Lakes states, along the Eastern Seaboard, and on the Supplier Partnership Program. 7 West Coast. The castings manufactured by foundries are
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1 Introduction Non-Ferrous Founders Society 1480 Renaissance Drive Suite 310 Park Ridge, IL Tel: 847/ Fax: 847/ Website: Table of Contents The U.S. foundry industry consists of nearly 2,200 companies actively producing castings from a variety of Introduction & About NFFS 1 materials including aluminum, brass/bronze, iron, steel Advertising Policy. 2 and other alloys, principally via the sand, permanent mold, investment casting and die-casting casting The Crucible Magazine... 3 processes. Most foundries are concentrated in the Online Advertising - NFFS Website... 4 traditional manufacturing regions, primarily the Great Online Advertising - Electronic Newsletter 6 Lakes states, along the Eastern Seaboard, and on the Supplier Partnership Program. 7 West Coast. The castings manufactured by foundries are an important part of the U.S. economy and are widely Insertion Order Form used in most economic segments. Castings are particularly important in automotive, energy/power generation, medical technologies, military/defense, plumbing and fluid handling, industrial, marine, tooling & machinery, housing, construction, and aircraft industries. About NFFS Established in 1943, the Non-Ferrous Founders Society (NFFS) is a 501(c)6 trade association for non-ferrous foundries, die casters and ingot manufacturers. The Society s mission statement: To provide members and the industry with information and services relevant to their current and future business needs, and to effectively represent the concerns and interests of the non-ferrous metal casting industry. NFFS has an extensive distribution network available to reach the key industry decision makers. Distribution channels include: the Industry Executive Conference and NFFS annual meeting, The Crucible magazine; NFFSNotes membership newsletters; a bi-monthly membership Electronic Newsletter, monthly NFFSummit safety/health webinars; regional training seminars; website and electronic customer portals; and effective direct mail and communication channels. Foundries trust NFFS to provide a quick response and effective answers to their needs. In the most recent Satisfaction Survey (February, 2012), member foundries gave the Society high marks in Understanding Member Issues and Priorities (87.4% rated NFFS Good/Excellent), Responsiveness to Member Needs (86.1% Good/Excellent), and Effectiveness of Society Programs/Services (84.2% Good/Excellent). Among the most important benefits foundries say NFFS offers: Addressing management issues including regulatory and fiscal concerns. Knowing that there are industry professionals that you can call or , and they will help you out with industry specific questions or needs. Someplace to go when we need information and can t find it elsewhere. Non-Ferrous Founders Society 2015 Media Kit Page 1
2 The following policy applies to all NFFS publications. If you have any questions about this policy, please contact NFFS (847/ ). Upon receipt of an insertion order from an advertiser, NFFS understands that all terms in this policy have been reviewed and accepted by the advertiser. Closing Dates Insertion orders are due no later than the dates set forth below. All other advertising materials including all fonts used and graphic support files must be submitted no later than 30 days from the insertion order deadline. In the event that space is ordered and new materials are not received by the deadline, NFFS reserves the right to run one of the advertiser s previous advertisements of the same size. Advertising Closing Dates January/February issue January 1 March/April issue...march 1 May/June issue...may 1 July/August issue... July 1 September/October issue September 1 November/December issue November 1 Advertising Contracts No ad will be run without a signed insertion order agreeing to every provision of this policy. The signed insertion order must be provided to NFFS, no later than the closing date. (See above) In order to receive frequency discounts, a signed insertion order must be on file with NFFS. All advertisements are non-cancelable after the closing date. Any advertiser that fails to fulfill the contract will be rebilled at the nonfrequency discounted rate. Multiple issue insertion orders may be cancelled by either party with 60 days written notice except cover position ads which require 90 days written notice. File Submissions All advertisements must be submitted as electronic files either by or mailed to NFFS on CD-Rom. NFFS will accept the following file formats: print resolution Adobe Acrobat PDF (preferred), Adobe Photoshop, Adobe Illustrator, or QuarkXpress. Any advertisement that does not adhere to NFFS s size specifications or is otherwise unsuitable for print may incur layout charges if changes must be made. If no hard copy proof is submitted, NFFS cannot be held responsible for any errors in the final printed advertisement. NFFS does not provide proof copy. Special Placement Requests for special placement within an issue of The Crucible magazine will be given consideration on a first-come, first-served basis. However, no guarantee is made unless the preferred placement of the ad has been specified in the insertion order. Advertising Review/Legal Limitation Advertising is accepted subject to NFFS s approval and may be rejected at NFFS s discretion. Advertisers and their agents are solely responsible and legally liable for the content of advertisements and any claims or damages arising from them. Advertisers submitting ads to NFFS do so with the understanding that their advertisement contains no defamatory matter or is otherwise unlawful or infringes on any proprietary rights (including trademark or copyright) of another and that the advertiser agrees that NFFS is not responsible for any claim arising from the printing and publishing of the advertisement or for any breach of any provision in this agreement. Payment Advertisers will be billed in advance for all scheduled insertions, with payment receipt required before the insertion will run. The advertiser has final responsibility for all payments. Art Services Please contact NFFS to request layout/artwork services. Additional charges will apply. Agency Commission Agency commission is 15% of gross. All negatives, drawings and photographs furnished by NFFS are to be paid for by the advertiser and are non-commissionable. Agency to be commissioned must be identified on the insertion order. Non-Ferrous Founders Society 2015 Media Kit Page 2
3 About Magazine The Society's flagship publication is called The Crucible magazine. Published 6 times per year, it features original management-oriented articles, news from within the metal casting industry, new product developments, and summaries of the important issues confronting non-ferrous foundries. Now in continuous publication for over 60 years, The Crucible magazine is like having an early warning system on national and international developments that directly affect the non-ferrous casting industry. Effective July 1, 2012 The Crucible magazine converted to a fully-electronic format and distribution. This transition allows the Society to continue to expand the distribution both domestically and internationally. In addition, it allows the expansion of the magazine content and the addition of new features that add value for our readers and advertisers alike. Quick Facts The principal readership of the magazine is comprised of key company decision makers. 95% of the magazine s readers are foundry presidents/key executive and owner/operators. Normal circulation of The Crucible magazine is approximately 1,800 copies per issue. The circulation number is almost exclusively non-ferrous foundries. The Crucible magazine does not follow an established editorial calendar. This allows NFFS to publish timely and relevant management information and technical articles on topics and issues of immediate interest to nonferrous foundries. The Society is committed to using The Crucible to educate and inform the industry on diverse topics of interest and concern. The magazine is now presented in a special browser presentation format complete with active hyperlinks embedded throughout the file. File Format: Adobe PDF (preferred), Adobe Illustrator, Quark, JPG, GIF, PNG and Flash 72 dpi minimum resolution Artwork must be provided in the exact size indicated which are true in terms of width and height. Non-Ferrous Founders Society 2015 Media Kit Page 3
4 About Magazine Advertising Mechanical Requirements: Width Height Full Page 7 x 10 Full Page Bleed 8 5/8 x 11 1/4 Vertical ½ 3 1/2 x 10 Horizontal ½ 7 x 5 Island ½ 5 x 7 1/3 Page 2 1/8 x 10 1/4 Page 3 1/2 x 5 1/8 Page 3 1/2 x 2 1/2 The following rate card lists prices valid through December 2014 and applies only to The Crucible magazine advertisements. The rates are subject to change; however, for all long-term insertion orders the rates at the time of the submission of the insertion order will be honored. All ads should be submitted in CMYK (4-color) only. Frequency discounts apply to consecutive advertisements or to an agreed upon schedule. All prices listed below are the cost per individual advertisement. Advertising Insertion Rates Size 1X 3X 6X Full Page $1, $1, $1, Island 1/2 $1, $1, $1, Vertical 1/2 $1, $1, $1, Horizontal 1/2 $1, $1, $1, /3 Page $1, $1, $1, /4 Page $1, $1, $ /8 Page $ $ $ Classified Advertising Classified ads are available in The Crucible magazine for both suppliers and metal casters in the following categories: Help Wanted, Equipment for Sale, Business Opportunities, Wanted to Buy, Reps Wanted, Reps for Hire, Consultants Services and Foundry Supplies. Cost is $50 per column inch per insertion. All classified ad orders will also receive a free on-line classified ad posted upon receipt of the order and maintained on the NFFS website until the closing date of the next issue. All classified advertising must be submitted in writing and paid in advance. Classified ads are non-commissionable. Non-Ferrous Founders Society 2015 Media Kit Page 4
5 Non-Ferrous Founders Society Website Our available website advertising is highly visible on all pages throughout the NFFS website. Inventory limited to 6 ads in rotation total per position. Discounts are available for The Crucible magazine advertisers with long-term commitments. Embedded video and dedicated pages are also available. Call for details. Quick Facts NFFS goes to great lengths to assure that the information the Society provides via its website is both timely and valuable to members, and member foundries trust the information that NFFS provides. Among its active features, the website offers updates on current and breaking industry news, online registration for upcoming Society programs and events, access to safety training programs, a foundry capabilities locator tool for casting buyers, and a host of valuable programs and educational materials developed specifically for foundries. Size Month 180 x 180 pixels tall $ File Format:.jpg,.gif, or.png files 72 dpi minimum resolution Max file size is 150KB Artwork must be provided in the exact size indicated which are true in terms of pixel width and height Non-commissionable Non-Ferrous Founders Society 2015 Media Kit Page 5
6 NFFS Membership Electronic Newsletter Average distribution to approximately 700 foundry presidents and industry leaders. The NFFS Electronic Newsletter is published every two weeks (26x/year), providing Society members with timely information and resources that affect their businesses. Inventory limited to 6 ads in rotation total per position. Discounts are available for The Crucible magazine advertisers with long-term commitment. Embedded video is also available. Call for details Quick Facts The Society created its semi-monthly electronic newsletter to help NFFS get important news out to members in a timely manner. The Society also uses special Alert Bulletins to spur quick action by the industry in response to regulatory or legislative proposals. Electronic newsletter issues are archived in the Members Only section of the NFFS website for repeat reference access by foundries upon demand. Size Month (2 issues) Billboard (800 x 300 pixels tall) $ x 500 pixels tall $ x 250 pixels tall $75.00 File Format:.jpg,.gif, or.png files 72 dpi minimum resolution Max file size is 150KB Artwork must be provided in the exact size indicated which are true in terms of pixel width and height Non-commissionable Non-Ferrous Founders Society 2015 Media Kit Page 6
7 The Non-Ferrous Founders' Society's Supplier Partnership program is a proven resource linking metal casters and key industry suppliers. Offering access and exposure to the NFFS membership and the non-ferrous casting industry, it is a unique opportunity to develop lasting relationships with key decision makers in potential customer facilities. Including a wide variety of opportunities for face-to-face interaction and effective communication, it is a great way to maximize your potential dollars and demonstrate your support of the non-ferrous casting industry. The Supplier Partnership Program offers three progressive tiers of advertisement and involvement opportunities. The different tiers and the benefits of each can be found below: - Enrollment Fee is $6,000/year - 1/2 page 4-color advertisement w/ active link within The Crucible digital edition magazine, 6 issues per year - Tabletop at the NFFS Annual Meeting including one full meeting registration - 180x180 pixel NFFS website ad with active link for one year - 100x250 pixel electronic newsletter ad with active link for one year, 26 issues per year - 1/2 page NFFS regulatory compliance calendar advertisement - print format - NFFS membership directory including company, key staff and direct addresses for your direct contact - Recognition in Society publications and at Society sponsored seminars and event - Enrollment Fee is $7,500/year - Full page 4-color advertisement w/ active link (interior placement) within The Crucible digital edition magazine, 6 issues per year - Tabletop at the NFFS Annual Meeting including one full meeting registration - 180x180 pixel NFFS website ad with active link for one year - 100x500 pixel electronic newsletter ad with active link for one year, 26 issues per year - Full page (interior placement) NFFS regulatory compliance calendar advertisement - print format - Dedicated NFFSummit webinar with acknowledgement of support - 1 per year - NFFS membership directory including company, key staff and direct addresses for your direct contact - Recognition in Society publications and at Society sponsored seminars and event - Enrollment Fee is $9,000/year - Full page 4-color advertisement w/ active link (Inside front cover, Inside back cover, or Outside back cover placement) within The Crucible digital edition magazine, 6 issues per year - Tabletop at the NFFS Annual Meeting including one full meeting registration - 180x180 pixel NFFS website ad with active link for one year - 800x300 pixel billboard style electronic newsletter ad with active link for one year, 26 issues per year - Full page (Inside front cover, Inside back cover, or Outside back cover placement) NFFS regulatory compliance calendar advertisement - print format - Dedicated NFFSummit webinar with acknowledgement of support - 2 per year - NFFS membership directory including company, key staff and direct addresses for your direct contact - Recognition in Society publications and at Society sponsored seminars and event Non-Ferrous Founders Society 2015 Media Kit Page 7
8 Advertiser Information: Company Name: Contact: Address: City: State: Postal Code: Country: Telephone: Agency Information: Agency Name: Agency Contact: Address: City: State: Postal Code: Country: Telephone: Fax: Billing Information: [ ] Advertiser [ ] Agency [ ] Other Billing Name: Address: City: State: Postal Code: Country: Telephone: Fax: Confirmation Signatures Advertiser Signature: Name (printed): Date: Crucible Magazine Advertising: Ad Size: [ ] Full Page [ ] Horizontal 1/2 page [ ] Vertical 1/2 page [ ] Island 1/2 page [ ] 1/3 page [ ] 1/4 page [ ] 1/8 page Insertion Frequency: [ ] 1 x [ ] 3x [ ] 6x [ ] Other Issues to run artwork: [ ] January/February 2015 [ ] July/August 2015 [ ] March/April 2015 [ ] September/October 2015 [ ] May/June 2015 [ ] November/December 2015 Position request: Website Digital Advertising: Ad Size: [ ] 180 x 180 pixels Month(s) to run artwork: Newsletter Digital Advertising: [ ] Billboard (800 x 300 pixels) [ ] 100 x 500 pixels [ ] 100 x 250 pixels Month(s) to run artwork: Supplier Partnership Program: [ ] Silver Tier ($13,250 value 55% discount) $6, [ ] Gold Tier ($14,500 value 48% discount) $7, [ ] Platinum Tier ($18,400 value 52% discount) $9, Non-Ferrous Founders Society 2015 Media Kit Page 8
About NFFS. The U.S. foundry industry consists of nearly 2,200
Introduction Table of Contents The U.S. foundry industry consists of nearly 2,200 companies actively producing castings from a variety of Introduction & About NFFS 1 materials including aluminum, brass/bronze,
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