2016 Kam Fan Awards - List of Finalists
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1 CATEGORY A - PRINT 2016 Kam Fan Awards - List of Finalists Print - Print Single - Household products A Make Way - Alice in Wonderland Stabilo DDB Group Hong A Make Way - Bible Stabilo DDB Group Hong Print - Print Campaign A Make Way Stabilo DDB Group Hong
2 CATEGORY B - OUTDOORS Outdoors - Poster Single - Household products B Make Way - Alice in Wonderland Stabilo DDB Group Hong B Make Way - Bible Stabilo DDB Group Hong Outdoors - Poster Campaign B Make Way Stabilo DDB Group Hong B Learn Good Sex Hong AIDs Foundation McCANN & SPENCER Outdoors - Outdoors Campaign B Endangered Squad The Nature Conservancy (TNC), Southern District Recreation & Sports Assn DDB Group Hong B Learn Good Sex Ltd. (Southern FC) Hong AIDs Foundation McCANN & SPENCER
3 Outdoors - Outdoors - Ambient B Kuk Fa Cha AIDS Concern Havas Worldwide Hong B Snooze Catcher Takeda Pharmaceuticals (Hong ) Ltd. DDB Group Hong B #BeTheirEyes Samsung Cheil Outdoors - Field Marketing B A Surprise in Disguise McDonald's Restaurants (Hong ) Ltd. DDB Group Hong B Snooze Catcher Takeda Pharmaceuticals (Hong ) Ltd. DDB Group Hong B First Photo Last Photo Joy of Life Ltd Grey Advertising Hong B Wellcome VO Recording Tour - Shoppers The Dairy Farm Company, Grey Advertising Hong Got Talent! B Endangered Squad The Nature Conservancy (TNC), Southern District Recreation & Sports Assn Ltd. (Southern FC) DDB Group Hong Outdoors - Point of Sale B Very Chocolate Very Chocolate Cheil
4 CATEGORY C - DESIGN Design - Broadcast design and digital design BOAZ International Grey Advertising Hong C The Impossible Test Education Institute Design - Packaging design C Very Chocolate Very Chocolate Cheil Design - Brand Environments and space design C #BeTheirEyes Samsung Cheil C First Photo Last Photo Joy of Life Ltd Grey Advertising Hong Design - Promotional Items C Kuk Fa Cha AIDS Concern Havas Worldwide Hong C Finger Licking Good Birdland () Ltd C CRAFTED BY MY HEART DDB Group Hong DDB Group Hong
5 CATEGORY D - FILM Film - Other Screens / Non TV Broadcast Film / Webisode Single D Kuk Fa Cha AIDS Concern Havas Worldwide Hong D Office Violence Wednesday Shutterstock D #LikeACanuck Shutterstock D Best Bob in the World Shutterstock D D D D D Sing it Out Visible VS Invisible Love is in Every Moment - Father & Daughter Kotex Comfort Soft Launch NESCAFE PREMIUM WHITE COFFEE RELAUNCH CAMPAIGN Bayer HealthCare Hong Promise (Hong ) Co., AIA International Kimberly-Clark (Hong ) J. Walter Thompson Hong J. Walter Thompson Hong Uth Creative Group mcgarrybowen Hong Nestle Hong ZenithOptimedia
6 Film - Other Screens / Non TV Broadcast Film / Webisode Campaign D Fake Study Shutterstock D Love is in Every Moment - Father & Uth Creative Group AIA International Daughter and Father & Son Film - Social and Interactive Video - Social Video Shark Foundation / D Congratulations Wild Aid Love is in Every Moment - Father & Uth Creative Group D AIA International Daughter NESCAFE PREMIUM WHITE COFFEE D Nestle Hong ZenithOptimedia RELAUNCH CAMPAIGN CATEGORY E - RADIO & AUDIO Radio & Audio - Radio Campaign E Relationship Saving Expedia
7 CATEGORY F - CYBER Cyber - Digital & Interactive & Mobile - Web Campaign BOAZ International Grey Advertising Hong F The Impossible Test Education Institute Cyber - Digital & Interactive & Mobile - Web Platform - Microsite BOAZ International Grey Advertising Hong F-89B-0339 The Impossible Test Education Institute Cyber - Digital & Interactive & Mobile - Social - Social Purpose F-91B-0117 The Last Word WWF F-91B-0205 #BeTheirEyes Samsung Cheil F-91B-0340 The Impossible Test BOAZ International Grey Advertising Hong Education Institute
8 Cyber - Digital & Interactive & Mobile - Social - Response / Real-time Activity Shangri-la International F-91C-0101 Warm Wishes Hotel Management Ltd Manulife International mcgarrybowen Hong F-91C-0357 ManulifeMOVE Pokemon Go Cyber - Digital & Interactive & Mobile - Social - Co-Creation & User Generated Content F-91D-0118 The Last Word WWF F-91D-0206 #BeTheirEyes Samsung Cheil F-91D-0454 A Song. By 180 Interviews City Chain Co. Ltd. McCANN & SPENCER Cyber - Digital & Interactive & Mobile - Social - Influencer / Talent Bring Back the Taste of Home in the Unilever Hong F-91E-0189 Vizeum Memories of Family Love FWD Life Insurance SAATCHI & SAATCHI F-91E-0447 FWD ''Wait-Free'' Service Campaign Company (Bermuda) Ltd HONG KONG Cyber - Digital & Interactive & Mobile - Social - Innovative Use of Social or Community F-91F-0096 Finger Licking Good Birdland () Ltd F-91F-0207 #BeTheirEyes Samsung Cheil
9 Cyber - Digital & Interactive & Mobile - Social - Content Placement Shangri-la International F-91G-0109 Warm Wishes Hotel Management Ltd Cyber - Digital & Interactive & Mobile - Branded Tech - Tangible Tech F-93A-0308 CRAFTED BY MY HEART DDB Group Hong DDB Group Hong Cyber - Digital & Interactive & Mobile - Branded Tech - Digital Billboard Takeda Pharmaceuticals F-93C-0209 Snooze Catcher DDB Group Hong (Hong ) Ltd. Cyber - Digital & Interactive & Mobile - Mobile - Technology F-94A-0309 CRAFTED BY MY HEART DDB Group Hong DDB Group Hong Cyber - Digital & Interactive & Mobile - Mobile - Apps F-94C-0310 CRAFTED BY MY HEART DDB Group Hong DDB Group Hong
10 CATEGORY G - CRAFTS Crafts - Print / Outdoor Crafts - Chinese Copy G What the 'cough'? Fortune Pharmacal Co., Ltd. Kymechow Crafts - Print / Outdoor Crafts - Illustration G Make Way - Alice in Wonderland Stabilo DDB Group Hong G Make Way - Bible Stabilo DDB Group Hong Crafts - Film / Radio & Audio Crafts - Chinese Copy Television Television G Hz Thank You Promo Entertainment Company Entertainment Company G Love is in Every Moment - Father & Daughter G FWD ''Wait-Free'' Service Campaign AIA International FWD Life Insurance Company (Bermuda) Ltd Uth Creative Group SAATCHI & SAATCHI HONG KONG
11 Crafts - Film / Radio & Audio Crafts - Direction Havas Worldwide Hong G Kuk Fa Cha AIDS Concern Crafts - Film / Radio & Audio Crafts - Use of Original Music G A Song. By 180 Interviews City Chain Co. Ltd. McCANN & SPENCER Crafts - Digital / Cyber / Mobile Crafts - Animation/ motion Graphics, illustration and Graphic design, use/curation of image(s) Shangri-la International G Warm Wishes Hotel Management Ltd
12 CATEGORY H - MEDIA Media - Media Single - Best use of Screens Grey Advertising Hong H United by Diversity Landmark HSBC Media - Media Single - Best use of Outdoor H Pop-ple Wall McDonald's Restaurants (Hong ) DDB Group Hong H ZPump Interactive Rhythm Challenge Reebok Hong Carat Media Services Hong Media - Media Single - Best use of Digital Platforms BOAZ International Grey Advertising Hong H The Impossible Test Education Institute H A Song. By 180 Interviews City Chain Co. Ltd. McCANN & SPENCER
13 Media - Media Single - Best use of Mobile Devices H #BeTheirEyes Samsung Cheil H ManulifeMOVE Manulife (International) PHD Hong H Just when I needed you most Kimberly-Clark (Hong ) McCANN & SPENCER
14 Media - Media Single - Best use of Social Media H Finger Licking Good Birdland () Ltd H Perfect In Your Way Satami International Ltd. Dentsu Ltd Bring Back the Taste of Home in the Unilever Hong H Memories of Family Love Vizeum H #BeTheirEyes Samsung Cheil H The Impossible Test BOAZ International Grey Advertising Hong Education Institute H VS x Kwan Gor #Stylish New You Procter & Gamble Hong Starcom H ManulifeMOVE Pokemon Go Manulife International mcgarrybowen Hong NESCAFE PREMIUM WHITE COFFEE H RELAUNCH CAMPAIGN Nestle Hong ZenithOptimedia H Social Careline for Mums Danone Nutricia Early Life X Social Group H FWD ''Wait-Free'' Service Campaign Nutrition FWD Life Insurance Company (Bermuda) Ltd SAATCHI & SAATCHI HONG KONG
15 Media - Media Single - Best use of special events and stunt/live advertising H Kuk Fa Cha AIDS Concern Havas Worldwide Hong H Snooze Catcher Takeda Pharmaceuticals (Hong ) Ltd. DDB Group Hong Wellcome VO Recording Tour - Shoppers The Dairy Farm Company, Grey Advertising Hong H Got Talent! H Inspired by Nature Wyeth Nutrition OMD H A Surprise in Disguise McDonald's Restaurants (Hong ) Ltd. DDB Group Hong Media - Media Single - Best use of Ambient H United by Diversity Landmark HSBC Grey Advertising Hong Project RX - All New RX 'Reinventing H Amazing' Crown Motors Ltd. The Gate Hong Media - Media Campaign - Best use of Digital Platforms Hong Disneyland H Star Wars: Tomorrowland Takeover Mindshare Hong Resort
16 Media - Media Campaign - Best use of Social Media H FWD ''Wait-Free'' Service Campaign FWD Life Insurance Company (Bermuda) Ltd SAATCHI & SAATCHI HONG KONG Media - Media Campaign - Best Digital Performance Base Marketing Strategy H Always On Conversion Campaign Expedia Mindshare Hong Making Parental Journey More Enjoyable H with Big Data Wyeth Nutrition OMD Media - Media Campaign - Best use of Branded Content & sponsorship The Right Side Hong H , ''It's cool. I'm here.'' 7-Eleven Hong FWD Life Insurance SAATCHI & SAATCHI H FWD SEVEN Campaign Company (Bermuda) Ltd HONG KONG Media - Media Campaign - Best use of Ambient H Air Max Convention Pipes Guerilla Nike Hong Mindshare Hong
17 Media - Media Campaign - Best Small Budget Campaign (up to $0.5 M) Havas Worldwide Hong H Kuk Fa Cha AIDS Concern Shangri-la International H Warm Wishes Hotel Management Ltd Bring Back the Taste of Home in the Unilever Hong H Vizeum Memories of Family Love H #BeTheirEyes Samsung Cheil Media - Media Campaign - Best Integrated Media Campaign H Finger Licking Good Birdland () Ltd H Sing it Out Bayer HealthCare J. Walter Thompson Hong Hong H #BeTheirEyes Samsung Cheil H McDonald's Turn Back the Time McDonald's Restaurants (Hong ) DDB Group Hong H Star Wars: Tomorrowland Takeover Hong Disneyland Resort Mindshare Hong
18 CATEGORY I - PROMO & ACTIVATION Promo & Activation - Use of Promo & Activation - Use of Ambient (large and small scale) I Snooze Catcher Takeda Pharmaceuticals (Hong ) Ltd. DDB Group Hong I First Photo Last Photo Joy of Life Ltd Grey Advertising Hong I #BeTheirEyes Samsung Cheil Promo & Activation - Use of Promo & Activation - Use of Field Marketing I Kuk Fa Cha AIDS Concern I Snooze Catcher Takeda Pharmaceuticals (Hong ) Ltd. I First Photo Last Photo Joy of Life Ltd I A Surprise in Disguise McDonald's Restaurants (Hong ) Ltd. I-141 Finger Licking Good Birdland () Ltd Havas Worldwide Hong DDB Group Hong Grey Advertising Hong DDB Group Hong
19 Promo & Activation - Use of Promo & Activation - Use of Customer In-store Experience Kimberly-Clark (Hong mcgarrybowen Hong I Kotex Comfort Soft Launch ) Promo & Activation - Digital & Social - Use of Social Media I #BeTheirEyes Samsung Cheil I A Song. By 180 Interviews City Chain Co. Ltd. McCANN & SPENCER CATEGORY J - INTEGRATED Integrated - Best Integrated Campaign J Finger Licking Good Birdland () Ltd J Sing it Out Bayer HealthCare Hong J #BeTheirEyes Samsung Cheil J. Walter Thompson Hong J , ''It's cool. I'm here.'' 7-Eleven Hong The Right Side Hong
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