Over 17 years of experience in culture-driven marketing
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1 2018
2 CULTURE VULTURE IS A BOUTIQUE AGENCY THAT PROVIDES CLIENTS WITH FULL-SERVICE CREATIVE AND MARKETING SERVICES, AS WELL AS TURN-KEY EVENT PRODUCTION. 2. OUR BROAD AND TANGIBLE UNDERSTANDING OF HOW TO MEET YOUR CLIENTS NEEDS, COMES FROM 17 YEARS OF ENTERTAINMENT AND BRAND MARKETING UNDER OUR BELT. 3. OUR SOLUTION-ORIENTED TEAM WILL WORK WITH YOU TO BRING YOUR VISION TO FRUITION WHILE RESPECTING BUDGETS AND BRAND IDEALS. 4. LIFE IS ART, AND SO IS MARKETING. CREATIVE STRATEGIES ARE OUR PASSION. 5. WE KNOW OUR INDUSTRY, WE ARE PROS AT CONSUMER CONNECTIONS & PASSION POINTS. OUR TEAM OF TASTEMAKERS, INFLUENCERS, AND STRATEGISTS KNOW HOW TO CREATE BRAND LOYALTY. 6. WE DELIVER. FROM CONCEPT TO EXECUTION. Over 17 years of experience in culture-driven marketing
3 Culture Vulture is a creative agency and event production company that was born out of it s parent company, YBR Promotions, which has promoted nightlife and entertainment events in the Bay Area since From working with so many companies in the Bay Area and beyond for nearly 20 years and helping to promote thousands of events, we have been at the pulse of an ever-changing landscape in nearly every facet of culture here. We believe it is important to respect those traditions and the history of this culture, while also working creatively and intelligently to evolve with the times and be future-forward in our approach to producing events and working with our clients.
4 SPORTS T
5 TELL THE WORLD WHAT YOU INTEND TO DO, BUT FIRST SHOW IT. ~ Napoleon Hill
6 THE LIST GOES ON! SERVING OVER 100 BRANDS, BUSINESSES, AND ENTERTAINMENT COMPANIES SINCE 1999.
7 Easy to communicate with & very enthusiastic and elated to be a part of the Big Freedia SF Pride experience in partnership with Xfinity. We loved the street team¹s presence at SF Pride and we couldn't be any happier with the outcome. We definitely made the right choice working with this firm. Services Rendered Experiential Marketing w/ twerk squad and dancers Brand Ambassadors for the Xfinity Activation Swag Production Street Marketing It was a pleasure to work with YBR & Culture Vulture from start to finish for Fuse's activation in San Francisco. Marcus Best, Executive Director Affiliate Marketing Fuse TV
8 Their ability to understand and Brittany and her team are professional and results driven. Strong enhance the needs of their clients is insightful and culturally relevant, which is why I would hire the team again and again. leadership and creative direction are second to none... John Beal, Vitamin Water Services Rendered Brand Activation College Marketing Sports Marketing Street Team
9 We re a group of Tastemakers, Influencers, Designers and Marketing Specialists that work in tandem. Brand Ambassadors Video Editing Event Staff Photography Booth Management Design
10 A systematic approach to fulfilling our services. 1. THINK TANK / STRATEGY Our team will dive deep in our think tank building a concept around your needs outlining the idea working with your team STRATEGY 2. DESIGN & DEVELOP We work with your team, your ideas, and your budget to build out a unique multi-channel campaign, creating an experience DESIGN with strong legs to, that includes pre/post marketing elements. 3. EXECUTION Our in-house staff and team of strategic partners will work EXECUTE together to bring your experience to life. 4. REPORT We provide full wrap-up reports and analytics for all campaigns. REPORT
11 EXPERIENTIAL MARKETING IMAGINATION + PLAY
12 WHY CHOOSE EXPERIENTIAL MARKETING? We work with your team through every step. With an extensive list of resources, maintaining your brand's core values CONCEPT CREATION PERMITTING From ideation through execution. We bring your experiential campaign to life. CUSTOMERS WERE ASKED WHY THEY REMEMBER CERTAIN BRANDS Brand Experiences Giveaways / Contests Print / TV Advertising Online Advertising RENTALS DESIGN STAFFING DIGITAL MARKETING PUBLIC RELATIONS EVENT PRODUCTION EXECUTION RECAP W/ METRICS
13 A creative approach to announcing the tour of the Guns N Roses tour, brand ambassadors were sent to the Giants stadium opening day to pass out 1,000 red roses laced with concert information.
14 01 The Challenge In San Francisco there are statistically as many dogs as kids. With so many dog food brands to choose from, how can you stand out? The Solution Cesar Sunrise coffee stands were Services Rendered 02 built throughout the Financial District, where brand Brand Ambassadors Brand Activation Build & and faux doggie newspapers to Management morning rush hour foot traffic. ambassadors gave out free coffee
15 02 Creation of a hot spot pop-up party on location where drivers could come during scheduled hours and receive tutorials on the functionality and installation of the new mandatory dash Uber Logo Lights. While waiting, drivers cooled off with VitaCoco products provided by our sponsor in the VitaCoco lounge, pick up swag gifts and the new Uber light, and enjoying an eclectic set provided by rotating DJs. 01 With the implementation of the Uber Logo Lights, the company needed to find a creative way to inspire drivers to come on-site to learn how to install this new mandatory product. Services Rendered VitaCoco Strategic Partnership Activation Design & Management Artist Bookings Brand Ambassadors
16 Services Rendered Experiential Marketing w/ Pedicab Activation Brand Ambassadors Street Marketing Consultation
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19 I highly recommend YBR Promotions / Culture Vulture and the services they provide. For years YBR / Culture Vulture has served as our promotional street team and provided street marketing services in the San Francisco Bay area for The Coachella Valley Music and Arts Festival, All Tomorrow's Parties and other various Goldenvoice music events. Their attention to detail and overall excellent promotional strategies were a huge asset to the success of ticket sales and awareness of the events in the area. Working with them was always a pleasure and their follow up with photos and documentation were timely and effective. I feel they are the best boutique agency in the area and provide professional and quality services.
20 The fastest way to get the word out about your event, product, or service is through print production and street marketing. Best form of direct marketing Hand-to-hand distribution Malls, colleges, events, or stacks left in cafes and retail stores. Over 1,000 locations throughout the Who doesn t like a gift? Giveaways are a extended Bay Area that we partner with great way to build brand loyalty while to gain premium exposure for our clients. simultaneously advertising your brand. Poster placement is an incredibly Target your desired demographic, where effective tool for reaching large audiences information about your event, product, or service we personalized each encounter. in high traffic areas.
21 BRAND AMBASSADORS & EVENT STAFFING
22 02 Build a street marketing campaign centered around SF Pride weekend, with appealing swag items (condoms) with the appropriate tagline Cirque Du Soleil We pitch the biggest tent 01 Build city awareness around the newest Cirque Du Soleil tour. KURIOS: We Pitch The Biggest Tent Campaign Services Rendered SF Pride Activation Brand Ambassadors Swag Distribution Street Marketing
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24 PRODUCTION Production Photo Booth Staffing Videography
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26 02 The invention of The Waking Hour, a yoga and sound healing experience with an opening ceremony and various healing vendors and wellness opportunities. Services Rendered 01 How to make a fun interactive experience for festival goers when amplified sound is prohibited for the first scheduled hour.
27 02 Curate a guest list while providing event production HELION LAUNCH EVENT support for the client through the liaison of strategic partnerships. Services Rendered 01 Attract techies and influencers to the launch of the HP Helion platform.
28 02 LAWS OF ATTRACTION LEXUS EVENT We really enjoyed working with you and would love the 01 opportunity to make it happen again. Patrick Courrielche, Co-founder at Inform Ventures, Lexus Laws of Attraction Event
29
30 Go Viral! Create fun and interactive ways for your attendees to share their experiences.
31 STRATEGIC PARTNERS
32 THANK YOU! FOR MORE INFORMATION CONTACT (415) We love what we do and look forward to working with you Feel free to reach out to discuss your project. We custom tailor our proposals to fit your needs and will work diligently to make your experience while working with Culture Vulture an enjoyable one, with results you can grow from.
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