooms to College of Charleston alumni and friends attending A Charleston Affair and/or other events during Alumni Weekend (May 2-4, 2014). Naming Recognition and Specific Benefits Advertising exposure and event benefits will be determined based on the sponsorship level and the agreement between the hotel and the Alumni Association. *Refer to page 13 for Advertising Opportunities and page 14 for Randolph Hall VIP Lounge Benefits. 12 Please inquire about sponsorship commitment deadlines.

14 Advertising Opportunities Sponsoring A Charleston Affair is a significant advertising and promotional opportunity for our sponsoring partners. Examples of web, social media, print and other electronic media opportunities provided by this event are listed below. Our sponsors will be promoted through event publicity from February through May After A Charleston Affair, an in-depth survey of the event is sent to all of the attendees that, in turn, provides invaluable feedback for our sponsoring partners. College of Charleston Website (700,000 unique visitors per month) College of Charleston Alumni Website (4,600 unique visitors per month) A Charleston Affair Website (14,066 unique visitors in 2013) College of Charleston Magazine (59,000 recipients; mailed to alumni 3-times-per-year) College of Charleston Cisternyard.com- Student Web Journal (Updated daily; 10,000 students) College of Charleston Portico- Employee Newsletter (Monthly; 2,000 employees) campaign (35,000 recipients) Class of 2014 blast (General admission invitation) Former A Charleston Affair attendee blast Blast to all other alumni Faculty and staff blast Regional and local press releases Regional and local event calendars Press releases sent to cities of sponsoring companies College of Charleston Social Media College of Charleston Facebook page (48,550 fans) College of Charleston Alumni Association Facebook page (7,770 fans) College of Charleston Twitter page (14,951 followers) College of Charleston Alumni Association Twitter page (1,480 followers) Posters for on-campus advertising Step and Repeat Backdrops- Viral branding (in perpetuity) via Facebook postings (estimated from 2013 are 2 million views) Sponsor Name and/or Logo featured in GOBO lighting screens at A Charleston Affair Signage for event (Maps, menus and banners) Customer survey (Sent to all attendees after the event) *The advertising content and quantity is subject to change according to sponsorship levels. 13 Please inquire about sponsorship commitment deadlines.

15 Randolph Hall VIP Lounge Exclusively offered to ACA Sponsors Ticket valued at $175 per person Limited tickets available Early event admission (6:30 PM) Separate VIP entrance Full open premium bar Exclusive catering menu Private interior restrooms Air conditioning Private access and use of portico overlooking the Cistern Yard and of the balcony overlooking Cougar Mall The VIP experience in Randolph Hall provides a great opportunity to meet and to spend the evening with College of Charleston executives, deans, administrators, board members, and of course, other alumni and friends of the College! *Students are not eligible to enter the VIP lounge. 14 Please inquire about sponsorship commitment deadlines.

16 Photos of the Sponsor Logos on the Step and Repeat Backdrops at A Charleston Affair 2013 bubbsie ICEBOX JMC Charleston 15 Please inquire about sponsorship commitment deadlines.

17 Photos of the Sponsor Logos on the Step and Repeat Backdrops at A Charleston Affair 2012 Robert and Susan Kroll Zeff Class of 1972 Dr. Marc and Karen New Class of Please inquire about sponsorship commitment deadlines.

18 Photos of the Sponsor Logos on the Step and Repeat Backdrops at A Charleston Affair 2011 Coburg Dairy Logo Hay Tire Logo MetLife Logo Croghan s Jewel Box Logo 17 Please inquire about sponsorship commitment deadlines.

19 Mock Ticket for A Charleston Affair 2014 DATE: Saturday, May 3, 2014 TIME: 7:00 pm 10:00 pm Mock ticket for A Charleston Affair 2014 A Charleston Affair Sponsor Logos A Charleston Affair Presenting Sponsor Logo The event tickets for A Charleston Affair 2014 will be purchased online, printed from home and required for entry. 18 Please inquire about sponsorship commitment deadlines.

20 Event Space Schematic A Charleston Affair Please inquire about sponsorship commitment deadlines.

21 A Charleston Affair 2014 Sponsorship Commitment Form The College of Charleston Alumni Association is a 501 (c) (3) charity. A portion of your donation may be tax deductible. Sponsor Name: Sponsor Address: Sponsor Contact Person: Sponsor Phone: Sponsor Sponsor Level: Please mail, or fax this form to Jess Tuckman. After your form has been received, Jess will contact you about your sponsor benefits, form of payment, your business logo and your tax deductible receipt. Payment Form (Circle One): Check Cash Credit Card (All major credit cards accepted) Make checks payable to: CofC Alumni Association If you would like to pay by Credit Card please call Jess or visit the Alumni Office Alumni Office Mailing Address: CofC Alumni Association Attn: Jessica Tuckman 18 Bull Street Charleston, SC Alumni Association Tax ID#: Please contact us with any questions. Jess Tuckman, Assistant Director of Events College of Charleston Alumni Relations Phone: Fax: tuckmanjm@cofc.edu 20 Please inquire about sponsorship commitment deadlines.

22 Thank you for your time and consideration of this request! Please contact Jess Tuckman at or (843) with any questions.