The Economist online 2016 rate card

Transcription

1 The Economist online 2016 rate card Since 1843, The Economist Group has been delivering essential global analysis to influential and intellectually curious minds. Our diverse, global audience thinks critically about the world, challenges the norm, and shapes the future. Only The Economist Group can reach them at any time, in the right environment, anywhere in the world. These influencers are world leaders, captains of industry, entrepreneurs, innovators and drivers of culture. They are professionally driven, globallyminded, tech savvy, creative, university educated and affluent. They are current and future subscribers of The Economist. INFLUENCE THIS AUDIENCE THROUGH 3 LAYERS OF ENGAGEMENT ALIGN WITH A TRULY, PREMIUM GLOBAL BRAND Our flagship site on global business, innovation, and politics REACH OUR ELITE READERS ANYWHERE Only accessible through The Economist Group ENGAGE THIS AUDIENCE WITH DISPLAY MOBILE VIDEO HIGH IMPACT NATIVE Through our digital platforms we reach 75 million users each month worldwide. MAXIMIZE REACH AMONG INFLUENCERS 80+ renowned business, news and political sites that ensure premium environment The Economist Group Source: ComScore Media Dashboard October 2015

2 Premium Engagement Formats (Cost Per Day) Home page roadblock Channel roadblock USD Gross Economist.com's homepage delivers maximum reach and impact for your brand. Homepage roadblocks offer a 100% share of voice (SOV) over the duration of one day Billboard $66,000 $32,500 $9,000 $17,500 $1,750 $19,000 $3,500 $26,500 Wallpaper / Video wall $82,500 $40,500 $11,000 $22,500 $2,000 $23,500 $4,000 $33,500 ** Video walls/wallpapers can be produced by The Economist (Production charges Apply) Associate your brand with key content across each channel. Each roadblock delivers 100% sov over the duration of the day, across the relevant channel page Business & finance billboard $2,500 $1,200 $475 $600 $125 $600 $125 $1,100 Business & finance wallpaper / video wall $3,000 $1,500 $600 $700 $150 $750 $150 $1,300 Science & tech billboard $2,000 $1,000 $300 $400 $125 $400 $125 $700 Science & tech wallpaper / video wall $2,500 $1,350 $400 $500 $150 $550 $150 $900 Culture billboard $1,700 $600 $200 $300 $100 $300 $100 $500 Culture wallpaper / video wall $2,100 $750 $200 $350 $100 $350 $125 $550 ** Video walls/wallpapers can be produced by The Economist (Production charges Apply) First Impression First impressions delivers maximum reach and impact for your brand, First impressions offers 100% share of voice (SOV) on the first visit of a reader anywhere on site for the duration of the sponsorship *First Impressions is also available as a cross platform (Print, App and online) opportunity, for more details please contact your sales representative Billboard first impression takeover $118,000 $58,000 $16,000 $32,000 $3,000 $34,000 $6,500 $48,000 takeover + Mobile MPU takeover $153,500 $76,000 $20,500 $41,000 $4,000 $44,500 $8,000 $61,500 * Excludes sponosored site sections Special report Technology Quarterly Special report sponsorship allows you to specifically target relevant editorial subjects. Each Special Report consists of a series of insightful articles and in-dept analysis, with your brand delivering advertising across all articles. Costs include traffic drivers* Special report $5,000 $2,500 $850 $800 $125 $825 $200 $1,650 Technology quarterly is our regular Special Report on the technology landscape Costs include traffic drivers** Technology Quarterly $5,000 $2,500 $900 $750 $125 $750 $175 $1,650 ** Traffic driving support would deliver the following impressions: US: 1000k, UK: 200k, CEMEA: 400k, LA: 50k, ASIA: 400k. UPCOMING OPPORTUNITIES We are always updating our product offering to include the latest online technologies, such as Facebook Instant articles, Apple News, and LinkedIn sponsored posts. For more information on these products and their rates, please contact your Economist advertising sales representative.

3 Viewable Attention Formats (Cost Per Hour) Overview USD Gross Cost Per Hour means you are only paying for an hour of "Active View Time", which means that the ad not only meets the IAB definition of a viewable impression, but that there is also an actively engaged user on the web page. If we do not see any engagement with the web page within 5 seconds we stop counting time. Only impressions seen for 5 seconds or more are counted towards your goal of and hour, and no single impression is seen for more than 30 seconds, ensuring that you do not end up paying for over exposed ads. Targeting Options Focus Package Focus packages enable brands to position their message within a targeted range of content that fits their objectives, for example the thought leadership package will target business leaders exploring both business and politics. Targeting by themed context will allow advertisers to reach a mind-set as well as demographics throughout the site and across specific content. Available packages include: Business & management, Thought leadership, Technology & innovation, Travel & lifestyle focus packages Max Impact Focus Package $117 $108 $145 $122 $90 $105 $108 $133 Max Exposure Focus Package $85 $78 $105 $89 $64 $76 $78 $96 Run of Audience Reach the Economist audience across all areas of Economist.com Max Impact Run of Audience $76 $60 $115 $95 $74 $72 $60 $104 Max Exposure Run of Audience $55 $44 $84 $70 $55 $53 $44 $76

4 Reach Formats (Cost Per Thousand) USD Gross Contextual based targeting Homepage The most prominent positions on the site, delivering reach and impact for your brand Leaderboard $89 $84 $86 $112 $87 $102 $84 $99 Billboard / Pushdown $146 $133 $136 $174 $138 $162 $133 $160 MPU $78 $72 $74 $96 $75 $88 $72 $86 Large MPU $126 $115 $118 $152 $120 $141 $115 $139 Triple MPU $146 $133 $136 $174 $138 $162 $133 $160 Portrait $146 $133 $136 $174 $138 $162 $133 $160 Billboard Fullpage Synced Ads $301 $276 $285 $367 $288 $339 $276 $332 Channels Target your advertising by section of the website it appears in. Channels are the primary navigation across The Economist, and allows for precision targeting of your messages. Available channels include: World Politics, Business & Finance, Economics, Science & Technology and Culture Leaderboard $89 $81 $114 $93 $53 $87 $81 $102 Billboard / Pushdown $146 $131 $184 $147 $85 $133 $131 $162 MPU $78 $71 $99 $80 $46 $75 $71 $88 Large MPU $126 $114 $160 $128 $74 $115 $114 $141 Triple MPU $146 $131 $184 $147 $85 $133 $131 $162 Portrait $146 $131 $184 $147 $85 $133 $131 $162 Billboard Fullpage Synced Ads $301 $272 $381 $307 $176 $284 $272 $339 Focus packages Focus packages enable brands to position their message within a targeted range of content that fits their objectives, for example the thought leadership package will target business leaders exploring both business and politics. Targeting by themed context will allow advertisers to reach a mind-set as well as demographics throughout the site and across specific content. Available packages include: Business & management, Thought leadership, Technology & innovation, Travel & lifestyle focus packages & Interest group targeting Align your brand message in contextually relevant and brand-safe content. Interest groups are umbrella segments that contain positive and negative keyword sets. Leaderboard $78 $72 $96 $81 $59 $71 $72 $88 Billboard / Pushdown $125 $115 $155 $131 $96 $112 $115 $142 MPU $67 $62 $84 $71 $51 $61 $62 $76 Large MPU $109 $101 $134 $114 $84 $98 $101 $124 Triple MPU $125 $115 $155 $131 $96 $112 $115 $142 Portrait $125 $115 $155 $131 $96 $112 $115 $142 Billboard Fullpage Synced Ads $259 $240 $322 $272 $198 $234 $240 $295 Run of Audience Reach the Economist audience across all areas of Economist.com except Home Page Leaderboard $51 $41 $78 $66 $51 $49 $41 $71 Billboard / Pushdown $82 $64 $124 $101 $78 $76 $64 $111 MPU $44 $35 $67 $56 $44 $42 $35 $61 Large MPU $71 $56 $107 $88 $69 $67 $56 $96 Triple MPU $82 $64 $124 $101 $78 $76 $64 $111 Portrait $82 $64 $124 $101 $78 $76 $64 $111 Billboard Fullpage Synced Ads $196 $155 $298 $246 $191 $186 $155 $268

5 Audience based targeting Audience Reach your target audience across Economist.com leveraging 1st party data that The Economist holds on our readers or targeting an overlay of 3rd party data (e.g. Bizo) & Leaderboard interest group retargeting $84 $78 $102 $87 $66 $76 $78 $95 Billboard / Pushdown $131 $122 $160 $136 $101 $118 $122 $147 MPU $72 $67 $88 $75 $56 $66 $67 $82 Large MPU $114 $106 $139 $118 $88 $102 $106 $128 Triple MPU $131 $122 $160 $136 $101 $118 $122 $147 Portrait $131 $122 $160 $136 $101 $118 $122 $147 Billboard Fullpage Synced Ads $274 $256 $336 $287 $214 $249 $256 $312 Audience extension Mobile In-Scroll Facebook Sponsored Post Audience Extension enables the campaign to deliver sequential messaging, unify engagement with your target across a fragmented web, add scale to the campaign, and maximize the reach of the custom assets, driving more potential leads back to [client]. Leaderboard / MPU / Large MPU $13 $14 $18 $16 $16 $16 $13 $13 Pre-roll $29 $29 $29 $29 $29 $29 $29 $29 Custom ad formats Reach the economist audience on their mobile devices, with this high impact rich media, mobile only format In-Scroll $109 $101 $134 $114 $84 $98 $101 $124 ** Economist built unit - production charge applies Facebook Social Products includes sponsored posts redirecting to a brand creative roadblock Sponsored post $51 $41 $78 $66 $51 $49 $41 $71 Video pre-roll In-content video Video products Run pre-roll against editorial videos Pre-roll $74 $74 $74 $74 $74 $74 $74 $74 Run video natively in the editorial content stream on Economist.com In-content video** $0.59 $0.59 $0.59 $0.59 $0.59 $0.59 $0.59 $0.59 ** In-content video is priced on a cost per completed view (CPCV)

6 Reach Formats (Cost Per Thousand) Focus packages USD Gross Contextual based targeting Focus packages enable brands to position their message within a targeted range of content that fits their objectives, for example the thought leadership package will target business leaders exploring both business and politics. Targeting by themed context will allow advertisers to reach a mind-set as well as demographics throughout the sites and across specific content. Available packages include: Business & management, Thought leadership, Technology & innovation, Travel & lifestyle focus packages Leaderboard $16 $19 $23 $20 $20 $20 $20 $22 Billboard / pushdown $31 $34 $41 $37 $37 $37 $37 $39 MPU $19 $20 $24 $22 $22 $22 $22 $ x 600 $26 $28 $35 $31 $31 $31 $31 $34 Portrait $27 $30 $37 $32 $32 $32 $32 $35 Run of Audience Ideas People Media is a select alliance of 85+ preimum digital Publishers that have been identified by The Economist Group for reaching a like-minded audience to our subscribers. This product adds scale, efficiency and reach to digital campaigns. Reach Ideas People across all network partners Leaderboard $14 $16 $20 $18 $18 $18 $18 $19 Billboard / Pushdown $27 $29 $35 $32 $32 $32 $32 $34 MPU $16 $18 $21 $19 $19 $19 $19 $ x 600 $22 $25 $31 $27 $27 $27 $27 $29 Portrait $24 $26 $32 $28 $28 $28 $28 $31 Audience targeting Audience based targeting Reach your target audience across Economist.com leveraging 1st party data that The Economist holds on our readers or an overlay of 3rd party data (e.g. Bizo) Leaderboard $19 $21 $25 $23 $23 $23 $23 $24 Billboard / pushdown $32 $34 $40 $37 $37 $37 $37 $39 MPU $21 $23 $26 $24 $24 $24 $24 $ x 600 $27 $30 $36 $32 $32 $32 $32 $34 Portrait $29 $31 $37 $33 $33 $33 $33 $36 Mobile and Tablet Custom ad formats Reach Ideas People on their mobile devices, with this high impact rich media, mobile only format Smartphone 320x50 $11 $12 $14 $13 $13 $13 $13 $13 Smartphone 300x250 $21 $23 $27 $25 $25 $25 $25 $26 Tablet Leaderboard $18 $21 $26 $23 $23 $23 $23 $25 Tablet MPU $21 $23 $27 $25 $25 $25 $25 $26 Mobile In-Scroll Content Marketing Units Reach Ideas People on their mobile devices, with this high impact rich media, mobile only format In-Scroll $38 $41 $45 $42 $42 $42 $42 $44 ** Economist built unit - production charge applies Drive hub traffic or accentuate brand natively on homepages/ section fronts and/or article pages Native/Brand Spolight In-Feed $45 $45 $47 $47 $47 $47 $47 $47 Native/Brand Spotlight In-Feed on M $45 $45 $47 $47 $47 $47 $47 $47 Native/Brand Spolight In-Feed w/in $53 $53 $55 $55 $55 $55 $55 $55 Native/Brand Spotlight In-Feed & Ar $53 $53 $55 $55 $55 $55 $55 $55 Native/Brand Spotlight In-Feed & Ar $53 $53 $55 $55 $55 $55 $55 $55

7 Video products High Impact Video Wall Video pre-roll Engage users with large canvas format Custom Video Wall $41 $42 $45 $44 $44 $44 $44 $45 ** Economist built unit - production charge applies Run pre-roll against editorial videos Pre-roll $38 $40 $41 $41 $41 $41 $41 $44 In-content video Run video natively in the editorial content stream on network sites In-content video :15 ** $0.41 $0.41 $0.41 $0.41 $0.41 $0.41 $0.41 $0.41 In-content video :30** $0.53 $0.53 $0.53 $0.53 $0.53 $0.53 $0.53 $0.53 ** In-content video is priced on a cost per completed view (CPCV)

8 Weekly Sponsorships Newsletters Espresso USD Gross Reach Economist readers who have specifically signed up to receive our daily and weekly newsletters. Editor's picks $20,500 $9,800 $2,600 $3,900 $1,300 $6,800 $9,800 $6,500 Daily Dispatch $22,000 $8,400 $2,900 $4,600 $1,100 $4,000 $1,950 $7,500 Be the exclusive sponsor of the Espresso App, designed to give Economist readers daily bite sized content pieces every morning relevant to the day ahead. Espresso App Sponsorship $44,000 $17,650 $11,000 $8,800 $ - $13,250 $ - $19,800 Bundles Daily Dispatch & Espresso App $59,500 $23,500 $12,500 $12,000 $ - $15,500 $ - $24,500

9 Premium policy Device targeting (+10%) Targeting by device (e.g. tablet or smartphone) Geo targeing (+10%) In CE, APAC, MEA and LA: Anything more specific than region ie. Country targeting In US and UK: Anything more specific than country (city, tv region, DMA) Content targeting (+10%) For targeting of specific content, for example targeting a specific blog. This relates to targeting more specific than options listed within the ratecard Data targeting 1st or 3rd party (+ 1.20/$2.00 CPM) For data overlay on specific targeted content. E.g. applying data overlay on focus packages or channels Guaranteed position (+10%) For any guarantee of position on page

10 Contact details Our sales organisation is now structured by industry verticals to better serve our clients in their core industry led marketing challenges. Those verticals are Financial Services, Technology, Business & Professional Services, Corporate & Industrial, and Luxury EMEA Name Phone Financial Services Hannah Last +44 (0) Technology Raphael Rennuit +44 (0) Business & Professional Services Richard Sullivan +44 (0) Corporate & industrial Louis defouchier +33 (0) CIsales@economist.com Luxury Luke Robins +44 (0) LuxurySalesTeam@economist.com Americas Financial Services Chris Shedd +1 (212) FinancialSales@economist.com Technology (West Coast) Bruce McCoy +1 (415) TechTeamSales@economist.com Technology (East Coast) Marc Gartenberg +1 (212) TechTeamSales@economist.com Business & Professional Services Bill Kelly +1 (212) BPSsales@economist.com Corporate & industrial (West Coast) Tony Antolini +1 (312) CIsales@economist.com Corporate & industrial (East Coast) Victor Bonavita +1 (212) CIsales@economist.com Luxury Jennifer Hicks +1 (212) LuxurySalesTeam@economist.com APAC All Queries Inez Albert InezAlbert@economist.com