MEDIA KIT ABOUT AAPC PRINT ADVERTISING WEBSITE ADVERTISING ADVERTISING RECRUITMENT ADVERTISING EXHIBITOR WWW. .

Transcription

1 0 MEDIA KIT ABOUT WWW PRINT ADVERTISING WEBSITE ADVERTISING e ADVERTISING RECRUITMENT ADVERTISING EXHIBITOR OPPORTUNITIES

2 Organization Profile Founded: 988 Location: 80 S. 80 West, Suite B, Salt Lake City, UT 80 : Media Contact: Josh Berndt, Director of Public Relations josh.berndt@aapc.com Industry: Health Care, Insurance, Medical Coding, Billing, and Auditing Members: More than 00,000. AAPC is the nation s largest education and credentialing organization for medical coders, billers, auditors, practice managers, compliance specialists, revenue cycle managers, and other top health care medical business professionals. With more than 00,000 members, AAPC provides the following nationally recognized credentials to medical coders in physician offices, outpatient facilities, and payer environments: Certified Professional Coder (CPC ); Certified Professional Coder Hospital (CPC-H ); Certified Professional Coder Payer (CPC-P ); Certified Professional Medical Auditor (CPMA ); Certified Interventional Radiology Cardiovascular Coder (CIRCC ); and the Certified Professional Compliance Officer (CPCO TM ) as well as numerous specialty-specific credentials. AAPC credentials represent the industry-standard certifications for the business side of medicine. Female 8% Gender Male % Search Engines 0% Traffic Sources Referring Sites 9% Direct Traffic % Membership Growth 00,000 80,000 0,000 0,000 0,000 0, AAPC CODE () 0

3 Coding Edge Coding Edge, AAPC s print publication, has a monthly circulation exceeding 00,000, Each issue of Coding Edge is filled with articles and news that relate to medical coding, compliance, auditing, and other issues that affect the industry and members of AAPC. Articles are contributed by both national experts and AAPC members. Subscriptions are complimentary and are included as a part of AAPC membership benefits. PDFs of past issues are archived and available for members viewing at so the shelf life of each issue extends beyond the standard print life of a magazine. Each issue of Coding Edge contains a Test Yourself section (available online only) where members may receive CEU when they answer questions from the test and post them online. 0 Monthly Rates Type x x x x Full Page $,000 $,700 $,00 $,00 / Page $,700 $,0 $0 $,890 / Page $,00 $,070 $,80 $,0 / Page Sq. $,0 $,9 $,70 $,0 / Page Vert. $,0 $,9 $,70 $,0 / Page $,000 $,800 $,00 $,00 0% Off 0% Off 0% Off Deadlines Issue Space Art Deadline Due January /0 /0 February /0 /0 March 0/0 0/0 April 0/0 0/0 May 0/0 0/0 June 0/0 0/0 July 0/0 0/0 August 0/0 0/0 September 07/0 07/0 October 08/0 08/0 November 09/0 09/0 December 0/0 0/0 Full Page Trim Size: 8.7 x 0.87 / Page Trim Size:.8 x 9. Half Page Trim Size: 7.7 x.8 Premium Placement: Back cover: $,0 Inside front cover: $70 Inside back cover: $70 /-page Sq. Trim Size:.8 x.8 /-page Vert. Trim Size:. x 9. / page Trim Size:.7 x.8 Live Area: Full and Half Page Sizes 0. margins from trim on all sides Third and Quarter Page Sizes 0. margins from trim on all sides Full Page / Page / Page / Page Square / Page Verticle / Page AAPC will accept artwork in the following formats: Preferred digital files: Acrobat PDF, created CMYK with high-resolution images (00 dpi) press-optimized format all images and fonts embedded. Accepted digital files: InDesign or Illustrator CS (Mac only). InDesign files must include graphics (CMYK if color) and fonts. Illustrator files must have fonts turned to outlines. Any other format will be returned as unusable. All ads are subject to AAPC approval. For details on rates and placement contact Jamie Zayach at jamie.zayach@aapc.com. 0 AAPC CODE ()

4 AAPC s website advertising offers you numerous opportunities to target your ads toward a specific audience. Our Member Forums give advertisers access to specialty-based coders, making your ad visible to those who you want most to see it. ad rates start as low as $00 per month. Contact Jamie Zayach at jamie.zayach@aapc.com or by calling at 800--, ext 9, for various ad placement info and rates. Banner Ad Type Small Vertical Banner: 00 x 80 pixels Large Vertical Banner: 00 x 0 pixels Base Banner: 78 x 90 pixels Placement of advertising based on availability and approval. Statistics as of -- Page Views:,000,000/mo Total Visits:,000,000/mo Unique Visitors: 00,000/mo 0 AAPC CODE ()

5 The EdgeBlast is a twice-monthly e-newsletter sent to more than 00,000 members and several thousand non-members. Each EdgeBlast contains current news and updates to help medical coders, billers, and auditors stay current on issues affecting their jobs.. Circulation EdgeBlast is sent via on the first and third Wednesday of every month. Deadlines Issues Due Date January December February January March February April March May April June May July June August July September August October September November October December November 0 EdgeBlast Pricing Type x Banner Per issue rate: x $,000 x $900 0% Off x $800 0% Off x $700 0% Off x $00 0% Off Art Specifications AAPC will accept artwork that meets the following criteria: Artwork Formats: gif, png, jpg (any other format will be returned as unusable). Artwork may not contain any animation within the ad. Artwork size: x pixels/no larger than Kb. Ad will be linked to an AAPC-approved URL provided by vendor. art file to: jamie.zayach@aapc.com All artwork is subject to AAPC approval. 0 AAPC CODE ()

6 Looking for great talent? Recruit from AAPC s growing membership from across the United States. AAPC offers numerous avenues for potential employers to advertise employment to our members. Employers may place a display ad in the section of Coding Edge magazine, an ad in the e-newsletter, EdgeBlast, an ad on the AAPC website or may use AAPC s online job database (www. aapc.com/jobs). advertising with AAPC is an effective and efficient way to recruit qualified candidates. AAPC offers discounts to organizations that choose to advertise available jobs with AAPC. 0 Monthly Rates for Coding Edge Ads Please see information under on page /-page Trim Size:.7 x.8 /8-page Trim Size:.87 x.8 / Page /8 Page 0 Monthly Rates for EdgeBlast e-newsletter Ads Ad size: x Pixels, no larger than Kb in size, may contain no animation, must be submitted in one of the following formats:.gif,.jpg,.png Please see rate information under EdgeBlast on page 0 Monthly Rates for website Ads AAPC offers a variety of ad sizes and placements to optimize exposure to your ad. Contact Jamie Zayach at jamie.zayach@aapc.com or by calling x 9 for more information on website recruitment advertising. Job Listings The AAPC Job Center is the official online job bank of the AAPC and represents the largest national chapter network of professional coders in the U.S., offering candidates and employers the most extensive and targeted employment resource available online. The AAPC network provides employers with extended reach into national and local markets and provides candidates greater access to job opportunities at home and across the country. The AAPC Job Center is accessed by certified professional coders, billers, auditors, practice managers, practice administrators, office managers, revenue cycle managers and consultants across all specialties. Rates Members Corporate Members days $0 $ 0 days $00 $90 0 days $ $.0 90 days $0 $ 0 AAPC CODE ()

7 Conferences 0 National Conference AAPC will host a National Conference April -, 0 in Las Vegas, Nev. Registration Deadline March 9, 0 0 Regional Conferences AAPC will host a Regional Conference. Location and date TBA Registration Deadline TBA Attendance Professional medical coders perform a wide variety of job responsibilities within the health care system and are diverse in their specialties. The common goal is upholding a higher standard for health care management. AAPC members and conference attendees rely on current information, products, and services to remain on the cutting edge within the rapidly growing health care environment. The exhibit area at AAPC s National Conference provides every attendee with the opportunity to observe new products, publications, software, etc. and speak with each company s representatives face-to-face. As an exhibitor at an AAPC conference, you will have the opportunity to meet with key decision makers, as well as powerful influencers, from a large variety of backgrounds including: More than 90 percent of the attendees are AAPC members with the majority holding an AAPC credential in outpatient coding. AAPC Conference attendance averages,000 for the national and for the regional. Physician offices Small/large medical group practices Clinics Facilities Compliance groups Auditing groups ASCs Specialty groups Outpatient facilities/hospitals Payers Educators Revenue Cycle Managers Consulting Firms Exhibiting Details The AAPC conference offers unopposed exhibiting time for your company to meet with conference attendees. The opening reception with the exhibitors, and most scheduled meals are provided directly in the exhibit hall, which encourages attendees to visit the representatives of each of the exhibiting companies. Sponsorship For increased visibility, exposure and impact, companies may take advantage of one of the numerous sponsorship opportunities AAPC has available. More information may be found in the conference prospectus. More Information Please contact Jamie Zayach for details and pricing x 9 jamie.zayach@aapc.com CEU Vendor Details AAPC grants prior approval for continuing education programs based on the relevance of the program content to the medical coding, billing, auditing, and reimbursement professions. Educational materials must be pre-approved for continuing education units (CEUs) by AAPC to be valid for award of CEU credit(s). For more information, go to: 0 AAPC CODE ()