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2 NBR values how NBR sees ThE WoRlD MAss MEDIA FAT cats Greed REDUNDANCIES Gamblers LUCK Arrogance The RICH NBR NBR is a real friend of business, not just a reporter of it WEALTH creators Reward Restructuring for TOMORROW Entrepreneurs Courage, FORESIGHT Confidence The ACHIEVERS

3 The people at the very top listen to us. We talk their language. They make the decisions. They have the money. Work is more than a job to them and to us. They make goals and go after them. They are attracted to new ideas.they put quality ahead of quantity. They love us more than other business papers. They pay lots to read us. The NATIONAL BUSINESS REVIEW exposes the dishonest, reckless and incompetent. OUR readers appreciate that we applaud success.

4 ExEcuTIvEs The National Business Review has an elite readership. More than half of our readers are in top jobs. n The NBR has the highest percentage of readers in the top three occupations compared to all other publications measured in Nielsen CMI 56% n of NBR readers are in the top three occupations n 5 Source: Nielsen Consumer and Media Insights January-December Base: All people 10+

5 Affluent NBR readers are high-income earners. They hold top jobs and have money to spend. Almost half (41%) are mature adults with no children at home. Household income, % $250,001+ $120,001-$250,000 $100,001-$120,000 $80,001-$100,000 $60,001-$80,000 $40,001-$60,000 $20,001-$40,000 Up to $20,000 NBR NZ n NBR has the highest proportion of readers with a household income of over 120K/250K per year of all magazines n 44% of NBR readers have a household income in excess of $120,000 per year n 11% of NBR readers have a household income in excess of $250,000 per year Source: Nielsen Consumer and Media Insights January-December Base: All people 10+

6 DEcIsIoN MAKERs NBR is read by people who have the power to decide. n NBR has the highest proportion of readers who are decision makers at the workplace of all national titles measured in Nielsen CMI n 51% of NBR readers are business decision makers within the workplace n 17% make decisions of values over $100, 000 Source: Nielsen Consumer and Media Insights January-December Base: All people 10+

7 ENTREPRENEuRs There is a strong link between NBR and its readers mindset. Our readers value their careers because their work is more than just a job to them. 57% of NBR readers view their work as more than a job 54% of NBR readers set goals for themselves and go after them 87% of NBR readers are attracted to new ideas Source: Nielsen Consumer and Media Insights January-December Base: All people 10+

8 quality-conscious When it comes to quality, the NBR reader places quality above quantity. Their financial and household position enables them to obtain goods and services of a high calibre. 74% of NBR readers will place quality ahead of cost Source: Nielsen Consumer and Media Insights January-December Base: All people 10+

9 KNoWlEDGE The National Business Review s editorial tone wins the hearts and minds of its wealthy readers. Our readers have a higher level of engagement with us than they do with our mass media rivals. NBR is a passionate advocate of private enterprise and a transparent democracy. 81% of NBR readers like engaging with business news Source: Nielsen Consumer and Media Insights January-December Base: All people 10+

10 NBR = success you can judge us By ThE company WE KEEP For more than 40 years The National Business Review has produced edgy, award-winning journalism. We believe in a transparent democracy and all that means. We hate the suffocating red tape of bureaucracy. We have championed private enterprise, applauded its success and paid tribute to our risk takers and innovators. We celebrate success with the Rich List and its Tall Poppies. Our readers trust us to expose the dishonest, incompetent and reckless and act as a watchdog against those who would wield undeserved power over them. They respect we are an icon that provides news coverage our rivals find legally too risky or too complex to report. They would not be surprised to know we have never lost a defamation case in court. We have, consequently, built up a camaraderie, a bond with our readers. We know we re in good company. The best.

11 Rates NBR Advertising Rates 4 Colour Casual 3x 6x 10x 15x Full page (Tabloid) $6985 $6811 $6636 $6461 $ x 5 $5769 $5626 $5483 $5338 $ x 6 (1/2 pg horiz) $4946 $4823 $4699 $4575 $ x 4 (Pony) $4287 $4179 $4072 $3965 $ x 3 (1/4 page) $2473 $2411 $2349 $2287 $2226 All other sizes $41.20 per column centimetre. All 4-colour advertising is on glossy stock. Mono Casual 3x 6x 10x 15x Full page (Tabloid) $4343 $4288 $4126 $4018 $ x 5 $3573 $3483 $3394 $3305 $ x 6 (1/2 pg horiz) $3062 $2986 $2909 $2832 $ x 4 (Pony) $2654 $2587 $2520 $2454 $ x 3 (1/4 page) $1531 $1493 $1455 $1416 $1378 All other sizes $25.50 per column centimetre. Advertising Specifications Deadlines Booking: Friday, 7 days before publication Material: 5pm Tuesday before publication Cancellation deadline: All contracts are non-cancellable NBR Mechanicals Frequency: weekly, Friday, 48 weeks a year Size: tabloid Stock: mix of colour gloss and mono newsprint pages Printing Process Web Offset Paper size: 41cm x 28cm wide Image area: 38cm x 26cm. Bleed not available except through the gutter Image area: 38cm high x 26cm (6 columns) wide We are able to typeset advertisements (next page). You will need to provide any photos & logos as eps or high resolution jpg files and text to ads@nbr.co.nz.

12 Contacts Premium positions Front page solus: Page 3: Page 5: All front gloss positions: Advertising contacts Advertising Manager Direct Sales Salim Khan DDI: (09) Mobile: POA 50% loading, size by negotiation, 4-colour only 25% loading, 4-colour only 15% loading All mono ads on gloss pages: 30% loading Centre spread: Outside back cover: Spot colour on newsprint: Typesetting: 15% loading 15% loading $100 spot charge per ad $4.00 per column centimetre Loose inserts: $500 per thousand for up to a 8 page A4 size booklet. Price on application for loose inserts 13 pages or more. All rates quoted are exclusive of GST Deputy Advertising Manager Miles Gandy mgandy@nbr.co.nz DDI: (09) Ad sizes Ad sizes are expressed as no. of cm high x no. of columns wide: e.g. An ad booked as a 6x2 = 6cm high x 8.4cm wide (2 columns wide). It is important that the ad comes in exactly the size it is booked as Width of Columns (cm) 1x 2x 3x 4x 5x 6x 8x 12x Width for Double Page Positions (cm) 8x 10x 12x Colour proofs All ads should be accompanied by a high-res colour accurate proof. 3DAP proofs are preferred. Other proofs cannot always guarantee colour, but the printers do their best to match. Neither NBR or our printers can be held responsible for ads not reproduced satisfactorily if no proofs are supplied. Advertising Co-ordinator Kevin Boxall kboxall@nbr.co.nz DDI: (09) Mobile: